S. Ponomarev, O. S. Krainova, L. Moskovtseva, S. Plyasova
{"title":"An Innovative Approach to the Organization of the Company's Activities Based on the Use of Digital Technologies for Brand Promotion","authors":"S. Ponomarev, O. S. Krainova, L. Moskovtseva, S. Plyasova","doi":"10.21869/2223-1552-2024-14-2-160-174","DOIUrl":"https://doi.org/10.21869/2223-1552-2024-14-2-160-174","url":null,"abstract":"The relevance of the research is determined by the need to adapt the activities of enterprises to the rapidly developing digital environment, which requires regular revision of the promotion strategy and adaptation to the new changing conditions shaping the business landscape. The purpose of the study is to develop an innovative approach to the organization of the company's activities based on the use of digital technologies for brand promotion in the face of changes, as well as to determine the directions of their practical implementation.The objectives of the research are to determine the theoretical and methodological foundations for the formation and implementation of a brand promotion strategy in the company's activities; substantiate the role of digital technologies in the brand promotion strategy of a modern enterprise; develop an innovative approach to the organization of the company's activities based on the use of digital brand promotion technologies.Methodology. The paper uses the method of theoretical analysis, the method of classification, synthesis, deduction and induction. The following practical research methods are used: observation method, analysis of collected data, description, economic analysis, comparison method, systematic approach. The applied empirical research methods include: choosing a platform for posting content, ways and channels of influencing the consumer audience of an Internet resource. The results. The elements of an innovative approach to the organization of an enterprise's activities based on the use of digital brand promotion technologies are revealed: the procedure for analyzing content and determining its compliance with the target audience; segments of the target audience for interaction in the process of brand promotion; main and additional promotion channels; options for creating a communication strategy; metrics used to assess the effectiveness of a brand promotion strategy. The stages of digital content creation are highlighted and the author's recommendations for their improvement are proposed.Conclusions. An innovative approach to brand promotion using digital promotion technologies is presented, the uniqueness of which consists in the use of updated basic elements and digital tools at each stage of the strategy, allowing to increase the adaptability of the enterprise to changing environmental conditions.","PeriodicalId":425065,"journal":{"name":"Proceedings of the Southwest State University. Series: Economics. Sociology. Management","volume":"58 34","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141108257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E. G. Kamensky, A. V. Mayakova, A. Y. Ogurtsova, M. A. Huseynov
{"title":"The General Structure of the Empirical Picture of the Dispositions of Institutional Agents of the \"Triple Helix\" Model in Russia","authors":"E. G. Kamensky, A. V. Mayakova, A. Y. Ogurtsova, M. A. Huseynov","doi":"10.21869/2223-1552-2024-14-2-252-261","DOIUrl":"https://doi.org/10.21869/2223-1552-2024-14-2-252-261","url":null,"abstract":"Relevance. The modern stage of innovative development in the \"triple helix\" model is realized not by itself, but through the activities of institutional agents of its structure. Therefore, the study of their dispositions is especially important. The real quality of transinstitutional interaction largely depends on their condition.The purpose of this study is to consider and analyze the subjective dispositions of institutional agents of the \"triple helix\". Among the institutional structures, special attention was paid to the state and role of the modern higher education system, primarily to the regional universities themselves, directly involved in the territorial processes of \"spiralization\".The objectives are to describe and generalize the structure of dispositions of institutional agents of the triple helix.Methodology. The research was carried out using sociological methods of surveys and interviews based on systemic principles of interpretation.Results. As a result of the study, a generalized structured empirical picture of the subjective dispositions of institutional agents of the \"triple helix\" was formed. According to the expert positions of the study, today it is not only premature, but also dangerous to deny the traditional institutional predestination of \"spiral\" processes. However, it is necessary to create platforms for using relevant morphologies of collective intelligence, including hybrid intelligence, as a tool to overcome the exclusively institutional \"predestination\" of the innovation process.Conclusions. It can be argued that despite the institutional peculiarities of representatives of government, business, and education, as bearers of various professional cultures, all of them are united in their judgments by a common umbrella project of the \"breakthrough of Russia\". One of the unique synergetic trends, claiming, in our opinion, for the fastest possible development and achievement of scientific, political and economic \"hype\", is the University 4.0 platform.","PeriodicalId":425065,"journal":{"name":"Proceedings of the Southwest State University. Series: Economics. Sociology. Management","volume":"66 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141110516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"\"Political Romanticism\" and \"Aesthetic Politics\": Content, Comparison, Criticism","authors":"K. G. Mal’tsev, A. Maltseva, L. Lomako","doi":"10.21869/2223-1552-2024-14-2-236-251","DOIUrl":"https://doi.org/10.21869/2223-1552-2024-14-2-236-251","url":null,"abstract":"Relevance. In Western political philosophy and political theory, the judgment that modern democracy does not have a satisfactory general (\"synoptic\") theory, has the status of (almost) universal significance ‒ the philosophical interpretation of this \"situation\" is an urgent research task for modern political philosophy.Purpose. The representation of the political in the \"concept of the political\" and the \"economic paradigm of the political\" reveals identical characteristic features; the configuration of their unity and the assessment attributed to them differ ‒ the goal is to understand the different meanings attributed to the same \"phenomena\" and \"processes\" of modernity in conceptual frameworks defined by opposite paradigms.Objectives. The method of determining the actual policy in the horizon of \"metaphysical principles\" is demonstrated. The fundamentals of the paradigmatic representation of the political and the principles of constructing the narrative of modern liberal democracy are revealed. The procedure of giving credibility to theoretical judgments about the political is analyzed. Methodology. The paradigmatic representation of the political can be understood, and only as a result explained; understanding refers to the real concept, explanation – to reality; the combination of the \"real\" and \"real\" distinguished in the tradition of Western philosophy takes place in a philosophical concept; the formation of the concept presupposes philosophical interest; philosophical hermeneutics and deduction provide tools suitable for understanding the political in unity: from \"metaphysical foundations\" to practical politics. Results. The statement about the romantic nature of the modern representation of the political in the liberal economic paradigm looks reliable. It is proved that historical and aesthetic representation, more than «mimetic», fulfills the imperatives attributed to the modern form of political – Western representative democracy. The evidence of the necessary replacement of the «center of political ontology» from the sovereign to an «empty place» is demonstrated.Conclusions. Representative democracy, romantic and postmodern, is a necessary and legitimate form of the modern liberal way of representing the political. The main task of aesthetic politics is supposed to ensure security: \"keep to the middle and avoid extremes\", exclude an event, normalize the political, that is, to banalize politics.","PeriodicalId":425065,"journal":{"name":"Proceedings of the Southwest State University. Series: Economics. Sociology. Management","volume":"16 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141112484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Collaborations as an Innovative Marketing Tool","authors":"N. N. Polzunova, D. O. Ryabova","doi":"10.21869/2223-1552-2024-14-2-149-159","DOIUrl":"https://doi.org/10.21869/2223-1552-2024-14-2-149-159","url":null,"abstract":"Relevance. At the present stage of economic development, collaborations are gaining relevance, which are considered as a marketing and social tool. In 2023, this is a real trend both among local brands and among brands with a global level. This is a way to stand out from the competition and promote a product or service unobtrusively and creatively. Also, the popularity of this tool is added by the lack of binding to any of the types of marketing. It can be argued that collaboration is characterized by universality.The purpose of this topic is to determine the conditions for creating a successful collaboration. Objectives. To achieve it, the tasks are set: to consider the concept of collaboration as an innovative tool, the history of its appearance as a marketing tool, the differences between collaborations and affiliate marketing, types of collaborations, successful and unsuccessful cases, to analyze the successful collaboration of the Laviani Cosmetology and Natural Beauty Center and the Twine Fitness and Stretching studio ShpagettyMethodology. The main research methods used were theoretical – the study of statistical data, research conducted in this area, theoretical training materials on the topic under consideration, practical experience in conducting such campaigns – and empirical – conducting a collaboration and its analysis after completion.Results. As a result, the rules for organizing a successful collaboration were derived and a conclusion was made about the capabilities of the marketing tool in question. Conclusions. Collaborations are an innovative way to attract a new audience, the essence of which is the creative presentation of a fundamentally new product, which is the result of cooperation between two companies with the same values. Despite the long history, collaborations in the form in which they exist now can be called an innovative marketing tool. ","PeriodicalId":425065,"journal":{"name":"Proceedings of the Southwest State University. Series: Economics. Sociology. Management","volume":"37 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141109586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
N. V. Pyanova, S. A. Salenkova, R. R. Pyanov, O. A. Kryzhanovskaya
{"title":"Marketplace: Business Model of the Modern Economy","authors":"N. V. Pyanova, S. A. Salenkova, R. R. Pyanov, O. A. Kryzhanovskaya","doi":"10.21869/2223-1552-2024-14-2-175-185","DOIUrl":"https://doi.org/10.21869/2223-1552-2024-14-2-175-185","url":null,"abstract":"Relevance. The study of the features of the work and development of marketplaces is a relevant area, since these platforms play a significant role in modern society and business, representing a business model of the modern economy. They bring together sellers and buyers, providing the opportunity to sell goods and services over large territories and increase their customer base. Additionally, analyzing the key features of popular e-commerce platforms can help entrepreneurs choose the most suitable platform for their business and determine its advantages and disadvantages. Online stores offer a wide range of products, convenient delivery and discounts for regular customers. In addition, many marketplaces work directly with manufacturers, which allows them to offer products at lower prices. Thus, we can assert the relevance of the study of marketplaces as a business model of the modern economy.The purpose of the study is to study the features of the operation of distance trading platforms - marketplaces, the history of their origin, the impact on purchasing behavior, key characteristics, as well as the advantages and disadvantages of popular e-commerce platforms.Objectives: identifying the weaknesses of online stores; identifying possible ways to solve problems arising in this area of business.Methodology. The following methods were used to study online stores: data analysis, user survey, comparison of various platforms, study of reviews and ratings.Results. Selling through marketplaces is the business model of the modern economy. It is necessary to take into account the peculiarities of the functioning of marketplaces, their differences from other forms of sales of goods in the conditions of applying a modern business model that is adequate to the real conditions of doing business and economic development.Conclusions. The use of marketplaces is associated with the ability to minimize the costs of production, sales, purchase or exchange based on building effective interaction on a digital platform and various adaptive combinations of business processes. This allows us to prove the initial assumption that the marketplace is a business model of the modern economy.","PeriodicalId":425065,"journal":{"name":"Proceedings of the Southwest State University. Series: Economics. Sociology. Management","volume":"25 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141112389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Economic Aspect of the Importance of a Balanced Diet: Reducing the Burden On Healthcare","authors":"S. Masterova","doi":"10.21869/2223-1552-2024-14-2-275-286","DOIUrl":"https://doi.org/10.21869/2223-1552-2024-14-2-275-286","url":null,"abstract":"Relevance. The study of a balanced diet of the population is relevant at the present time, since a healthy diet is one of the key factors affecting human health and preventing the development of many diseases. It is also important to maintain optimal physical and mental health, increase productivity and improve quality of life. Malnutrition and obesity increase health care costs because more resources are needed to treat related diseases. This puts pressure on health budgets and may worsen the availability of medical care for other patients.The purpose of the study is to assess the economic aspect of the importance of a balanced diet.Objectives Objectives: to study the essence and main criteria of a balanced diet; to identify health problems associated with an unbalanced diet of the population; to consider the increase in the number of obese patients as a health problem.Methodology. The methodological basis of the study was the idea that there is a connection between a balanced diet of the population and the burden on the country's health care. Results. The analysis carried out in the work showed that malnutrition and obesity increase health care costs, since more resources are needed to treat diseases related to these problems. This puts pressure on health budgets and may worsen the availability of medical care for other patients. Conclusions. A balanced diet can lead to lower health care costs by reducing the risk of developing chronic diseases such as obesity, cardiovascular disease and diabetes. This can lead to lower healthcare costs for individuals and society as a whole. In addition, a balanced diet can increase productivity and reduce absenteeism in the workplace. When people eat right, they are less prone to fatigue, illness and other diseases that can affect their ability to work effectively. This can lead to increased productivity and economic growth.","PeriodicalId":425065,"journal":{"name":"Proceedings of the Southwest State University. Series: Economics. Sociology. Management","volume":"12 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141112556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Meta-Competencies as a Key Factor of Individual and Team Effectiveness","authors":"T. N. Kameneva, V. A. Shevirev, P. Shikhgafizov","doi":"10.21869/2223-1552-2024-14-2-212-223","DOIUrl":"https://doi.org/10.21869/2223-1552-2024-14-2-212-223","url":null,"abstract":"Relevance. The article discusses issues related to the development of media competence of university students as a key factor in the effectiveness of individual and team work. The development of IT technologies and changes in the system of social communications lead to the constant development of competencies, primarily metacompetencies. At the same time, there is a \"gap\" between the levels of public administration, the development of technology, personnel and the socio-economic sphere, which leads to a social catastrophe. The elimination of such a \"gap\" is possible only with the development of staff competencies. The results of specific studies evaluating the effectiveness of individual and team work using methods of nonlinear dynamics, multifactorial regression and cognitive modeling are presented.The purpose is to give an idea of meta-competencies and models of their practical use in individual and team work.Objectives: to conduct a brief analysis of: existing competence-based approaches, including to give an idea of the non-classical competence approach; the \"holistic competence model\" used in the management of competence development; to give an idea of the educational situational center (USC) as an effective gaming environment for the development of competencies; to propose a scheme for the synthesis of scientific, educational and managerial practices used at the university; to give a general idea of the different types of social trajectories; to give an idea of the student's educational and career trajectory as one of the types of social trajectories designed to manage the development of competencies.Methodology. In studying this topic, the following methods were used: the method of theoretical analysis of the sources of research of the problem, the illustrative-graphical method, the method of comparative analysis, as well as various types of modeling (nonlinear dynamics of processes, multifactorial regression and cognitive modeling).Results. The article presents an analysis of the results of practical research in the field of all types of modeling used.Conclusion. In the process of formation and development of meta-competencies, both individual and team, the authors propose to use various types of modeling (a system of models) designed to manage meta-competencies in project work","PeriodicalId":425065,"journal":{"name":"Proceedings of the Southwest State University. Series: Economics. Sociology. Management","volume":"45 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141108719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. P. Abramov, V. A. Afanas'eva, A. Y. Suprun, M. A. Smirnova
{"title":"Digital Scientific and Educational Environment of the University: from Theory to Practice","authors":"A. P. Abramov, V. A. Afanas'eva, A. Y. Suprun, M. A. Smirnova","doi":"10.21869/2223-1552-2024-14-2-186-197","DOIUrl":"https://doi.org/10.21869/2223-1552-2024-14-2-186-197","url":null,"abstract":"Relevance. The use of digital tools has become a reality in all spheres of human activity in the last decade. The modern university has become a testing ground for technological innovations, in which digitalization is not only a managerial and scientific driver, but also a constant practice of educational relations.At the same time, the process of implementation and use of the digital scientific and educational environment is due to a number of circumstances (problems) that need to be overcome specifically in scientific interdisciplinary discourse: firstly, the ongoing discussions around the dyad “human - artificial intelligence” and the uncertainty of the boundaries of the co-evolving unity of its components; secondly, the existing request of the university community for their implementation and the infrastructural limitations of using digital tools in the educational environment of a particular educational institution.Therefore, the digital scientific and educational environment of the university remains the focus of close attention of researchers and the entire scientific community.The purpose is determine directions for improving the digital scientific and educational environment of a modern Russian university Objectives: characterize theoretical and methodological approaches to the creation and use of a digital scientific and educational environment; identify problems and prospects for implementing management practices for its implementation; to specify effective ways of innovative changes.Methodology. The methodological discourse is built in line with the main problem of our time ‒ the contradiction between the achievements of scientific and technological progress on the one hand and spiritual and moral culture on the other. The conceptual “portfolio” of the study is formed from the main provisions of social theories of educational management using quantitative and qualitative methods of data collection and analysis.Results. A theoretical \"portfolio\" of concepts and approaches has been defined that explain the sociocultural nature of the digital scientific and educational environment of the university. Based on empirical data based on surveys and expert assessments, the pros and cons of introducing digital technologies are identified and directions for their improvement are outlinedConclusions. Digitalization is an element of inevitable progress and transformation of all spheres of human activity. The digital scientific and educational environment of the university is intended to become a trigger for innovative changes in educational relations.","PeriodicalId":425065,"journal":{"name":"Proceedings of the Southwest State University. Series: Economics. Sociology. Management","volume":"58 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141112617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital People: Philosophical and Legal Understanding","authors":"A. V. Kravets","doi":"10.21869/2223-1552-2024-14-2-224-235","DOIUrl":"https://doi.org/10.21869/2223-1552-2024-14-2-224-235","url":null,"abstract":"Relevance. The concept of \"people\" has a system-forming significance for the modern political structure of the world. This is due to the exclusive right of the people to self-determination. In other words, the people within the territory of residence are the only source of power, which allows them to organize states, establish rules of conduct (laws) on their territory. The development of technology has made the experience of interacting with the digital space a part of everyday human life. The gradual adoption of digital reality as the main pattern will form the need for users to equip the digital environment in the image and likeness of the physical world. With the development of intersubjective digital relations, in the presence of favorable conditions, the nature of relations between group members is qualitatively transformed, which can form such users' idea of their group as a digital people.The purpose of the study is to explore the nature and prospects of digital people, i.e. highly organized groups of users who have established their own rules in a certain digital space and influence the virtual and physical world.Objectives: conceptualization of the concept of “digital people”, analysis of the historical, philosophical and legal foundations of the digital people as a phenomenon; identifying scenarios for the development of intergroup relations among active users of the global information and telecommunications network.Methodology. The research methodology includes an interdisciplinary and systematic approach, a method of historical analysis.Results. An analysis of the historical, philosophical and legal foundations of the formation of many people into a people was carried out, which made it possible to conceptualize the concept of “digital people” as a more complex socio-political phenomenon, emerging at the intersection of the virtual and physical world.Conclusions. A comprehensive philosophical and methodological analysis of the phenomenon of digital people made it possible to identify the source of power of such a group, which stems from the group itself, and therefore, at the stage of establishing its rules within the occupied digital space and/or establishing a digital state, such a group will not need approval and approval from the outside third parties.","PeriodicalId":425065,"journal":{"name":"Proceedings of the Southwest State University. Series: Economics. Sociology. Management","volume":"33 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141113000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Issues of Activation of Economic Instruments for Managing Resource-Saving Processes","authors":"M. V. Kulikov","doi":"10.21869/2223-1552-2024-14-2-71-82","DOIUrl":"https://doi.org/10.21869/2223-1552-2024-14-2-71-82","url":null,"abstract":"Relevance. The problems of sustainable development, the development of a resource-saving economy, and a closed-loop economy are becoming increasingly relevant for the Russian Federation, as a state whose economy accounts for a significant volume of its raw materials sector. The stable state of the extractive industry enterprises, the continuing internal and external demand for natural resources of our country reinforce the need to form and implement a balanced macro- and mesoeconomical resource conservation policy, financial and investment support for extractive and processing enterprises to implement environmental and environmental programs, as well as further development and improvement of economic tools for managing resource conservation processes.The purpose of the study is to determine the composition of the main economic tools for managing resourcesaving processes presented in modern Russian economics and found in the practice of individual business entities. The objectives are as follows: to investigate the theoretical foundations of the development of the main economic instruments for managing resource conservation processes; to determine the main directions of modern macroeconomic policy, implemented state programs of the Russian Federation of an environmental orientation; to propose a general description of economic instruments for managing resource conservation processes.The methodology is a combination of general scientific research methods – analysis, synthesis of received information, interpretation of data. The study uses data from the statistical observation of current (operational) environmental protection costs in the Russian Federation, posted on the official website of the Federal Statistics Service. Results. Some recommendations are proposed to expand the possibilities of using economic tools for managing resource conservation processes in the subjects of the Russian Federation.Conclusions. In modern Russian economics, in general, the composition of economic instruments for managing resource-saving processes has been formed. The main economic tool for managing resource-saving processes on the part of the state is government subsidies to the regions of Russia. Economic entities, primarily corporate businesses, also make a significant contribution to protective and environmental measures.","PeriodicalId":425065,"journal":{"name":"Proceedings of the Southwest State University. Series: Economics. Sociology. Management","volume":"138 41","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141114534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}