Jurnal Audience最新文献

{"title":"Upaya Organisasi Nirlaba (NGO) Bertahan di Masa Pandemi Covid 19","authors":"M. Abdillah","doi":"10.33633/ja.v4i2.4721","DOIUrl":"https://doi.org/10.33633/ja.v4i2.4721","url":null,"abstract":"Abstract The pandemic has an impact on many sectors, causing changes in the pattern of activities carried out in general. The pandemic has also affected non-profit organizations (NGOs), Dejavato is no exception. More than 15 years of existence, the organization located in Semarang has 59 university partners, 34 SMP / MTs partners, 60 SMA / SMK partners, 13 TK / PAUD partners, 21 SD / MI partners, and 20 other foundation partners spread across almost all of the region in Indonesia. This shows that Dejavato has credibility and a strong influence on the local community. The existence of a pandemic makes the Dejavato Foundation to adapt to use online media to survive, because of the cessation of offline activities that result in the achievement of vision threatened to fail. This article aims is to determine the efforts to utilize digital media during the pandemic by the Dejavato Foundation. This research uses a qualitative method with a case study approach where after the data was collected, pattern matching was carried out to validate the data found. The theory that is used in this research is the theory of e-PR and Stakeholder Theory. The primary data was collected through interviews with the founder and public relations coordinator of the Dejavato Foundation, and observation. Meanwhile, to collect the secondary data, the researcher was using the documentation technique. The result of this study shows that Dejavato, in terms of optimizing digital media is by using several methods; convergence of programs, use of e-PR tools, especially social media, dejavatalk, and help empower people online. That shows how much the negative cause in this pandemic, especially for voluntary world.Keywords: Covid-19; Digital Media; Non-Profit Organization; Pandemic; Stakeholder Theory; Volunteering.Abstrak Pandemi Covid-19 memberi dampak pada berbagai sektor tak terkecuali pada NGO (organisasi nirlaba) Dejavato yang memiliki kegiatan utama pengiriman volunteer di berbagai negara. Dejavato merupakan NGO yang telah berdiri lebih dari 15 tahun di Kota Semarang dengan jumlah mitra hingga 207 yang berasal dari mitra TK, SD, hingga perguruan tinggi di Indonesia. Hal tersebut menunjukkan bahwa Dejavato memiliki kredibilitas serta pengaruh yang kuat bagi masyarakat lokal. Adanya pandemi membuat Dejavato Foundation untuk beradaptasi menggunakan media daring untuk bertahan, sebab terhentinya aktivitas luring yang mengakibatkan pencapaian visi terancam gagal. Artikel ini bertujuan untuk mendeskripsikan inovasi yang dilakukan oleh Dejavato Foundation terkait penggunaan media baru dalam menghadapi masa pandemi. Teori yang digunakan dalam penelitian ini adalah teori e-PR serta Stakeholder Theory. Artikel ini merupakan jenis penelitian kualitatif  dengan metode studi kasus. Proses pengolahan data dilakukan dengan pengumpulan data, penjodohan pola dan analisis data sesuai dengan teori. Subjek penelitian ini adalah pendiri dan koordinator humas Dejavato Foundation. Hasil penelitian me","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130224624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Instagram’s E-WOM on Netflix’s Brand Image and Subscription Decision","authors":"Luk Lukul Hamidah, Melvina Oktaviani, L. Nurhajati","doi":"10.33633/ja.v4i2.4745","DOIUrl":"https://doi.org/10.33633/ja.v4i2.4745","url":null,"abstract":"Abstract The video-on-demand (VoD) business in Indonesia is currently proliferating, such as Netflix that is also available in 190 countries. Netflix began to enter the Indonesian market in 2016, and the subscribers keepincreasing, with only 100,000 subscribers in 2017 and raised to 906,810 subscribers in 2020. This controversy due to its content and age categorization, Netflix’s subscribers grow unaffected. The role of Instagram’s electronic word-of-mouth (e-WOM) has a significant influence on the marketing of a business, including Netflix. In this study, the theory of Elaboration Likelihood Model (ELM) was employed to analyze the influence of Instagram’s e-WOM on brand image and subscription decision to Netflix. A total of 120 questionnaires was distributed across the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi), and the resulted dataset was quantitatively analyzed. This research also used path analysis to explore the direct and indirect effect of e-WOM on subscription decisions through brand image. The results showed that brand image positively and significantly strengthens the influence of eWOM on subscription decisions.Keywords: brand image; e-WOM; Instagram; Netflix, subscription decision Abstrak Bisnis video on demand (VoD) di Indonesia seperti Netflix memasuki pasar Indonesia pada tahun 2016, dan pelanggannya terus meningkat, berawal dari 100.000 pelanggan pada tahun 2017 dan meningkat menjadi 906.810 pelanggan pada tahun 2020. Di tengah kontroversi yang terus berlanjut karena kategorisasi konten dan usia, pelanggan Netflix tumbuh tidak terpengaruh. Peran electronic word-of-mouth (e-WOM), Instagram memiliki pengaruh yang signifikan terhadap pemasaran suatu bisnis, termasuk Netflix. Teori Elaboration Likelihood Model (ELM) digunakan untuk menganalisis pengaruh e-WOM Instagram terhadap citra merek dan keputusan berlangganan Netflix. Kuesioner disebarkan di seluruh wilayah Jabodetabek (Jakarta, Bogor, Depok, Tangerang, dan Bekasi) pada 120 responden. Data dianalisis secara kuantitatif dan menggunakan analisis jalur untuk mengeksplorasi pengaruh langsung dan tidak langsung e-WOM terhadap keputusan berlangganan melalui citra merek. Hasil penelitian menunjukkan bahwa citra merek secara positif dan signifikan memperkuat pengaruh eWOM terhadap keputusan berlangganan.Kata kunci: citra merek; e-WOM; Instagram; Keputusan Berlangganan; Netflix ","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117256729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Measuring Lifebuoy Ad Exposure in Building Awareness of KlikDokter Application Users during Pandemic COVID-19","authors":"Halim Agung, R. Marta, Vina Virshella","doi":"10.33633/ja.v4i2.4943","DOIUrl":"https://doi.org/10.33633/ja.v4i2.4943","url":null,"abstract":"Abstract The COVID-19 pandemic is a disease outbreak that makes almost all humans unable to travel freely, especially in Indonesia. Lifebouy and KlikDokter as one of the health products that have strong relevance related to preventive measures for the spread of this virus in Indonesia are the focus of researchers. This study aims to analyze exposure to lifebouy advertisements in building brand awareness of KlikDokter application users during the current pandemic. Data analysis used IBM SPSS Statistics 26 and involved 107 samples using the positivism paradigm, quantitative approach, survey methods, and data collection instruments in the form of questionnaires. The results of this research shows that the significance value is less than 0.05 which indicates that optimizing advertising exposure on various digital channels is a top priority in an effort to encourage user awareness in the use of a health service application.Keywords: advertising exposure; brand awareness; COVID-19; KlikDokter; Lifebuoy, survey.Abstrak Pandemi COVID-19 merupakan wabah penyakit yang membuat hampir seluruh manusia tidak dapat bebas berpergian terutama di Indonesia. Lifebouy dan KlikDokter sebagai salah satu produk kesehatan yang memiliki relevansi kuat terkait upaya preventif penyebaran virus di Indonesia menjadi fokus peneliti. Penelitian ini bertujuan untuk menganalisis terpaan Iklan Lifebouy dalam membangun kesadaran merek pengguna aplikasi KlikDokter di masa pandemi saat ini. Analisis data menggunakan IBM SPSS Statistics 26 dan melibatkan 107 sampel dengan menggunakan paradigma positivisme, pendekatan kuantitatif, metode survei, dan instrumen pengumpulan data berupa kuisioner. Hasil dari penelitian ini menunjukkan bahwa nilai signifikansi lebih kecil dari 0.05 yang menunjukkan bahwa optimalisasi terpaan iklan di berbagai saluran digital menjadi prioritas utama dalam upaya mendorong kesadaran pengguna dalam penggunaan suatu aplikasi layanan kesehatan.Kata Kunci: COVID-19; terpaan iklan; kesadaran merek; KlikDokter; Lifebouy; survei. ","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"286 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131958089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Proses Komunikasi Interpersonal dalam Membangun Relasi Pasangan Beda Agama GN dan DN","authors":"Riko Aji Pratama","doi":"10.33633/ja.v4i2.4340","DOIUrl":"https://doi.org/10.33633/ja.v4i2.4340","url":null,"abstract":"Abstract  Couples of different religions are prone to conflicts related to issues, especially regarding beliefs. In interfaith marriages, the inner bond that exists between a man and a woman but of different religions gives rise to state and religious administrative obstacles as well as other non-administrative obstacles. The purpose of this study was to determine the communication process in building relationships between interfaith couples. This study uses interpersonal communication theory and social penetration theory. This research using qualitative descriptive methods and interviews to collect data. The data obtained is the result of in-depth interviews with 2 sources who have become husband and wife of different religions. The research process from data reduction, data presentation, then analyzed to draw conclusions. The results of this study explain that through the process intimate relations. Interpersonal communication processes that are intertwined become a means to build better and harmonious relationships. The process is influenced by the memory of each partner. In building relationships through interpersonal communication there are factors that influence relationships, such as two-way communication, openness, comfort, trust, and supportiveness is a way of maintaining relationships  Keywords: Communication Process; Different religion; Interpersonal Communication; Interfaith Couples  Abstrak Penelitian ini membahas tentang proses komunikasi dalam membangun relasi pasangan beda agama. Pasangan beda agama rentan adanya konflik yang berhubungan dengan permasalahan khususnya menyangkut keyakinan. Dalam perkawinan beda agama, ikatan batin yang terjalin antara seorang pria dan wanita tetapi berbeda agama sehingga memunculkan kendala administratif negara dan agama serta kendala non administratif lainnya. Tujuan penelitian ini adalah untuk mengetahui proses komunikasi dalam membangun relasi pasangan beda agama. Penelitian ini menggunakan teori komunikasi interpersonal, proses komunikasi dari pengenalan sampai dengan yang lebih intim pemetaan dari pengertian teori penetrasi sosial. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode deskriptif kualitatif dan wawancara  untuk mengumpulkan data. Data yang diperoleh merupakan hasil wawancara mendalam dengan 2 narasumber yang telah menjadi suami istri yang berbeda agama. Proses penelitian dari reduksi data, penyajian data, kemudian dianalisis untuk pengambilan kesimpulan. Hasil Penelitian ini menjelaskan bahwa melalui proses dari intim menuju ke lebih intim. Proses komunikasi interpersonal yang terjalin menjadi sarana untuk membangun relasi yang lebih baik dan harmonis. Proses komunikasi membangun relasi tidak semata-mata langsung dekat ada proses didalamnya. Proses tersebut dipengaruhi oleh memori dari masing-masing pasangan. Penelitian sebelumnya menjelaskan mengenai kecerdasan dalam berkomunikasi dalam perbedaan agama antar pegawai dalam suatu instansi untuk mengetahui stra","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122436134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Resepsi Objektifikasi Seksual Dalam Tayangan Puteri Indonesia 2020","authors":"Kilau Riksaning Ayu, S. Sunarto","doi":"10.33633/ja.v4i2.4682","DOIUrl":"https://doi.org/10.33633/ja.v4i2.4682","url":null,"abstract":"Abstract Rejection and support are present in the implementation of the Puteri Indonesia beauty contest. There were rejections from feminists and religious organizations regarding the issue of sexual objectification. On the other hand, support is present through the enthusiasm of the community, one of which is through the acquisition of high ratings in the Puteri Indonesia 2020 show. The reality of the support and popularity of beauty contests behind sexual objectification has become a research problem. Based on the situation, this study aims to determine the audiences' reception towards the sexual objectification of contestants in the Puteri Indonesia 2020 program. This study involved eight informants who had watched the Puteri Indonesia 2020 show. Based on the research results, the audience's meaning system functioned theoretically to develop concepts from Standpoint Theory and Reception Theory. The study results apply the concept of Standpoint Theory, such as a standpoint of the dominant group, the interests of the dominant group, and situated knowledge that is useful for explaining the phenomenon of sexual objectification in the Puteri Indonesia 2020 show. The concept of the Reception Theory shows the audience's active role through a meaning system of 8 informants based on 10 preferred readings, which resulted in 3 positions of meaning, such as dominant, negotiation, and opposition. The majority of the meanings of the eight informants are in a dominant position. 4 Female informants showed 18 dominant meanings, 12 negotiations, and 10 oppositions. Meanwhile, 4 male informants showed 22 dominant meanings, 17 negotiations, and 1 opposition. The research results add to reception studies for established program genres. In this case, the Puteri Indonesia contest has proven existence until 2020 that successfully held and broadcast on national television stations 25 times.Keywords: beauty pageant; preferred reading; Puteri Indonesia; reception analysis; sexual objectification  Abstrak Penolakan dan dukungan hadir dalam penyelenggaraan kontes kecantikan Puteri Indonesia. Penolakan hadir dari para feminis dan organisasi agama terkait isu objektifikasi seksual. Di sisi lain, dukungan hadir melalui antusiasme masyarakat, salah satunya terlihat melalui perolehan rating tinggi dalam penayangan acara Puteri Indonesia 2020. Realita berupa dukungan dan kepopuleran kontes kecantikan di balik isu objektifikasi seksual menjadi permasalahan penelitian. Untuk itu, studi resepsi digunakan untuk mengetahui pandangan khalayak terkait objektifikasi seksual dalam kontes Puteri Indonesia 2020. Penelitian ini melibatkan 8 informan yang telah menyaksikan acara Puteri Indonesia 2020. Sistem pemaknaan khalayak berdasarkan hasil penelitian berfungsi secara teoritis mengembangkan konsep dari Teori Standpoint dan Teori Resepsi. Hasil penelitian menerapkan konsep Teori Standpoint yaitu, sudut pandang kelompok berkuasa, kepentingan kelompok berkuasa, dan pengetahuan tersituasi y","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115663726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Eksistensi Pameran Virtual Tugas Akhir Mahasiswa dalam Sudut Pandang Difusi-Inovasi","authors":"Erisa Adyati Rahmasari, Toto Haryadi","doi":"10.33633/ja.v4i2.4662","DOIUrl":"https://doi.org/10.33633/ja.v4i2.4662","url":null,"abstract":"Abstract Implementation of education activities on 2020 for college level has changed because of Covid-19 pandemic. It must be carried by online include an exhibition for the Final Project. Dian Nuswantoro university (UDINUS) as an IT based campus has experience on online education implementation. However, this does not apply to final project exhibition activities which are usually held physically in a gallery, as it has been implemented by Visual Communication Design (DKV) majors at UDINUS for years. This transition is a new thing for DKV academic community, so it becomes the main topic of this article. The research was conducted to obtain points of view and conclusion regarding the response of the academic community to virtual exhibition and its potential on post-pandemic period. This research was carried out at the beginning of the even semester according to the UDINUS academic calendar, namely March 2021 by online. Qualitative and quantitative methods are used to gain data deeper through virtual exhibition observation, literature study, and questionnaires to the academic community randomly. The research adapted the diffusion-innovation theory of Rogers and Shoemaker’s model, which has conclusion that the adaptation of virtual exhibition for the final project of DKV students received positive response and it was accepted as a substitution of physical exhibition, as well as an alternative which can be chosen to hold exhibitions in the post-pandemic period. This research can be developed further, especially to examine the potential of virtual exhibition deeply, that have not been found in this research.Keywords: Covid-19, Visual Communication Design, diffusion-innovation; virtual exhibition, perceptionAbstrak Pelaksanaan kegiatan pendidikan tahun 2020 di tingkat perguruan tinggi mengalami perubahan signifikan akibat pandemi Covid-19. Aktivitas perkuliahan wajib dilaksanakan secara online termasuk pameran karya Tugas Akhir. Universitas Dian Nuswantoro (UDINUS) sebagai kampus berbasis IT memiliki pengalaman dalam pelaksanaan pendidikan secara daring. Namun, hal ini belum berlaku untuk kegiatan pameran Tugas Akhir yang biasanya dilaksanakan secara fisik dalam sebuah galeri, sebagaimana telah diterapkan oleh program studi Desain Komunikasi Visual (DKV) di UDINUS selama bertahun – tahun. Transisi ini merupakan hal baru bagi civitas akademika DKV, sehingga menjadi topik utama artikel ini. Penelitian dilakukan untuk memperoleh pandangan dan kesimpulan terkait respon civitas akademika terhadap pameran virtual serta bagaimana potensinya di masa pasca pandemi. Penelitian ini dilaksanakan pada awal semester genap sesuai kalender akademik UDINUS yakni bulan Maret 2021 serta dilakukan secara online. Metode kualitatif dan kuantitatif digunakan untuk menggali data secara lebih mendalam melalui observasi pameran virtual, studi pustaka, serta penyebaran angket online kepada civitas akademika secara acak. Penelitian mengadaptasi teori difusi-inovasi model Rogers ","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121256421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Diskriminasi pada Pemain Game Online Perempuan","authors":"Brigietta Irna Pramesty","doi":"10.33633/ja.v4i2.4498","DOIUrl":"https://doi.org/10.33633/ja.v4i2.4498","url":null,"abstract":"Abstract Advances in technology have also developed entertainment facilities that are served to the community. One of the available entertainment facilities is mobile games or mobile games. Mobile games have considerable appeal for people of all ages and genders. This study analyzes the discrimination of female “Mobile Legends: Bang Bang” game players in the interaction of online game players Mobile Legend: Bang Bang. Research on gender discrimination focuses more on issues of work and gender roles in the cultural structure of society but still rarely researches leisure activities. For this reason, the study aims to determine the discrimination experienced by female players in Mobile Legends: Bang Bang and the forms of verbal discrimination spoken by the players during the game. This research was conducted using the phenomenological method to explore the experiences of the female players. The adventures of female players are used to understand the phenomena that lead to discrimination. The results of this study show that female players have experienced discrimination from male players. Discriminatory words and sentences indirectly degrade the degree and dignity of female players because they accuse female players of being prostitutes, being equated with animals, and mentioning that the Mobile Legend game is not a place for women. This research shows that gender discrimination occurs in the employment sector and in the entertainment sector, one of which is online games.Keywords: discrimination; interactive games; mobile games; Mobile Legends; woman players.  Abstrak Kemajuan teknologi turut mengembangkan sarana hiburan yang disuguhkan untuk masyarakat. Salah satu sarana hiburan yang tersedia adalah permainan seluler atau mobile games. Mobile games memiliki daya tarik yang cukup besar bagi masyarakat dari berbagai kalangan usia maupun gender. Penelitian ini menganalisis diskriminasi pada pemain game “Mobile Legends: Bang Bang” perempuan pada interaksi pemain game online Mobile Legend:Bang Bang. Penelitian tentang diskriminasi gender lebih banyak berpusat pada persoalan pekerjaan dan peran gender dalam struktur budaya masyarakat, tetapi masih jarang meneliti pada kegiatan hiburan (leisure). Untuk itu, penelitian bertujuan untuk mengetahui diskriminasi yang dialami oleh pemain perempuan Mobile Legends: Bang Bang dan bentuk-bentuk diskriminasi verbal yang diucapkan oleh para pemain selama permainan berlangsung. Penelitian ini dilakukan dengan menggunakan metode fenomenologi untuk menggali pengalaman dari para pemain perempuan. Pengalaman dari pemain perempuan digunakan untuk memahami fenomena yang mengarah pada diskriminasi. Hasil penelitian ini memperlihatkan bahwa pemain perempuan pernah mengalami diskriminasi dari pemain laki-laki. Kata-kata dan kalimat diskriminatif dikemukakan dengam menyebut pemain perempuan sebagai pelacur, disamakan dengan binatang, dan menyebutkan bahwa permainan Mobile Legend bukan tempat bagi perempuan. Melalui penelitian i","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"196 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134503029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Konsep Diri Polisi Wanita (Polwan) dalam Konteks Komunikasi Interpersonal di Polres Metro Bekasi","authors":"Kadek Rahmawati","doi":"10.33633/ja.v4i2.4617","DOIUrl":"https://doi.org/10.33633/ja.v4i2.4617","url":null,"abstract":"Abstract Working as policewomen is a challenging profession. As women, policewomen must be prepared to face a plethora of issues and conservative opposition from society, perform activities that are typically associated with men, have a feminine side in acting and protecting the community, and face domestic responsibilities. Policewomen are expected to have a strong self-concept in dealing with the risks of their job. This study aimed at understanding and determining the detailed description of policewomen self-concept in the context of interpersonal communication at the Bekasi Metro Police. This research employed a qualitative method with a phenomenological approach. The theory of self-concept and interpersonal communication was applied in this study. The four key informants were chosen using a purposive sample technique based on several criteria, including having served for at least four years and each representing one rank to ensure that there were differences in service experience. Observation, in-depth interviews, and documentation were used to collect data. After going through the data collection, data reduction, data display, and conclusion drawing processes, details of the policewoman's positive self-concept were discovered, which were characterized by five characteristics: being confident in their abilities, feeling equal to others, receiving praise without shame, understanding that everyone has different opinions, and having the ability for self-improvement. In interpersonal communication, a positive self-concept is required to strengthen the communication abilities of the informant both at work and in daily life, and it also plays critical role in enhancing informant's confidence to take the opportunity in honing their interpersonal skills. In addition, the researcher obtained fourteen symbolic meanings packaged from the experiences and pure thoughts of policewomen.Keywords: policewomen; self-concept; symbolic meaningAbstrak Bekerja menjadi seorang polisi wanita (polwan) bukanlah hal yang mudah. Sebagai wanita, polwan harus siap menghadapi berbagai macam tantangan konservatif masyarakat, mengemban tugas yang bermakna maskulin, memiliki sisi fenimin dalam bertindak dan mengayomi masyarakat dan memiliki beban domestik dalam keluarga. Polwan diharapkan memiliki konsep diri yang kuat dalam menghadapi resiko pekerjannya. Penelitian ini bertujuan untuk memahami dan mengetahui detail gambaran dari konsep diri polwan dalam konteks komunikasi interpersonal di Polres Metro Bekasi. Penelitian ini merupakan penelitian kualitatif yang dianalisis dengan pendekatan fenomenologis. Teori yang digunakan dalam penelitian ini adalah teori konsep diri dan komunikasi interpersonal. Keempat informan kunci dipilih menggunakan teknik purposive sampling dengan beberapa kriteria diantaranya yaitu minimal telah berdinas selama 4 tahun dan setiap informan mewakili satu pangkat yang ada sehingga terdapat perbedaan pengalaman selama berdinas. Pengumpulan data dilaku","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"56 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132690843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI KOMUNIKASI KRISIS PUBLIC RELATIONS PT. LION MENTARI AIRLINES DALAM MERESPON KASUS KECELAKAAN PESAWAT LION AIR JT610","authors":"M. Amali","doi":"10.33633/JA.V2I2.2709","DOIUrl":"https://doi.org/10.33633/JA.V2I2.2709","url":null,"abstract":"AbstrakLion Air penerbangan JT610 yang beroperasi dari Jakarta ke Pangkal Pinang jatuh 13 menitsetelah lepas landas pada 29 Oktober 2018 lalu menewaskan seluruh penumpang dan awakpesawat yang berjumlah 189 orang. Kecelakaan ini menyebabkan krisis yang menjadi perhatianpublik terhadap maskapai penerbangan yang telah banyak dikeluhkan oleh pelanggan terkaitmanajemen pelayanan mereka. Menggunakan metode kualitatif deskriptif berdasarkanSituational Crisis Communication Theory (SCCT) dengan data yang dikumpulkan melaluidokumen berupa press release dan pemberitaan terkait kecelakaan tersebut, penelitian inimencoba mengidentifikasi dan mendeskripsikan bagaimana Public Relations PT. Lion MentariAirlines sebagai perusahaan yang mengoperasikan pesawat Lion Air menciptakan strategi untukmengelola dan menangani krisis tersebut. Hasil dari penelitian ini menunjukkan bahwa PublicRelations PT. Lion Mentari Airlines menggunakan gabungan strategi respon krisis primer antarastrategi pengurangan (diminish) dan strategi pembangunan kembali (rebuild). Selain itu merekajuga menggunakan strategi respon krisis sekunder berupa strategi memuji (ingratiation) danstrategi korban (victimage).Kata kunci: Komunikasi Krisis, Lion Air, Public Relations, Respon Krisis, SCCT. AbstractLion Air Flight JT610 that operated from Jakarta to Pangkal Pinang crashed 13 minutes aftertakeoff on 29 October 2018, killing all 189 people on board. This accident causing crisis thatdrawing public attention towards the airlines that has been complained a lot by their customersabout their services management. Using descriptive qualitative method based on SituationalCrisis Communication Theory (SCCT) on data that collected through press release and newsrelated to the accident, this research tries to identify and describe how Public RelationsDepartment of PT. Lion Mentari Airlines, a company that operates Lion Air airlines creatingstrategies to manage and handle the crisis. This study shows that Public Relations Departmentof PT. Lion Mentari Airlines uses a combination of primary crisis response strategies betweendiminish strategies and rebuild strategies. In addition, they also used secondary crisis responsestrategies in the form of ingratiation strategies and victimage strategies.Keywords: Crisis Communication, Crisis Response, Lion Air, Public Relations, SCCT.","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126560744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PEMBENTUKAN IDENTITAS DIRI PADA KOMUNITAS LIGHT GALAXY DI SEMARANG","authors":"P AraLalitya, Heni Indrayani","doi":"10.33633/JA.V2I2.2712","DOIUrl":"https://doi.org/10.33633/JA.V2I2.2712","url":null,"abstract":"AbstrakKomunitas merupakan tempat berkumpulnya individu yang mempunyai hobi dan tujuanyang sama, namun di dalam komunitas ternyata dapat memberikan pengaruh sehinggadapat membentuk identitas anggota khususnya para remaja karena remaja masih dalamproses pencarian identitas diri. Fenomena Korean Hallyu sangat berkembang di Indonesia,membuat para remaja menyukai hal yang berbau K-Pop. Sehingga bermunculan komunitasK-Pop, salah satunya adalah komunitas dance cover Light Galaxy. Kegiatan komunitas secarasadar mengubah perilaku anggotanya, karena perilaku seseorang bukan disebabkan oleh“pembawaan” mereka, karena adanya pengaruh kelompok sehingga membentuk identitasanggotanya. Oleh karena itu, penelitian ini bertujuan untuk mengetahui proses pembentukanidentitas diri yang terjadi pada angota komunitas Light Galaxy. Untuk mengetahui prosespembentukan identitas yang terjadi peneliti menggunakan teori dari George Herbert Meadyaitu interaksionisme simbolik dimana terdapat teori proses Self yang dibagi lagi menjadi duasegi yaitu “I” dan “Me”. Penelitian ini menggunakan pendekatan kualitatif dengan metodefenomenologi. Subjek dalam penelitian ini berjumlah enam orang anggota Light Galaxy. Teknikpengumpulan data yang digunakan dalam penelitian ini adalah menggunakan wawancaramendalam. Hasil dari penelitian ini menunjukan bahwa setiap narasumber mengalamipembentukan identitas diri ketika menjadi bagian di dakan komunitas. Pembentukan identitasterjadi karena adanya pengaruh hingga peniruan kelompok yang dilakukan oleh narasumber.Pembentukan yang terjadi diawali pada narasumber dengan adanya proses mind, self dansociety. Sehingga identitas baru yang dimana mereka lebih percaya diri, fashionable, danterbuka.Kata kunci : identitas,hallyu,remaja AbstractCommunity is a place for individuals who have the same hobbies and goals, but in the communityit can give an impact and change the behavior of their members especially teenagers becausethey are still in the process of finding identity. Korean Hallyu that very developed in Indonesia,making teenagers love things about K-Pop. so that the emerging of K-Pop communities, oneof them is the Light Galaxy cover dance community. The community activities consciouslychange the behavior of their members, because a person’s behavior is not caused by their only“identity”, but because of the impact from the group that change their members. Therefore,this study aims to determine the process of formationing self-identity that happened in theLight Galaxy community members. To find out the process of identity change that happened inthis study, we are using the theory of George Herbert Mead symbolic of interactionism wherethere is Self  process that divided into two aspects, namely “I” and “Me”. This study uses aqualitative approach with phenomenology methods. The subjects in this study are six membersof the Light Galaxy community.The data collection technique used in this study is using in-depthinterviews. The results of this study indica","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128958455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}