通过需求方打击新兴市场中的假冒产品：产品领域在监管契合度说服效果中的作用

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2023-12-16 DOI:10.1080/08961530.2023.2276297

Tamar Avnet, Netanel Drori, Ram Herstein, Ron Berger

引用次数: 0

摘要

反假冒战略主要针对供应方。关于需求方战略的研究大多集中在发达国家的消费者身上。本文旨在探讨减少假冒产品的方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Fighting Counterfeits in Emerging Markets through the Demand Side: The Role of Product Domain in the Effect of Regulatory Fit on Persuasion

Anti-counterfeiting strategies primarily target the supply-side. The majority of studies on demand side strategies focused on developed-country consumers. This paper aims to examine ways to reduce ...

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.