Switching Intentions of Service Providers and Cultural Orientation

IF 2.8 Q3 BUSINESS
Goitom Tesfom, Thijs L. J. Broekhuizen, C. Lutz
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引用次数: 0

Abstract

Abstract This study performs a cross-cultural comparison to understand how the drivers of switching intentions differ between countries that vary in their long-term orientation (LTO). The authors hypothesize how LTO moderates the influence of the drivers of switching intentions for a mobile phone subscription service. Structural invariance tests between consumer samples of the United States (low LTO) and the Netherlands (high LTO) reveal that, consumers from high LTO nation attribute more importance to relational quality but care less about service recovery in their formation of switching intentions. The theoretical and managerial implications of how differences in time orientation affect the pathways to loyalty are discussed.
服务提供者的转换意向与文化取向
摘要本研究进行了跨文化比较,以了解长期取向不同的国家之间转换意图的驱动因素是如何不同的。作者假设LTO如何调节移动电话订阅服务的转换意向驱动因素的影响。美国(低LTO)和荷兰(高LTO)消费者样本的结构不变性检验表明,高LTO国家的消费者在形成转换意向时更重视关系质量,而不太关心服务恢复。讨论了时间取向差异如何影响忠诚度途径的理论和管理含义。
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来源期刊
CiteScore
7.60
自引率
6.10%
发文量
29
期刊介绍: The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.
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