Tripodos最新文献

{"title":"Recursos narrativos en la comedia muda de Hollywood","authors":"Jaume Radigales","doi":"10.51698/TRIPODOS.2019.44P25-39","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.44P25-39","url":null,"abstract":"espanolLa comedia muda del primer cine de Hollywood se basa en unos recursos expresivos y narrativos que demuestran la voluntad no explicita de experimentacion del genero, asi como la intencion de divertir al publico. Consciente o inconscientemente, los primeros realizadores y actores de aquellas peliculas asumieron las convenciones del teatro, de la pantomima y de cierta literatura para ofrecer unos trabajos muy libres en el fondo y en la forma, y que tendrian gran transcendencia en el futuro, como el mecanismo del gag o los trucos visuales. Este texto expone las principales caracteristicas y tratamiento de tales recursos (automatismo, quid pro quo, violencia y transgresiones, erotismo y travestismo) a traves de personajes clave de aquel periodo: Mack Sennett, Charles Chaplin, Buster Keaton o Roscoe Arbuckle, entre otros. EnglishSilent comedy in Hollywood’s early cinema is based on expressive and narrative resources that show the non-explicit desire for experimentation in the genre, as well the intention to amuse the audience. Consciously or unconsciously, the first directors and actors of those movies assumed the conventions of theatre, pantomime and some literature to offer works which were very free in both form and content, and which would be highly influential in the future. This article shows the principal characteristics and the treatment of these resources (automatism, quid pro quo, violence and transgressions, eroticism and transvestism) through key personalities of that period: Mack Sennett, Charles Chaplin, Buster Keaton and Roscoe Arbuckle among others.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"25-39"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46976723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Vots al carrer l’1 d’octubre de 2017 a Catalunya: la ‘fake news’ menys aclarida","authors":"J. Serrat","doi":"10.51698/TRIPODOS.2019.44P153-168","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.44P153-168","url":null,"abstract":"catalaCatalunya va viure l’1 d’octubre del 2017 un dels moments informatius mes importants de la seva historia. El Govern catala va habilitar, desobeint el Tribunal Constitucional, 2.243 col∙legis electorals per preguntar als ciutadans si estaven a favor o en contra de la independencia de Catalunya. El fet que els principals organs dels poders judicial i politic d’Espanya consideressin il∙legal aquest referendum no va fer desistir els organitzadors. La jornada va estar marcada per la gent que va mobilitzar-se per votar i per l’actuacio de la policia espanyola que va intervenir amb forca. La recerca analitza com un viral de YouTube, per denunciar irregularitats en la consulta, conte tots els ingredients per considerar-lo la principal fake news d’aquell dia. L’analisi es contextualitza amb opinions sobre la cobertura del referendum de quatre periodistes catalans entrevistats (Cronica Global, El Pais i Ara). Tambe es confronten els relats de TV3 i TVE, en el Telenoticies i el Telediario. Mentre la televisio catalana va presentar l’1-O de manera epica, per la resistencia popular per salvaguardar uns drets que simbolitzaven les urnes enfront les carregues policials; la televisio publica espanyola va emfatitzar que va ser una accio il∙legal, sense garanties democratiques. EnglishOn October 1st, 2017 (1-O), Catalonia experienced one of the most important newsworthy moments in its history. The Catalan government set up 2.243 polling stations to conduct a referendum on Catalonia’s independence, thereby disobeying Spain’s Constitutional Court. Although the main bodies of the Spanish judiciary and political powers considered the referendum illegal, the organizers persisted. The day was marked by people’s mobilizations, which consisted of defending polling stations and protecting voters from police intervention. With this study, we seek to analyse how a YouTube video, which reported irregularities about the referendum and went viral, contains all the ingredients to be considered fake news. The analysis is contextualized with opinions about the media coverage of the referendum by four interviews with Catalan journalists (Cronica Global, El Pais, Ara). The accounts of TV3 (Televisio de Catalunya) and TVE (Television Espanola), in Telenoticies (TV3’s news) and Telediario(TVE’s news) are also juxtaposed. While the Catalan public television (TV3) presented the 1-O in an epic way, stressing the citizens’ resistance to safeguard the rights as symbolized by the ballot boxes against the Spanish police, the Spanish public television (TVE) emphasised that 1-O was an illegal referendum lacking democratic legitimacy.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"153-168"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49533770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Global Capabilities Framework. Aplicación en Ecuador de un estudio global sobre las capacidades del profesional de las relaciones públicas","authors":"Gabriela Baquerizo-Neira, G. Sadi","doi":"10.51698/TRIPODOS.2019.45P13-29","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.45P13-29","url":null,"abstract":"El Global Capabilities Framework for PR and Communication Management fue una investigacion bienal (2016-2018) que conto con la participacion de aca­demicos de nueve paises que represen­tan a distintas regiones de los cinco continentes. En 2018, el estudio se implemento en Ecuador. El diseno metodologico fue de tipo cualitativo, se tomo como referen­cia la experiencia inglesa y argentina, siendo este el unico pais latinoameri­cano que formo parte de la investiga­cion base. Se emplearon las tecnicas del metodo Delphi y grupos focales. Para el Delphi se realizaron cuatro rondas, de las que se obtuvo un listado de 10 ca­pacidades que definen la profesion del relacionista publico en Ecuador. Poste­riormente, este listado fue sometido a cinco grupos de discusion con la intencion­ de validar el listado inicial de capa­cidades surgido del Delphi. Como resultado de todo ello, los exper­tos remarcaron la importancia de des­empenarse sobre la base de principios eticos y valores, sin dejar de lado las capacidades estrategicas como anali­zar y gestionar la comunicacion de la organizacion, comprender su contexto sociopolitico-economico, entre otras. En definitiva, los participantes coinci­dieron en la importancia del marco de capacidades como una ‘hoja de ruta’ para los empleadores, profesionales, academicos y demas publicos relacio­nados con el sector. Global Capabilities Framework. Application in Ecuador of a Global Study on the Capabilities of Public Relations Practitioner The Global Capabilities Framework for PR and Communication Manage­ment was a two-year research project (2016-2018) with the participation of academics from nine countries re­presenting different regions of the five continents. In 2018, the study was implemented in Ecuador. The methodological ap­proach was qualitative and it took the English and Argentine experience as a reference, the latter being the only La­tin American country in the base study. Techniques of Delphi method and focus groups were utilized. For the Delphi method, four rounds were carried out, obtaining a list of 10 capabilities that define the profession of public relations in Ecuador. Subsequently, this list was submitted to five discussion groups with the intention of validating the initial list of capabilities that emerged from the Delphi method. As a result, the experts stressed the importance of working on the basis of ethical principles and values without leaving aside the strategic capabilities, such as analyzing and managing the communication of the organization, and understanding its social, political, and economic context, amongst others. Ultimately, participants agreed on the importance of the capabilities fra­mework as a ‘roadmap’ for employers, professionals, academics and other stakeholders in the sector. Palabras clave: relaciones publicas, perfil profesional, Ecuador, competen­cias, capacidades profesionales, Key words: public relations, professio­nal profile, Ecuador, skills and professio­nal capabilities","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"45 1","pages":"13-29"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42628299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Franco en Portugal: la revitalización de los mitos franquistas para romper el cerco internacional","authors":"Clara Sanz Hernando, Ana Cabrera","doi":"10.51698/TRIPODOS.2019.44P187-201","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.44P187-201","url":null,"abstract":"espanolEl trabajo analiza la visita de Estado que Franco realizo al Portugal de Salazar, en octubre de 1949. Este viaje se preparo con fines propagandisticos para romper el aislamiento internacional de Espana y mejorar la imagen del caudillo en el exterior. Con la utilizacion de las perspectivas historica, cuantitativa, cualitativa y comparativa se analiza este acontecimiento y las informaciones que proporcionaron dos diarios espanoles (ABC y Arriba) y dos portugueses (Diario de Noticias y Diario da Manha), sometidos a un potente sistema de censura y consignas. La investigacion concluye que un formidable aparato propagandistico convirtio este acto en un exito. Para este fin, se recupero y revitalizo el arsenal mitologico creado por el regimen desde la misma Guerra Civil. En el nuevo contexto de la Guerra Fria, el caudillo aparecio como un adelantado a su epoca por haber frenado al comunismo desde el 18 de julio de 1936. EnglishThis study analyses Franco’s state visit to Salazar’s Portugal in October 1949. This visit was organized with the propagandist aim of improving Franco’s international image and thus breaking Spain’s isolation. This event is analysed using historical, quantitative, qualitative and comparative perspectives to assess two Spanish (ABC and Arriba) and two Portuguese (Diario de Noticias and Diario da Manha) daily newspapers, all subject to strong censorship mechanisms. This study concludes that a formidable propagandistic structure made a success out of the visit. To this end, the arsenal of myths created by the regime from the time of the Spanish Civil War was recovered and revitalised. In the new context of the Cold War, Franco was seen as a leader who was ahead of his time for having put an end to communism on July 18, 1936.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"44 1","pages":"187-201"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48668488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Recurrent Narratives Around the COVID-19 Crisis in Social Networks: A Case Study Analysis on Facebook","authors":"Venetia Papa, Theodora A. Maniou","doi":"10.51698/TRIPODOS.2020.47P11-28","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P11-28","url":null,"abstract":"In recent years, social networks have played a significant role during major crisis events as citizens use these net­works to seek information, discuss and share personal news stories, while in­teracting with other users regarding issues related to the perceived crisis. As a result, news content posted on social networks is of crucial importance since it can affect public opinion in various ways. The aim of this study is to as­sess dominant narratives generated through users’ reactions towards news content posted on Facebook so as to examine the role of Facebook during the global crisis of COVID-19. Drawing from different aspects of crisis commu­nication theory and audience-centered studies, this work seeks to investigate the constructed meanings related to this crisis and interpret users’ under­standing of news content posted on social networks. Content analysis is employed as a means to evaluate Face­book’s potential in (re)defining users’ narratives regarding issues related to COVID-19. Keywords: COVID-19, Facebook, crisis, users’ narratives, news stories.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"2 1","pages":"11-28"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43084223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Subscription Systems in the Face of COVID-19 Crisis: The Case of ‘El Mundo’","authors":"Enrique Canovaca de la Fuente","doi":"10.51698/TRIPODOS.2020.47P87-102","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P87-102","url":null,"abstract":"The aim of this article is to analyse the impact of COVID-19 on the income models of the Spanish general inter­est press through an in-depth analysis of the case of ‘El Mundo’. This article shows data about the decline in adver­tising, both in printed and digital for­mats, during the first quarter of 2020 and, more specifically, during March. It also reveals that the media platforms with a previously implemented sub­scription system have gained a signif­icant number of new registrations. Not only is ‘El Mundo’ an example of this trend, but also other newspapers such as ‘Eldiario.es’, ‘Ara’, ‘La Razon’ or ‘La Voz de Galicia’. The reader becomes an alternative to lessen advertising losses at a time of global transformation of the industry towards reader-revenue models. Long-term consequences of a probable economic recession once the pandemic effects are reduced are also considered in the analysis. The article also outlines some key points to ensure the viability of newspaper publishers, such as investing in journalists with relevant sources or profiles that know how to manage new digital businesses. Keywords: COVID-19, press, business, subscriptions and advertising.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"2 1","pages":"87-102"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42304295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Contenido de marca en diarios españoles: concepto, organización y retos de los periodistas implicados","authors":"M. Carvajal, Iker Barinagarrementeria","doi":"10.51698/TRIPODOS.2019.44P137-152","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.44P137-152","url":null,"abstract":"espanolLa inversion publicitaria digital se destina de manera mayoritaria a plataformas tecnologicas y redes sociales que son mas efectivas en la segmentacion y tienen la escala que demandan los anunciantes. Como respuesta, los medios introducen nuevos formatos publicitarios, como el contenido de marca (branded content) y la publicidad nativa para competir aportando un valor diferencial a la publicidad display. El objetivo de este trabajo es analizar como se configuran los equipos que elaboran el contenido de marca en seis organizaciones periodisticas espanolas (El Pais, Prensa Iberica, Vocento, El Confidencial, 20 minutos y El Espanol). Mediante entrevistas semiestructuradas a seis responsables de esta nueva modalidad publicitaria, se analiza como conciben estos nuevos formatos, como se organizan y a que retos eticos y profesionales se enfrentan. Los resultados indican que el contenido de marca ha cobrado protagonismo en la estructura interna de los medios mediante tres modelos (semiautonomo, autonomo, basico) y que los profesionales implicados han abrazado esta estrategia, que ha sido cuestionada en el ambito academico. Los entrevistados senalan que, si estos formatos se advierten adecuadamente, no se pone en riesgo la credibilidad de la marca periodistica. Para ellos el contenido de marca, como la publicidad nativa, sera un pilar fundamental en el modelo de negocio de sus organizaciones. EnglishSpending on digital advertising is currently being allocated primarily to social networks and technological platforms that are more effective at segmentation and offer the scalability that advertisers want. Media outlets have responded by introducing new advertising formats that are more qualitative, such as branded content and native advertising, that differentiate them from the aforementioned technological platforms and add more value than display advertising. The aim of this paper is to analyze how the teams that create branded content are structured at six journalistic organizations in Spain (El Pais, Prensa Iberica, Vocento, El Confidencial, 20 minutos and El Espanol). Semi-structured interviews with the individuals responsible for this new advertising alternative were used to analyze how they view this new format, how they are structured, and what ethical and professional challenges they face. The results indicate that branded content has gained importance in the internal structure of media outlets in the form of three models (semi-autonomous, autonomous and basic), and that the professionals involved have embraced this strategy, which has been questioned in the academic arena. Interviewees pointed out that by inserting an appropriate disclaimer in these formats, the credibility of the journalistic brand is not endangered. They believe that branded content and native advertising will become fundamental pillars for their business models.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"137-152"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42337619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Audience Measurement Institutions on Local Media. Study of the Catalonian Case","authors":"Joan Sabaté Salazar","doi":"10.51698/TRIPODOS.2020.46P137-156","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.46P137-156","url":null,"abstract":"catalaAquest article descriu els canvis en les dades d’audiencia de les revistes que formaven part de l’Associacio Catalana de la Premsa Comarcal (ACPC), com a consequencia de la transformacio del Barometre de la Comunicacio i la Cultura en l’EGM Barometre Catalunya. Aquests dos estudis eren elaborats per la Fundacio Audiencies de la Comunicacio i la Cultura (FUNDACC), una institucio sense anim de lucre amb una direccio controlada majoritariament per un patronat cientific, que tenia com a objectiu principal oferir dades d’audiencia i de consums culturals dels territoris de parla catalana, independents dels interessos particulars de les empreses de comunicacio. L’objectiu de FUNDACC era presentar una alternativa a les dades aportades per l’Asociacion para la Investigacion de Medios de Comunicacion (AIMC) i l’Estudio General de Medios (EGM), que es creien sotmeses al control dels grups de comunicacio amb interessos de negoci d’abast estatal. El teixit de mitjans locals als territoris de parla catalana es va veure molt afectat per aquesta transicio metodologica, que va provocar la invisibilitzacio de moltes de les capcaleres que en formaven part. L’objectiu d’aquest article es explicar quin es l’impacte dels factors institucionals i metodologics del mesurament de les audiencies en la transformacio d’un espai de comunicacio. EnglishThis paper describes the changes in audience data concerning newspapers and magazines that are part of the Catalonian Association of Local Press —ACPC—, resulting from the transformation of the Communication and Culture Barometer into the EGM Catalonian Barometer. These two studies were prepared by the Communication and Culture Audiences Foundation —FUNDACC—, a non-profit organisation whose management was largely controlled by a scientific board, their primary purpose being to provide audience and cultural consumption data in Catalan-speaking territories, uninfluenced by communication companies’ interests. FUNDACC’s objective was to provide an alternative to the data provided by the Association for Media Research —AIMC— and the EGM General Media Study—, believed to be subject to the control of media groups with state-wide business interests. This methodological transition resulted in the invisibility of many of the publications that constitute the fabric of local media in the Catalan-speaking territories and it considerably affected its results. The purpose of this paper is to describe the impact of institutional and methodological factors in audience measurement on the transformation of a communication space.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"137-156"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49470507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reproduction of Communicative Negativity Through Instrumental Irrationality","authors":"Uğur Baloğlu","doi":"10.51698/TRIPODOS.2020.47P69-86","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P69-86","url":null,"abstract":"This paper aims to use Turkey as an ex­ample of how the erosion occurring in social communication practices is repro­duced in the era of paradoxical experi­ences, particularly in global crisis envi­ronments where risk intensity increases. Recently, ‘the great incarceration’ situa­tion around the world has forced people to receive news and connect to them via digital platforms. The isolation of social relations for an indefinite period, espe­cially in risk society, causes people to feel constantly under pressure from an un­foreseen/indeterminate threat. The in­crease in the level of anxiety of the indi­vidual under pressure, internalizing fear after a while, turns him/herself into the very mechanism that produces anxiety and fear. This mechanism causes society to become paralyzed as a result of in­creased information pollution and the amount of information during global crisis periods. The paper examines how the negativity in communication has been exploited through the media with crises in different institutional areas —political, economic, and social— re­cently, in the framework of the terms of risk and trust used by Giddens and Beck’s risk society theory. From this point on, the paper focuses on the con­sequences of the mutual relationship between global crisis, fear culture and the new modern period. Keywords: COVID-19, global crisis, info­demic, risk society, sociology of commu­nication, media.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"2 1","pages":"69-86"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42114423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Think Tanks and Political Influence. How Influencer Networks and the Specialization of Power Are Represented on Twitter","authors":"Evgeni Tchubykalo, J. Manfredi-Sánchez, Juan Antonio Sánchez-Giménez","doi":"10.51698/TRIPODOS.2019.45P111-131","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.45P111-131","url":null,"abstract":"Think tanks are institutions that posi­tion themselves ideologically close to the powers that be, connecting them with science and defending the interests of lobbyists, while still striking a balance in the common interest of society. In the new context of political communication, think tanks take advantage of emerging trends in communication strategies by embracing the dissemination capaci­ty of social media. On the assumption that these social networking sites expe­dite the task of think tanks, we will illus­trate how thinks tanks leverage their influence and impact all over the world for agenda-setting and discourse fra­ming purposes. This empirical research, which relies on data collected on Twit­ter, analyses the global influence map by searching for practice patterns that could help us to gain further insights into the relationship processes of these agents in international relations and the political context. Els ‘think tanks’ i la influencia politica. Com es representen les xarxes d’influenciadors i l’especialitzacio del poder a Twitter Els think tanks son institucions que ideo­logicament es posicionen prop del po­der, connectant-lo amb el mon cientific i sempre buscant l’equilibri entre els inte­ressos dels lobbyist i l’interes general de la societat. En el context de la nova co­municacio politica, els think tanks apro­fiten les tendencies mes actuals en mate­ria de comunicacio i adopten estrategies de difusio en els mitjans de comunicacio social. Tenint en compte que una bona estrategia a les xarxes socials facilita la seva tasca, volem exemplificar com els thinks tanks utilitzen la seva capacitat d’influencia i impacte en tot el mon per redissenyar les agendes politiques con­textualitzant els seus discursos. Aquesta investigacio empirica, que es basa en dades recopilades a Twitter, analitza el mapa d’influencia global mitjancant la recerca de patrons de comportament que podrien ajudar-nos a obtenir mes infor­macio sobre les relacions entre aquests actors de les relacions internacionals i el context politic en el qual desenvolupen la seva activitat. Key words: Twitter, political influence, think tank, power, social network analysis Paraules clau: Twitter, influencia politi­ca, think tank, poder, analisi de xarxes socials, lobby.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"111-131"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43997789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}