{"title":"环境个人规范在VBN框架中的作用:测试美国和墨西哥在处理潜在有害产品方面的差异*","authors":"Sergio Enrique Robles-Avila","doi":"10.1080/08961530.2021.1978029","DOIUrl":null,"url":null,"abstract":"Abstract Recent scholarship has attempted to explain consumer activism in a variety of contexts. Most studies have tested the VBN theory in wealthy countries. Other research suggests that consumers in developing countries are less likely to engage in any type of activism behaviors because personal norms are quite low when compared to wealthy countries. This study tests the role of personal norms in both the United States and Mexico regarding the disposal of potentially harmful products. The research finds that personal norms play a unique and significant role in predicting consumer activism intention in the United States, but not in Mexico.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"413 - 434"},"PeriodicalIF":2.8000,"publicationDate":"2021-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"The Role of Environmental Personal Norms in the VBN Framework: Testing the Differences between the United States and Mexico regarding the Disposal of Potentially Harmful Products*\",\"authors\":\"Sergio Enrique Robles-Avila\",\"doi\":\"10.1080/08961530.2021.1978029\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract Recent scholarship has attempted to explain consumer activism in a variety of contexts. Most studies have tested the VBN theory in wealthy countries. Other research suggests that consumers in developing countries are less likely to engage in any type of activism behaviors because personal norms are quite low when compared to wealthy countries. This study tests the role of personal norms in both the United States and Mexico regarding the disposal of potentially harmful products. The research finds that personal norms play a unique and significant role in predicting consumer activism intention in the United States, but not in Mexico.\",\"PeriodicalId\":47051,\"journal\":{\"name\":\"Journal of International Consumer Marketing\",\"volume\":\"34 1\",\"pages\":\"413 - 434\"},\"PeriodicalIF\":2.8000,\"publicationDate\":\"2021-10-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of International Consumer Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/08961530.2021.1978029\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Consumer Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08961530.2021.1978029","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
The Role of Environmental Personal Norms in the VBN Framework: Testing the Differences between the United States and Mexico regarding the Disposal of Potentially Harmful Products*
Abstract Recent scholarship has attempted to explain consumer activism in a variety of contexts. Most studies have tested the VBN theory in wealthy countries. Other research suggests that consumers in developing countries are less likely to engage in any type of activism behaviors because personal norms are quite low when compared to wealthy countries. This study tests the role of personal norms in both the United States and Mexico regarding the disposal of potentially harmful products. The research finds that personal norms play a unique and significant role in predicting consumer activism intention in the United States, but not in Mexico.
期刊介绍:
The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.