International Review on Public and Nonprofit Marketing最新文献

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Public marketing to face wicked problems: theoretical essay for conceptual model construction 公共营销面临的邪恶问题:概念模型构建的理论文章
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-11-02 DOI: 10.1007/s12208-022-00351-5
Fernanda Rodrigues de Siqueira, Carlos André da Silva Müller, Fábio Rogério de Morais
{"title":"Public marketing to face wicked problems: theoretical essay for conceptual model construction","authors":"Fernanda Rodrigues de Siqueira, Carlos André da Silva Müller, Fábio Rogério de Morais","doi":"10.1007/s12208-022-00351-5","DOIUrl":"https://doi.org/10.1007/s12208-022-00351-5","url":null,"abstract":"<p>This study aims to raise evidence of how the domain of public marketing can be a wicked problem instrument to deal with. The evolution of public administration, from bureaucratic to New Public Governance, demonstrated a growing need for interaction between the State and society, which would not be possible without using marketing techniques applied to the public sector in order to communicate with the citizens and other stakeholders, despite the fear of using marketing strategies for public purposes. A literature review realized on wicked problems in political science and how marketing fields have adopted the concept for public marketing purposes. This research was deepened by designing a proposal for a conceptual model involving public marketing and the wicked problem. The essay enabled the development of a State action model, which involves three stages: analysis of the environment, communication with stakeholders and formulation of public policies. When this entire process takes place efficiently, it benefits the construction of public branding. The paper strives to analyze how the State can be the protagonist in facing wicked problems in society through the performance of public policies.</p>","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"47 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138515486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior 原因与直觉:将行为推理理论扩展到确定绿色购买行为
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-10-29 DOI: 10.1007/s12208-022-00346-2
Naman Sreen, Swetarupa Chatterjee, Seema Bhardwaj, Asmita Chitnis
{"title":"Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior","authors":"Naman Sreen, Swetarupa Chatterjee, Seema Bhardwaj, Asmita Chitnis","doi":"10.1007/s12208-022-00346-2","DOIUrl":"https://doi.org/10.1007/s12208-022-00346-2","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"447-475"},"PeriodicalIF":1.7,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46880258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Socially conscious consumer behavior: the role of ethical self-identity and priming 社会意识消费者行为:道德自我认同和启动的作用
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-10-26 DOI: 10.1007/s12208-022-00348-0
V. Hanel, D. Basil
{"title":"Socially conscious consumer behavior: the role of ethical self-identity and priming","authors":"V. Hanel, D. Basil","doi":"10.1007/s12208-022-00348-0","DOIUrl":"https://doi.org/10.1007/s12208-022-00348-0","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"427-445"},"PeriodicalIF":1.7,"publicationDate":"2022-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44665724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Why do people donate online? A perspective from dual credibility transfer 为什么人们会在网上捐款?双重信用转移的视角
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-09-15 DOI: 10.1007/s12208-022-00345-3
B. Purwandari, Latifatul Khairiyah, Mardiana Purwaningsih, A. Hidayanto, N. Budi, K. Phusavat
{"title":"Why do people donate online? A perspective from dual credibility transfer","authors":"B. Purwandari, Latifatul Khairiyah, Mardiana Purwaningsih, A. Hidayanto, N. Budi, K. Phusavat","doi":"10.1007/s12208-022-00345-3","DOIUrl":"https://doi.org/10.1007/s12208-022-00345-3","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"393-425"},"PeriodicalIF":1.7,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47807946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Celebrity appeal effectiveness in donating to the cause: Popular Culture vs. Religious Celebrities 名人对慈善事业的吸引力:流行文化vs.宗教名人
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-08-18 DOI: 10.1007/s12208-022-00344-4
Adel A. Al-Wugayan
{"title":"Celebrity appeal effectiveness in donating to the cause: Popular Culture vs. Religious Celebrities","authors":"Adel A. Al-Wugayan","doi":"10.1007/s12208-022-00344-4","DOIUrl":"https://doi.org/10.1007/s12208-022-00344-4","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"369 - 391"},"PeriodicalIF":1.7,"publicationDate":"2022-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47285996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Barriers to volunteering in the field of intellectual disability: a cluster analysis 智障人士志愿服务的障碍:聚类分析
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-08-05 DOI: 10.1007/s12208-022-00343-5
Soraia Cruz, Marisa Roriz Ferreira, Ana Borges, Beatriz Casais
{"title":"Barriers to volunteering in the field of intellectual disability: a cluster analysis","authors":"Soraia Cruz, Marisa Roriz Ferreira, Ana Borges, Beatriz Casais","doi":"10.1007/s12208-022-00343-5","DOIUrl":"https://doi.org/10.1007/s12208-022-00343-5","url":null,"abstract":"<p>This paper aims to characterise the profiles of individuals likely to feel discouraged to volunteer in the field of intellectual disability. The socio-emotional contours of intellectual disability hinder the involvement of volunteers in this field. There is evidence of the particular barriers to volunteering in activities involving intellectually disabled people, but there is a dearth of research on the characteristics of individuals that mention such barriers. A survey applied to 197 individuals allowed, through latent classes, to identify three clusters of individuals—assuming volunteering as having a negative impact; unawareness of the reality of intellectual disability; and no barriers to volunteering; and three groups of barriers to volunteering in the field of intellectual disability—characteristics of intellectually disabled people; awareness; introversion. Based on the characteristics of the clusters identified, the study addresses possible strategies to overcome the constraints, aiming at involving volunteers in activities targeting individuals with intellectual impairments and to better target the recruitment of volunteering actions in this field. The continuous understanding of barriers to donate time can allow institutions to minimise constraints and overcome hurdles by emphasising the value of experiences that meet the motivations of volunteers.</p>","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"58 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138542511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
No longer look down: investigating second-hand clothing purchase in Indonesia 不再往下看:调查印尼二手服装采购
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-08-05 DOI: 10.1007/s12208-022-00341-7
Jhanghiz Syahrivar, Kenny Kusuma, Randy Azhary Pahlevi, Yuling Wei, Chairy Chairy, Genoveva Genoveva
{"title":"No longer look down: investigating second-hand clothing purchase in Indonesia","authors":"Jhanghiz Syahrivar, Kenny Kusuma, Randy Azhary Pahlevi, Yuling Wei, Chairy Chairy, Genoveva Genoveva","doi":"10.1007/s12208-022-00341-7","DOIUrl":"https://doi.org/10.1007/s12208-022-00341-7","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"319 - 339"},"PeriodicalIF":1.7,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41570246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Antecedents of the faithful’s loyalty 忠诚的前提
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-07-15 DOI: 10.1007/s12208-022-00342-6
Lisiane Costa Pereira, E. Mainardes, Silveli Cristo-Andrade
{"title":"Antecedents of the faithful’s loyalty","authors":"Lisiane Costa Pereira, E. Mainardes, Silveli Cristo-Andrade","doi":"10.1007/s12208-022-00342-6","DOIUrl":"https://doi.org/10.1007/s12208-022-00342-6","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"289 - 318"},"PeriodicalIF":1.7,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47267749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The determinants of supporting crowdfunding sites: Understanding internal and external factors from public relations’ perspectives 支持众筹网站的决定因素:从公关角度理解内部和外部因素
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-05-16 DOI: 10.1007/s12208-022-00340-8
Eunyoung Kim, Sung Eun Park
{"title":"The determinants of supporting crowdfunding sites: Understanding internal and external factors from public relations’ perspectives","authors":"Eunyoung Kim, Sung Eun Park","doi":"10.1007/s12208-022-00340-8","DOIUrl":"https://doi.org/10.1007/s12208-022-00340-8","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"269 - 287"},"PeriodicalIF":1.7,"publicationDate":"2022-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41783344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Using norm activation theory to understand intentions for collaborative consumption 运用规范激活理论理解协同消费意图
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-04-27 DOI: 10.1007/s12208-022-00339-1
Soha Abutaleb, N. El-Bassiouny, S. Hamed
{"title":"Using norm activation theory to understand intentions for collaborative consumption","authors":"Soha Abutaleb, N. El-Bassiouny, S. Hamed","doi":"10.1007/s12208-022-00339-1","DOIUrl":"https://doi.org/10.1007/s12208-022-00339-1","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"245-268"},"PeriodicalIF":1.7,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41478674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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