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International Review on Public and Nonprofit Marketing最新文献

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Social marketing’s relevance in helping the United Nations attain its SDGs 社会营销在帮助联合国实现可持续发展目标方面的相关性
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-03-22 DOI: 10.1007/s12208-023-00368-4
Walter Wymer
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引用次数: 1
Determinants of online social entrepreneurs’ brand loyalty: a value creation model 网络社交企业家品牌忠诚度的决定因素：一个价值创造模型
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-03-16 DOI: 10.1007/s12208-023-00365-7
R. A. A. ElNaggar, Rasha Hammad
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引用次数: 0
Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions 消费者愿意为公平贸易食品付费的驱动因素:正面和负面情绪的作用
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-03-10 DOI: 10.1007/s12208-023-00366-6
P. Fernández‐Ferrín, Sandra Castro‐González, B. Bande, M. Galán-Ladero
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引用次数: 0
Creativity as the key to success—a plea for more guts in social marketing communication 创造力是成功的关键——社会营销传播需要更多的勇气
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-03-10 DOI: 10.1007/s12208-023-00364-8
A. Vilmar
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引用次数: 1
Developing a framework for communications encouraging personal budgeting – a social marketing approach 建立一个鼓励个人预算的沟通框架——一种社会营销方法
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-03-09 DOI: 10.1007/s12208-023-00367-5
M. Cismaru, O. Akdaş
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引用次数: 0
Impulse buying and checkout donation: leveraging reparatory processes of purchase guilt 冲动购买和结账捐赠：利用购买内疚的补救过程
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-01-11 DOI: 10.1007/s12208-022-00363-1
S. Singh, Sapna Singh
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引用次数: 1
Verification of GPDS planning framework for social marketing: a Delphi method 社会营销GPDS规划框架的Delphi验证
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-01-11 DOI: 10.1007/s12208-022-00362-2
M. Akbar, Elizabeth Barnes
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引用次数: 1
No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising 不浏览，不捐赠：标题和转发对在线慈善筹款浏览意愿的影响
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-01-09 DOI: 10.1007/s12208-022-00361-3
Chundong Zheng, Huan Niu, Han Wang
{"title":"No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising","authors":"Chundong Zheng, Huan Niu, Han Wang","doi":"10.1007/s12208-022-00361-3","DOIUrl":"https://doi.org/10.1007/s12208-022-00361-3","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":"1-23"},"PeriodicalIF":1.7,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43030788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Content is key to non-profit digital media strategy 内容是非营利数字媒体战略的关键
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-01-05 DOI: 10.1007/s12208-022-00358-y
I. Sánchez‐Torné, F. Caro-González, M. Pérez-Suárez
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引用次数: 0
Materialism, life satisfaction and Compulsive Buying Behavior: An empirical investigation on Egyptian consumers amid Covid‑19 pandemic 物质主义、生活满意度和强迫性购买行为:对新冠疫情期间埃及消费者的实证调查
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-01-05 DOI: 10.1007/s12208-022-00360-4
Passent Tantawi
{"title":"Materialism, life satisfaction and Compulsive Buying Behavior: An empirical investigation on Egyptian consumers amid Covid‑19 pandemic","authors":"Passent Tantawi","doi":"10.1007/s12208-022-00360-4","DOIUrl":"https://doi.org/10.1007/s12208-022-00360-4","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":"1 - 25"},"PeriodicalIF":1.7,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45265250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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