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International Review on Public and Nonprofit Marketing最新文献

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Web-disclosure practices for transparency and the sustainability of non-profit organisations 提高非营利组织透明度和可持续性的网络披露做法
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-01-06 DOI: 10.1007/s12208-021-00330-2
R. Nair, Roshayani Arshad, Ruhaini Muda, Siti Aeisha Joharry
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引用次数: 2
Do materialistic individuals donate less? Exploring the moderating effect of the need to belong in monetary donations to volunteering groups 物质至上的人捐得少吗?探索对志愿者团体的金钱捐赠中归属需求的调节作用
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-01-03 DOI: 10.1007/s12208-021-00328-w
Francine Zanin Bagatini, E. D. Vaz, A. C. Petkowicz, K. Basso, J. Pauli
{"title":"Do materialistic individuals donate less? Exploring the moderating effect of the need to belong in monetary donations to volunteering groups","authors":"Francine Zanin Bagatini, E. D. Vaz, A. C. Petkowicz, K. Basso, J. Pauli","doi":"10.1007/s12208-021-00328-w","DOIUrl":"https://doi.org/10.1007/s12208-021-00328-w","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"805-818"},"PeriodicalIF":1.7,"publicationDate":"2022-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49265876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes 当赢家包揽一切:影响慈善捐赠众筹成功的在线活动因素
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-12-02 DOI: 10.1007/s12208-021-00320-4
Noelia Salido-Andres, Marta Rey-García, L. I. Álvarez-González, Rodolfo Vazquez-Casielles
{"title":"When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes","authors":"Noelia Salido-Andres, Marta Rey-García, L. I. Álvarez-González, Rodolfo Vazquez-Casielles","doi":"10.1007/s12208-021-00320-4","DOIUrl":"https://doi.org/10.1007/s12208-021-00320-4","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"763 - 780"},"PeriodicalIF":1.7,"publicationDate":"2021-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47505096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Consumer altruism and risk taking: why do altruistic consumers take more risks? 消费者利他主义与风险承担:为什么利他主义的消费者更愿意承担风险?
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-12-02 DOI: 10.1007/s12208-021-00323-1
Sudipta Mukherjee
{"title":"Consumer altruism and risk taking: why do altruistic consumers take more risks?","authors":"Sudipta Mukherjee","doi":"10.1007/s12208-021-00323-1","DOIUrl":"https://doi.org/10.1007/s12208-021-00323-1","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"781 - 803"},"PeriodicalIF":1.7,"publicationDate":"2021-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48385399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context 在新兴市场背景下，道德认证和产品参与对消费者高价购买道德产品决策的影响
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-11-29 DOI: 10.1007/s12208-021-00288-1
Swetarupa Chatterjee, Naman Sreen, Jyoti Rana, A. Dhir, Pradip H. Sadarangani
{"title":"Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context","authors":"Swetarupa Chatterjee, Naman Sreen, Jyoti Rana, A. Dhir, Pradip H. Sadarangani","doi":"10.1007/s12208-021-00288-1","DOIUrl":"https://doi.org/10.1007/s12208-021-00288-1","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"737 - 762"},"PeriodicalIF":1.7,"publicationDate":"2021-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48510499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products 享乐主义、功利主义激励和政府政策对消费者对绿色产品态度和购买意愿的影响
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-11-27 DOI: 10.1007/s12208-021-00325-z
A. Matin, Tornike Khoshtaria, Metin Marcan, Davit Datuashvili
{"title":"The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products","authors":"A. Matin, Tornike Khoshtaria, Metin Marcan, Davit Datuashvili","doi":"10.1007/s12208-021-00325-z","DOIUrl":"https://doi.org/10.1007/s12208-021-00325-z","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"709 - 735"},"PeriodicalIF":1.7,"publicationDate":"2021-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46012085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product 在药品原因相关营销活动的背景下调查消费者对品牌的态度和购买意图
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-11-27 DOI: 10.1007/s12208-021-00327-x
Sujo Thomas, Ashwin Jadeja, Krishnaba Vaghela, Richa Shreevastava
{"title":"Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product","authors":"Sujo Thomas, Ashwin Jadeja, Krishnaba Vaghela, Richa Shreevastava","doi":"10.1007/s12208-021-00327-x","DOIUrl":"https://doi.org/10.1007/s12208-021-00327-x","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"691 - 708"},"PeriodicalIF":1.7,"publicationDate":"2021-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44751223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Cuteness mediates the effect of happy facial expressions on empathy and charitable donations 可爱调节快乐表情对同理心和慈善捐赠的影响
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-11-26 DOI: 10.1007/s12208-021-00322-2
Hyunkyu Jang
{"title":"Cuteness mediates the effect of happy facial expressions on empathy and charitable donations","authors":"Hyunkyu Jang","doi":"10.1007/s12208-021-00322-2","DOIUrl":"https://doi.org/10.1007/s12208-021-00322-2","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"675 - 689"},"PeriodicalIF":1.7,"publicationDate":"2021-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49465233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Correction to: Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s 更正:天壤之别?-非政府组织品牌价值调整的挑战
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-11-10 DOI: 10.1007/s12208-021-00321-3
Karen Hand, Rebecca Murphy, M. Maclachlan, S. Carr
{"title":"Correction to: Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s","authors":"Karen Hand, Rebecca Murphy, M. Maclachlan, S. Carr","doi":"10.1007/s12208-021-00321-3","DOIUrl":"https://doi.org/10.1007/s12208-021-00321-3","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"599 - 599"},"PeriodicalIF":1.7,"publicationDate":"2021-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"52746611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Crisis mapping in the “senses” arena narratives “感官”舞台叙事中的危机映射
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2021-11-02 DOI: 10.1007/s12208-021-00319-x
Ioanna Karantza, Michael Chrissos Anestis, Sotirios Vlachakis
{"title":"Crisis mapping in the “senses” arena narratives","authors":"Ioanna Karantza, Michael Chrissos Anestis, Sotirios Vlachakis","doi":"10.1007/s12208-021-00319-x","DOIUrl":"https://doi.org/10.1007/s12208-021-00319-x","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"649 - 673"},"PeriodicalIF":1.7,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44548821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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