TripodosPub Date : 2024-07-08DOI: 10.51698/tripodos.2024.55.07
Aurora Forteza-Martínez, Nadia Alonso López
{"title":"Artificial Intelligence in the Social Science Area: Systematic Literature Review in Web of Science and Scopus","authors":"Aurora Forteza-Martínez, Nadia Alonso López","doi":"10.51698/tripodos.2024.55.07","DOIUrl":"https://doi.org/10.51698/tripodos.2024.55.07","url":null,"abstract":"The evolution of technology is giving rise to new scenarios in communication, information access, and social relations. Particularly, artificial intelligence has a great impact on the current media ecosystem, including social, academic, communicative, health aspects, and interpersonal relationships. This research aims to study how artificial intelligence is reflected in the scientific production in the most relevant publications in Social Sciences. To this end, a systematic review of the scientific literature published in Spanish on the Web of Science and Scopus databases spanning from 2018 to the first three quarters of 2023 was carried out, following the standards of PRISMA Statement (Preferred Reporting Items for Systematic Reviews and Meta-Analyses). From an initial sample of 159 articles, 109 were analysed after applying the inclusion and exclusion criteria. Results show that 2022 was the most productive year, with Spain having the highest number of publications. Furthermore, most of the research was published on Scopus and in the field of Law, with a predominance of qualitative methodology. The key themes were the benefits of implenting artificial intelligence (AI) and its dangers and threats.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141668843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2024-05-13DOI: 10.51698/tripodos.2024.55.03
J. Díaz-Noci, Simón Peña-Fernández, Koldobica Meso-Ayerdi, A. Larrondo-Ureta
{"title":"The Influence of AI in the Media Work Force: How Companies Use an Array of Legal Remedies","authors":"J. Díaz-Noci, Simón Peña-Fernández, Koldobica Meso-Ayerdi, A. Larrondo-Ureta","doi":"10.51698/tripodos.2024.55.03","DOIUrl":"https://doi.org/10.51698/tripodos.2024.55.03","url":null,"abstract":"The emergence of ChatGPT and other related artificial intelligence systems has posed many questions upon the impact that such tools could have on some jobs, including media workers. Serious legal concerns have arisen regarding the learning practices of AI-related companies such as OpenAI and Google. These concerns involve crawling and extracting presumably unauthorized copyright works from news repositories, whose rightholders are often media companies. In this article, we aim to categorize the newsroom practices and routines affected by artificial intelligence. We also explore copyright-law related issues, including AI-assisted reporting, its impact on journalists and the media workforce, SEO and commercial strategies, as well as training and blocking AI engines. The legal solutions applied to solve those questions are also addressed, including technical solutions, fair use guidelines and legal solutions (litigation, legislative reform, and negotiation). Our conclusion is twofold: first, in the unequal fight against artificial intelligence systems, a utilitarian and entrepreneurial conception of intellectual property is enforced; and second, the position of journalists as authors is weakening.\u0000 ","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140982759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2024-04-15DOI: 10.51698/tripodos.2024.55.01
César Fieiras Ceide, Martín Vaz Álvarez, Isaac Maroto González
{"title":"AI Implementation Strategies in the Spanish Press Media: Organizational Dynamics, Application Flows, Uses and Future Trends","authors":"César Fieiras Ceide, Martín Vaz Álvarez, Isaac Maroto González","doi":"10.51698/tripodos.2024.55.01","DOIUrl":"https://doi.org/10.51698/tripodos.2024.55.01","url":null,"abstract":"This research analyses the artificial intelligence application strategies adopted by the Spanish press media at the height of the generative AI boom, extending previous studies on integrating AI technology into journalistic routines. We studied the dynamics of implementation of AI solutions in the main newspapers in Spain, determining the departments or professionals involved, the current uses, and how AI affects their organization chart and professional profiles, as well as providing insights into the future trends of this technology in the sector. For this purpose, a qualitative methodology was employed, based on interviews with a purposive sample of executives from the 10 newspapers with the largest circulation in Spain: El País, La Vanguardia, Marca, La Voz de Galicia, As, ABC, El Mundo, El Correo, El Diario Vasco and Mundo Deportivo. The results reveal that AI is conceived in the Spanish press media as an assistant aimed at optimizing all kinds of mechanical processes and existing products, not at amplifying coverage or generating final pieces that reduce the standard of quality essential to their subscription model. Groups such as Prisa, Vocento or Unidad Editorial centralize their AI strategy, while Grupo Godó delegates this management to its headers. These newspapers consider that AI will boost the renewal of job profiles in their structures, despite the fact that they do not currently have strictly specialized professionals.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140700837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2024-02-19DOI: 10.51698/tripodos.2023.54.07
Esther Martínez Pastor, David Atauri-Mezquida, Ricardo Vizcaino-Pérez, Clara Simón- De Blas
{"title":"The Presence and Promotion of Foods and Beverages in the YouTube Channels of The World’s Most Influential Kid Ps: A Comparative Study Between the United States and Spain","authors":"Esther Martínez Pastor, David Atauri-Mezquida, Ricardo Vizcaino-Pérez, Clara Simón- De Blas","doi":"10.51698/tripodos.2023.54.07","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.07","url":null,"abstract":"This study aims to determine the different types of foods and beverages that predominate in the channels of kid youtubers in Spain and the United States, which serve as a model for children’s nutritional habits. The study looked at a sample of 18 YouTube channels and 553 videos from a universe of 1551 videos. Four main conclusions have been drawn: there are significant differences depending on the origin of the channels, with a greater presence of oils, fats and meat in Spanish channels, and of cereals, chocolates, sugar and fruit in channels from the United States; in 60% of the videos, brands are being promoted (without appropriate identification), with statistically significant differences according to the country of origin; the main communication objective is a promotional objective, with differences according to country, being more educational/promotional in the United States and more focused on entertainment/promotion in Spain; and in 16% of cases, the children showed excessive or compulsive consumption —the videos do not appear to promote, in general, healthy nutritional habits.\u0000 \u0000This article has been funded by the SIC-SPAIN 2.0 Project “Safer Internet Centre Spain 2.0”, a project co-funded by the European Union (EU).","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140450749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2024-01-22DOI: 10.51698/tripodos.2023.54.06
María Eugenia Martínez-Sánchez, Javier Bustos Díaz, Ruben Nicolas-Sans
{"title":"influence of personal space occupation and on the consumer’s psychological status and effective communication","authors":"María Eugenia Martínez-Sánchez, Javier Bustos Díaz, Ruben Nicolas-Sans","doi":"10.51698/tripodos.2023.54.06","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.06","url":null,"abstract":"Communication at the point of sales is determined by a number of factors ranging from the layout of the furnishings to the establishment’ colors, sounds, and even smells. Nevertheless, another main aspect to consider, particularly following the impact of COVID 19, is the Floor Area Ratio (FAR) or the furnishings’ free space. The objective of this paper is to show that, despite the influence that the FAR has on the perception of the user at a psychological and communicative level, there is another ratio to take into consideration which demonstrates the impact of personal space occupation on communication and the consumer’s state of mind. A methodology has been designed to ascertain the consumer’s psychological and receptive status, and, moreover, to observe the influence of the number of subjects present in the commercial area. The methodology is based on a novel formula which provides a response to the need to include the number of consumers as a variable when understanding space. Our findings show that the FAR plays a key role in the user. Additionally, by comparing establishments under normal and extreme rates of occupation, the formula for the Personal Area Ratio (PAR), which also influences user perception, is validated.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139606145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2023-12-19DOI: 10.51698/tripodos.2023.54.05
David Alameda García, Elena Fernández Blanco, Sandra Lizzeth Hernández Zelaya
{"title":"Branding and Marketing Communication in the Field of Wine: The Experiences of Spanish Denominations of Origin to Build Brand Territory","authors":"David Alameda García, Elena Fernández Blanco, Sandra Lizzeth Hernández Zelaya","doi":"10.51698/tripodos.2023.54.05","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.05","url":null,"abstract":"Territories are in a constant struggle to attract tourists, investments and residents striving for differentiation by exploiting the unique local values, which hold the essence of each one of them. This distinction is critical, differentiating each territory from others, and improving their competitive edge to be chosen as a favorite destination (Bigne et al., 2000). The application of branding in destination management has been used in recent years to generate a distinctive and competitive identity for a place, and distinguish it from others. And to be truly effective, the perceptions that a territory brand inspires in visitors and residents must align with the destination’s main assets and their presentation in marketing communication (Kotler and Gertner, 2002). In this sense, local products, such as wine and food, are valid levers that contribute to shaping the positioning and differential values of the territories.\u0000The purpose of this paper is to: a) Examine how advertising of different Denominations of Origin in the wine industry contributes to the image and positioning of the different regions, thus creating a distinct positioning and promoting the area’s identity and values; b) Analyze the content, strategies, and communication messages of the Denominations of Origin (of wine) across Spain.\u0000Through content analysis, combined with discourse analysis of the advertising strategies of a significant sample of Denominations of Origin (66 campaigns), we seek to establish variables for analysis and categorization of objectives, strategies, and discursive constructions that brands develop in their communication policies.\u0000Among the main results to highlight, the group of brands under scrutiny focused on the characteristics of the product while other strategies highlighted the values of the territory as main positioning values, that is, they served to communicate key aspects of the territory.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138961362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2023-12-11DOI: 10.51698/tripodos.2023.54.04
Ubong Andem Obong
{"title":"Film in Health Campaigns and Reduction in Incidence of COVID-19 in Nigeria: A Thematic Discourse Analysis","authors":"Ubong Andem Obong","doi":"10.51698/tripodos.2023.54.04","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.04","url":null,"abstract":"The main thrust of this study was to explore the efficacy of films in instigating behavioral change in campaigns against COVID-19 in Nigeria. Specifically, the study sought to establish the critical role that films play in promoting the key messages of COVID-19 health campaigns and to explicate the approach in which the films used in anti-COVID-19 health campaigns contribute to behavioral change among the population with a view to reducing further incidence of COVID-19. Cultivation Theory and Health Belief Model provided the theoretical underpinning to this study. To achieve the set objectives, the study adopted a qualitative research design where thematic (content) analysis and critical discourse analysis were deployed to review and discuss the prevalent COVID-19 preventive and containment themes, appeals, and strategies embedded in the films used in anti-COVID-19 campaigns. The study focused on three categories of films: anti-COVID-19 documentary films; short feature films; and animated films for kids endorsed by the World Health Organization (WHO), Nigeria Centre for Disease Control (NCDC), and the Nigeria Ministry of Health under the aegis of the Presidential Task Force (PTF) on COVID-19. Each of these categories was reviewed, encompassing a total of nine films —three from each category. A thematic analytical review of some of the films deployed in the COVID-19 health campaigns revealed that the films were loaded with health-related themes, appeals, and strategies that, when considered holistically, aimed at influencing or changing people’s behavior with a view to containing and reducing the risk for further incidence of the disease.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138981854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Managing Perceived Legitimacy in Uncertain Times: The Effects of Long-Covid","authors":"Giorgia Miotto, Alicia Blanco‐González, Jéssica Paule-Vianez, Sandra Escamilla-Solano","doi":"10.51698/tripodos.2023.54.03","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.03","url":null,"abstract":"Uncertainty and unpredictability are the main characteristics of a crisis: the Covid-19 pandemic was definitely characterised by these two issues. During the Covid-19 pandemic, people experienced a very high level of fear that affected their behaviour in several dimensions of their lives, including their buying habits. Retailing was one of the most affected industries due to government health regulations and people’s fears and emotions. In such tumultuous times, organizational legitimacy plays a crucial role since consumers tend to interact with legitimate organizations, avoiding companies that are not fulfilling their expectations and are not aligned with the accepted social norms. The objective of this research is to understand how uncertainty and crisis may affect consumer behaviour taking into account their emotional conditioning. Specifically, we measured the impact on three different groups of people based on their relationship with the virus: those infected, those uninfected, and those with long-Covid sequelae. We conducted an empirical study in June 2022 on a sample of 515 individuals from the above groups. Our findings revealed that the effects of risk perception and legitimacy are significantly different and that these factors affect individuals purchase intention. The research findings contribute to consumer behaviour theories and offer practical insights for marketing professionals and policymakers in crisis situations.\u0000------------------------------------------------------------------------------------------------------------------------------------------------------------------------ \u0000Acknowledgments: This research has been financed by the Community of Madrid with European Regional Funds under the project “Evolución, Caracterización Clínica, Molecular y Genética y Tratamiento de los Síntomas post-COVID (COVID Persistente)” ref: A467; and Young Researchers R&D Project. Ref. Proyect v1156 LEG-INCERT-ECON. Financed by Community of Madrid (Spain) and Rey Juan Carlos University","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138601877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2023-11-23DOI: 10.51698/tripodos.2023.54.01
Raquel Tarullo, Vicente Fenoll
{"title":"“Long Live Freedom!”: Digital Communication of Argentina’s Emerging Libertarian Populism","authors":"Raquel Tarullo, Vicente Fenoll","doi":"10.51698/tripodos.2023.54.01","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.01","url":null,"abstract":"Social networks have become the ideal platform for populist leaders to directly engage with their followers, facilitating the dissemination of polarizing narratives. Populist actors have gained electoral momentum in different parts of the world by importing populist content from diverse national contexts. Argentina’s legislative elections in 2021 are a case in point. The main objective of this study is to examine the communication strategy employed by Javier Milei, an anarcho-capitalist politician, on Instagram during this electoral campaign. Through a quantitative content analysis, we identify the thematic and populist elements present in Milei’s Instagram posts. Our findings reveal a new style of ‘libertarian’ populism, which employs discursive components previously used by populist parties from various ideologies and the strategic alignment of political communication with opportunistic themes and contextual dynamics. Milei focuses on positioning himself as the leader of the electoral campaign, with minimal emphasis on concrete policy proposals. His populist strategy revolves around attacking ideological adversaries (such as communism and feminism) and denouncing the corrupt political ‘caste’. Unlike other rightwing populist politicians, Milei’s discourse does not particularly focus on the issue of immigration.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139244877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TripodosPub Date : 2023-07-25DOI: 10.51698/tripodos.2022.53.07
Neofytos Aspriadis
{"title":"Refugee Representations by the Greek Public Administration: A Critical Review of the Greek Institutional Discourse","authors":"Neofytos Aspriadis","doi":"10.51698/tripodos.2022.53.07","DOIUrl":"https://doi.org/10.51698/tripodos.2022.53.07","url":null,"abstract":"This paper examines the political narratives employed in strategic communication between Greek authorities and the public administration during the refugee flows of 2015-2018. It also looks into the formation of images concerning refugees within the Greek political context and contributes to the existing literature on discursive representations of refugees. The study delves into the role of political rhetoric in strategic or non-strategic image formation, thus revealing the other side of media representations. It focuses on an overlooked aspect of political communication: the discourse of public administration institutions. The methodology uses qualitative content analysis with elements of discourse analysis, focusing on press releases from public administration institutions involved in the refugee crisis, as well as a selected corpus of public speeches from government members and local authorities. The institutions examined include the Ministry of Migration Policy, the Regional Administration of North Aegean, and the Regional Administration of South Aegean. The research covers the period from January 2015 to April 2018, encompassing a total of 159 press releases issued by the authorities under study regarding the refugee situation.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49576079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}