网上购物疗法:如果你想快乐，货比三家

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2021-08-02 DOI:10.1080/08961530.2021.1955425

Katrin Zulauf, R. Wagner

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引用次数: 13

摘要

摘要本文考察了在线治疗性购物动机、危机应对购物和破坏性情况下的治疗性购物之间的关系。它明确地解决了网上购物动机和危机应对购物如何影响治疗性购物的研究问题。在欧洲和拉丁美洲获得了经验证据。我们使用偏最小二乘建模和多组分析来比较消费者对危机的文化驱动反应。应对危机购物的影响几乎是在线治疗性购物动机对治疗性购物的影响的三倍。本研究通过检查治疗性购物，调查了在线环境和破坏性情况下的享乐购物和零售疗法的概念。在危机期间，为调节情绪而进行的购买突显了文化差异。最后，本研究考察了零售治疗动机和危机应对网上购物的作用，并讨论了对消费者、管理者和未来研究的启示。

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Online Shopping Therapy: If You Want to Be Happy, Shop around

Abstract This paper examines the relationships between online therapeutic shopping motivation, crisis-coping shopping, and therapeutic shopping purchases in disruptive situations. It explicitly addresses the research question of how online shopping motivation and crisis-coping shopping affect therapeutic shopping purchases. Empirical evidence was obtained in Europe and Latin America. We used partial least squares modeling and multigroup analysis to compare consumers’ culture-driven responses to crisis. The effect of crisis-coping shopping is almost three times stronger than the effect of online therapeutic shopping motivation on therapeutic shopping purchases. This study investigates the concepts of hedonic shopping and retail therapy in the online environment and disruptive situations by examining therapeutic shopping purchases. Cultural differences are highlighted in relation to purchases made to regulate mood during a crisis. Finally, this study examines the roles of retail therapeutic motivation and crisis-coping online shopping and discusses the implications for consumers, managers, and future research.

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.