土耳其消费者选择的心理基础：异域中心主义

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2023-12-19 DOI:10.1080/08961530.2023.2291817

Ayşe Aslı Bozdağ, Beril Durmuş

引用次数: 0

摘要

本研究探讨了影响土耳其消费者选择的心理驱动因素，特别是 "种族中心主义 "在购买决策中的作用。通过分析来自 377 名受过教育的城市年轻受访者的数据，我们发现了影响土耳其消费者选择的心理驱动因素，特别是 "种族中心主义 "在购买决策中的作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Psychological Underpinnings of Turkish Consumer Choices: Xenocentrism

This study examines psychological drivers influencing Turkish consumer choices, specifically Xenocentrism’s role in purchasing decisions. Analyzing data from 377 young, urban, educated respondents,...

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.