Translator最新文献_第4页

Translators and Translation Studies 翻译与翻译研究

IF 0.7 3区文学

Translator Pub Date : 2007-11-01 DOI: 10.1080/13556509.2007.10799240

María Calzada Pérez

{"title":"Translators and Translation Studies","authors":"María Calzada Pérez","doi":"10.1080/13556509.2007.10799240","DOIUrl":"https://doi.org/10.1080/13556509.2007.10799240","url":null,"abstract":"Abstract The present article examines the role of translation studies in mediating the hegemonic ideology of the New Consumerism, of which advertising is a pivotal mouthpiece. The TS-inspired perspective proposed here draws on green activism, psychology and race and feminist studies, and makes particular use of semiotics as a tool of analysis. The critical method adopted throughout consists of a series of three inoculations (Sagarin et al. 2002) of increased complexity, which seek to raise awareness, principally among translation scholars themselves, with respect to their potential role in exposing and contesting some of the ethically negative aspects of advertising today. Stage one of inoculation draws on a basic understanding of Saussure’s approach to the sign; stage two complements the previous inoculation with Barthian concepts of denotation and connotation; stage three focuses on intertextuality’s systemic, social and subjective nuances. It is argued here that resisting the New Consumerism will benefit from the input of translation scholars. Proposals for engaging with a TS propramme of resistance bring to the fore textual meanings and meaning potentials that we, as consumers, cannot afford to ignore. It is further argued that translation studies will also benefit from participating in this programme of resistance.","PeriodicalId":46129,"journal":{"name":"Translator","volume":"13 1","pages":"243 - 269"},"PeriodicalIF":0.7,"publicationDate":"2007-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/13556509.2007.10799240","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59842013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Re-presenting the “Real” 再现“真实”

IF 0.7 3区文学

Translator Pub Date : 2005-11-01 DOI: 10.1080/13556509.2005.10799201

M. C. África, Vidal Claramonte, Jorge Luis Borges

引用次数: 5

Victor Hugo and “The Cause of Humanity” 维克多·雨果与《人类的事业》

IF 0.7 3区文学

Translator Pub Date : 2005-01-01 DOI: 10.1080/13556509.2005.10799187

Chris Bongie

{"title":"Victor Hugo and “The Cause of Humanity”","authors":"Chris Bongie","doi":"10.1080/13556509.2005.10799187","DOIUrl":"https://doi.org/10.1080/13556509.2005.10799187","url":null,"abstract":"Abstract Victor Hugo’s second novel, Bug-Jargal (1826), is one of the most important works of nineteenth-century colonial fiction, and quite possibly the most sustained novelistic treatment of the Haitian Revolution by a major European author. Between 1833 and 1866 Hugo’s novel was translated into English no less than four times. This article provides a comparative analysis of Bug-Jargal and the first of its English translations, The Slave-King (1833), which, unlike all subsequent translations, departs radically at points from its French model, demanding to be read not simply as a translation but as an adaptation of what Hugo wrote. Rather than respect the novel’s troublingly ambiguous attitude toward slavery and racial relations, the 1833 translation takes every opportunity to erase those ambiguities and adapt the novel to the requirements of abolitionist discourse. Examining the ways in which the 1833 translation conscripts the in-many-ways politically reactionary 1826 original to the liberal cause, this article reflects on the extent to which our own postcolonial sensibility remains implicated in the seemingly very different (‘reactionary’, ‘liberal’) colonial visions put forward in Bug-Jargal and its English double, The Slave-King.","PeriodicalId":46129,"journal":{"name":"Translator","volume":"11 1","pages":"1 - 24"},"PeriodicalIF":0.7,"publicationDate":"2005-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/13556509.2005.10799187","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59841693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Similar Concepts, Different Channels 相似的概念，不同的渠道

IF 0.7 3区文学

Translator Pub Date : 2004-11-01 DOI: 10.1080/13556509.2004.10799181

Elsa Simões Lucas Freitas

引用次数: 3

Translating Advertising 翻译广告

IF 0.7 3区文学

Translator Pub Date : 2004-11-01 DOI: 10.1080/13556509.2004.10799176

Marieke de Mooij

{"title":"Translating Advertising","authors":"Marieke de Mooij","doi":"10.1080/13556509.2004.10799176","DOIUrl":"https://doi.org/10.1080/13556509.2004.10799176","url":null,"abstract":"Abstract Translating advertising copy is like painting the tip of an iceberg. What you see are the words, but there is a lot behind the words that must be understood to transfer advertising from one culture to another. This paper demonstrates that consumer behaviour and the way consumers communicate are heavily dependent on their cultural values. For advertising, one important distinction is between low- and high-context communication, which can help us understand that people categorize the world in different ways. Another important influence of culture is on consumers’ needs, motives and emotions. Variations in inter-personal communication styles are reflected in advertising styles. Thus, effective advertising uses a culturally appropriate advertising style. For example, in Europe and Asia these styles are very different from US advertising style, of which rhetoric is an integral part. Another idea which is expanded in the present paper is that the persuasive communication function of advertising is biased toward rational claims. This is the sort of style that can be translated, but translation does not necessarily render such advertising appropriate for other cultures.","PeriodicalId":46129,"journal":{"name":"Translator","volume":"10 1","pages":"179 - 198"},"PeriodicalIF":0.7,"publicationDate":"2004-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/13556509.2004.10799176","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59841553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 89

Cultural Otherness and Global Communication in Walt Disney Films at the Turn of the Century 世纪之交迪士尼电影中的文化差异性与全球传播

IF 0.7 3区文学

Translator Pub Date : 2003-11-01 DOI: 10.1080/13556509.2003.10799154

Elena Di Giovanni

引用次数: 34

An Empirical Approach to the Reception of AV Translated Humour AV翻译幽默接受的实证研究

IF 0.7 3区文学

Translator Pub Date : 2003-11-01 DOI: 10.1080/13556509.2003.10799158

Adrián Fuentes Luque

引用次数: 42

Language and Characterization in Mercè Rodoreda’s La Plaça del Diamant Mercè Rodoreda《钻石广场》中的语言与人物塑造

IF 0.7 3区文学

Translator Pub Date : 2003-04-01 DOI: 10.1080/13556509.2003.10799147

Helena Miguélez Carballeira

{"title":"Language and Characterization in Mercè Rodoreda’s La Plaça del Diamant","authors":"Helena Miguélez Carballeira","doi":"10.1080/13556509.2003.10799147","DOIUrl":"https://doi.org/10.1080/13556509.2003.10799147","url":null,"abstract":"Abstract In Mercè Rodoreda’s widely acclaimed, first-person narrative La Plaça del Diamant (1962), language provides the main sociocultural frame and functions as the primary means of characterization of the female narrator. Natàlia’s account in her own terms of life before, during and after the Spanish Civil War is not only permeated with references to a highly specific historical, cultural and spatial setting and to her outward struggle for survival; her speech also reveals her inner struggle towards self-expression as an unquestioning woman, trying to uncoil verbally the unfathomable experiences of fear, loss and love. This interpretation, which is largely supported by the increasing number of critical studies of Rodoreda’s work, has arguably not been adequately relayed in the two English translations of the novel. This paper examines the various sites of tension among original, translations and criticism, focusing on the narration’s oral resonance, cultural setting and gendered language. An argument is presented for a third translation into English where the narrator’s language may better reveal her nature and situation.","PeriodicalId":46129,"journal":{"name":"Translator","volume":"9 1","pages":"101 - 124"},"PeriodicalIF":0.7,"publicationDate":"2003-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/13556509.2003.10799147","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59841573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Playing the Double Agent 扮演双重间谍

IF 0.7 3区文学

Translator Pub Date : 2002-11-01 DOI: 10.1080/13556509.2002.10799138

Christi Ann Merrill

引用次数: 1

Translating Bilinguality 翻译双语

IF 0.7 3区文学

Translator Pub Date : 2002-01-01 DOI: 10.1080/13556509.2002.10799116

Leo Tak-hung Chan

引用次数: 14