Tripodos最新文献

{"title":"Relationship Between Equality Policies and Moral Legitimacy According to Experts’ Perceptions","authors":"Alicia Blanco‐González, Giorgia Miotto, Francisco Díez‐Martín, Camilo Prado‐Román","doi":"10.51698/TRIPODOS.2020.48P103-116","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.48P103-116","url":null,"abstract":"The gender equality topic is gaining momentum both in the organizational and in the institutional management field. In order to close the gender gap that is common in the business environment, governments are promoting full and effective inclusion of women in all business areas and levels, developing useful policies to reach equal career progress opportunities and access to the highest level of the decision-making stages in the political, economic and public context. Companies also apply and implement these kinds of policies. The design and application of gender equality policies generates multiple benefits for companies’ intangible assets, such as positive reputation and legitimacy. Companies who apply effective equality policies can expect an improvement in their internal and external social acceptance, and, therefore, an increase in their moral legitimacy perception. The objective of this study is to verify how gender equality policies influence the corporate moral legitimacy. To measure this relationship, a sample of 75 experts in social responsibility has been used and a model of a regression has been applied to measure the impact of gender equality policies on moral legitimacy. \u0000Keywords: legitimacy, gender equality, corporate social responsibility, sustainability, ethics.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"103-116"},"PeriodicalIF":0.8,"publicationDate":"2020-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42355589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Oscar Is a Man: Sexism and the Academy Awards","authors":"Kenneth Grout, Owen Eagan","doi":"10.51698/TRIPODOS.2020.48P85-102","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.48P85-102","url":null,"abstract":"This study analyzes the implicit bias of the Academy Awards and Oscar’s historic lack of gender equity. While there are awards for Best Actor and Actress, a comparative analysis of these awards and the Best Picture prize reveals that a man is more than twice as likely as a woman to receive an Oscar for leading work in a Best Picture. A man is also nearly twice as likely to be nominated as a leading performer in a Best Picture winner. Supporting women in Best Pictures fare a bit better with actual trophies, but, when considering nominations, a man is still more than oneand-a-half times as likely as a woman to be nominated for a supporting performance in a Best Picture winner. This research considers these factors, identifies potential reasons for them, and draws conclusions regarding the decades of gender bias in the Academy Awards. Further, this study investigates the dissolution of the Hollywood studio system and how, though brought on in part by two of the film industry’s leading ladies, the crumbling of that system ultimately hurt the industry’s women more than its men. \u0000Keywords: Oscars, Academy Awards, sexism, gender inequity, Best Picture.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"85-102"},"PeriodicalIF":0.8,"publicationDate":"2020-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44073682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Nonprofit Board Membership and the Gender Gap","authors":"Cathryn Cushner Edelstein","doi":"10.51698/TRIPODOS.2020.48P13-32","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.48P13-32","url":null,"abstract":"According to a study conducted by BoardSource and reported in, Leading with Intent: 2017 National Index of Nonprofit Board Practices (Board-Source, 2017), 72% of nonprofit CEO/Executive Director positions are held by females, while only 48% are Executive Board Members and 42% are Board Chairs. The discrepancy between the number of board positions held by women versus staff leadership positions has been the subject of many recent publications. Reviewing academic and industry literature, this paper explores the relationship between an allmale board’s choice of self-assessment tools and its decision-making processes related to creating a gender inclusive board. This paper provides additional insight by applying communication theoretical frameworks to analyze allmale board decision-making processes which ultimately affect recruitment outcomes.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"13-32"},"PeriodicalIF":0.8,"publicationDate":"2020-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45991121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Successful Silences: A Practitioner’s Toolkit","authors":"Roumen Dimitrov","doi":"10.51698/TRIPODOS.2020.48P117-131","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.48P117-131","url":null,"abstract":"In this paper I present ten patterns of successful silence which professional communicators use in their daily work. A silence succeeds if, first, it is mutually recognised as communication and, second, it conveys meaning, which the listener principally interprets the way the speaker has implied. The focus here is on communicative silence, although non-communicative silence is also a common and legitimate technique. I remain as close as possible to the language of the practitioner, which is both functional and rich in proto-theories that wait to be developed. Patterns are tools, not rules. Rules are abstract and universal. Tools are concrete and situational. Patterns depend on the context and objectives of a campaign —they do not work in every situation. One needs to know how to select and apply them. Coded in shortcut titles, some patterns are: know when to shut up; engagement is a means, not an end; no negative publicity first; everything you say is on the record; people follow leaders, not communication; and how to measure silence. This paper “breaks the silence” on behalf of communicators and for the sake of learners. \u0000Keywords: strategic silence, engagement as means, choreography of public attention, off-the-record communication, measuring silence.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"117-131"},"PeriodicalIF":0.8,"publicationDate":"2020-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48441796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Radiografía de las ayudas a los medios de comunicación en las comunidades autónomas españolas en 2019","authors":"Guadalupe Aguado-Guadalupe, José Joaquín Blasco Gil","doi":"10.51698/TRIPODOS.2020.48P153-170","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.48P153-170","url":null,"abstract":"This article focuses on public subsidies for the communication media in Spain for the year 2019, presenting an in-depth analysis of the situation. State subsidies for media is a phenomenon that became widespread in Europe during the 1960s and 1970s. In Spain, they were regulated in the 1980s, but shortly thereafter the state almost completely halted its support, and it was Spain’s autonomous regions who then promoted the subsidies. In the midst of the professional debate about whether it is possible to reinstate this support from the Spanish government because of the coronavirus crisis, we identify nine autonomous regions which promote these types of subsidies. Through a study that is both prospective and propositional, our analysis will thoroughly examine the institutions granting subsidies, the sectors benefiting from them, their aim and justification, and the margin of discretionary compliance with which they are granted.\u0000Keywords: communication media, public subsidies, autonomous regions, regulation.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"153-170"},"PeriodicalIF":0.8,"publicationDate":"2020-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49033612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Allocating Undecided Voters in Pre-election Polling","authors":"S. Kimball","doi":"10.51698/TRIPODOS.2020.48P69-84","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.48P69-84","url":null,"abstract":"Is there a way to make pre-election polls more accurate? This paper seeks to test some of the most popular methods of allocating ‘undecided’ voters, based on the underlying theory that the allocation of undecided voters will improve the public’s expectations of election results and a pollster’s claims about accuracy. Polling literature states the most popular methods to incorporate undecided voters include asking a “leaner” question that follows a ballot test question, or allocating the undecided proportionally to their vote preference. Both methods were used in this study, along with a third option in which an even-allocation, or essentially no allocation of undecided voters, took place. The study incorporates n=54 pre-election polls conducted in 20 different states, between October 26 and November 4, 2018, which were used to compare the three allocation methods. This includes an Absolute Error test (deviation between poll results and election results, Mosteller et al., 1949), a Statistical Accuracy test (absolute error compared with the poll’s margin of error, Kimball, 2017), and a Predictive Accuracy test (did the poll predict the actual election winner?). The study found no significant difference between the accuracy of the polls that included an allocation of undecided voters as compared to those that did not (χ2 (2, N=161)=.200, p=.905), suggesting that allocating undecided voters does not detract from, nor add to the reliability and validity of a pre-election poll. \u0000Keywords: undecided voter, pre-election polling, poll accuracy, allocation of undecided voter, political communication.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"69-84"},"PeriodicalIF":0.8,"publicationDate":"2020-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49429535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Freedom of Expression, Social Media Censorship, and Property Rights","authors":"P. Slutskiy","doi":"10.51698/TRIPODOS.2020.48P53-67","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.48P53-67","url":null,"abstract":"Sustainable Development Goal 16 stresses the importance of access to information. It is clearly emphasised in target 16.10 —“to ensure public access to information and protect fundamental freedoms, in accordance with national legislation and international agreements”. With social media becoming the default communication platforms, the questions of the extent to which their content moderating models are conducive to the implementation of public access to information and fundamental freedoms are becoming increasingly important. Facebook, Instagram, Tumblr as well as Twitter and other social media platforms have been recently criticised for censorship of user-generated content. This article looks at the controversy surrounding these policies from the property rights perspective —focusing on the role which property rights play in securing the freedom of expression. By recognising the owners’ right to control the legitimately owned property, I conclude that social media are not engaged in “censorship” —they merely exercise property rights. There is a difference between a private platform refusing to carry someone’s ideas on their property and a government prohibiting from speaking on a legitimately owned property. \u0000Keywords: SDG 16.10, freedom of expression, censorship, social media, property rights.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2020-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42500672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Media system dependency and change in risk perception during the COVID-19 pandemic","authors":"Carlos Muñiz","doi":"10.51698/TRIPODOS.2020.47P11-26","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P11-26","url":null,"abstract":"On February 27, 2020 the first case of COVID-19 contagion was detected in Mexico, and by the end of March phase 2 of the epidemic had been de-clared in the country when local trans-mission was detected. In a context of crisis and uncertainty like the one de-scribed, a risk perception tends to arise among the population that fears to be affected personally, to a large extent due to the influence exerted by the me-dia by information they provide about the contingency, which derives from the media system dependency that occurs in the population. In order to determine the risk perception present in view of the COVID-19 pandemic, as well as the influence that media consumption had on the population’s attitude, an online analytical survey was carried out with 630 Mexican re-spondents. The results present a popu-lation with a relatively low risk percep-tion, but with a moderate dependency when it comes to getting information about everything that has to do with the pandemic. In addition, it is pos-sible to observe that this dependency tends to generate an increase, in an indirect manner, in the risk perception through the consumption of television, digital press and Facebook.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"11-26"},"PeriodicalIF":0.8,"publicationDate":"2020-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45501230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Un análisis longitudinal de los masters propios especializados en Relaciones Públicas y en Comunicación Corporativa en España en el curso académico 2018-19","authors":"Marc Compte-Pujol, K. Matilla, Joan Cuenca-Fontbona","doi":"10.51698/tripodos.2019.45p31-47","DOIUrl":"https://doi.org/10.51698/tripodos.2019.45p31-47","url":null,"abstract":"El objetivo de esta investigación es doble: (1) identificar y compilar los masters no oficiales (propios) especializados en comunicación, relaciones públicas y comunicación corporativa del sistema universitario español en el curso 2018-2019 y (2) identificar, compilar y analizar los específicos en relaciones públicas y comunicación corporativa. Mediante un muestreo no probabilístico por propósito en base al universo de titulaciones de masters propios presentes en el buscador web del Ministerio de Educación, Cultura y Deporte se identificaron y listaron la totalidad de las universidades del sistema universitario español y, posteriormente, se analizaron individualmente las websites de todas y cada una de ellas, identificando y listando aquellas que ofertaban titulaciones de los masters propios objeto de estudio. Tras depurar la primera muestra de 85 masters propios ofertados por 32 universidades españolas, y mediante análisis de contenidos, se identificaron un total de 42 masters no oficiales que cumplían los requisitos de búsqueda en el curso 2018-2019, de los cuales 12 están directamente vinculados a la función de dirección de comunicación.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2019-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44988752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Engagement y redes sociales. Análisis bibliométrico desde el ámbito científico de las relaciones públicas","authors":"Ángeles Moreno-Fernández, María Cristina Fuentes-Lara","doi":"10.51698/tripodos.2019.45p49-72","DOIUrl":"https://doi.org/10.51698/tripodos.2019.45p49-72","url":null,"abstract":"Uno de los aspectos de mayor influen­cia de las redes sociales es el engage­ment de los stakeholders, mediante el cual una empresa puede conversar con sus grupos de interes. El objetivo del presente trabajo es realizar un analisis bibliometrico que permita identificar la importancia y la evolucion del enga­gement en redes sociales en el ambito de las empresas dentro de la literatura especializada en relaciones publicas y gestion de comunicacion. Un analisis de contenido cuantitativo bibliometrico nos ha permitido evaluar la actividad y la produccion cientifica de las publicaciones que aparecen en las revistas academicas con mejor posicion en JCR y Scopus en el ambito de gestion de las relaciones publicas en el periodo comprendido entre 2010 y 2017. Para el analisis se han incluido indicadores de produccion, dispersion, colaboracion, li­teratura cientifica, rigurosidad empirica y asociaciones tematicas. Los resultados evidencian un crecimien­to gradual durante los anos de estudio de la productividad cientifica sobre la tematica objeto de este estudio, de acuerdo con los indicadores de disper­sion. Se han detectado diez categorias tematicas principales y algunas tenden­cias en cuanto a la autoria y el uso de referencias. Tras analizar todos los datos queda patente la importancia que adquiere el engagement en redes sociales en el ambito de las relaciones publicas. Es especialmente notable el numero de articulos referentes al analisis de la res­ponsabilidad social corporativa (RSC), la comunicacion de crisis, la legitimidad o la reputacion, debido al creciente inte­res que tienen las empresas en mejorar y profundizar en la relacion que mantie­nen con sus publicos. Engagement and Social Media. Bibliometric Analysis from the Scientific Field of Public Relations One of the most influential aspects of social media is the engagement with stakeholders, thanks to which a com­pany or organization can converse with its interest groups. The objective of this work is to carry out a bibliometric analysis to identify the importance and evolution of engagement on social me­dia in the area of companies and orga­nizations by reviewing the specialized literature about Public Relations and Communication Management. A quantitative bibliometric content analy­sis has enabled us to assess the scientific activity and production of papers publis­hed in academic journals in top JCR and Scopus positions in the field of Public Re­lations between 2010 and 2017. Diverse indicators have been included to pinpoint production, dissemination, collaboration, scientific literature, scientific accuracy and thematic patterns. Regarding the indicators for dissemina­tion, results show a gradual increase  of scientific productivity on the topic of study during the period under scrutiny. Ten thematic patterns have been iden­tified along with common tendencies regarding authorship and references. After analysing the data, it is evident the importance that engagement on social media has acquir","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"49-72"},"PeriodicalIF":0.8,"publicationDate":"2019-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47594117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}