IF 0.8

Tripodos Pub Date : 2023-12-19 DOI: 10.51698/tripodos.2023.54.05

David Alameda García, Elena Fernández Blanco, Sandra Lizzeth Hernández Zelaya

{"title":"Branding and Marketing Communication in the Field of Wine: The Experiences of Spanish Denominations of Origin to Build Brand Territory","authors":"David Alameda García, Elena Fernández Blanco, Sandra Lizzeth Hernández Zelaya","doi":"10.51698/tripodos.2023.54.05","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.05","url":null,"abstract":"Territories are in a constant struggle to attract tourists, investments and residents striving for differentiation by exploiting the unique local values, which hold the essence of each one of them. This distinction is critical, differentiating each territory from others, and improving their competitive edge to be chosen as a favorite destination (Bigne et al., 2000). The application of branding in destination management has been used in recent years to generate a distinctive and competitive identity for a place, and distinguish it from others. And to be truly effective, the perceptions that a territory brand inspires in visitors and residents must align with the destination’s main assets and their presentation in marketing communication (Kotler and Gertner, 2002). In this sense, local products, such as wine and food, are valid levers that contribute to shaping the positioning and differential values of the territories.\u0000The purpose of this paper is to: a) Examine how advertising of different Denominations of Origin in the wine industry contributes to the image and positioning of the different regions, thus creating a distinct positioning and promoting the area’s identity and values; b) Analyze the content, strategies, and communication messages of the Denominations of Origin (of wine) across Spain.\u0000Through content analysis, combined with discourse analysis of the advertising strategies of a significant sample of Denominations of Origin (66 campaigns), we seek to establish variables for analysis and categorization of objectives, strategies, and discursive constructions that brands develop in their communication policies.\u0000Among the main results to highlight, the group of brands under scrutiny focused on the characteristics of the product while other strategies highlighted the values of the territory as main positioning values, that is, they served to communicate key aspects of the territory.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" 75","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138961362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Film in Health Campaigns and Reduction in Incidence of COVID-19 in Nigeria: A Thematic Discourse Analysis 尼日利亚健康宣传活动中的电影与 COVID-19 发病率的降低：专题话语分析

IF 0.8

Tripodos Pub Date : 2023-12-11 DOI: 10.51698/tripodos.2023.54.04

Ubong Andem Obong

{"title":"Film in Health Campaigns and Reduction in Incidence of COVID-19 in Nigeria: A Thematic Discourse Analysis","authors":"Ubong Andem Obong","doi":"10.51698/tripodos.2023.54.04","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.04","url":null,"abstract":"The main thrust of this study was to explore the efficacy of films in instigating behavioral change in campaigns against COVID-19 in Nigeria. Specifically, the study sought to establish the critical role that films play in promoting the key messages of COVID-19 health campaigns and to explicate the approach in which the films used in anti-COVID-19 health campaigns contribute to behavioral change among the population with a view to reducing further incidence of COVID-19. Cultivation Theory and Health Belief Model provided the theoretical underpinning to this study. To achieve the set objectives, the study adopted a qualitative research design where thematic (content) analysis and critical discourse analysis were deployed to review and discuss the prevalent COVID-19 preventive and containment themes, appeals, and strategies embedded in the films used in anti-COVID-19 campaigns. The study focused on three categories of films: anti-COVID-19 documentary films; short feature films; and animated films for kids endorsed by the World Health Organization (WHO), Nigeria Centre for Disease Control (NCDC), and the Nigeria Ministry of Health under the aegis of the Presidential Task Force (PTF) on COVID-19. Each of these categories was reviewed, encompassing a total of nine films —three from each category. A thematic analytical review of some of the films deployed in the COVID-19 health campaigns revealed that the films were loaded with health-related themes, appeals, and strategies that, when considered holistically, aimed at influencing or changing people’s behavior with a view to containing and reducing the risk for further incidence of the disease.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"52 5","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138981854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Managing Perceived Legitimacy in Uncertain Times: The Effects of Long-Covid 在不确定时期管理感知合法性：长期创新的影响

IF 0.8

Tripodos Pub Date : 2023-12-04 DOI: 10.51698/tripodos.2023.54.03

Giorgia Miotto, Alicia Blanco‐González, Jéssica Paule-Vianez, Sandra Escamilla-Solano

{"title":"Managing Perceived Legitimacy in Uncertain Times: The Effects of Long-Covid","authors":"Giorgia Miotto, Alicia Blanco‐González, Jéssica Paule-Vianez, Sandra Escamilla-Solano","doi":"10.51698/tripodos.2023.54.03","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.03","url":null,"abstract":"Uncertainty and unpredictability are the main characteristics of a crisis: the Covid-19 pandemic was definitely characterised by these two issues. During the Covid-19 pandemic, people experienced a very high level of fear that affected their behaviour in several dimensions of their lives, including their buying habits. Retailing was one of the most affected industries due to government health regulations and people’s fears and emotions. In such tumultuous times, organizational legitimacy plays a crucial role since consumers tend to interact with legitimate organizations, avoiding companies that are not fulfilling their expectations and are not aligned with the accepted social norms. The objective of this research is to understand how uncertainty and crisis may affect consumer behaviour taking into account their emotional conditioning. Specifically, we measured the impact on three different groups of people based on their relationship with the virus: those infected, those uninfected, and those with long-Covid sequelae. We conducted an empirical study in June 2022 on a sample of 515 individuals from the above groups. Our findings revealed that the effects of risk perception and legitimacy are significantly different and that these factors affect individuals purchase intention. The research findings contribute to consumer behaviour theories and offer practical insights for marketing professionals and policymakers in crisis situations.\u0000------------------------------------------------------------------------------------------------------------------------------------------------------------------------ \u0000Acknowledgments: This research has been financed by the Community of Madrid with European Regional Funds under the project “Evolución, Caracterización Clínica, Molecular y Genética y Tratamiento de los Síntomas post-COVID (COVID Persistente)” ref: A467; and Young Researchers R&D Project. Ref. Proyect v1156 LEG-INCERT-ECON. Financed by Community of Madrid (Spain) and Rey Juan Carlos University","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"30 44","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138601877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“Long Live Freedom!”: Digital Communication of Argentina’s Emerging Libertarian Populism "自由万岁！"：阿根廷新兴自由主义民粹主义的数字传播

IF 0.8

Tripodos Pub Date : 2023-11-23 DOI: 10.51698/tripodos.2023.54.01

Raquel Tarullo, Vicente Fenoll

{"title":"“Long Live Freedom!”: Digital Communication of Argentina’s Emerging Libertarian Populism","authors":"Raquel Tarullo, Vicente Fenoll","doi":"10.51698/tripodos.2023.54.01","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.01","url":null,"abstract":"Social networks have become the ideal platform for populist leaders to directly engage with their followers, facilitating the dissemination of polarizing narratives. Populist actors have gained electoral momentum in different parts of the world by importing populist content from diverse national contexts. Argentina’s legislative elections in 2021 are a case in point. The main objective of this study is to examine the communication strategy employed by Javier Milei, an anarcho-capitalist politician, on Instagram during this electoral campaign. Through a quantitative content analysis, we identify the thematic and populist elements present in Milei’s Instagram posts. Our findings reveal a new style of ‘libertarian’ populism, which employs discursive components previously used by populist parties from various ideologies and the strategic alignment of political communication with opportunistic themes and contextual dynamics. Milei focuses on positioning himself as the leader of the electoral campaign, with minimal emphasis on concrete policy proposals. His populist strategy revolves around attacking ideological adversaries (such as communism and feminism) and denouncing the corrupt political ‘caste’. Unlike other rightwing populist politicians, Milei’s discourse does not particularly focus on the issue of immigration.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"79 ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139244877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Refugee Representations by the Greek Public Administration: A Critical Review of the Greek Institutional Discourse 希腊公共行政部门的难民代表：对希腊制度话语的批判性回顾

IF 0.8

Tripodos Pub Date : 2023-07-25 DOI: 10.51698/tripodos.2022.53.07

Neofytos Aspriadis

{"title":"Refugee Representations by the Greek Public Administration: A Critical Review of the Greek Institutional Discourse","authors":"Neofytos Aspriadis","doi":"10.51698/tripodos.2022.53.07","DOIUrl":"https://doi.org/10.51698/tripodos.2022.53.07","url":null,"abstract":"This paper examines the political narratives employed in strategic communication between Greek authorities and the public administration during the refugee flows of 2015-2018. It also looks into the formation of images concerning refugees within the Greek political context and contributes to the existing literature on discursive representations of refugees. The study delves into the role of political rhetoric in strategic or non-strategic image formation, thus revealing the other side of media representations. It focuses on an overlooked aspect of political communication: the discourse of public administration institutions. The methodology uses qualitative content analysis with elements of discourse analysis, focusing on press releases from public administration institutions involved in the refugee crisis, as well as a selected corpus of public speeches from government members and local authorities. The institutions examined include the Ministry of Migration Policy, the Regional Administration of North Aegean, and the Regional Administration of South Aegean. The research covers the period from January 2015 to April 2018, encompassing a total of 159 press releases issued by the authorities under study regarding the refugee situation.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49576079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Media Framing of the Refugee Crisis at the Periphery of Europe 欧洲边缘地区难民危机的媒体框架

IF 0.8

Tripodos Pub Date : 2023-07-17 DOI: 10.51698/tripodos.2022.53.06

Ana Milojević, Kristina Milic

{"title":"Media Framing of the Refugee Crisis at the Periphery of Europe","authors":"Ana Milojević, Kristina Milic","doi":"10.51698/tripodos.2022.53.06","DOIUrl":"https://doi.org/10.51698/tripodos.2022.53.06","url":null,"abstract":"The recent European refugee crisis, which began in 2015, has generated academic interest in how media portray and frame migrations and refugees, specifically in their influence on how “We” perceive and accept “Them” in “Our” societies. However, research primarily focuses on EU member states and destination/receiving countries. Therefore, our study examines media framing of the refugee crisis in Serbia between 2015 and 2016. Building on frames previously identified in the Western context, we pre-defined three frames: viewing the refugee crisis as a problem for the political system, society, or refugees. These frames were coded as external/internal based on whether the media text discussed the crisis outside/inside Serbia. Our deductive análisis shows that framing differs from destination countries, with a minimal emphasis on social problems in Serbia. Political issues and challenges faced by refugees were dominant but externalized, showing a slight decline over time compared to the social problem frame, which followed real events. Furthermore, our inductive thematic analysis reveals a new way of framing refugees as a problema for the free movement of our citizens. It also reveals a meta-frame of “Us” (in Serbia) as acting in a humanitarian manner amid hard circumstances created by “Them” (Western politicians) who are not handling the crisis in line with the EU values.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42510434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

From Belief to Hate. An Analysis of the Beliefs That Support the Hate Speech Towards Migrants and Refugees Spread on Twitter from the Theory of Reasoned Action 从信仰到仇恨。从理性行为理论分析推特上针对移民和难民的仇恨言论背后的信念

IF 0.8

Tripodos Pub Date : 2023-07-03 DOI: 10.51698/tripodos.2022.53.05

William González-Baquero, Javier J. Amores, Carlos Arcila-Calderón

{"title":"From Belief to Hate. An Analysis of the Beliefs That Support the Hate Speech Towards Migrants and Refugees Spread on Twitter from the Theory of Reasoned Action","authors":"William González-Baquero, Javier J. Amores, Carlos Arcila-Calderón","doi":"10.51698/tripodos.2022.53.05","DOIUrl":"https://doi.org/10.51698/tripodos.2022.53.05","url":null,"abstract":"El presente trabajo busca identificar las creencias subyacentes a las actitudes que fundamentan y se explicitan en los discursos de odio de tipo racista y xenófobo transmitidos a través de tweets en castellano, además de la presión percibida que influye en la propagación de esos mensajes. Para ello, se lleva a cabo un análisis de contenido fundamentado en los postulados de la teoría de la acción razonada. Los principales hallazgos permiten resolver que las interacciones directas con migrantes y refugiados tienden a ser significativas a la hora de publicar o no un mensaje de tipo racista y xenófobo. También se resuelve que la presión social percibida fundamenta la mayor parte del discurso de odio racista y xenófobo que se propaga en Twitter en castellano, lo que plantea una posible línea de trabajo futura que permita identificar la manera en la cual las estructuras formales de poder influyen los discursos sobre migración. Por último, se analiza la relación existente entre los marcos connotativos con los que se representa a los migrantes y refugiados y las creencias subyacentes a la actitud, identificando así la manera en la que se crean los encuadres sobre migración que se usan para difundir el odio.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44292381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The representation of immigration in the Spanish press from a gender perspective (2008-2019) 性别视角下西班牙媒体对移民的描述(2008-2019)

IF 0.8

Tripodos Pub Date : 2023-06-20 DOI: 10.51698/tripodos.2022.53.04

Cayetano Fernández Romero, Antonio Prieto‐Andrés, Enrique Uldemolins Julve

引用次数: 0

Analysis of Media Discourse and Social Audienceson Refugees in the Conflict in Ukraine 乌克兰冲突中难民的媒体话语与社会受众分析

IF 0.8

Tripodos Pub Date : 2023-06-13 DOI: 10.51698/tripodos.2022.53.03

Ireide Martinez de Bartolome, Beatriz Rivera Martín

{"title":"Analysis of Media Discourse and Social Audienceson Refugees in the Conflict in Ukraine","authors":"Ireide Martinez de Bartolome, Beatriz Rivera Martín","doi":"10.51698/tripodos.2022.53.03","DOIUrl":"https://doi.org/10.51698/tripodos.2022.53.03","url":null,"abstract":"The anonymity provided by social networks offers those who promote the rejection of refugees an ideal space to publish and expand their discriminatory discourse. The aim of this research is to analyse the discourse of the social audience of the Spanish press in relation to refugees. In this sense, we have extracted and analysed the comments written by Twitter users on the news referring to refugees as a result of the Russian invasion of Ukraine during the month following the start of the conflict (from 24 February to 24 March 2022) by the five newspapers with the largest number of followers on this social network: El País, El Mundo, ABC, eldiario.es and La Vanguardia. A total of 1.581 comments on 232 news items. Through the critical analysis of the discourse, the positioning of the media themselves and their social audience on refugees in the context of the conflict was determined. On a quantitative level, a content analysis of the feedback received by the media was carried out to measure the impact generated by this type of news. The results obtained show the different frames in which refugees are represented, with negative frames being understood as indicators of rejection and hatred.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47884044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Italian Migration Policies and Newspaper Communication: A Case Study 意大利移民政策与报纸传播:个案研究

IF 0.8

Tripodos Pub Date : 2023-04-24 DOI: 10.51698/tripodos.2022.53.02

E. Mangone

引用次数: 0

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