Tripodos最新文献

{"title":"Changes in the Communication Strategy of Barcelona’s Digital Economy in Response to the COVID-19 Crisis","authors":"Patricia Coll-Rubio","doi":"10.51698/TRIPODOS.2020.47P155-170","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P155-170","url":null,"abstract":"This article presents the results of a study carried out using data provided by professionals responsible for plan­ning and executing communication strategies for 30 leading companies involved in the digital economy of Barcelona, site of the Mobile World Congress technological trade show, which was cancelled in 2020 due to the COVID-19 health crisis. The results of the study, carried out electronically from 1–15 April 2020, show that 77% of the technology com­panies that participated in the study changed their strategic communica­tion planning during the first month of the state of alarm declared by the Spanish government on 14 March 2020. In 73% of cases, the strategy was proactive, although with a new orientation. The resulting mix of ac­tions included preparing and dissem­inating digital content, sending press releases, organising digital events, generating internal communication and, to a lesser extent, advertising, following a strategy that combined 60% of owned media, 27% of earned media, and 13% of paid media. Dur­ing the first month of the state of alarm in response to COVID-19, social media was the main communication channel for the digital companies that participated in the study, compared to print media, television, and radio. 30% of these communication actions used newsjacking techniques, tying their messages to the current situation of the pandemic. Keywords: digital communication, so­cial media, crisis communication, pub­lic relations, content marketing, event organisation, newsjacking.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48917595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perfiles periodísticos emergentes reconocidos en la Universidad: investigación, conceptualización y oferta en el Grado","authors":"P. Sánchez-García, Berta García-Orosa, Xosé López-García, A. Vázquez-Rodríguez","doi":"10.51698/TRIPODOS.2019.45P157-177","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.45P157-177","url":null,"abstract":"La renovacion de los perfiles periodis­ticos representa uno de los principales desafios profesionales y formativos en las proximas decadas. Mientras los me­dios de comunicacion asumen los nue­vos roles en un proceso cambiante de “ensayo y error”, la universidad investi­ga esas adaptaciones para trasladarlas, progresivamente, a su oferta en el aula. Este articulo se centra en la perspectiva investigadora y formativa con el obje­tivo de conocer cuales son los perfiles periodisticos emergentes mas reconoci­dos en el ambito academico. Para ello se recurre a una doble metodologia me­diante una revision bibliometrica sobre 44 revistas (2000-2017) —que permite conocer que perfiles son los mas investi­gados y reconocidos— junto a un ana­lisis de contenido de la oferta de perfiles de 39 Grados en Periodismo en Espana senalados como “salidas laborales”. Los resultados reflejan que predominan las investigaciones en torno a tres perfiles —periodista multimedia-multitarea, community manager y periodista de datos—; se ofrecen las denominacio­nes, definiciones y funciones atribuidas academicamente a cada uno de ellos; y se confirma la limitada incorporacion de perfiles emergentes como salidas la­borales expresamente recogidas en las webs de los Grados en Periodismo. Emerging Journalistic Profiles Recognized in the University: Research, Conceptualization and Offer in the Degree The reshaping of journalistic profiles poses one of the main professional and formative challenges in the coming decades. While the media assume the new roles in a changing process of ‘trial and error’, universities look into these adaptations in order to transfer them, progressively, to their educational provi­sion. This article focuses on the research and training approach with the aim of finding out the most recognized journa listic profiles emerging in the academic field. The paper uses two methodolo­gies: a bibliometric review of 44 jour­nals (2000-2017) —which allows us to identify which profiles are the most researched and recognized— together with a content analysis of the profile offer from 39 Degrees in Journalism in Spain described as ‘professional paths’. The results show that research is pre­valent around three profiles —multime­dia-multitasking journalist, community manager and data journalist—; the naming, definitions and functions aca­demically attributed to each of them are described; and the results confirm the limited incorporation of the emerging profiles as work opportunities as par­ticularly recognized on the websites of the Degrees in Journalism. Palabras clave: perfil periodistico mul­timedia, community manager, perio­dismo de datos, redes sociales, univer­sidad. Key words: multimedia journalistic pro­file, community manager, data journa­lism, social networks, university.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46690304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"‘Issues’ y ‘big data’ en la gestión de relaciones públicas. El caso de la implementación del nuevo sistema de tratamiento de residuos “Recuperando Valor” en Córdoba, Argentina","authors":"Antonio Castillo-Esparcia, Alejandro Álvarez-Nobell, M. Barroso","doi":"10.51698/TRIPODOS.2019.45P73-87","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.45P73-87","url":null,"abstract":"El LCM 2016-2017 (Moreno et al., 2017) mostro el deficit en Latinoameri­ca en el uso de big data para la toma de decisiones basada en issues; una de las grandes transformaciones actuales en relaciones publicas. El objetivo de esta investigacion fue analizar el impacto de la implementacion de estrategias de is­sues management y big data para el nuevo sistema de residuos de Cordoba (Argentina) —“Recuperando Valor”— durante diciembre 2018. Se analizaron mas de 10.000 publicaciones en redes sociales mediante un sistema de aler­tas programadas (QSocial) por temas, actores, impactos y frecuencia a traves de distintos modelos analiticos: Imagen de Gestion; Sentimientos; Preocupacio­nes Ciudadanas, Genero, Humor Social y Valoraciones. Las organizaciones no solo comunican estrategicamente: son comunicacion estrategica (Grandien y Johansson, 2016). Ello implica una funcion de direccion y asesoramiento (Zerfass y Franke, 2013) —o funcion politica (Simoes, 2001 inspirado en Matrat, 1971)—, atendiendo la opi­nion publica mediante la gestion de issues (Nothhaft, 2010). En la practi­ca implica construir, administrar y mo­nitorear en tiempo real el desarrollo e impacto de un conjunto de temas que cobran relevancia en las distintas agen­das y por consecuencia en la produccion de contenidos y la gestion de relaciones con los distintos publicos en funcion de sus intereses. Issues and Big Data in Public Relations Management. The Case of the Implementation of the New Garbage System Called “Recuperando Valor” in Cordoba, Argentina The LCM 2016-2017 (Moreno et al., 2017) showed the deficit in the use of big data for making decisions based on issues in Latin America; this is one of the great transformations that we currently envision in public relations. The objec­tive of this research was to analyze the impact of the implementation of Issues Management and big data strategies for the new garbage system in Cordoba (Ar­gentina) —“Recuperando Valor”— du­ring December 2018. More than 10,000 publications on social networks were analyzed through a system of program­med alerts (QSocial) taking into accou­nt topics, actors, impact and frequency through different analytical models: measurement of Management Ima­ge; Feelings; Citizen Concerns, Gender, Social Humor and Evaluations. Orga­nizations not only communicate strate­gically: they are indeed strategic com­munication (Grandien and Johansson, 2016). This requires a management and advisory function (Zerfass and Franke, 2013) —or political function (Simoes, 2001 as inspired by Matrat, 1971)—, considering public opinion through is­sues management (Nothhaft, 2010). In practice it involves building, managing and monitoring in real time the develo­pment and impact of a set of issues that become relevant in the different agendas and, consequently, in the production of contents and the management of rela­tions with the different stakeholders ba­sed on their interests. Palabras clave: issues, big data, rela­ciones publicas, ambiente,","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44034144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Viral News on the Coronavirus: Does it Contribute to Health Communication?","authors":"Rachel E. Khan","doi":"10.51698/TRIPODOS.2020.47P49-66","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P49-66","url":null,"abstract":"From a century to a decade ago, the news media played a crucial role in providing the public with valuable in­formation, especially during a crisis. However, the advent of social media has brought about a change in ac­cess and distribution of the news and this may have resulted in less effec­tive health communication during this global coronavirus pandemic. These days, social media can have a great­er public reach and therefore, be the best tool to disseminate information. At the same time, there is the ques­tion of whether the important or trivial information is being shared. The aim of this paper is to explore the role of social media in providing the public with important information during the height of the coronavirus pandemic. Using Great Britain as a case study, the research analysed the kind of content on the coronavirus that had gone vi­ral in online news sources in the Unit­ed Kingdom to determine whether the information that was being shared contributed or not to effective health communication. Keywords: news, viral news, online media, journalism, crisis communica­tion, coronavirus.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42549461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fact-Checking, a Public Service Value in the Face of the Hoaxes of the Healthcare Crisis","authors":"M. Ufarte-Ruiz, Belén Galletero-Campos, A. López-Cepeda","doi":"10.51698/TRIPODOS.2020.47P87-104","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P87-104","url":null,"abstract":"The dissemination of fake news is an increasing issue in the media ecosys­tem, which has worsened with the current healthcare crisis. Pandemic-re­lated hoaxes challenge media, which have not hesitated to implement dif­ferent plans to combat these contents. The objective of this research is to ana­lyse the structure, make-up and proce­dures of fact-checking units that have been created in the newsrooms of the public service media (PSM) in Spain to refute false and unreliable information related to coronavirus. Two initiatives were studied: RTVE Verifica, belonging to the Spanish Radio and Television Corporation, and Coronabulos, from the public entity of the Basque govern­ment, EiTB. The method used is based on case studies, web content analysis and in-depth semi-structured inter­views with those responsible for these departments. Such a triangulation of techniques has allowed us to draw conclusions and provide interesting ex­amples to the research. The results re­veal that these sections use traditional techniques and technological applica­tions to verify content related mainly to healthcare and pseudoscientific infor­mation, which are published on corpo­rate websites and social media. Keywords: hoaxes, coronavirus, healthcare crisis, fact-checking, public service media.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45548468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Recursos narrativos en la comedia muda de Hollywood","authors":"Jaume Radigales","doi":"10.51698/TRIPODOS.2019.44P25-39","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.44P25-39","url":null,"abstract":"espanolLa comedia muda del primer cine de Hollywood se basa en unos recursos expresivos y narrativos que demuestran la voluntad no explicita de experimentacion del genero, asi como la intencion de divertir al publico. Consciente o inconscientemente, los primeros realizadores y actores de aquellas peliculas asumieron las convenciones del teatro, de la pantomima y de cierta literatura para ofrecer unos trabajos muy libres en el fondo y en la forma, y que tendrian gran transcendencia en el futuro, como el mecanismo del gag o los trucos visuales. Este texto expone las principales caracteristicas y tratamiento de tales recursos (automatismo, quid pro quo, violencia y transgresiones, erotismo y travestismo) a traves de personajes clave de aquel periodo: Mack Sennett, Charles Chaplin, Buster Keaton o Roscoe Arbuckle, entre otros. EnglishSilent comedy in Hollywood’s early cinema is based on expressive and narrative resources that show the non-explicit desire for experimentation in the genre, as well the intention to amuse the audience. Consciously or unconsciously, the first directors and actors of those movies assumed the conventions of theatre, pantomime and some literature to offer works which were very free in both form and content, and which would be highly influential in the future. This article shows the principal characteristics and the treatment of these resources (automatism, quid pro quo, violence and transgressions, eroticism and transvestism) through key personalities of that period: Mack Sennett, Charles Chaplin, Buster Keaton and Roscoe Arbuckle among others.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46976723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Global Capabilities Framework. Aplicación en Ecuador de un estudio global sobre las capacidades del profesional de las relaciones públicas","authors":"Gabriela Baquerizo-Neira, G. Sadi","doi":"10.51698/TRIPODOS.2019.45P13-29","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.45P13-29","url":null,"abstract":"El Global Capabilities Framework for PR and Communication Management fue una investigacion bienal (2016-2018) que conto con la participacion de aca­demicos de nueve paises que represen­tan a distintas regiones de los cinco continentes. En 2018, el estudio se implemento en Ecuador. El diseno metodologico fue de tipo cualitativo, se tomo como referen­cia la experiencia inglesa y argentina, siendo este el unico pais latinoameri­cano que formo parte de la investiga­cion base. Se emplearon las tecnicas del metodo Delphi y grupos focales. Para el Delphi se realizaron cuatro rondas, de las que se obtuvo un listado de 10 ca­pacidades que definen la profesion del relacionista publico en Ecuador. Poste­riormente, este listado fue sometido a cinco grupos de discusion con la intencion­ de validar el listado inicial de capa­cidades surgido del Delphi. Como resultado de todo ello, los exper­tos remarcaron la importancia de des­empenarse sobre la base de principios eticos y valores, sin dejar de lado las capacidades estrategicas como anali­zar y gestionar la comunicacion de la organizacion, comprender su contexto sociopolitico-economico, entre otras. En definitiva, los participantes coinci­dieron en la importancia del marco de capacidades como una ‘hoja de ruta’ para los empleadores, profesionales, academicos y demas publicos relacio­nados con el sector. Global Capabilities Framework. Application in Ecuador of a Global Study on the Capabilities of Public Relations Practitioner The Global Capabilities Framework for PR and Communication Manage­ment was a two-year research project (2016-2018) with the participation of academics from nine countries re­presenting different regions of the five continents. In 2018, the study was implemented in Ecuador. The methodological ap­proach was qualitative and it took the English and Argentine experience as a reference, the latter being the only La­tin American country in the base study. Techniques of Delphi method and focus groups were utilized. For the Delphi method, four rounds were carried out, obtaining a list of 10 capabilities that define the profession of public relations in Ecuador. Subsequently, this list was submitted to five discussion groups with the intention of validating the initial list of capabilities that emerged from the Delphi method. As a result, the experts stressed the importance of working on the basis of ethical principles and values without leaving aside the strategic capabilities, such as analyzing and managing the communication of the organization, and understanding its social, political, and economic context, amongst others. Ultimately, participants agreed on the importance of the capabilities fra­mework as a ‘roadmap’ for employers, professionals, academics and other stakeholders in the sector. Palabras clave: relaciones publicas, perfil profesional, Ecuador, competen­cias, capacidades profesionales, Key words: public relations, professio­nal profile, Ecuador, skills and professio­nal capabilities","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42628299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Recurrent Narratives Around the COVID-19 Crisis in Social Networks: A Case Study Analysis on Facebook","authors":"Venetia Papa, Theodora A. Maniou","doi":"10.51698/TRIPODOS.2020.47P11-28","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P11-28","url":null,"abstract":"In recent years, social networks have played a significant role during major crisis events as citizens use these net­works to seek information, discuss and share personal news stories, while in­teracting with other users regarding issues related to the perceived crisis. As a result, news content posted on social networks is of crucial importance since it can affect public opinion in various ways. The aim of this study is to as­sess dominant narratives generated through users’ reactions towards news content posted on Facebook so as to examine the role of Facebook during the global crisis of COVID-19. Drawing from different aspects of crisis commu­nication theory and audience-centered studies, this work seeks to investigate the constructed meanings related to this crisis and interpret users’ under­standing of news content posted on social networks. Content analysis is employed as a means to evaluate Face­book’s potential in (re)defining users’ narratives regarding issues related to COVID-19. Keywords: COVID-19, Facebook, crisis, users’ narratives, news stories.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43084223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Franco en Portugal: la revitalización de los mitos franquistas para romper el cerco internacional","authors":"Clara Sanz Hernando, Ana Cabrera","doi":"10.51698/TRIPODOS.2019.44P187-201","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.44P187-201","url":null,"abstract":"espanolEl trabajo analiza la visita de Estado que Franco realizo al Portugal de Salazar, en octubre de 1949. Este viaje se preparo con fines propagandisticos para romper el aislamiento internacional de Espana y mejorar la imagen del caudillo en el exterior. Con la utilizacion de las perspectivas historica, cuantitativa, cualitativa y comparativa se analiza este acontecimiento y las informaciones que proporcionaron dos diarios espanoles (ABC y Arriba) y dos portugueses (Diario de Noticias y Diario da Manha), sometidos a un potente sistema de censura y consignas. La investigacion concluye que un formidable aparato propagandistico convirtio este acto en un exito. Para este fin, se recupero y revitalizo el arsenal mitologico creado por el regimen desde la misma Guerra Civil. En el nuevo contexto de la Guerra Fria, el caudillo aparecio como un adelantado a su epoca por haber frenado al comunismo desde el 18 de julio de 1936. EnglishThis study analyses Franco’s state visit to Salazar’s Portugal in October 1949. This visit was organized with the propagandist aim of improving Franco’s international image and thus breaking Spain’s isolation. This event is analysed using historical, quantitative, qualitative and comparative perspectives to assess two Spanish (ABC and Arriba) and two Portuguese (Diario de Noticias and Diario da Manha) daily newspapers, all subject to strong censorship mechanisms. This study concludes that a formidable propagandistic structure made a success out of the visit. To this end, the arsenal of myths created by the regime from the time of the Spanish Civil War was recovered and revitalised. In the new context of the Cold War, Franco was seen as a leader who was ahead of his time for having put an end to communism on July 18, 1936.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48668488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Vots al carrer l’1 d’octubre de 2017 a Catalunya: la ‘fake news’ menys aclarida","authors":"J. Serrat","doi":"10.51698/TRIPODOS.2019.44P153-168","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.44P153-168","url":null,"abstract":"catalaCatalunya va viure l’1 d’octubre del 2017 un dels moments informatius mes importants de la seva historia. El Govern catala va habilitar, desobeint el Tribunal Constitucional, 2.243 col∙legis electorals per preguntar als ciutadans si estaven a favor o en contra de la independencia de Catalunya. El fet que els principals organs dels poders judicial i politic d’Espanya consideressin il∙legal aquest referendum no va fer desistir els organitzadors. La jornada va estar marcada per la gent que va mobilitzar-se per votar i per l’actuacio de la policia espanyola que va intervenir amb forca. La recerca analitza com un viral de YouTube, per denunciar irregularitats en la consulta, conte tots els ingredients per considerar-lo la principal fake news d’aquell dia. L’analisi es contextualitza amb opinions sobre la cobertura del referendum de quatre periodistes catalans entrevistats (Cronica Global, El Pais i Ara). Tambe es confronten els relats de TV3 i TVE, en el Telenoticies i el Telediario. Mentre la televisio catalana va presentar l’1-O de manera epica, per la resistencia popular per salvaguardar uns drets que simbolitzaven les urnes enfront les carregues policials; la televisio publica espanyola va emfatitzar que va ser una accio il∙legal, sense garanties democratiques. EnglishOn October 1st, 2017 (1-O), Catalonia experienced one of the most important newsworthy moments in its history. The Catalan government set up 2.243 polling stations to conduct a referendum on Catalonia’s independence, thereby disobeying Spain’s Constitutional Court. Although the main bodies of the Spanish judiciary and political powers considered the referendum illegal, the organizers persisted. The day was marked by people’s mobilizations, which consisted of defending polling stations and protecting voters from police intervention. With this study, we seek to analyse how a YouTube video, which reported irregularities about the referendum and went viral, contains all the ingredients to be considered fake news. The analysis is contextualized with opinions about the media coverage of the referendum by four interviews with Catalan journalists (Cronica Global, El Pais, Ara). The accounts of TV3 (Televisio de Catalunya) and TVE (Television Espanola), in Telenoticies (TV3’s news) and Telediario(TVE’s news) are also juxtaposed. While the Catalan public television (TV3) presented the 1-O in an epic way, stressing the citizens’ resistance to safeguard the rights as symbolized by the ballot boxes against the Spanish police, the Spanish public television (TVE) emphasised that 1-O was an illegal referendum lacking democratic legitimacy.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49533770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}