International Review on Public and Nonprofit Marketing最新文献

Unravelling customer gratitude: navigating the literature and paving the way forward with the TCCM framework 了解客户的感激之情：浏览相关文献，为 TCCM 框架铺平道路

IF 1.7

International Review on Public and Nonprofit Marketing Pub Date : 2024-08-30 DOI: 10.1007/s12208-024-00415-8

Karan Grover, Garima

{"title":"Unravelling customer gratitude: navigating the literature and paving the way forward with the TCCM framework","authors":"Karan Grover, Garima","doi":"10.1007/s12208-024-00415-8","DOIUrl":"https://doi.org/10.1007/s12208-024-00415-8","url":null,"abstract":"In light of the critical need for businesses to cultivate enduring customer relationships, this study investigates the role of customer gratitude (CG). Research has demonstrated that gratitude plays a transformative role in interpersonal relationships. Despite significant research growth in CG in recent years, there is a notable lack of comprehensive reviews in this field. This study conducts a systematic review of the extensive literature on CG and introduces a unified framework that identifies potential avenues for future research. The thorough review encompasses 44 articles spanning the period from 2005 to 2023, offering an in-depth exploration of the CG concept. The study synthesizes diverse literature on CG, by employing theories, contexts, characteristics, and methodologies (TCCM) framework as outlined by Paul and Rosado-Serrano (2019). The framework-based approach effectively provides a comprehensive analysis of the evolutionary trajectory of CG research over time. Findings of the study indicate that research on CG has been conducted in 16 countries, with a significant focus on the United States, where it has been featured in 19 studies. The majority of research in this area employed survey-based designs, followed by experimental and mixed-method approaches. Among the 25 theories used in CG studies, Social Exchange Theory is the most frequently employed. Based on the synthesis, a conceptual framework is proposed, outlining the antecedents, mediators, and consequences of CG. Additionally, the TCCM framework is utilized to structure potential trajectories for future research. This study makes various forms of contributions, including incremental, revelatory, and consolidatory contributions. Furthermore, marketers can capitalize on the insights gathered from this study to cultivate a nuanced understanding of CG across diverse industries and countries. The current study presents a thorough analysis of CG that has rarely been explored in depth previously.","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"25 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2024-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142211022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Frugal people give more? The moderating role of beneficiary number in eliciting donation intention 节俭的人捐赠更多？受益人数量对激发捐赠意愿的调节作用

IF 1.7

International Review on Public and Nonprofit Marketing Pub Date : 2024-08-24 DOI: 10.1007/s12208-024-00416-7

Jappy P. Fanggidae

引用次数: 0

Rendering misery or selling hope? The mechanism of imagery contrast effect in charitable appeal 渲染痛苦还是贩卖希望？慈善呼吁中的意象对比效应机制

IF 1.7

International Review on Public and Nonprofit Marketing Pub Date : 2024-08-13 DOI: 10.1007/s12208-024-00414-9

Han Wang, Chundong Zheng, Jiehang Song, Yanru Tang

{"title":"Rendering misery or selling hope? The mechanism of imagery contrast effect in charitable appeal","authors":"Han Wang, Chundong Zheng, Jiehang Song, Yanru Tang","doi":"10.1007/s12208-024-00414-9","DOIUrl":"https://doi.org/10.1007/s12208-024-00414-9","url":null,"abstract":"While visual cues have been pervasively employed in online charitable appeals to increase donors’ positive responses, the contrast of the recipient’s imagery at different time nodes has received little attention in philantrophic marketing. This research explored the effect of recipients’ imagery contrast on donation willingness and distinguished two contrast effects in visual imagery of online charitable appeals: pre-middle contrast that depicts the past health and current state and post-middle contrast that portrays the future health and current state. We conducted three scenario-based experimental studies based on Credamo participants (total N = 910). Study 1 (N = 198) using a one factor (pre-middle contrast vs. post-middle contrast vs. no contrast) between -subjects design demonstrated that charitable appeals with imagery contrast (vs. no contrast) led to higher donation intentions. Study 2 (N = 145) compared two different contrast effects (pre-middle contrast vs. post-middle contrast), with findings showing that guilt mediated the effect of pre-middle contrast while hope mediated the effect of post-middle contrast on willingness to donate; guilt and hope had opposing mediating roles, resulting in no significant difference in donation willingness between the two contrast effect types. Study 2 also examined the moderating effect of individuals’ optimism tendencies. Study 3 (N = 567) showed the spatial position of imagery photos had on significant influence on donation willingness. These findings shed light on the research on visual imagery in charitable appeals as well as its effective adoption in online charity advertising.","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"243 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2024-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142211023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Institutional trust as a driver of product boycotts in Europe 机构信任是欧洲产品抵制的驱动力

IF 1.7

International Review on Public and Nonprofit Marketing Pub Date : 2024-08-06 DOI: 10.1007/s12208-024-00413-w

Nuno Baptista, Maria Dos-Santos, Fernando Mata, Natacha Jesus-Silva

{"title":"Institutional trust as a driver of product boycotts in Europe","authors":"Nuno Baptista, Maria Dos-Santos, Fernando Mata, Natacha Jesus-Silva","doi":"10.1007/s12208-024-00413-w","DOIUrl":"https://doi.org/10.1007/s12208-024-00413-w","url":null,"abstract":"Despite the significant growth in consumer boycotts, research has devoted insufficient attention to the institutional factors that may motivate consumers to engage in such behaviour. This article aims to address this research gap. The main objective is to analyse the factors that affect consumer boycotts from an institutional sustainability perspective, by focusing on a specific dimension of institutional sustainability: institutional trust. Information and data came from the 2023 round of the European Social Survey, a cross-national survey covering 25 Countries. The article applies a binomial univariable logit model to test the influence of institutional trust and other potential drivers on boycott decisions and a multivariable binomial logistic regression to explore possible interrelationship between independent variables. The results confirm that boycotts are affected by institutional trust and other factors including demographic and socio-economic characteristics of the consumers, consumers’ perception of ICT, satisfaction with public institutions, and consumers’ evaluation of personal well-being. This article contributes to political consumerism literature by focusing on the impact of institutional trust in boycotting behaviour. This relationship is underexplored in existing literature, since most literature researches consumer boycotts from a triple-bottom perspective and neglects the effects of the institutional dimension of sustainability in consumer behaviour. The article brings new insights into the motivations of consumers at the political and institutional levels and opens new directions for future research to explore institutional sustainability related to the good practices of governance.","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"24 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141946306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The role of engagement in retaining volunteers 参与对留住志愿者的作用

IF 1.7

International Review on Public and Nonprofit Marketing Pub Date : 2024-07-25 DOI: 10.1007/s12208-024-00412-x

Jose M. Lorente, Inés Küster, Natalia Vila

引用次数: 0

The influence of taboo level on emotional versus rational user-generated messages 禁忌水平对用户生成的感性与理性信息的影响

IF 1.7

International Review on Public and Nonprofit Marketing Pub Date : 2024-07-05 DOI: 10.1007/s12208-024-00409-6

Andinet Worku Gebreselassie, Roger Bougie

{"title":"The influence of taboo level on emotional versus rational user-generated messages","authors":"Andinet Worku Gebreselassie, Roger Bougie","doi":"10.1007/s12208-024-00409-6","DOIUrl":"https://doi.org/10.1007/s12208-024-00409-6","url":null,"abstract":"In least developed countries (LDCs), a multitude of social challenges persists, including child abuse, HIV/AIDS, and female genital mutilation. The taboo nature of these issues complicates efforts to address them, as it hinders open dialogue and communication, thereby preventing the necessary changes in behavior that can lead to meaningful progress. This article examines the impact of different types of communication appeals on behavioral intentions when addressing strong versus moderate taboos. Using a between-subjects experimental design (taboo level: strong/moderate × appeal type: humor/rational), this study contributes to the scarce research on this topic by showing that the effectiveness of different communication appeals is contingent on the level of taboo surrounding the issue. Specifically, our findings indicate that humor-based appeals outperform rational appeals when addressing strong taboo topics, whereas for moderate taboo issues, both humor and rational appeals are equally effective. These findings contribute to existing marketing literature and suggest that social marketers in LDCs may benefit from adapting their communication strategies to the level of taboo surrounding social issues in order to effectively deal with socially sensitive issues. Hence, this study offers valuable insights for both scholars and practitioners.","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"17 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141552151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategies for urban cycling: an analysis through generalized analytic induction 城市自行车战略：通过广义分析归纳法进行分析

IF 1.7

International Review on Public and Nonprofit Marketing Pub Date : 2024-07-02 DOI: 10.1007/s12208-024-00411-y

Cayetano Medina-Molina, Noemí Pérez-Macías, Sierra Rey-Tienda

{"title":"Strategies for urban cycling: an analysis through generalized analytic induction","authors":"Cayetano Medina-Molina, Noemí Pérez-Macías, Sierra Rey-Tienda","doi":"10.1007/s12208-024-00411-y","DOIUrl":"https://doi.org/10.1007/s12208-024-00411-y","url":null,"abstract":"This study investigates the co-creation or co-destruction of value in the urban mobility ecosystem, focusing on the adoption of cycling in 25 European cities as a response to the escalating issue of urban traffic and the need for sustainable mobility. The purpose of this research is to explore how political interventions and their interactions influence bicycle adoption. Employing a macro-social marketing, service-dominant logic and public service logic, we analyzed these interventions and interactions during the year 2022. Methodologically, we combined Generalized Analytic Induction and Necessary Condition Analysis using data from the Global Bicycle Cities Index 2022 and the Pan-European City Rating and Ranking on Urban Mobility (secondary data). This approach allowed us to assess the effectiveness of various urban mobility management measures in promoting daily bicycle use. Our findings indicate that the high proportion of cycling infrastructure and a significant number of bicycle parking stations are necessary conditions for bicycle adoption. Additionally, we underscore the importance of integrating pull policies (such as shared bicycles, bike lanes, and bicycle parking) with push policies (like traffic management regulations). The implications of this study highlight the importance of holistic approaches in urban planning and mobility management. This work contributes to the literature on sustainable urban mobility by providing empirical evidence on the critical role of bike lanes and other infrastructure measures, offering a new perspective on value co-creation and absence of creation in the urban mobility ecosystem and its implications for policy and practice.","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"16 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141506487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The moderating role of organizational sub-sectors on the relationship between CEO duality and nonprofit performance 组织分部门对首席执行官双重性与非营利组织绩效之间关系的调节作用

IF 1.7

International Review on Public and Nonprofit Marketing Pub Date : 2024-06-27 DOI: 10.1007/s12208-024-00410-z

Ameen Ali Bin Afif, Zuaini Ishak, Norfaiezah Sawandi

{"title":"The moderating role of organizational sub-sectors on the relationship between CEO duality and nonprofit performance","authors":"Ameen Ali Bin Afif, Zuaini Ishak, Norfaiezah Sawandi","doi":"10.1007/s12208-024-00410-z","DOIUrl":"https://doi.org/10.1007/s12208-024-00410-z","url":null,"abstract":"Although the chief executive officers (CEOs) are the primary figures in nonprofit organizations (NPOs), there is limited literature on the impact of their characteristics and roles on NPOs’ performance, particularly the influence of CEO duality and its outcomes. This study investigates the correlation between CEO duality and NPO performance, with a specific focus on the moderating role of organizational sub-sectors. Organizational sub-sectors in this context refer to two types of NPOs: those operating in multiple sub-sectors and those operating in a single sub-sector. A total of 296 CEOs participated in the survey, resulting in a response rate of 67.51%. Using multiple regression analysis within SPSS, the study demonstrates that CEO duality enhances NPO performance and provides support for the proposed moderating role. Specifically, the study suggests that CEO duality has a more pronounced positive effect on NPOs operating in multiple sub-sectors compared to those with a single sub-sector. These findings are consistent with stewardship theory and hold both theoretical and practical implications for governance policies and strategic decision-making.","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"84 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2024-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141506488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Framing the fourth sector – dystopia or future contours? 构建第四部门--乌托邦还是未来轮廓？

IF 1.7

International Review on Public and Nonprofit Marketing Pub Date : 2024-05-27 DOI: 10.1007/s12208-024-00406-9

Marisa R. Ferreira, Vítor Braga, María Isabel Sánchez-Hernández, Joana Gomes

{"title":"Framing the fourth sector – dystopia or future contours?","authors":"Marisa R. Ferreira, Vítor Braga, María Isabel Sánchez-Hernández, Joana Gomes","doi":"10.1007/s12208-024-00406-9","DOIUrl":"https://doi.org/10.1007/s12208-024-00406-9","url":null,"abstract":"Nowadays, society faces complex social, economic, and environmental problems which the traditional sectors of activity (public, private and third sector) are not able to solve alone. To respond to these challenges, their missions and strategies have been converging, leading to a phenomenon known as the blurring of boundaries between sectors. Together, they give rise to a new and promising sector in society: the fourth sector. The literature on this new sector is still scarce, even though its impact is already being felt all over the world. The concept of the fourth sector is in itself broad and clearly lacking defined borders. In addition, there are three currents in the literature that use this term with different meanings.This paper aims to contribute to the theoretical knowledge on the fourth sector by clarifying its definition and framing its activity. A qualitative methodology was carried out by using the papers featuring the topic “fourth sector”, indexed to the Web of Science, to generate a textual corpus that led to a similarity analysis. Subsequently, written interviews were conducted with seven academic specialists on the fourth sector topic, selected through the snowball sampling method, to complete the data obtained through the literature review. These data were added to the initial textual corpus, and a new similarity analysis was generated. It is concluded that the fourth sector as a spectrum of hybrid organizations is currently the most accepted approach, and the existence of an activity that combines a business framework with a social purpose seems to be its main characteristic. So, the main implication is related with significant opportunities that have yet to be fully explored, considering the extensive rise of the fourth sector.","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"69 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2024-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141171542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The role of hashtags for non-profit causes: the #fridaysforfuture movement 标签对非营利事业的作用：#未来星期五运动

IF 1.7

International Review on Public and Nonprofit Marketing Pub Date : 2024-04-09 DOI: 10.1007/s12208-024-00401-0

S Herrada-Lores, A Estrella-Ramón, M.M Gálvez-Rodríguez, M.A Iniesta-Bonillo

{"title":"The role of hashtags for non-profit causes: the #fridaysforfuture movement","authors":"S Herrada-Lores, A Estrella-Ramón, M.M Gálvez-Rodríguez, M.A Iniesta-Bonillo","doi":"10.1007/s12208-024-00401-0","DOIUrl":"https://doi.org/10.1007/s12208-024-00401-0","url":null,"abstract":"Social movements are gaining increasing popularity, especially those related to environmental protection, partly due to their usage of online social media to disclosure information. Tools like hashtags, which help tag and categorize posts, as well as make them more accessible to other users, are also responsible for their popularity. Therefore, this study aims to analyze how hashtags contribute to information disclosure through online social media, focusing on the social movement Fridays for Future and in the social media platform Twitter. Based on 647 tweets containing the hashtag #fridaysforfuture and 503 comments of these tweets, this research delves into examining the content and format of tweets and their associated comments, aiming to identify those that generate more reactions from users, and more exactly during the lockdown produced by COVID-19. Results indicate that most tweets include contents related to interaction and dialogue with other users, and the most used format is textual. With respect to the analysis of comments (of these tweets), the majority express support for the movement in textual format. Tweets that generate more reactions are those that combine content about action, mobilization, digital strike, and COVID-19 in textual format, along with other hashtags related to sustainability/digital strike and images. Regarding the replies to the comments (of these tweets), only the video format generates a greater number of responses. These results describe how to design a message by a famous social movement, offering valuable insights to empower other social movements in shaping their effective social media strategies.","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"58 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140584031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0