Tripodos最新文献

{"title":"La visión de la mujer y la feminidad en los artículos de María Luz Morales publicados en ‘La Vanguardia’ (1921-1936)","authors":"Francesc Salgado de Dios, Esther Lázaro","doi":"10.51698/TRIPODOS.2019.44P121-135","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.44P121-135","url":null,"abstract":"espanolDesde que en 1921 la firma de Maria Luz Morales irrumpe en el diario La Vanguardia, del que llegara a ser directora durante unos meses en 1936, aparece como una de las primeras mujeres que trabajan en la redaccion de un periodico en Espana. En estos primeros anos, publica en el diario barcelones diferentes tipos de articulos. Entre ellos, y desde su mismo debut, destacan algunos dedicados a la “condicion femenina”, en los que se vislumbra un esfuerzo para que la mujer no se recluya en el entorno domestico y acceda libre y habitualmente a la cultura, a la educacion, al mundo laboral y, con todo ello, a la libertad de expresion. Esta posicion se complementa con otra que tiene que ver con la maternidad, para la que reclama una serie de valores que considera femeninos: la ternura, el amor y la imaginacion. Morales reclama una infancia sin el rigor de la obediencia y la disciplina, armada mas bien de creatividad y cultura. En conjunto, la periodista defiende en sus articulos una feminidad activa y culta, independiente, conservadora y con un fuerte activismo social que, sin embargo, rechazaba las etiquetas. La primera, ser considerada feminista. EnglishWhen Maria Luz Morales’s byline appeared in 1921 in the newspaper La Vanguardia, of which she would be the editor for a few months in 1936, she became one of the first women to work in the newsroom of a newspaper in Spain. In those first years, she published different types of articles in La Vanguardia. From the very first, some articles dealing with the “female condition” stand out. In these, there is a discernible appeal for women not to enclose themselves in the domestic environment and to have free and regular access to culture, to education, to the workplace and, consequently, to freedom of expression. This stance is complemented by another related to motherhood, for which she claims a series of values that she considers feminine: tenderness, love, and imagination. Morales appeals for a childhood without the rigor of obedience and discipline, built rather on creativity and culture. On the whole, the journalist defends in her articles a femininity which is active and cultured, independent, conservative and with a strong social activism that nevertheless rejects labels. The first: to be considered a feminist.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45316487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Análisis, medición y control en el proceso de transformación digital de medios: Media Analysis Tool (MAT)","authors":"Plácido Moreno-Felices, Belén Puebla-Martínez, R. Gelado-Marcos","doi":"10.51698/TRIPODOS.2020.46P157-178","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.46P157-178","url":null,"abstract":"La transformacion digital de los medios se alimenta hoy de abundante y excelente teoria construida sobre el concepto de convergencia hace mas de dos decadas, pero de muy escaso procedimiento o metodologia para su analisis, medicion y control como proceso. Las lecciones aprendidas del proceso fallido de transformacion digital de la prensa (convergencia) abren la puerta a nuevos enfoques investigativos si se utilizan las mejores tecnicas y metodologias empleadas en otras industrias con exito rotundo. Con el desarrollo de MAT (Media Analysis Tool) se propone una plataforma colaborativa (Open Innovation) online gratuita para la recogida, explotacion de datos y reporting bajo demanda (dashboards y visualizacion) disponible para cualquier medio (impreso, radio y TV). El objetivo es ofrecer medicion precisa de su nivel de madurez en el proceso de transformacion digital y el potencial de cambio en su organizacion. Se trata de una mejora sobre los esfuerzos de investigadores espanoles para calcular el indice de convergencia de un medio basada en variables de colaboracion, polivalencia, distribucion y relacion entre redacciones y en las aportaciones de Moreno y Fruin (2009) con NAT —Newspaper Analysis Tool— que sirven de fundamento teorico y metodologico testado con exito en periodicos para proponer el diseno funcional de la plataforma Media Analysis Tool (MAT). Analysis, Measuring, and Control in the Process of Media Digital Transformation: Media Analysis Tool (MAT)The digital transformation of the media industry feeds today on abundant and excellent theory built on the concept of convergence more than two decades ago, but on very little procedure or methodology for its analysis, measurement and control as a process. Lessons learned from the failed process of digital transformation of the press industry (convergence) open the door to alternative investigative approaches if the best techniques and methodologies utilized in other industries (with resounding success) are used and applied wisely in ours. With the development of MAT (Media Analysis Tool), a free online collaborative platform (Open Innovation) is proposed for the collection, exploitation of data and reporting on demand (dashboards and visualization) available for any media platform (print, radio, and TV). The main goal is to offer an accurate measurement of the level of maturity regarding the process of digital transformation and the potential for change in the media organization. This is an improvement over the efforts of Spanish researchers to calculate the convergence index of a medium based on variables of collaboration, versatility, distribution, and the relationship between newsrooms and on the contributions of Moreno and Fruin (2009) with NAT —Newspaper Analysis Tool— which serve as a theoretical and methodological foundation successfully tested in newspapers to propose the functional design of the MAT (Media Analysis Tool) platform. Palabras clave: transformacion digital, gestion del ca","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70676585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Políticas públicas en Educación y Comunicación: Debates y avances","authors":"A. Rodríguez-Vázquez, Rosa García-Ruiz, Ignacio Aguaded","doi":"10.51698/TRIPODOS.2020.46P43-57","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.46P43-57","url":null,"abstract":"Las relaciones de la ciudadania con los medios de comunicacion son cada vez mas complejas y hacen necesario planificar y proyectar la educacion en un contexto hipermediatico, planteando nuevos retos: en la educacion se integra la responsabilidad de formar a los ciudadanos para consumir y producir en un ecosistema de medios con capacidades y potencialidades para los nuevos publicos. En esta relacion estrategica entre educacion y comunicacion, las politicas publicas deben fortalecer las condiciones que favorezcan la capacitacion personal, uniendo la creatividad con la comprension de las estructuras, procesos y tecnicas que refuercen un consumo critico. Se ofrece una panoramica de los avances que se han producido en torno a la alfabetizacion en los nuevos medios, a partir de un analisis de contenido desde la definicion de este concepto por la UNESCO en 1979 hasta la actualidad, pasando por el New Curriculum for Teachers on Media and Information Literacy de 2011 y el Mapping Media Education in the World de 2009. Tambien se recogen los principales debates abiertos en un contexto global que debe reforzar el valor de la diversidad ante el gran desafio de la convergencia. El empoderamiento de la ciudadania es un valor indudable que favorecera su inclusion cultural y su participacion critica en la esfera mediatica convirtiendose en prosumidores mediaticos y digitalizados, para lo que las politicas publicas en educacion y comunicacion deben seguir avanzando y sumando esfuerzos. Education and Communication Public Policy: Discussions and Developments Relations between citizens and mass media are becoming increasingly complex, making it necessary to plan and design education in a hypermediatic society, where new challenges arise: education has got the primary responsibility of training citizens to consume and produce in a media ecosystem with great capacities and potentialities for new audiences. In this strategic relation between education and communication, public policies should strengthen a framework that encourages personal empowerment, combining creativity with understanding of the structures, processes and techniques that enhance critical consumption. This paper offers an overview of the advances that have occurred with regard to the new media literacy, based on content analysis, from the definition of this concept by UNESCO in 1979 to the present, through “New Curriculum for Teachers on Media and Information Literacy” of 2011 and “Mapping Media Education in the World” of 2009. Additionally, we deal with the main discussions held in a global context because it is imperative to reinforce the value of diversity in the face of the great convergence challenge. The empowerment of citizenship is an unquestionable value that will be beneficial to their cultural inclusion and their critical participation in the media sphere, so that they become media and digital prosumers, and to this effect public policies in education and communication must continue advancin","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42671709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"COVID-19 Media Coverage on Spanish Public TV","authors":"Eduardo Villena-Alarcón, Lidia Caballero-Galeote","doi":"10.51698/TRIPODOS.2020.47P103-126","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P103-126","url":null,"abstract":"The respiratory syndrome SARS-CoV-2 has affected over 100 countries during the last weeks. On March 11, 2020, the World Health Organization de­clared the COVID-19 outbreak a pan­demic and since 31 December 2019, 201,315 deaths have been reported. The media has played a key role in providing information and making people aware of the situation during this emergency situation. This re­search seeks to examine the corona­virus media coverage on the Spanish public TV (TVE1). In order to achieve this goal, a content analysis based on the five stages of grief, an audience survey, and focus group interviews were conducted. The results have shown that coverage has undergone different phases. Accordingly, each of these stages has been perceived by the audience. Although both the au­dience and the experts appreciate the work of Spanish public television, the majority opinion is negative. In this re­gard, they state that it has not been impartial and there has been an ex­cess of information. For researchers, these results provide important guide­lines to increase the number of liter­ature reviews by considering not only the news but also the audience and experts’ perceptions. Keywords : COVID-19, coverage, audi­ence, perceptions, content analysis.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42718060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Health Crisis on Instagram: How the Media Are Building Their Agenda on the Visual Social Network During the COVID-19 Pandemic","authors":"Valentina Laferrara, Santiago Justel-Vázquez","doi":"10.51698/TRIPODOS.2020.47P123-134","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P123-134","url":null,"abstract":"Over the last decade social networks have become important channels for the media to publish information and communicate with their younger audi­ences, with Instagram recently becom­ing the most popular platform for this purpose. This article is an investigation into news production on this social net­work in the context of the international crisis generated by the COVID-19 pan­demic, by means of a content analysis of 552 posts published by the two most widely read Spanish newspapers. The results suggest that despite there being a large quantity of soft content and hu­man-interest stories, as found in previ­ous research, Instagram is also used as a platform to distribute information of public interest about the management of the crisis (such as political decisions and health content). Keywords: social networks, Instagram, journalism, COVID-19, agenda.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45689007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumo e interacciones de las noticias publicadas en redes sociales por los diarios españoles y europeos","authors":"Luis Mañas-Viniegra, Ismael López-Cepeda, Javier Sierra-Sánchez","doi":"10.51698/TRIPODOS.2019.45P135-156","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.45P135-156","url":null,"abstract":"En un contexto en el que la lectura de la prensa ha disminuido en la ultima decada y en el que casi la mitad de los jovenes no lee nunca, las redes sociales proporcio­nan trafico hacia las noticias publicadas online y posibilidades de una mayor in­teraccion con los publicos. Se realiza, por ello, un analisis cuantitativo y cualitativo sobre el contenido publicado en las redes sociales por los diez principales diarios es­panoles y europeos, en los que las mayo­res interacciones se hallan en la seccion de Cultura, Social y Sucesos, destacando el rendimiento de El Pais y La Vanguardia en redes sociales con respecto a los diarios europeos. Es mas relevante la afinidad te­matica con las publicaciones que la can­tidad, y los accesos a los diarios digitales desde WhatsApp estan creciendo, debien­do aprovechar el potencial de las stories en Instagram, para lo cual sera necesario adaptar la narrativa. Consumption and Engagement of News Published on Social Networks by Spanish and European Newspaper In a context of declining readership over the last decade when nearly half of young people never read, social networks provide traffic to online published news stories and possibilities for greater interaction with au­diences. For this reason, a quantitative and qualitative analysis is being carried out with regard to content published on so­cial networks by the ten principle Spanish and European newspapers, in which the greatest amount of interaction is found in the section related to Culture, Society and Events, highlighted by the performance of El Pais and La Vanguardia on social net­works when compared to European news­papers. Affinity with the topics published is more important than quantity, and access to digital newspapers through WhatsApp is growing as a result of the need to take advantage of the potential of Instagram stories, for which it will be necessary to adapt the narrative. Key words: digital journalism, social media, engagement, news. Palabras clave: periodismo digital, re­des sociales, interaccion, noticias.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48174651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Imaginary of an Invisible Enemy: The SARS-CoV-2 Virion on the Spanish TV News","authors":"Isidro Jiménez-Gómez, Jaime López-Díez, Gema Bonales-Daimiel","doi":"10.51698/TRIPODOS.2020.47P127-144","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P127-144","url":null,"abstract":"During epidemiological crises, tradi­tional media have played an essential informational role. In this paper we analyze the imaginary of COVID-19 and, specifically, of the representa­tion of the virion of the SARS-CoV-2 virus through news reports from the main Spanish TV channels. This virion, represented as an “invisible enemy” that has confined half of the world population, is presented in the news using 3D illustrations that highlight its roughened surface and elongated spikes ending in tentacles, an image that does not cor-respond to scientific illustrations. These and other attributes suggest that the imaginary of COV­ID-19 has inherited the imaginary of other previous episodes of coronavirus­es being not scientifically accurate but motivated by the journalistic objective of representing the main characteris­tics of the virus and the severity of the danger. Keywords: visual communication, health risk communication, television news, COVID-19, pandemic.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48484277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Nivel de la competencia mediática en entorno escolar con restricción para el uso de dispositivos ‘smartphone’","authors":"Mario Andrés Montaner-Bastías","doi":"10.51698/TRIPODOS.2020.46P119-133","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.46P119-133","url":null,"abstract":"espanolLas TIC han estimulado la digitalizacion de contenidos susceptibles de compartir y consumir de manera interactiva en tiempo real, lo cual ha creado un ecosistema mediatico dinamico que supera la capacidad de las personas para comprender, desde una perspectiva critica, que implica consumir medios y crear sus propios contenidos para difusion. Terminos como infoxicacion (Cornella, 2003) o infoxicacion digitovisual (Aguaded, Marin-Gutierrez y Caldeiro- Pedreira, 2018) describen la forma en que las audiencias pueden padecer por el bombardeo de contenidos que los medios generan al no contar con herramientas para procesar y seleccionar lo consumido. Como respuesta, se han disenado instrumentos para medir el nivel de dominio de la competencia mediatica (Ferres y Piscitelli, 2012) que presentan las ciudadanias. Esta investigacion ha aplicado uno de estos instrumentos en una comunidad escolar chilena publica que levanto en dos anos de manera significativa sus indicadores de rendimiento, lo que coincide en el mismo periodo con la determinacion de prohibir el ingreso de smartphones a las aulas. Los resultados demuestran que la medida incide en mejores resultados de rendimiento, pero sin evidencia de impacto en el nivel de dominio de la competencia mediatica, lo que revela la necesidad de incluir en el curriculo de ensenanza basica contenidos de alfabetizacion digital y formacion en competencia mediatica. EnglishInformation and Communication Technologies (ICTs) have fostered the digitalization of contents which are likely to be shared and consumed interactively in real time. This has shaped a dynamic media ecosystem that has surpassed people’s ability to understand, from a critical perspective, the implications of media consumption and the creation of their own contents for diffusion. Concepts such as “infotoxication” (Cornella, 2003) or “digital/visual infotoxication” (Aguaded, Marin-Gutierrez & Caldeiro-Pedreira, 2018) depict how audiences can suffer because of the content overload which different media generate, as they do not have the tools to process and select what they consume. As a response, some tools have been designed to measure the level of media competence (Ferres & Piscitelli, 2012) that different communities display. This research applied one of these tools to a Chilean public school community which has significantly improved its school performance indicators in the last few years —an increase which coincides with the period when they decided to ban the use of smartphone devices in the classrooms. The outcome shows that such a decision can produce better results in school performance, but without a perceptible impact on media competence, which calls for the need to include digital literacy and media competence training in the syllabus for elementary education.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47101005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SEO and Digital News Media: Visibility of Cultural Information in Spain’s Leading Newspapers","authors":"Carlos Lopezosa, Lluís Codina, Mario Pérez-Montoro","doi":"10.51698/TRIPODOS.2019.44P41-61","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2019.44P41-61","url":null,"abstract":"catalaAquest article realitza una analisi comparativa de visibilitat i altres indicadors SEO de la seccio de cultura dels principals cibermitjans espanyols: elmundo.es, elpais.com, lavanguardia.com, abc. es, elconfidencial.com i 20minutos. es. Les analisis s’han dut a terme amb la utilitzacio d’un conjunt d’indicadors de posicionament (visibilitat, paraules clau, senyals socials, paraules clau, url, snippets, dominis de referencia i millors textos ancora) utilitzant l’eina de auditoria i analisi de posicionament en cercadors, SISTRIX. Ens preguntem quin d’aquests mitjans te millor una seccio de noticies culturals amb millor visibilitat. L’estudi dut a terme amb els indicadors seleccionats permet, d’aquesta manera, presentar una analisi comparativa del periodisme cultural i identificar quins d’aquests mitjans presenten millors posicions a Google, presumiblement, com a resultat d’estrategies de posicionament. Finalitzem amb una discussio dels resultats juntament amb unes recomanacions finals per optimitzar la visibilitat de la informacio periodistica en els cercadors. EnglishThis paper undertakes a comparative analysis of the visibility, and of other SEO indicators, of the culture sections of Spain’s leading digital newspapers —specifically, elmundo.es, elpais. com, lavanguardia.com, abc.es, elconfidencial.com and 20minutos.es— based on data collected by the media analytics company, comScore, and the web traffic metric, Alexa Rank. The analysis employs a set of positioning indicators: namely, a visibility index, keywords, social signals, keyword profiles, URLs, SERP-Snippets, reference domains and best anchor texts, as made available by SISTRIX, an SEO analytics audit toolbox. Thus, we were able to determine which of the digital newspapers’ culture sections has the best visibility. Likewise, we were able to identify which of these media are best positioned on Google, presumably as a result of more effective positioning strategies. We conclude with a discussion of our results and, on the basis of these findings, recommend ways in which the visibility of journalistic information can be optimised in search engines.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42602064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Governmental Communication and Brand Advertising During the COVID-19 Pandemic","authors":"Á. Jiménez-Sánchez, V. Margalina, E. Vayas-Ruiz","doi":"10.51698/TRIPODOS.2020.47P29-46","DOIUrl":"https://doi.org/10.51698/TRIPODOS.2020.47P29-46","url":null,"abstract":"The COVID-19 pandemic has prompt­ed governments and brands around the world to produce short audiovisual spaces with different objectives. This research examines the governmental and business communication within the Ibero-American sphere. Audiovisual products belonging to YouTube official channels of govern­mental institutions were observed. These productions have been categorized ac­cording to their intention (informative, appealing, emotional or poetic). Results show a predominance of refer­ential videos in government commu­nication, followed by the appealing intention and somewhat less by the emotional and poetic intentions. The intention of the business spots can also be categorized into the follow­ing: informing about what companies do during the COVID-19 crisis, their support of the StayHome campaign, messages of encouragement, sales of products or brand image, gratitude campaigns towards professionals and citizens, and focusing on the return af­ter the pandemic. It is concluded that governments and businesses are marking arduous me­dia efforts during the health emergen­cy, with special differences in terms of quality and quantity. Finally, recom­mendations are made in this regard. Keywords: COVID-19, coronavirus, crisis communication, governmental communication, brand advertising.  ","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49354695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}