卫生保健部门口碑的研究现状

IF 1.8 Q3 BUSINESS

International Review on Public and Nonprofit Marketing Pub Date : 2022-02-08 DOI:10.1007/s12208-022-00334-6

Gerlinde Pauli, Sebastian F. Martin, Dorothea Greiling

引用次数: 6

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The current state of research of word-of-mouth in the health care sector

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来源期刊

International Review on Public and Nonprofit Marketing BUSINESS-

CiteScore

3.80

自引率

23.50%

发文量

期刊介绍： The International Review on Public and Nonprofit Marketing, an international scientific journal, publishes English-language articles and case reports in the field of public and nonprofit marketing and closely related disciplines. Relevant doctoral thesis reviews and book reviews are also welcome. The main objective of the Review is to foster the study of marketing topics from an interdisciplinary perspective and provide a forum for researchers interested in examining these issues from practical and theoretical viewpoints. Establishing a common vocabulary with which to discuss methods, procedures, results and experiences will improve the exchange of ideas between participants of varied backgrounds. To be accessible to a diverse community of academics and professionals, the Review will only accept articles that display strict scientific rigor and excellent expository clarity. First-rate scientific quality is guaranteed by a large editorial board composed of internationally recognized experts from prestigious academic and research institutions. Papers submitted for publication are evaluated through a double blind refereeing process. Manuscripts should not exceed 20 pages (450 words per page). This page limit includes all figures, tables, appendices and references. Officially cited as: Int Rev Public Nonprofit Mark