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International Review on Public and Nonprofit Marketing最新文献

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Surviving Covid-19: what museums and cultural institutions can do to attract cultural tourists and get through the pandemic 幸存新冠肺炎：博物馆和文化机构可以做些什么来吸引文化游客并度过疫情
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-12-16 DOI: 10.1007/s12208-022-00359-x
Rocco Palumbo
{"title":"Surviving Covid-19: what museums and cultural institutions can do to attract cultural tourists and get through the pandemic","authors":"Rocco Palumbo","doi":"10.1007/s12208-022-00359-x","DOIUrl":"https://doi.org/10.1007/s12208-022-00359-x","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":"1 - 22"},"PeriodicalIF":1.7,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47251273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The effect of charity brand experience on donors’ behavioral intentions: The mediating role of charity brand personality and donors’ satisfaction 慈善品牌体验对捐赠者行为意向的影响：慈善品牌人格与捐赠者满意度的中介作用
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-12-12 DOI: 10.1007/s12208-022-00356-0
Basant Hassan Ali, N. Elaref, O. Yacout
{"title":"The effect of charity brand experience on donors’ behavioral intentions: The mediating role of charity brand personality and donors’ satisfaction","authors":"Basant Hassan Ali, N. Elaref, O. Yacout","doi":"10.1007/s12208-022-00356-0","DOIUrl":"https://doi.org/10.1007/s12208-022-00356-0","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":" ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48782215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The body dissatisfaction role in the adoption of compulsive healthy eating behaviors 身体不满在强迫性健康饮食行为中的作用
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-12-02 DOI: 10.1007/s12208-022-00357-z
Susana C. Silva, Maher Georges Elmashhara, M. I. Sousa
{"title":"The body dissatisfaction role in the adoption of compulsive healthy eating behaviors","authors":"Susana C. Silva, Maher Georges Elmashhara, M. I. Sousa","doi":"10.1007/s12208-022-00357-z","DOIUrl":"https://doi.org/10.1007/s12208-022-00357-z","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44345549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Increasing donor’s perceived value from charitable involvement: a multi-segment approach to the American donor market 从慈善参与中提高捐赠者的感知价值：美国捐赠者市场的多部门方法
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-11-21 DOI: 10.1007/s12208-022-00355-1
S. S. Graça
{"title":"Increasing donor’s perceived value from charitable involvement: a multi-segment approach to the American donor market","authors":"S. S. Graça","doi":"10.1007/s12208-022-00355-1","DOIUrl":"https://doi.org/10.1007/s12208-022-00355-1","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":" ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47142868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Modeling customer experience with public sector smartphone apps: a mixed methods study in the UAE 用公共部门智能手机应用程序为客户体验建模:阿联酋的一项混合方法研究
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-11-16 DOI: 10.1007/s12208-022-00354-2
Alia Aljanahi, S. Parahoo
{"title":"Modeling customer experience with public sector smartphone apps: a mixed methods study in the UAE","authors":"Alia Aljanahi, S. Parahoo","doi":"10.1007/s12208-022-00354-2","DOIUrl":"https://doi.org/10.1007/s12208-022-00354-2","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":" ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45103890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer satisfaction with electronic public services: An 18 years of systematic literature review 客户对电子公共服务的满意度：18年的系统文献综述
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-11-12 DOI: 10.1007/s12208-022-00350-6
Vita Nurul Fathya, V. Viverita, S. Hati, R. Astuti
{"title":"Customer satisfaction with electronic public services: An 18 years of systematic literature review","authors":"Vita Nurul Fathya, V. Viverita, S. Hati, R. Astuti","doi":"10.1007/s12208-022-00350-6","DOIUrl":"https://doi.org/10.1007/s12208-022-00350-6","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":" ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48208985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Determining consumers’ intent to purchase organic foods in emerging market: price perception affect in moderated mediation model 新兴市场消费者购买有机食品意愿的决定:价格感知在有调节的中介模型中的影响
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-11-09 DOI: 10.1007/s12208-022-00353-3
Sefa Emre Yilmazel
{"title":"Determining consumers’ intent to purchase organic foods in emerging market: price perception affect in moderated mediation model","authors":"Sefa Emre Yilmazel","doi":"10.1007/s12208-022-00353-3","DOIUrl":"https://doi.org/10.1007/s12208-022-00353-3","url":null,"abstract":"<p>The main purpose of this research is to explore whether consumers’ consciousness of health, environment and food safety concern affect their intention to purchase organic foods through attitude mediation and price perception moderation. In the study, a sample of consumers who buy organic food was determined. 386 data were collected in Turkey. Confirmatory factor analysis made in the Amos 22.0 program and hypothesis tests were carried out in the Process Macro with Model 14. The results indicated that consciousness of health, environment and food safety effect consumers’ organic food attitude positively. Further, consumer attitude towards organic food effect their purchase intention. In addition, price perception show moderating effect on this relationship. Moreover attitude mediation effect (full and partial) has been proven. With this study, a comprehensive model has been revealed for emerging countries regarding the purchase of organic foods. Price perception moderating effect between attitude and purchase intention has been proven.</p>","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"17 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138515504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The relationship between the Net Promoter Score (NPS) and students’ college experiences at a state university 净推荐值(NPS)与学生在州立大学的大学经历的关系
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-11-08 DOI: 10.1007/s12208-022-00352-4
A. Kara, Deniz Zeren
{"title":"The relationship between the Net Promoter Score (NPS) and students’ college experiences at a state university","authors":"A. Kara, Deniz Zeren","doi":"10.1007/s12208-022-00352-4","DOIUrl":"https://doi.org/10.1007/s12208-022-00352-4","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":" ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2022-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44970335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The influence of enthusiasm and personal constraints on the intention to continue volunteering in an uncertain and turbulent environment 在不确定和动荡的环境中，热情和个人约束对继续志愿服务意愿的影响
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-11-05 DOI: 10.1007/s12208-022-00349-z
B. M. Purwanto, Rokhima Rostiani
{"title":"The influence of enthusiasm and personal constraints on the intention to continue volunteering in an uncertain and turbulent environment","authors":"B. M. Purwanto, Rokhima Rostiani","doi":"10.1007/s12208-022-00349-z","DOIUrl":"https://doi.org/10.1007/s12208-022-00349-z","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":"1 - 28"},"PeriodicalIF":1.7,"publicationDate":"2022-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45939435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach 映射原因相关营销(CRM)领域:文献共引和书目耦合方法
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2022-11-05 DOI: 10.1007/s12208-022-00347-1
Tejaswini Patil, Z. Rahman
{"title":"Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach","authors":"Tejaswini Patil, Z. Rahman","doi":"10.1007/s12208-022-00347-1","DOIUrl":"https://doi.org/10.1007/s12208-022-00347-1","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"491-520"},"PeriodicalIF":1.7,"publicationDate":"2022-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45216731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
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