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Journal of International Consumer Marketing最新文献

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Understanding Consumers’ Sentiment Expressions in Online Reviews: A Hybrid Approach 了解消费者在网络评论中的情绪表达:一种混合方法
IF 3.3
Journal of International Consumer Marketing Pub Date : 2021-10-08 DOI: 10.1080/08961530.2021.1982807
Liqing La, Feifei Xu, Qun Ren, Feng Zhen, Tashi Lobsang
{"title":"Understanding Consumers’ Sentiment Expressions in Online Reviews: A Hybrid Approach","authors":"Liqing La, Feifei Xu, Qun Ren, Feng Zhen, Tashi Lobsang","doi":"10.1080/08961530.2021.1982807","DOIUrl":"https://doi.org/10.1080/08961530.2021.1982807","url":null,"abstract":"Abstract This study explores consumers’ sentiment and its influencing factors in the context of theme parks by analyzing online reviews. A hybrid approach is employed, including sentiment analysis, logistic regression analysis, and co-occurrence network analysis. The findings provide new insights on the sentiment expression of consumers in different regions, that is, Australian consumers express significantly more positive sentiment than US consumers. In addition, the results reveal the crucial experiential factors causing positive and negative sentiment. This study not only contributes to the understanding of consumers’ review behavior and eWoM but also provides a reference for the application of data driven approach in intelligent marketing and management.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"465 - 479"},"PeriodicalIF":3.3,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44801612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Cultural Perspectives of Millennials’ Decision-Making Styles in Online Group Buying 千禧一代在线团购决策风格的文化视角
IF 3.3
Journal of International Consumer Marketing Pub Date : 2021-10-07 DOI: 10.1080/08961530.2021.1982808
A. Klein, Varinder M. Sharma
{"title":"Cultural Perspectives of Millennials’ Decision-Making Styles in Online Group Buying","authors":"A. Klein, Varinder M. Sharma","doi":"10.1080/08961530.2021.1982808","DOIUrl":"https://doi.org/10.1080/08961530.2021.1982808","url":null,"abstract":"Abstract The spread of globalization and Internet-related technologies have contributed toward the emergence of convergence, divergence, and global consumer culture as three alternative perspectives to explain cross-cultural consumption, and yet no consensus has evolved. The study tests the veracity of the respective claims by comparing the relationships between the decision-making styles of U.S. and German millennials and their intentions to purchase from a cross-culturally cloned group-buying site popular in both countries. Results show that while there is a convergence of the novelty-fashion-conscious, price-conscious, “value for money,” recreational, hedonistic, and impulsive, careless decision-making styles of U.S. and German millennials, there is a divergence of their perfectionistic, high-quality-conscious, brand-conscious, “price equals quality”, habitual, brand-loyal, and confused by overchoice decision-making styles. Taken together, the results support the prevalence of the global consumer culture approach. We offer implications toward building more comprehensive theoretical frameworks for analyzing cross-cultural consumption among millennials and for multinational website managers to improve their understanding of millennial consumption.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"357 - 379"},"PeriodicalIF":3.3,"publicationDate":"2021-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44750763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The Role of Environmental Personal Norms in the VBN Framework: Testing the Differences between the United States and Mexico regarding the Disposal of Potentially Harmful Products* 环境个人规范在VBN框架中的作用:测试美国和墨西哥在处理潜在有害产品方面的差异*
IF 3.3
Journal of International Consumer Marketing Pub Date : 2021-10-06 DOI: 10.1080/08961530.2021.1978029
Sergio Enrique Robles-Avila
{"title":"The Role of Environmental Personal Norms in the VBN Framework: Testing the Differences between the United States and Mexico regarding the Disposal of Potentially Harmful Products*","authors":"Sergio Enrique Robles-Avila","doi":"10.1080/08961530.2021.1978029","DOIUrl":"https://doi.org/10.1080/08961530.2021.1978029","url":null,"abstract":"Abstract Recent scholarship has attempted to explain consumer activism in a variety of contexts. Most studies have tested the VBN theory in wealthy countries. Other research suggests that consumers in developing countries are less likely to engage in any type of activism behaviors because personal norms are quite low when compared to wealthy countries. This study tests the role of personal norms in both the United States and Mexico regarding the disposal of potentially harmful products. The research finds that personal norms play a unique and significant role in predicting consumer activism intention in the United States, but not in Mexico.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"413 - 434"},"PeriodicalIF":3.3,"publicationDate":"2021-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48285443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Antecedents of Private-Label Brand Purchase Intention: An Experimental Analysis 自有品牌购买意愿的前因:实验分析
IF 3.3
Journal of International Consumer Marketing Pub Date : 2021-09-20 DOI: 10.1080/08961530.2021.1978030
İlayda İpek, Cengiz Yılmaz
{"title":"Antecedents of Private-Label Brand Purchase Intention: An Experimental Analysis","authors":"İlayda İpek, Cengiz Yılmaz","doi":"10.1080/08961530.2021.1978030","DOIUrl":"https://doi.org/10.1080/08961530.2021.1978030","url":null,"abstract":"Abstract Recent decades have witnessed a growing attention toward private-label brands (PLBs), which also have become of critical importance in emerging markets. Building on this, the main purpose of this empirical research is to investigate the differential influences of individual factors (i.e., socio-demographic aspects, individual differences, and perceptual variables), contextual factors (i.e., distinctive packaging, price promotion, and store image), and attitude toward PLB on PLB purchase intention in an emerging-market context. To serve this purpose, a scenario-based experimental design (N = 351) was used. The findings of the study reveal that prior experience with PLBs, the degree of reliance by consumer extrinsic cues, store image, and attitude toward PLB are precursors of PLB purchase intention, which was found to be inversely related to age, level of purchasing risk, distinctive packaging, and price promotion. This empirical inquiry is expected to provide useful insights into the PLB literature, as it unveils how PLB implications may vary in an emerging-market context.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"435 - 449"},"PeriodicalIF":3.3,"publicationDate":"2021-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42158088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
An Investigation of Bottom of Pyramid Consumers’ Motivation for Participating in Value Co-Creation 金字塔底层消费者参与价值共同创造的动机研究
IF 3.3
Journal of International Consumer Marketing Pub Date : 2021-09-07 DOI: 10.1080/08961530.2021.1972378
Tendai Chikweche, Jimmy Shindi
{"title":"An Investigation of Bottom of Pyramid Consumers’ Motivation for Participating in Value Co-Creation","authors":"Tendai Chikweche, Jimmy Shindi","doi":"10.1080/08961530.2021.1972378","DOIUrl":"https://doi.org/10.1080/08961530.2021.1972378","url":null,"abstract":"Abstract This research investigates the core drivers for bottom of pyramid (BOP) consumers’ motivation for participating in value co-creation (VCC) projects with firms evaluating the influence of each of the drivers considering the heterogeneity nature of the BOP. Ethnographic observations and interviews were used to conduct the research in Zimbabwe. A key finding is the impact of the heterogeneity of the bottom of pyramid on the eight drivers that are identified and evaluated in terms of their influence, thereby providing a more holistic understanding of BOP consumers participation in VCC. This research’s findings have shown that digital technologies can be employed as a valuable complementary tool that firms and BOP consumers could effectively use to facilitate value co-creation. A key practical finding is the emergence of the concept of a Green Kiosk. This is a one stop resource which acts as a community building center, cultural renewal center, place of education and knowledge and point of access to other services such as telecommunication services. Evolving balance of power in the relations between the BOP and firms is outlined.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"394 - 412"},"PeriodicalIF":3.3,"publicationDate":"2021-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43074307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Caught in the Middle of a Global Trade War: Singaporean Consumers’ Country Brand Evaluations 陷入全球贸易战：新加坡消费者对国家品牌的评价
IF 3.3
Journal of International Consumer Marketing Pub Date : 2021-08-31 DOI: 10.1080/08961530.2021.1963904
D’Arcy Caskey, Clyde A. Warden
{"title":"Caught in the Middle of a Global Trade War: Singaporean Consumers’ Country Brand Evaluations","authors":"D’Arcy Caskey, Clyde A. Warden","doi":"10.1080/08961530.2021.1963904","DOIUrl":"https://doi.org/10.1080/08961530.2021.1963904","url":null,"abstract":"Abstract The escalating Sino-American trade war is forcing countries to take sides. Several governments, including Singapore’s, are following a neutral path. Little is known about the trade war’s effects on neutral-country consumers’ perceptions. We sample Singaporean consumers who rate the attributes of different products associated with the country brands of the two belligerents (the P RC and the USA), as well as Japan. Conjoint and ANOVA quantify main and interaction effects. Respondents evaluate products from the USA higher relative to China, but the Japan country brand earns the highest overall evaluations. Respondents highly rate Japanese products on quality and value, but low on product image, like Chinese products. The USA country brand is rated highest on product image but low on product quality and value. Despite Singapore’s neutral policy, consumers have strong impressions of country brands in the Sino-American trade war. Findings have implications for marketing practitioners navigating geopolitical forces.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"380 - 393"},"PeriodicalIF":3.3,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48729278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influence of Consumer Affinity toward Foreign Countries on Consumers’ Regulatory Focuses 消费者对外国的亲和力对消费者监管焦点的影响
IF 3.3
Journal of International Consumer Marketing Pub Date : 2021-08-18 DOI: 10.1080/08961530.2021.1961335
Shinichiro Terasaki, Hiroaki Ishii, Yuriko Isoda
{"title":"Influence of Consumer Affinity toward Foreign Countries on Consumers’ Regulatory Focuses","authors":"Shinichiro Terasaki, Hiroaki Ishii, Yuriko Isoda","doi":"10.1080/08961530.2021.1961335","DOIUrl":"https://doi.org/10.1080/08961530.2021.1961335","url":null,"abstract":"Abstract Expanding cross-cultural social interaction regardless of whether it is real or virtual makes consumers become interested in different cultures, thereby increasing the number of consumers with positive attitudes toward foreign countries. This study examines the role of consumer affinity—a feeling of sympathy and attachment to a specific foreign country—in cross-cultural consumer decision-making. Specifically, it investigates the conditions that promote or inhibit consumer affinity for foreign product evaluation from the perspective of construal level theory and regulatory focus theory. A series of experiments clarified that when considering the purchase of a foreign product, consumer affinity caused a psychological proximity between the two countries, which could result in a change in consumers’ construal level and, therefore, a difference in the effective method of a product appeal (promotion-focused vs. prevention-focused). This psychological mechanism will expand the research on effective communication strategies when marketing products or services globally.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"346 - 356"},"PeriodicalIF":3.3,"publicationDate":"2021-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43618001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Effects of National Culture on the Extent of Panic Buying during the COVID-19 Outbreak 新冠肺炎疫情期间民族文化对恐慌性购买程度的影响
IF 3.3
Journal of International Consumer Marketing Pub Date : 2021-08-11 DOI: 10.1080/08961530.2021.1962475
Wolfgang Messner, Sarah E. Payson
{"title":"Effects of National Culture on the Extent of Panic Buying during the COVID-19 Outbreak","authors":"Wolfgang Messner, Sarah E. Payson","doi":"10.1080/08961530.2021.1962475","DOIUrl":"https://doi.org/10.1080/08961530.2021.1962475","url":null,"abstract":"Abstract The COVID-19 outbreak and its declaration as a pandemic by the WHO on March 11, 2020 resulted in consumer panic buying across the globe. Extant research into panic buying is scant, and its cultural context practically unexplored. This article uses mobility change data provided by Google and draws on reactance theory to establish how perceived scarcity limits freedoms, and ultimately drives individuals to panic buying. It hypothesizes and analyzes the influence of cultural factors; the findings show that individualism and uncertainty avoidance both exert a positive effect on the extent of panic buying, whereas power distance has a negative effect.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"235 - 254"},"PeriodicalIF":3.3,"publicationDate":"2021-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44373677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 16
Switching Intentions of Service Providers and Cultural Orientation 服务提供者的转换意向与文化取向
IF 3.3
Journal of International Consumer Marketing Pub Date : 2021-08-10 DOI: 10.1080/08961530.2021.1964408
Goitom Tesfom, Thijs L. J. Broekhuizen, C. Lutz
{"title":"Switching Intentions of Service Providers and Cultural Orientation","authors":"Goitom Tesfom, Thijs L. J. Broekhuizen, C. Lutz","doi":"10.1080/08961530.2021.1964408","DOIUrl":"https://doi.org/10.1080/08961530.2021.1964408","url":null,"abstract":"Abstract This study performs a cross-cultural comparison to understand how the drivers of switching intentions differ between countries that vary in their long-term orientation (LTO). The authors hypothesize how LTO moderates the influence of the drivers of switching intentions for a mobile phone subscription service. Structural invariance tests between consumer samples of the United States (low LTO) and the Netherlands (high LTO) reveal that, consumers from high LTO nation attribute more importance to relational quality but care less about service recovery in their formation of switching intentions. The theoretical and managerial implications of how differences in time orientation affect the pathways to loyalty are discussed.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"450 - 464"},"PeriodicalIF":3.3,"publicationDate":"2021-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45424261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does the Use of Foreign Languages in Different Types of Products Lead to Different Consumer Perception? 在不同类型的产品中使用外语是否会导致不同的消费者感知?
IF 3.3
Journal of International Consumer Marketing Pub Date : 2021-08-08 DOI: 10.1080/08961530.2020.1863168
D. Yener, M. Tasçioglu
{"title":"Does the Use of Foreign Languages in Different Types of Products Lead to Different Consumer Perception?","authors":"D. Yener, M. Tasçioglu","doi":"10.1080/08961530.2020.1863168","DOIUrl":"https://doi.org/10.1080/08961530.2020.1863168","url":null,"abstract":"Abstract The language used in brand names and product labels has various effects on consumer perceptions. A language that is spoken all over the world such as English is one of the most widely spoken and used languages in advertising. Another view regarding the use of foreign languages is that consumers spend more effort mentally because they attract more attention than their language and thus the memorability of the products is higher. Consumers' perception of the language used in brand names and product labels may not be the same for all products. Since the motivation of consumers to buy these products will be different, it can be expected that the effects of the language used will be different. In this study, a scenario-based experiment is utilized by manipulating brand name, product label, and product type. According to the results, there is a significant two-way interaction effect of brand name and product label; consumers' product evaluation and purchase intention are higher for foreign brand names (vs. local) and Turkish–English product labels (vs. just in Turkish). Although not hypothesized, there is also a three-way interaction among brand name, product label, and product type.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"33 1","pages":"386 - 398"},"PeriodicalIF":3.3,"publicationDate":"2021-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08961530.2020.1863168","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44263063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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