E-Mentor最新文献_第2页

New challenges, new solutions: How does an IT company navigate in the VUCA era? 新的挑战，新的解决方案：IT 公司如何在 VUCA 时代游刃有余？

IF 0.4

E-Mentor Pub Date : 2023-12-01 DOI: 10.15219/em100.1614

Jakub Majewski, K. Leja

引用次数: 0

Knowledge transfer and instrumentalization of its implementation in customer knowledge management 客户知识管理中的知识转移及其实施工具化

IF 0.4

E-Mentor Pub Date : 2023-12-01 DOI: 10.15219/em100.1619

B. Mikuła

引用次数: 0

Social media in the marketing activity of banks in Poland 波兰银行营销活动中的社交媒体

IF 0.4

E-Mentor Pub Date : 2023-12-01 DOI: 10.15219/em100.1616

Agnieszka Ertman

{"title":"Social media in the marketing activity of banks in Poland","authors":"Agnieszka Ertman","doi":"10.15219/em100.1616","DOIUrl":"https://doi.org/10.15219/em100.1616","url":null,"abstract":"Social media are perceived as one of the most important marketing tools to reach and communicate with customers. The article concerns the activity of banks in social media and the interest of customers in the content published on those media. The aim of the research is to diagnose the usage of social media in marketing communication of the largest banks in Poland. The article is a preliminary assessment of marketing activities carried out by banks in social media and the reception of these activities by stakeholders in the form of customer interest in banks’ profiles in these media. To achieve the article’s purpose, the desk research method was to analyze the existing data, which included statistical data and available literature. The profiles of selected banks in social media were also reviewed and inductive reasoning was used in the conducted considerations. The conducted research confirmed a much lower interest in bank profiles compared to enterprises from other industries. This is determined by the specificity of banking services and divergent expectations of Internet users and bank representatives. While banks strive to create a community around the brand and a group of its advocates, consumers are looking for measurable benefits in the form of various types of special offers. Every year, banks show more and more activity in social media, however, the scale of the interaction of profile followers is not commensurate with the banks’ efforts. The effectiveness of social networking sites in achieving marketing goals is lower than banks expect.","PeriodicalId":42136,"journal":{"name":"E-Mentor","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139013315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Generative technologies in higher education – assessment of the current state, essential skills, and a proposal for a didactic method 高等教育中的生成技术--现状评估、基本技能和教学方法建议

IF 0.4

E-Mentor Pub Date : 2023-12-01 DOI: 10.15219/em100.1617

Andrzej Wodecki

引用次数: 0

Experiencing virtual reality and visual memory 体验虚拟现实和视觉记忆

IF 0.4

E-Mentor Pub Date : 2023-12-01 DOI: 10.15219/em100.1620

Kamila Majewska

{"title":"Experiencing virtual reality and visual memory","authors":"Kamila Majewska","doi":"10.15219/em100.1620","DOIUrl":"https://doi.org/10.15219/em100.1620","url":null,"abstract":"The number of studies investigating different aspects of the use of virtual reality and VR goggles is constantly growing. However, there is currently a lack of analyses related to the visual memory of resources learned in immersive VR. Therefore, a study was conducted to determine the level of memorisation of visual elements presented using VR headsets or a traditional computer. The study involved 120 students divided into three equal groups. In the first group, the participants used VR goggles and the presentation was supervised by a lecturer who drew attention to key elements and monitored the pace of the action. In the second group, users worked entirely on their own with the VR headsets, and in the third group they watched a narrated presentation on a computer screen. The main research objective was to determine the differences in the amount of elements memorised between the study groups. The study used both quantitative and qualitative data. The ANOVA analysis of variance showed that there was a statistically significant difference between all groups. The highest level of memorisation of visual elements was recorded in the group using VR goggles and supervised by a guide. The lowest was in the group that used VR headsets alone. Participants in the study noted that immersive VR is so fascinating that it is difficult for them to supervise their own time and activity in a way that ensures success. As a result, 70% of people working alone with VR goggles did not manage to familiarise themselves with all the material.","PeriodicalId":42136,"journal":{"name":"E-Mentor","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139021059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Key productivity factors in drug discovery and development projects 药物发现和开发项目中的关键生产力因素

IF 0.4

E-Mentor Pub Date : 2023-07-01 DOI: 10.15219/em99.1612

M. Marciniak

{"title":"Key productivity factors in drug discovery and development projects","authors":"M. Marciniak","doi":"10.15219/em99.1612","DOIUrl":"https://doi.org/10.15219/em99.1612","url":null,"abstract":"The field of health care is an important element of the economic and social life of every country in the world combining demographic, economic and epidemiological, ethical and social challenges. Spending on the development of new therapies has been increasing over the past two decades, and the amount of drugs approved by regulatory agencies has remained stable. Literature does not provide adequate knowledge about the reasons of the productivity drop that impacts the competitive advantage of the companies taking part in the project’s race to the market (Schuhmacher et al., 2022), and it therefore seems crucial to analyse the factors determining high productivity of the pharmaceutical industry to adjust further actions ensuring the highest quality of health care systems, focusing on the wellbeing of the patient and the development of increasingly safer medicines. To address this need the author performed systematic literature review followed by structured interviews with 14 experts working globally in the field of drug development to determine productivity factors in drug discovery research and development projects, with the goal of answering questions related to which factors play a key role in the productivity of scientific organisations and the relationship between the factors, providing an insight into which parts of drug discovery ecosystem can increase a chance to address highly unmet medical needs of patients waiting for novel, safe and effective forms of treatment. As a result of the research 22 key productivity factors were defined and clustered into 4 categories: scientific, managerial, business, environmental and relations between the factors were discussed.","PeriodicalId":42136,"journal":{"name":"E-Mentor","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46908613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The impact of digitalisation on the development of e-learning 数字化对电子学习发展的影响

IF 0.4

E-Mentor Pub Date : 2023-07-01 DOI: 10.15219/em99.1606

M. Sitnicki, I. Horbas, O. Derkach, K. Rozbeiko

{"title":"The impact of digitalisation on the development of e-learning","authors":"M. Sitnicki, I. Horbas, O. Derkach, K. Rozbeiko","doi":"10.15219/em99.1606","DOIUrl":"https://doi.org/10.15219/em99.1606","url":null,"abstract":"This paper presents an overview of the latest developments in electronic learning and teaching methods and tools brought about by digital transformations aimed at making education more efficient and effective. A set of general and specific research methods was used to conduct the study, in particular bibliographical and descriptive, chronological, specification, analysis, systematisation and classification, observation, survey and expert interviews, abstraction, analogy and comparison, comparative, modelling, forecasting and argumentation, and logical generalisation. The authors describe their approach to structural organisation of the novel e-learning ecosystem and single out its key components, including technology, learning contexts, and learning outcomes, as well as a set of secondary external factors that determine the quality and effectiveness of education when digitalised. This paper explores characteristics and features of e-learning such as customisation, autonomy, and interactivity with a focus on micro-learning, and presents the findings of an analysis of the most popular open educational resources (OERs), massive open online courses (MOOCs), and online learning platforms, highlighting their major advantages and disadvantages.","PeriodicalId":42136,"journal":{"name":"E-Mentor","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41583393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Do companies that generate profits make economic value added? 产生利润的公司会增加经济价值吗？

IF 0.4

E-Mentor Pub Date : 2023-07-01 DOI: 10.15219/em99.1611

Robert Zenzerović

{"title":"Do companies that generate profits make economic value added?","authors":"Robert Zenzerović","doi":"10.15219/em99.1611","DOIUrl":"https://doi.org/10.15219/em99.1611","url":null,"abstract":"This paper focuses on determining the differences between economic value added (EVA), net operating profit after tax (NOPAT), earnings before interest and taxes (EBITDA), and net income or loss for non-financial business entities operating in the Republic of Croatia in the period 2002–2021. The main objective of this paper is to determine whether non-financial activities create economic value added, and rank them according to selected indicators based on EVA. Research results indicate that there were only 27 out of 309 cases where EVA was positive, indicating that only the information and communication sector generated, on average, positive EVA during this twenty-year period. Positive EVA was generated in certain years in companies conducting human health and social work activities, education, mining, and quarrying, as well as in wholesale and retail trade activities, but the average EVA for this twenty-year period in these sectors was negative. At the same time, net income was achieved in 246 cases, and NOPAT in 285. Meanwhile, EBITDA was positive in all cases, demonstrating an obvious discrepancy between EVA and other financial performance measures. Correlation analysis results indicate that there is a statistically significant moderate correlation between EVA and net income/loss, although the correlation is generally stronger between EVA and EBITDA-based indicators. According to research results, the answer to the question in the title of this paper is negative, emphasizing the possibilities of intensive introduction of EVA as a financial performance indicator.","PeriodicalId":42136,"journal":{"name":"E-Mentor","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47994007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Business model transformation during the COVID-19 pandemic - example of the automotive industry 新冠肺炎大流行期间的商业模式转型-汽车行业的例子

IF 0.4

E-Mentor Pub Date : 2023-07-01 DOI: 10.15219/em99.1607

E. Dobrowolska, P. Śliż

引用次数: 0

The relationship between teachers' sense of efficacy and organizational commitment at Colleges in Pakistan 巴基斯坦高校教师效能感与组织承诺的关系

IF 0.4

E-Mentor Pub Date : 2023-07-01 DOI: 10.15219/em99.1609

M. Shafiq

{"title":"The relationship between teachers' sense of efficacy and organizational commitment at Colleges in Pakistan","authors":"M. Shafiq","doi":"10.15219/em99.1609","DOIUrl":"https://doi.org/10.15219/em99.1609","url":null,"abstract":"This study explores the relationship between teachers’ sense of efficacy and their organizational commitment at colleges in Pakistan. It was conducted on a sample comprising 494 public-sector Pakistani college teachers. Tschannen-Moran and Hoy (2001) developed the teachers’ sense of efficacy scale, and John P. Meyer and Natalie J. Allen's developed organizational commitment scale (1991) was applied to collect the data. Hypotheses were tested using the Pearson Product Moment formula. The effects of the factors of the teachers’ sense of efficacy on organizational commitment were determined using the Regression Analysis. It was determined that a higher degree of teachers’ sense of efficacy enhances organizational commitment, as highlighted by a significant positive correlation between the teachers’ sense of efficacy and organizational commitment. There was a significant positive correlation between three factors of the teachers’ sense of efficacy scale and three components of organizational commitment of college teachers. It was also established that the teachers’ sense of efficacy can predict organizational commitment. The study shows that teachers’ sense of efficacy must be considered when selecting and training prospective teachers. To become efficient and effective, teaching organizations must pay considerable attention to monitoring and boosting the positive Sense of self-efficacy among their teaching staff.","PeriodicalId":42136,"journal":{"name":"E-Mentor","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46839532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0