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International Review on Public and Nonprofit Marketing最新文献

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Is it only the university they are satisfied with? – Foreign student satisfaction and its effect on loyalty 他们只对这所大学满意吗?——留学生满意度及其对留学生忠诚的影响
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-10-09 DOI: 10.1007/s12208-021-00311-5
A. Kéri, E. Hetesi
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引用次数: 1
Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions 通过品牌体验和品牌关系维度重振非营利性品牌个性
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-10-02 DOI: 10.1007/s12208-021-00314-2
Michael Chrissos Anestis, Ioanna Karantza, C. Assimakopoulos, Sotirios Vlachakis
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引用次数: 2
Would you like to donate your reward points today? Mental accounting and checkout charity 你想今天捐出你的奖励积分吗？心理会计和结账慈善
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-09-27 DOI: 10.1007/s12208-021-00315-1
M. Han
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引用次数: 0
A structural evaluation of university identification 大学认同的结构评价
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-09-27 DOI: 10.1007/s12208-021-00313-3
Hulya Bakirtas, Vildan Gulpinar Demirci
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引用次数: 0
Brand love and party preference of young political consumers (voters) 年轻政治消费者(选民)的品牌喜爱与政党偏好
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-09-23 DOI: 10.1007/s12208-021-00316-0
Saikat Banerjee, Bibek Ray Chaudhuri
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引用次数: 8
Correction to: Brand love and party preference of young political consumers (voters) 更正:年轻政治消费者(选民)的品牌喜爱和政党偏好
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-09-23 DOI: 10.1007/s12208-021-00317-z
Saikat Banerjee, Bibek Ray Chaudhuri
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引用次数: 2
Promoting mental health during the COVID-19 pandemic: the transtheoretical model of change and social marketing approach COVID-19大流行期间促进精神卫生:变革的跨理论模型和社会营销方法
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-08-31 DOI: 10.1007/s12208-021-00307-1
O. Akdaş, M. Cismaru
{"title":"Promoting mental health during the COVID-19 pandemic: the transtheoretical model of change and social marketing approach","authors":"O. Akdaş, M. Cismaru","doi":"10.1007/s12208-021-00307-1","DOIUrl":"https://doi.org/10.1007/s12208-021-00307-1","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":"447 - 474"},"PeriodicalIF":1.7,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"52746003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
How corporate social responsibility perceptions affect employees’ positive behavior in the hospitality industry: moderating role of responsible leadership 企业社会责任认知如何影响酒店业员工的积极行为:负责任领导的调节作用
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-08-27 DOI: 10.1007/s12208-021-00309-z
Said Id Bouichou, Lei Wang, Hafiz Muhammad Basit Feroz
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引用次数: 5
Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives 企业社会责任对非财务绩效的影响及信任和声誉的中介作用:印度制造业员工的视角
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-08-25 DOI: 10.1007/s12208-021-00310-6
Shilpee A. Dasgupta, Mayank Bhatia, U. Singh, Arghya Ray
{"title":"Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives","authors":"Shilpee A. Dasgupta, Mayank Bhatia, U. Singh, Arghya Ray","doi":"10.1007/s12208-021-00310-6","DOIUrl":"https://doi.org/10.1007/s12208-021-00310-6","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"391 - 412"},"PeriodicalIF":1.7,"publicationDate":"2021-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/s12208-021-00310-6","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"52746262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
The social marketing paradox: challenges and opportunities for the discipline 社会营销悖论:该学科的挑战与机遇
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-08-22 DOI: 10.1007/s12208-021-00308-0
M. Akbar, Liz Foote, Alison Lawson, J. French, S. Deshpande, Nancy R. Lee
{"title":"The social marketing paradox: challenges and opportunities for the discipline","authors":"M. Akbar, Liz Foote, Alison Lawson, J. French, S. Deshpande, Nancy R. Lee","doi":"10.1007/s12208-021-00308-0","DOIUrl":"https://doi.org/10.1007/s12208-021-00308-0","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"367 - 389"},"PeriodicalIF":1.7,"publicationDate":"2021-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/s12208-021-00308-0","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45733057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
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