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International Review on Public and Nonprofit Marketing最新文献

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Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation 通过平行串行中介考察心态对无家可归者慈善机构捐赠意愿的影响
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-04-20 DOI: 10.1007/s12208-022-00336-4
Alice Labban, Corinne A. Novell, Steven Bauer
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引用次数: 2
The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention 与原因相关的营销活动结构要素对消费者认知情感态度和购买意愿的影响
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-04-07 DOI: 10.1007/s12208-022-00338-2
N. Terblanche, C. Boshoff, Debbie Human-Van Eck
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引用次数: 9
Motives for attending cardiovascular health promotion events: An explorative analysis of the austrian “Heart Health Day” 参加心血管健康促进活动的动机:奥地利“心脏健康日”的探索性分析
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-03-10 DOI: 10.1007/s12208-022-00335-5
Sebastian F. Martin, K. Hofer, Birgit Grüb
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引用次数: 0
An online research approach for a dual perspective analysis of brand associations in art museums 艺术博物馆品牌联想的双重视角在线研究方法
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-02-17 DOI: 10.1007/s12208-022-00332-8
S. Ranfagni, M. Milanesi, S. Guercini
{"title":"An online research approach for a dual perspective analysis of brand associations in art museums","authors":"S. Ranfagni, M. Milanesi, S. Guercini","doi":"10.1007/s12208-022-00332-8","DOIUrl":"https://doi.org/10.1007/s12208-022-00332-8","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"149-167"},"PeriodicalIF":1.7,"publicationDate":"2022-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41544663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The current state of research of word-of-mouth in the health care sector 卫生保健部门口碑的研究现状
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-02-08 DOI: 10.1007/s12208-022-00334-6
Gerlinde Pauli, Sebastian F. Martin, Dorothea Greiling
{"title":"The current state of research of word-of-mouth in the health care sector","authors":"Gerlinde Pauli, Sebastian F. Martin, Dorothea Greiling","doi":"10.1007/s12208-022-00334-6","DOIUrl":"https://doi.org/10.1007/s12208-022-00334-6","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"125-148"},"PeriodicalIF":1.7,"publicationDate":"2022-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46759619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Elements that compose the non-profit BRAND orientation in an emerging country 新兴国家非营利性品牌定位的构成要素
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-02-05 DOI: 10.1007/s12208-022-00333-7
L. Sepulcri, E. Mainardes
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引用次数: 1
Can implementation intentions increase fibre intake? An examination of the effect of planning and educational information 实施意图能否增加纤维摄入量？对规划和教育信息效果的考察
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-01-14 DOI: 10.1007/s12208-021-00329-9
Irene Vilà, C. Valor, R. Redondo
{"title":"Can implementation intentions increase fibre intake? An examination of the effect of planning and educational information","authors":"Irene Vilà, C. Valor, R. Redondo","doi":"10.1007/s12208-021-00329-9","DOIUrl":"https://doi.org/10.1007/s12208-021-00329-9","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"65-84"},"PeriodicalIF":1.7,"publicationDate":"2022-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46314045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cause-related marketing: a systematic review of the literature 事业营销：文献综述
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-01-08 DOI: 10.1007/s12208-021-00326-y
H. Bhatti, M. Galán-Ladero, C. Galera-Casquet
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引用次数: 13
Green offering: more the centrality, greater the scepticism 绿色产品：越是中心性，越是怀疑
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-01-06 DOI: 10.1007/s12208-021-00324-0
R. Shabbirhusain
{"title":"Green offering: more the centrality, greater the scepticism","authors":"R. Shabbirhusain","doi":"10.1007/s12208-021-00324-0","DOIUrl":"https://doi.org/10.1007/s12208-021-00324-0","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"819-834"},"PeriodicalIF":1.7,"publicationDate":"2022-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46487043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention 是什么促使人们做慈善？品牌拟人化、品牌熟悉度和品牌信任度对慈善支持意向的影响
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-01-06 DOI: 10.1007/s12208-021-00331-1
Quang-An Ha, Phuong Nhi Nguyen Pham, L. Le
{"title":"What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention","authors":"Quang-An Ha, Phuong Nhi Nguyen Pham, L. Le","doi":"10.1007/s12208-021-00331-1","DOIUrl":"https://doi.org/10.1007/s12208-021-00331-1","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"835-859"},"PeriodicalIF":1.7,"publicationDate":"2022-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49086547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
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