Business intelligence as a tool to prepare for negotiations - conceptual model

Abstract

The aim of this article is to present an original, conceptual model of using business intelligence as a preparation tool for negotiations or as a complete preparatory phase. It was developed on the basis of the author's own research on information needs in the negotiation process, a literature review, and analysis of selected training outlines in the field of negotiations. The basis of the presented model is the traditional intelligence cycle adopted and extended for the needs of the aforementioned process. In the first part, the author outlines the issues of business intelligence in a company, describing its role and how it can be used to obtain information and make accurate decisions. He successively evokes the issues of negotiations, presenting selected models of the negotiation process with particular emphasis on the preparatory phase, and then presents selected tools used in the negotiations. The main part of the article is the author's model of using business intelligence in the negotiation process and a description of this model. The most important advantage of the presented model is that it can be used as a tool and even as a whole preparatory phase, covering all the necessary aspects at this stage to make appropriate decisions, i.e. developing strategies, tactics, potential scenarios, techniques, etc. This model is intended to create an advantage in negotiations based on knowledge.