Tripodos最新文献

{"title":"COVID-19 Media Coverage on Spanish Public TV","authors":"Eduardo Villena-Alarcón, Lidia Caballero-Galeote","doi":"10.51698/TRIPODOS.2020.47P103-126","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P103-126","url":null,"abstract":"The respiratory syndrome SARS-CoV-2 has affected over 100 countries during the last weeks. On March 11, 2020, the World Health Organization de­clared the COVID-19 outbreak a pan­demic and since 31 December 2019, 201,315 deaths have been reported. The media has played a key role in providing information and making people aware of the situation during this emergency situation. This re­search seeks to examine the corona­virus media coverage on the Spanish public TV (TVE1). In order to achieve this goal, a content analysis based on the five stages of grief, an audience survey, and focus group interviews were conducted. The results have shown that coverage has undergone different phases. Accordingly, each of these stages has been perceived by the audience. Although both the au­dience and the experts appreciate the work of Spanish public television, the majority opinion is negative. In this re­gard, they state that it has not been impartial and there has been an ex­cess of information. For researchers, these results provide important guide­lines to increase the number of liter­ature reviews by considering not only the news but also the audience and experts’ perceptions. Keywords : COVID-19, coverage, audi­ence, perceptions, content analysis.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"2 1","pages":"103-126"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42718060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Políticas públicas en Educación y Comunicación: Debates y avances","authors":"A. Rodríguez-Vázquez, Rosa García-Ruiz, Ignacio Aguaded","doi":"10.51698/TRIPODOS.2020.46P43-57","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.46P43-57","url":null,"abstract":"Las relaciones de la ciudadania con los medios de comunicacion son cada vez mas complejas y hacen necesario planificar y proyectar la educacion en un contexto hipermediatico, planteando nuevos retos: en la educacion se integra la responsabilidad de formar a los ciudadanos para consumir y producir en un ecosistema de medios con capacidades y potencialidades para los nuevos publicos. En esta relacion estrategica entre educacion y comunicacion, las politicas publicas deben fortalecer las condiciones que favorezcan la capacitacion personal, uniendo la creatividad con la comprension de las estructuras, procesos y tecnicas que refuercen un consumo critico. Se ofrece una panoramica de los avances que se han producido en torno a la alfabetizacion en los nuevos medios, a partir de un analisis de contenido desde la definicion de este concepto por la UNESCO en 1979 hasta la actualidad, pasando por el New Curriculum for Teachers on Media and Information Literacy de 2011 y el Mapping Media Education in the World de 2009. Tambien se recogen los principales debates abiertos en un contexto global que debe reforzar el valor de la diversidad ante el gran desafio de la convergencia. El empoderamiento de la ciudadania es un valor indudable que favorecera su inclusion cultural y su participacion critica en la esfera mediatica convirtiendose en prosumidores mediaticos y digitalizados, para lo que las politicas publicas en educacion y comunicacion deben seguir avanzando y sumando esfuerzos. Education and Communication Public Policy: Discussions and Developments Relations between citizens and mass media are becoming increasingly complex, making it necessary to plan and design education in a hypermediatic society, where new challenges arise: education has got the primary responsibility of training citizens to consume and produce in a media ecosystem with great capacities and potentialities for new audiences. In this strategic relation between education and communication, public policies should strengthen a framework that encourages personal empowerment, combining creativity with understanding of the structures, processes and techniques that enhance critical consumption. This paper offers an overview of the advances that have occurred with regard to the new media literacy, based on content analysis, from the definition of this concept by UNESCO in 1979 to the present, through “New Curriculum for Teachers on Media and Information Literacy” of 2011 and “Mapping Media Education in the World” of 2009. Additionally, we deal with the main discussions held in a global context because it is imperative to reinforce the value of diversity in the face of the great convergence challenge. The empowerment of citizenship is an unquestionable value that will be beneficial to their cultural inclusion and their critical participation in the media sphere, so that they become media and digital prosumers, and to this effect public policies in education and communication must continue advancin","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"43-57"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42671709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Nivel de la competencia mediática en entorno escolar con restricción para el uso de dispositivos ‘smartphone’","authors":"Mario Andrés Montaner-Bastías","doi":"10.51698/TRIPODOS.2020.46P119-133","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.46P119-133","url":null,"abstract":"espanolLas TIC han estimulado la digitalizacion de contenidos susceptibles de compartir y consumir de manera interactiva en tiempo real, lo cual ha creado un ecosistema mediatico dinamico que supera la capacidad de las personas para comprender, desde una perspectiva critica, que implica consumir medios y crear sus propios contenidos para difusion. Terminos como infoxicacion (Cornella, 2003) o infoxicacion digitovisual (Aguaded, Marin-Gutierrez y Caldeiro- Pedreira, 2018) describen la forma en que las audiencias pueden padecer por el bombardeo de contenidos que los medios generan al no contar con herramientas para procesar y seleccionar lo consumido. Como respuesta, se han disenado instrumentos para medir el nivel de dominio de la competencia mediatica (Ferres y Piscitelli, 2012) que presentan las ciudadanias. Esta investigacion ha aplicado uno de estos instrumentos en una comunidad escolar chilena publica que levanto en dos anos de manera significativa sus indicadores de rendimiento, lo que coincide en el mismo periodo con la determinacion de prohibir el ingreso de smartphones a las aulas. Los resultados demuestran que la medida incide en mejores resultados de rendimiento, pero sin evidencia de impacto en el nivel de dominio de la competencia mediatica, lo que revela la necesidad de incluir en el curriculo de ensenanza basica contenidos de alfabetizacion digital y formacion en competencia mediatica. EnglishInformation and Communication Technologies (ICTs) have fostered the digitalization of contents which are likely to be shared and consumed interactively in real time. This has shaped a dynamic media ecosystem that has surpassed people’s ability to understand, from a critical perspective, the implications of media consumption and the creation of their own contents for diffusion. Concepts such as “infotoxication” (Cornella, 2003) or “digital/visual infotoxication” (Aguaded, Marin-Gutierrez & Caldeiro-Pedreira, 2018) depict how audiences can suffer because of the content overload which different media generate, as they do not have the tools to process and select what they consume. As a response, some tools have been designed to measure the level of media competence (Ferres & Piscitelli, 2012) that different communities display. This research applied one of these tools to a Chilean public school community which has significantly improved its school performance indicators in the last few years —an increase which coincides with the period when they decided to ban the use of smartphone devices in the classrooms. The outcome shows that such a decision can produce better results in school performance, but without a perceptible impact on media competence, which calls for the need to include digital literacy and media competence training in the syllabus for elementary education.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"119-133"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47101005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SEO and Digital News Media: Visibility of Cultural Information in Spain’s Leading Newspapers","authors":"Carlos Lopezosa, Lluís Codina, Mario Pérez-Montoro","doi":"10.51698/TRIPODOS.2019.44P41-61","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.44P41-61","url":null,"abstract":"catalaAquest article realitza una analisi comparativa de visibilitat i altres indicadors SEO de la seccio de cultura dels principals cibermitjans espanyols: elmundo.es, elpais.com, lavanguardia.com, abc. es, elconfidencial.com i 20minutos. es. Les analisis s’han dut a terme amb la utilitzacio d’un conjunt d’indicadors de posicionament (visibilitat, paraules clau, senyals socials, paraules clau, url, snippets, dominis de referencia i millors textos ancora) utilitzant l’eina de auditoria i analisi de posicionament en cercadors, SISTRIX. Ens preguntem quin d’aquests mitjans te millor una seccio de noticies culturals amb millor visibilitat. L’estudi dut a terme amb els indicadors seleccionats permet, d’aquesta manera, presentar una analisi comparativa del periodisme cultural i identificar quins d’aquests mitjans presenten millors posicions a Google, presumiblement, com a resultat d’estrategies de posicionament. Finalitzem amb una discussio dels resultats juntament amb unes recomanacions finals per optimitzar la visibilitat de la informacio periodistica en els cercadors. EnglishThis paper undertakes a comparative analysis of the visibility, and of other SEO indicators, of the culture sections of Spain’s leading digital newspapers —specifically, elmundo.es, elpais. com, lavanguardia.com, abc.es, elconfidencial.com and 20minutos.es— based on data collected by the media analytics company, comScore, and the web traffic metric, Alexa Rank. The analysis employs a set of positioning indicators: namely, a visibility index, keywords, social signals, keyword profiles, URLs, SERP-Snippets, reference domains and best anchor texts, as made available by SISTRIX, an SEO analytics audit toolbox. Thus, we were able to determine which of the digital newspapers’ culture sections has the best visibility. Likewise, we were able to identify which of these media are best positioned on Google, presumably as a result of more effective positioning strategies. We conclude with a discussion of our results and, on the basis of these findings, recommend ways in which the visibility of journalistic information can be optimised in search engines.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"41-61"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42602064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Changes in the Communication Strategy of Barcelona’s Digital Economy in Response to the COVID-19 Crisis","authors":"Patricia Coll-Rubio","doi":"10.51698/TRIPODOS.2020.47P155-170","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P155-170","url":null,"abstract":"This article presents the results of a study carried out using data provided by professionals responsible for plan­ning and executing communication strategies for 30 leading companies involved in the digital economy of Barcelona, site of the Mobile World Congress technological trade show, which was cancelled in 2020 due to the COVID-19 health crisis. The results of the study, carried out electronically from 1–15 April 2020, show that 77% of the technology com­panies that participated in the study changed their strategic communica­tion planning during the first month of the state of alarm declared by the Spanish government on 14 March 2020. In 73% of cases, the strategy was proactive, although with a new orientation. The resulting mix of ac­tions included preparing and dissem­inating digital content, sending press releases, organising digital events, generating internal communication and, to a lesser extent, advertising, following a strategy that combined 60% of owned media, 27% of earned media, and 13% of paid media. Dur­ing the first month of the state of alarm in response to COVID-19, social media was the main communication channel for the digital companies that participated in the study, compared to print media, television, and radio. 30% of these communication actions used newsjacking techniques, tying their messages to the current situation of the pandemic. Keywords: digital communication, so­cial media, crisis communication, pub­lic relations, content marketing, event organisation, newsjacking.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"155-170"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48917595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Governmental Communication and Brand Advertising During the COVID-19 Pandemic","authors":"Á. Jiménez-Sánchez, V. Margalina, E. Vayas-Ruiz","doi":"10.51698/TRIPODOS.2020.47P29-46","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P29-46","url":null,"abstract":"The COVID-19 pandemic has prompt­ed governments and brands around the world to produce short audiovisual spaces with different objectives. This research examines the governmental and business communication within the Ibero-American sphere. Audiovisual products belonging to YouTube official channels of govern­mental institutions were observed. These productions have been categorized ac­cording to their intention (informative, appealing, emotional or poetic). Results show a predominance of refer­ential videos in government commu­nication, followed by the appealing intention and somewhat less by the emotional and poetic intentions. The intention of the business spots can also be categorized into the follow­ing: informing about what companies do during the COVID-19 crisis, their support of the StayHome campaign, messages of encouragement, sales of products or brand image, gratitude campaigns towards professionals and citizens, and focusing on the return af­ter the pandemic. It is concluded that governments and businesses are marking arduous me­dia efforts during the health emergen­cy, with special differences in terms of quality and quantity. Finally, recom­mendations are made in this regard. Keywords: COVID-19, coronavirus, crisis communication, governmental communication, brand advertising.  ","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49354695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perfiles periodísticos emergentes reconocidos en la Universidad: investigación, conceptualización y oferta en el Grado","authors":"P. Sánchez-García, Berta García-Orosa, Xosé López-García, A. Vázquez-Rodríguez","doi":"10.51698/TRIPODOS.2019.45P157-177","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.45P157-177","url":null,"abstract":"La renovacion de los perfiles periodis­ticos representa uno de los principales desafios profesionales y formativos en las proximas decadas. Mientras los me­dios de comunicacion asumen los nue­vos roles en un proceso cambiante de “ensayo y error”, la universidad investi­ga esas adaptaciones para trasladarlas, progresivamente, a su oferta en el aula. Este articulo se centra en la perspectiva investigadora y formativa con el obje­tivo de conocer cuales son los perfiles periodisticos emergentes mas reconoci­dos en el ambito academico. Para ello se recurre a una doble metodologia me­diante una revision bibliometrica sobre 44 revistas (2000-2017) —que permite conocer que perfiles son los mas investi­gados y reconocidos— junto a un ana­lisis de contenido de la oferta de perfiles de 39 Grados en Periodismo en Espana senalados como “salidas laborales”. Los resultados reflejan que predominan las investigaciones en torno a tres perfiles —periodista multimedia-multitarea, community manager y periodista de datos—; se ofrecen las denominacio­nes, definiciones y funciones atribuidas academicamente a cada uno de ellos; y se confirma la limitada incorporacion de perfiles emergentes como salidas la­borales expresamente recogidas en las webs de los Grados en Periodismo. Emerging Journalistic Profiles Recognized in the University: Research, Conceptualization and Offer in the Degree The reshaping of journalistic profiles poses one of the main professional and formative challenges in the coming decades. While the media assume the new roles in a changing process of ‘trial and error’, universities look into these adaptations in order to transfer them, progressively, to their educational provi­sion. This article focuses on the research and training approach with the aim of finding out the most recognized journa listic profiles emerging in the academic field. The paper uses two methodolo­gies: a bibliometric review of 44 jour­nals (2000-2017) —which allows us to identify which profiles are the most researched and recognized— together with a content analysis of the profile offer from 39 Degrees in Journalism in Spain described as ‘professional paths’. The results show that research is pre­valent around three profiles —multime­dia-multitasking journalist, community manager and data journalist—; the naming, definitions and functions aca­demically attributed to each of them are described; and the results confirm the limited incorporation of the emerging profiles as work opportunities as par­ticularly recognized on the websites of the Degrees in Journalism. Palabras clave: perfil periodistico mul­timedia, community manager, perio­dismo de datos, redes sociales, univer­sidad. Key words: multimedia journalistic pro­file, community manager, data journa­lism, social networks, university.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"157-177"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46690304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Viral News on the Coronavirus: Does it Contribute to Health Communication?","authors":"Rachel E. Khan","doi":"10.51698/TRIPODOS.2020.47P49-66","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P49-66","url":null,"abstract":"From a century to a decade ago, the news media played a crucial role in providing the public with valuable in­formation, especially during a crisis. However, the advent of social media has brought about a change in ac­cess and distribution of the news and this may have resulted in less effec­tive health communication during this global coronavirus pandemic. These days, social media can have a great­er public reach and therefore, be the best tool to disseminate information. At the same time, there is the ques­tion of whether the important or trivial information is being shared. The aim of this paper is to explore the role of social media in providing the public with important information during the height of the coronavirus pandemic. Using Great Britain as a case study, the research analysed the kind of content on the coronavirus that had gone vi­ral in online news sources in the Unit­ed Kingdom to determine whether the information that was being shared contributed or not to effective health communication. Keywords: news, viral news, online media, journalism, crisis communica­tion, coronavirus.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"49-66"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42549461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fact-Checking, a Public Service Value in the Face of the Hoaxes of the Healthcare Crisis","authors":"M. Ufarte-Ruiz, Belén Galletero-Campos, A. López-Cepeda","doi":"10.51698/TRIPODOS.2020.47P87-104","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P87-104","url":null,"abstract":"The dissemination of fake news is an increasing issue in the media ecosys­tem, which has worsened with the current healthcare crisis. Pandemic-re­lated hoaxes challenge media, which have not hesitated to implement dif­ferent plans to combat these contents. The objective of this research is to ana­lyse the structure, make-up and proce­dures of fact-checking units that have been created in the newsrooms of the public service media (PSM) in Spain to refute false and unreliable information related to coronavirus. Two initiatives were studied: RTVE Verifica, belonging to the Spanish Radio and Television Corporation, and Coronabulos, from the public entity of the Basque govern­ment, EiTB. The method used is based on case studies, web content analysis and in-depth semi-structured inter­views with those responsible for these departments. Such a triangulation of techniques has allowed us to draw conclusions and provide interesting ex­amples to the research. The results re­veal that these sections use traditional techniques and technological applica­tions to verify content related mainly to healthcare and pseudoscientific infor­mation, which are published on corpo­rate websites and social media. Keywords: hoaxes, coronavirus, healthcare crisis, fact-checking, public service media.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"87-104"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45548468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"‘Issues’ y ‘big data’ en la gestión de relaciones públicas. El caso de la implementación del nuevo sistema de tratamiento de residuos “Recuperando Valor” en Córdoba, Argentina","authors":"Antonio Castillo-Esparcia, Alejandro Álvarez-Nobell, M. Barroso","doi":"10.51698/TRIPODOS.2019.45P73-87","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.45P73-87","url":null,"abstract":"El LCM 2016-2017 (Moreno et al., 2017) mostro el deficit en Latinoameri­ca en el uso de big data para la toma de decisiones basada en issues; una de las grandes transformaciones actuales en relaciones publicas. El objetivo de esta investigacion fue analizar el impacto de la implementacion de estrategias de is­sues management y big data para el nuevo sistema de residuos de Cordoba (Argentina) —“Recuperando Valor”— durante diciembre 2018. Se analizaron mas de 10.000 publicaciones en redes sociales mediante un sistema de aler­tas programadas (QSocial) por temas, actores, impactos y frecuencia a traves de distintos modelos analiticos: Imagen de Gestion; Sentimientos; Preocupacio­nes Ciudadanas, Genero, Humor Social y Valoraciones. Las organizaciones no solo comunican estrategicamente: son comunicacion estrategica (Grandien y Johansson, 2016). Ello implica una funcion de direccion y asesoramiento (Zerfass y Franke, 2013) —o funcion politica (Simoes, 2001 inspirado en Matrat, 1971)—, atendiendo la opi­nion publica mediante la gestion de issues (Nothhaft, 2010). En la practi­ca implica construir, administrar y mo­nitorear en tiempo real el desarrollo e impacto de un conjunto de temas que cobran relevancia en las distintas agen­das y por consecuencia en la produccion de contenidos y la gestion de relaciones con los distintos publicos en funcion de sus intereses. Issues and Big Data in Public Relations Management. The Case of the Implementation of the New Garbage System Called “Recuperando Valor” in Cordoba, Argentina The LCM 2016-2017 (Moreno et al., 2017) showed the deficit in the use of big data for making decisions based on issues in Latin America; this is one of the great transformations that we currently envision in public relations. The objec­tive of this research was to analyze the impact of the implementation of Issues Management and big data strategies for the new garbage system in Cordoba (Ar­gentina) —“Recuperando Valor”— du­ring December 2018. More than 10,000 publications on social networks were analyzed through a system of program­med alerts (QSocial) taking into accou­nt topics, actors, impact and frequency through different analytical models: measurement of Management Ima­ge; Feelings; Citizen Concerns, Gender, Social Humor and Evaluations. Orga­nizations not only communicate strate­gically: they are indeed strategic com­munication (Grandien and Johansson, 2016). This requires a management and advisory function (Zerfass and Franke, 2013) —or political function (Simoes, 2001 as inspired by Matrat, 1971)—, considering public opinion through is­sues management (Nothhaft, 2010). In practice it involves building, managing and monitoring in real time the develo­pment and impact of a set of issues that become relevant in the different agendas and, consequently, in the production of contents and the management of rela­tions with the different stakeholders ba­sed on their interests. Palabras clave: issues, big data, rela­ciones publicas, ambiente,","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":"73-87"},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44034144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}