Tripodos最新文献

{"title":"Contenido de marca en diarios españoles: concepto, organización y retos de los periodistas implicados","authors":"M. Carvajal, Iker Barinagarrementeria","doi":"10.51698/TRIPODOS.2019.44P137-152","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.44P137-152","url":null,"abstract":"espanolLa inversion publicitaria digital se destina de manera mayoritaria a plataformas tecnologicas y redes sociales que son mas efectivas en la segmentacion y tienen la escala que demandan los anunciantes. Como respuesta, los medios introducen nuevos formatos publicitarios, como el contenido de marca (branded content) y la publicidad nativa para competir aportando un valor diferencial a la publicidad display. El objetivo de este trabajo es analizar como se configuran los equipos que elaboran el contenido de marca en seis organizaciones periodisticas espanolas (El Pais, Prensa Iberica, Vocento, El Confidencial, 20 minutos y El Espanol). Mediante entrevistas semiestructuradas a seis responsables de esta nueva modalidad publicitaria, se analiza como conciben estos nuevos formatos, como se organizan y a que retos eticos y profesionales se enfrentan. Los resultados indican que el contenido de marca ha cobrado protagonismo en la estructura interna de los medios mediante tres modelos (semiautonomo, autonomo, basico) y que los profesionales implicados han abrazado esta estrategia, que ha sido cuestionada en el ambito academico. Los entrevistados senalan que, si estos formatos se advierten adecuadamente, no se pone en riesgo la credibilidad de la marca periodistica. Para ellos el contenido de marca, como la publicidad nativa, sera un pilar fundamental en el modelo de negocio de sus organizaciones. EnglishSpending on digital advertising is currently being allocated primarily to social networks and technological platforms that are more effective at segmentation and offer the scalability that advertisers want. Media outlets have responded by introducing new advertising formats that are more qualitative, such as branded content and native advertising, that differentiate them from the aforementioned technological platforms and add more value than display advertising. The aim of this paper is to analyze how the teams that create branded content are structured at six journalistic organizations in Spain (El Pais, Prensa Iberica, Vocento, El Confidencial, 20 minutos and El Espanol). Semi-structured interviews with the individuals responsible for this new advertising alternative were used to analyze how they view this new format, how they are structured, and what ethical and professional challenges they face. The results indicate that branded content has gained importance in the internal structure of media outlets in the form of three models (semi-autonomous, autonomous and basic), and that the professionals involved have embraced this strategy, which has been questioned in the academic arena. Interviewees pointed out that by inserting an appropriate disclaimer in these formats, the credibility of the journalistic brand is not endangered. They believe that branded content and native advertising will become fundamental pillars for their business models.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42337619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Subscription Systems in the Face of COVID-19 Crisis: The Case of ‘El Mundo’","authors":"Enrique Canovaca de la Fuente","doi":"10.51698/TRIPODOS.2020.47P87-102","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P87-102","url":null,"abstract":"The aim of this article is to analyse the impact of COVID-19 on the income models of the Spanish general inter­est press through an in-depth analysis of the case of ‘El Mundo’. This article shows data about the decline in adver­tising, both in printed and digital for­mats, during the first quarter of 2020 and, more specifically, during March. It also reveals that the media platforms with a previously implemented sub­scription system have gained a signif­icant number of new registrations. Not only is ‘El Mundo’ an example of this trend, but also other newspapers such as ‘Eldiario.es’, ‘Ara’, ‘La Razon’ or ‘La Voz de Galicia’. The reader becomes an alternative to lessen advertising losses at a time of global transformation of the industry towards reader-revenue models. Long-term consequences of a probable economic recession once the pandemic effects are reduced are also considered in the analysis. The article also outlines some key points to ensure the viability of newspaper publishers, such as investing in journalists with relevant sources or profiles that know how to manage new digital businesses. Keywords: COVID-19, press, business, subscriptions and advertising.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42304295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Audience Measurement Institutions on Local Media. Study of the Catalonian Case","authors":"Joan Sabaté Salazar","doi":"10.51698/TRIPODOS.2020.46P137-156","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.46P137-156","url":null,"abstract":"catalaAquest article descriu els canvis en les dades d’audiencia de les revistes que formaven part de l’Associacio Catalana de la Premsa Comarcal (ACPC), com a consequencia de la transformacio del Barometre de la Comunicacio i la Cultura en l’EGM Barometre Catalunya. Aquests dos estudis eren elaborats per la Fundacio Audiencies de la Comunicacio i la Cultura (FUNDACC), una institucio sense anim de lucre amb una direccio controlada majoritariament per un patronat cientific, que tenia com a objectiu principal oferir dades d’audiencia i de consums culturals dels territoris de parla catalana, independents dels interessos particulars de les empreses de comunicacio. L’objectiu de FUNDACC era presentar una alternativa a les dades aportades per l’Asociacion para la Investigacion de Medios de Comunicacion (AIMC) i l’Estudio General de Medios (EGM), que es creien sotmeses al control dels grups de comunicacio amb interessos de negoci d’abast estatal. El teixit de mitjans locals als territoris de parla catalana es va veure molt afectat per aquesta transicio metodologica, que va provocar la invisibilitzacio de moltes de les capcaleres que en formaven part. L’objectiu d’aquest article es explicar quin es l’impacte dels factors institucionals i metodologics del mesurament de les audiencies en la transformacio d’un espai de comunicacio. EnglishThis paper describes the changes in audience data concerning newspapers and magazines that are part of the Catalonian Association of Local Press —ACPC—, resulting from the transformation of the Communication and Culture Barometer into the EGM Catalonian Barometer. These two studies were prepared by the Communication and Culture Audiences Foundation —FUNDACC—, a non-profit organisation whose management was largely controlled by a scientific board, their primary purpose being to provide audience and cultural consumption data in Catalan-speaking territories, uninfluenced by communication companies’ interests. FUNDACC’s objective was to provide an alternative to the data provided by the Association for Media Research —AIMC— and the EGM General Media Study—, believed to be subject to the control of media groups with state-wide business interests. This methodological transition resulted in the invisibility of many of the publications that constitute the fabric of local media in the Catalan-speaking territories and it considerably affected its results. The purpose of this paper is to describe the impact of institutional and methodological factors in audience measurement on the transformation of a communication space.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49470507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reproduction of Communicative Negativity Through Instrumental Irrationality","authors":"Uğur Baloğlu","doi":"10.51698/TRIPODOS.2020.47P69-86","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P69-86","url":null,"abstract":"This paper aims to use Turkey as an ex­ample of how the erosion occurring in social communication practices is repro­duced in the era of paradoxical experi­ences, particularly in global crisis envi­ronments where risk intensity increases. Recently, ‘the great incarceration’ situa­tion around the world has forced people to receive news and connect to them via digital platforms. The isolation of social relations for an indefinite period, espe­cially in risk society, causes people to feel constantly under pressure from an un­foreseen/indeterminate threat. The in­crease in the level of anxiety of the indi­vidual under pressure, internalizing fear after a while, turns him/herself into the very mechanism that produces anxiety and fear. This mechanism causes society to become paralyzed as a result of in­creased information pollution and the amount of information during global crisis periods. The paper examines how the negativity in communication has been exploited through the media with crises in different institutional areas —political, economic, and social— re­cently, in the framework of the terms of risk and trust used by Giddens and Beck’s risk society theory. From this point on, the paper focuses on the con­sequences of the mutual relationship between global crisis, fear culture and the new modern period. Keywords: COVID-19, global crisis, info­demic, risk society, sociology of commu­nication, media.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42114423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Think Tanks and Political Influence. How Influencer Networks and the Specialization of Power Are Represented on Twitter","authors":"Evgeni Tchubykalo, J. Manfredi-Sánchez, Juan Antonio Sánchez-Giménez","doi":"10.51698/TRIPODOS.2019.45P111-131","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.45P111-131","url":null,"abstract":"Think tanks are institutions that posi­tion themselves ideologically close to the powers that be, connecting them with science and defending the interests of lobbyists, while still striking a balance in the common interest of society. In the new context of political communication, think tanks take advantage of emerging trends in communication strategies by embracing the dissemination capaci­ty of social media. On the assumption that these social networking sites expe­dite the task of think tanks, we will illus­trate how thinks tanks leverage their influence and impact all over the world for agenda-setting and discourse fra­ming purposes. This empirical research, which relies on data collected on Twit­ter, analyses the global influence map by searching for practice patterns that could help us to gain further insights into the relationship processes of these agents in international relations and the political context. Els ‘think tanks’ i la influencia politica. Com es representen les xarxes d’influenciadors i l’especialitzacio del poder a Twitter Els think tanks son institucions que ideo­logicament es posicionen prop del po­der, connectant-lo amb el mon cientific i sempre buscant l’equilibri entre els inte­ressos dels lobbyist i l’interes general de la societat. En el context de la nova co­municacio politica, els think tanks apro­fiten les tendencies mes actuals en mate­ria de comunicacio i adopten estrategies de difusio en els mitjans de comunicacio social. Tenint en compte que una bona estrategia a les xarxes socials facilita la seva tasca, volem exemplificar com els thinks tanks utilitzen la seva capacitat d’influencia i impacte en tot el mon per redissenyar les agendes politiques con­textualitzant els seus discursos. Aquesta investigacio empirica, que es basa en dades recopilades a Twitter, analitza el mapa d’influencia global mitjancant la recerca de patrons de comportament que podrien ajudar-nos a obtenir mes infor­macio sobre les relacions entre aquests actors de les relacions internacionals i el context politic en el qual desenvolupen la seva activitat. Key words: Twitter, political influence, think tank, power, social network analysis Paraules clau: Twitter, influencia politi­ca, think tank, poder, analisi de xarxes socials, lobby.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43997789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ending the Digital Gender Divide. Are Coding Clubs the Solution?","authors":"D. Plascencia, Rosa María Alonzo González","doi":"10.51698/TRIPODOS.2020.46P29-41","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.46P29-41","url":null,"abstract":"catalaHi ha una preocupacio compartida entre paisos desenvolupats i en vies de desenvolupament respecte a les baixes taxes de dones en arees STEM (ciencia, tecnologia, enginyeria i matematiques). En aquest context, una de les estrategies mes frequents es el desenvolupament de tallers per aprendre a programar i de cursos amb activitats relacionades amb disciplines STEM, amb la finalitat d’augmentar la presencia de dones en aquestes arees. L’objectiu principal d’aquest article no es tan sols proporcionar una descripcio dels programes que donen suport a la inclusio de les nenes en la ciencia, sino tambe fer-ne una analisi critica sobre el disseny i la implementacio. Aquesta investigacio utilitza la tecnica d’analisi de contingut, una tecnica que permet fer inferencies valides i replicables des dels textos. La mostra estadistica de la metodologia prove d’una revisio exhaustiva de 64 programes anunciats en linia que tenen l’objectiu de donar suport a la incorporacio de nenes i dones en les disciplines STEM, sobretot en les tecnologies de la informacio. Els resultats finals demostren que, tot i la gran popularitat d’aquests programes, se’ls questiona forca pel que fa a la seva execucio, especialment l’efectivitat de les seves accions per reduir la bretxa digital de genere i la inclusio de les dones en la ciencia. EnglishThere is a shared lasting concern in both developed and developing countries regarding the low rates of participating women in STEM (science, technology, engineering and mathematics). In this context, one of the most frequent actions is the development of STEM and coding workshops as a way to increase the presence of women in these fields. The main object of this article is not only to provide a description of the programs that support girls into STEM, but also to make a critical analysis of their design. This research employs the content analysis approach, a technique to make replicable and valid inferences from texts. The methodology sample came from a comprehensive review of 64 programs announced online that aim to support the incorporation of girls and women into STEM, particularly Information technology. As the final outcomes will show, besides the high popularity of these programs, there are important questionings regarding their design and implementation, particularly about the effectiveness of their actions in reducing the problems associated with the digital gender divide and the inclusion of women into STEM academia and STC industry.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44499092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"¿Por qué no editan en la Wikipedia los alumnos universitarios?","authors":"Ángel Obregón-Sierra, N. González-Fernández","doi":"10.51698/TRIPODOS.2020.46P13-28","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.46P13-28","url":null,"abstract":"Los alumnos universitarios admiten que una de las herramientas que mas utilizan en su vida diaria es la Wikipedia, una enciclopedia en linea que da libertad para que cualquier persona pueda editar su contenido. Consideran que esta es fiable y util para sus consultas, pero sobre todo destacan que contiene datos actuales. A pesar de estos aspectos positivos, se considera que menos del 1% de los alumnos edita frecuentemente en ella para mejorar sus contenidos. Para conocer los motivos por los cuales no editan en ella, en esta investigacion hemos implementado el metodo mixto secuencial, para obtener informacion de tres herramientas de obtencion de datos como son los cuestionarios, los grupos de discusion y las entrevistas. Una vez analizadas las 1173 respuestas de los cuestionarios, realizamos un grupo de discusion con los alumnos de la Universidad de Barcelona y entrevistas a expertos editores en la Wikipedia, y se constato que solo el 0,38% edita frecuentemente o muy a menudo. Se expusieron varios motivos para no editar en ella, pero principalmente los alumnos indicaron que no se sentian capaces de aportar ningun tipo de informacion. Why Don’t University Students Edit on Wikipedia?College students admit that one of the tools they use the most in their daily lives is Wikipedia, an online encyclopedia that gives anyone the freedom to edit its content. They consider that it is reliable and useful for their queries, but above all they believe that it contains current data. In spite of these positive aspects, it is considered that less than 1% of the students frequently edit it to improve its contents. In order to determine the reasons why they do not edit it, in this research we have implemented the sequential mixed method to obtain information from three data collection tools such as questionnaires, discussion groups and interviews. Once the 1,173 responses to the questionnaires had been analyzed, we carried out a discussion group with students from the University of Barcelona and interviews with expert editors on Wikipedia, and it was found that only 0.38% edited frequently or very often. Several reasons were given for not editing it, but mainly the students indicated that they did not feel capable of providing any type of information. Key words: Wikipedia, Wikis, Web 2.0, university students, collaborative work.Paraules clau: Wikipedia, Wikis, Web 2.0, estudiantes universitarios, trabajo colaborativo","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42613477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La transparencia de los partidos políticos como estrategia electoral. Una evaluación de sus promesas y sus páginas web","authors":"M. D. Garrido, E. C. Domínguez, D. Calvo","doi":"10.51698/TRIPODOS.2019.44P83-104","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.44P83-104","url":null,"abstract":"espanolEl escenario digital ha impulsado profundos cambios en el entorno politico, entre los que se puede distinguir el impulso de la transparencia informativa. La transparencia se ha convertido en uno de los valores democraticos que los politicos quieren demostrar de cara a la ciudadania, ya que es un signo de legitimidad, evolucion y lucha contra la corrupcion. Los partidos politicos han introducido la transparencia en sus discursos y argumentarios. Precisamente las formaciones tienen una reputacion baja en cuanto a apertura informativa. Este articulo pretende estudiar la introduccion de la transparencia en el discurso electoral de los partidos politicos. Para ello, se estudia la presencia de la transparencia en los programas electorales de las principales formaciones politicas espanolas durante las ultimas Elecciones Generales (2015 y 2016). A continuacion, se realiza un analisis de contenido de sus paginas web, que pretende conocer su nivel de apertura informativa. Esta metodologia nos permite descubrir si lo que promocionan las formaciones en los programas se relaciona con el desarrollo en sus paginas web. Los resultados muestran las diferencias entre los nuevos partidos y los tradicionales, asi como la evolucion entre unos comicios y los siguientes. EnglishThe digital scenario has produced profound changes in the political environment, and transparency is part of this transformation. Transparency has become one of the most valued aspirations that politicians want to demonstrate to the public, as it is a sign of legitimacy, evolution, and the fight against corruption. Political parties have introduced transparency in their speeches and arguments. At the same time, political formations have a low reputation in terms of informative openness. This article aims to study the introduction of transparency in the political parties’ electoral discourse. To this end, we explore the presence of transparency in the electoral programs of the main Spanish political parties during the last two General Elections (2015 and 2016). Next, we carry out a content analysis of their web sites, which aims to gain deeper insight into their level of informative openness. This methodology allows us to determine if Spanish political parties promote in their programs the same objectives that they put forward on their web sites. The results also show the differences between the new parties and the traditional ones, as well as their evolution between the General Elections in 2015 and 2016.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42060552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La promoción de la marca hospitalaria a través de la comunicación interpersonal que mantiene el profesional de la salud en las redes sociales","authors":"Pablo Medina Aguerrebere","doi":"10.51698/TRIPODOS.2019.44P9-23","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.44P9-23","url":null,"abstract":"La implantacion de las redes sociales como una herramienta de comunicacion institucional, las nuevas exigencias de los pacientes y la mayor competencia entre hospitales han obligado a estas organi­zaciones a repensar sus estrategias de comunicacion. La creacion de una marca reputada que ayude a consolidar el posi­cionamiento estrategico de la organiza­cion en el mercado sanitario se ha con­vertido en una prioridad estrategica para todos los hospitales. El objetivo de este articulo de revision bibliografica es ana­lizar el impacto que tiene en la construc­cion de la marca hospitalaria la comu­nicacion interpersonal que el profesional de la salud mantiene en las redes sociales con los stakeholders del hospital. El ar­ticulo propone un modelo de promocion de marca basado en la comunicacion interpersonal que realiza este profesio­nal en las redes sociales y concluye que los hospitales que desean construir una marca reputada deben tomar medidas economicas y de management, instau­rar planes de comunicacion y fomentar la colaboracion entre profesionales de la salud y de la comunicacion. The implementation of social media as a corporate communication tool, the new demands of patients, and greater competition between hospitals have led these organizations to rethink their communication strategies. The creation of a reputed brand that helps an orga­nization to reinforce its strategic positio­ning in the health market has become a strategic priority for all hospitals. This literature review paper aims to analyze the impact on hospital brand construc­tion of the interpersonal communica­tion between health professionals and the organization’s stakeholders in social media. This paper proposes a model of brand building based on the interper­sonal communication carried out by these professionals in social media, and concludes that hospitals that want to build a reputed brand must take eco­nomic and management measures, implement communication plans and promote collaboration between health professionals and corporate communi­cation experts.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48329903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Apropiación de tecnologías en las redes comunitarias de internet latinoamericanas","authors":"Mariela Baladrón","doi":"10.51698/TRIPODOS.2020.46P59-76","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.46P59-76","url":null,"abstract":"En America Latina se han desarrollado redes comunitarias de internet en diversos territorios como respuesta a la desconexion, pero atendiendo a su vez las problematicas que atanen a la diferencia y desigualdad de sus comunidades durante la ultima decada. La diversidad de estas experiencias encuentra como punto en comun la creacion, propiedad y administracion colectiva, comunitaria y sin fin de lucro de la infraestructura que despliegan. Este articulo indaga sobre los modos de apropiacion que se producen en estas redes, desde la creacion tecnologica y los aprendizajes, usos y practicas adaptadas o creativas que no fueron pensados en el momento de su diseno. Para ello se analiza la creacion de tecnologia con el LibreRouter, que desarrollo AlterMundi de Argentina; la formacion destinada a dar soporte a estas experiencias que brinda el Diplomado Techio Comunitario de Redes AC de Mexico y los usos y practicas relevados en dos redes comunitarias, Quintana Libre y Atalaya Sur en Cordoba y Buenos Aires, Argentina, respectivamente. De esta forma, se busca generar conocimiento para tomar en consideracion no solo las respuestas que brindan las redes comunitarias de internet en materia de conectividad en America Latina, sino tambien para la apropiacion de tecnologias de sus comunidades. Technology Appropriation in Latin American Internet Community NetworksIn Latin America, internet community networks have been developed in various territories in response to lack of connectivity but also to address those issues that have affected the difference and inequality of their communities over the past decade. The diversity of these experiences shares some common factors: collective, community-serving and non-profit creation, ownership and administration of the infrastructures deployed. This article inquires into how technology appropriation takes place in these networks, from technological creation to adapted or creative ways of learning, using and developing practices that were not initially intended at the time of their design. For this, three cases are analyzed: the creation of technology with LibreRouter developed by AlterMundi in Argentina; the training aimed at supporting these experiences offered by the Diploma course Techio Comunitario by Redes A.C. in Mexico; and the uses and practices surveyed in two community networks, Quintana Libre and Atalaya Sur in Cordoba and Buenos Aires, Argentina, respectively. In this way, this paper seeks to produce knowledge to examine not only the responses provided by Internet community networks in terms of connectivity in Latin America but also to look into the appropriation of technologies in their communities.  Palabras clave: redes comunitarias de internet, apropiacion de tecnologias, desigualdad, comunicacion comunitaria, America Latina.Key words: internet community networks, technology appropriation, inequality, community communication, Latin America.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48672513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}