Jurnal Audience最新文献

{"title":"Peran Humas Pemerintah D.I Yogyakarta sebagai Boundary Spanner antara Pemerintah Daerah dengan Stakeholders","authors":"Rizki Maulida","doi":"10.33633/ja.v5i1.5470","DOIUrl":"https://doi.org/10.33633/ja.v5i1.5470","url":null,"abstract":"Penelitian ini bertujuan menggali peran humas pemerintah daerah D.I Yogyakarta dalam menjembatani komunikasi antara pemerintah daerah dengan para pemangku kepentingan. Menurut teori sistem, humas berperan sebagai boundary spanner dalam suatu lingkungan tempat ia berada. Bagaimana peran tersebut dijalankan sangat dipengaruhi oleh lingkungan tempat humas tersebut berada.  Provinsi DI Yogyakarta merupakan suatu daerah yang memiliki status keistimewaan, yang membedakan dengan provinsi lain. Pengumpulan data dilakukan dengan metode wawancara dan observasi. Hasil penelitian menunjukkan bahwa humas Pemeda DIY memiliki peran yang signifikan sebagai boundary spanner antara Pemda DIY dan lingkunagn sekitar. Hal tersebut ditunjukkan dengan keterlibatan humas Pemda DIY dalam membantu menjembatani hubungan publik dengan lembaga pemerintah tingkat daerah lain yang berada di Provinsi DIY.  Selain itu, humas Pemda DIY juga memiliki peran sebagai penasihat dalam membuat kebijakan yang terkait komunikasi.  Akan tetapi, humas Pemda DIY belum memiliki kewenangan dalam membuat kebijakan terkait komunikasi. Penelitain lanjutan dibutuhkan dalam menganalisa praktik boundary spanner pada pemerintah daerah lain yang memiliki perbedaan sistem pemerintahan dan sosial-budaya dengan D.I Yogyakarta. ","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131392237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Program Kentongan RRI Pro 1 Padang Terhadap Perilaku Mitigasi Bencana","authors":"F. Hadi, Evawani Elysa Lubis, Ismadianto Ismadianto","doi":"10.33633/ja.v5i1.5401","DOIUrl":"https://doi.org/10.33633/ja.v5i1.5401","url":null,"abstract":"RRI Pro 1 Padang merupakan satu-satunya radio di daerah Sumatera Barat yang menyiarkan program tentang mitigasi bencana yaitu program kentongan. Bertujuan memberikan informasi serta mengedukasi masyarakat dalam mitigasi bencana. Sehingga berpotensi mempengaruhi pendengar  dalam melakukan mitigasi bencana di daerahnya. Penelitian ini didasarkan pada teori stimulus-respon yang menggambarkan komunikasi sebagai proses aksi dan reaksi yang sederhana. Penelitian bertujuan melihat seberapa besar pengaruh program kentongan RRI Pro 1 Padang terhadap perilaku mitigasi bencana pada masayrakat Sumatera Barat. Jenis penelitian eksplanatif dengan pendekatan kuantitatif. Teknik pengumpulan data menggunakan kuesioner dengan jumlah sampel 100 responden yang diperoleh menggunakan rumus unknown population. Setelah kuesioner disebar, data diolah menggunakan SPSS for windows. Sesuai dengan tujuan penelitian yaitu untuk mengetahui seberapa besar pengaruh program kentongan RRI Pro 1 Padang terhadap perilaku mitigasi bencana pada masyarakat Sumatera Barat yaitu program kentongan berpengaruh sebesar 48,8% atau dalam kategori sedang dalam mempengaruhi perilaku mitigasi bencana pada masyarakat Sumatera Barat yang mendengarkan program kentongan.","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131196034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Meaning of Air Jordan Sneakers for Air Jordan Sneakers Users in Indonesia","authors":"D. Susilo","doi":"10.33633/ja.v5i1.5767","DOIUrl":"https://doi.org/10.33633/ja.v5i1.5767","url":null,"abstract":"Air Jordan is a sneaker made by Nike for Michael Jordan in the 1984. Air Jordan was first made as a basketball shoe and was worn by Michael Jordan in his matches. Currently, Air Jordan has become a fashion trend where these sneakers are worn by people daily, from children to adults. Based on this phenomenon, the researchers wanted to see what meaning actually contained in the Air Jordan sneakers for the Air Jordan sneakers users and how Air Jordan sneakers users understood themselves when wearing Air Jordan’s. This research will be reviewed using phenomenological theory and the theory of Elaboration Likelihood Method. The research method used is a qualitative method, with data collection techniques through in-depth interviews with five informants who are members of the Air Jordan Indonesia community. The results of the study show that in a noema, Air Jordan is a sneaker that has a colourway and a model that is favoured by the public. Noeically, Air Jordan has historical, investment, and social value for its users. In addition, Air Jordan also makes its users feel more confident, cool, and youthful. Therefore, it can be concluded that Air Jordan has its own meaning for its users. ","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124063373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Authenticity Within Oatly’s Reaction to the Communication Crisis","authors":"Atika Rusy Kuncoro","doi":"10.33633/ja.v5i1.5535","DOIUrl":"https://doi.org/10.33633/ja.v5i1.5535","url":null,"abstract":"In exploring how people make sense of Oatly’s crisis reaction and its authenticity, this study employed qualitative research analysis. Engaged to symbolic interaction theory, situational crisis communication theory and authenticity, data from interviews with Oatly consumers were investigated to collect pattern and meaning to further extract the key themes. Taken place in Oatly original base in Sweden, this research argues that the way consumer see authenticity in a brand’s action is based on their own preferred concept. Three themes regarding how consumer make sense of Oatly’s reaction to the crisis were concluded. Moreover, three themes emerged during analysis regarding to how consumer understand authenticity in a crisis response.","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130996082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Company and Brand Rebranding: A Study on the Electronic Retail Industry","authors":"Ilham Ramdana","doi":"10.33633/ja.v5i1.5339","DOIUrl":"https://doi.org/10.33633/ja.v5i1.5339","url":null,"abstract":"This study analyzes the rebranding process in the case of a brand change from White Brown Electronics to Informa Electronics. The method used is descriptive method with a qualitative approach. Sources of data obtained through library research and field studies in the form of observations and interviews. The research was conducted at Informa Electronics Lving World Alam Sutera in Tangerang City and the object of the research was how marketing communication strategies for electronic products at Informa Electronics. The data is analyzed through the data reduction or data sorting stage, then the data is presented or displayed, and finally concluded according to the research problem. The results show that Informa Electronics has succeeded in making people and customers believe and continue to shop at Informa Electronics. The conclusions obtained from the research are: Informa Electronics in the process of rebranding a brand involves various aspects, namely, benefit description, association, distinction, awareness or brand identity, brand image and create trust. Informa Electronics also uses various promotional media, both online and offline promotional media, to improve their marketing communication strategies. These various things were carried out in order to increase the knowledge of the public and customers about Informa Electronics so as to generate feedback, namely by buying electronic products at Informa Electronics. Informa Electronics also uses various promotional media, both online and offline promotional media, to improve their marketing communication strategies. These various things were carried out in order to increase the knowledge of the public and customers about Informa Electronics so as to generate feedback, namely by buying electronic products at Informa Electronics. Informa Electronics also uses various promotional media, both online and offline promotional media, to improve their marketing communication strategies. These various things were carried out in order to increase the knowledge of the public and customers about Informa Electronics so as to generate feedback, namely by buying electronic products at Informa Electronics.","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"146 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126639482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Terpaan Tayangan Video YouTube Otodriver.com Terhadap Asosiasi Merek Mobil Pada Pengikut Akun","authors":"Dhimas Luthfi Prabowo, Mufid Salim, Nunik Hariyanti, R. Marta","doi":"10.33633/ja.v5i1.5797","DOIUrl":"https://doi.org/10.33633/ja.v5i1.5797","url":null,"abstract":"Seiring berkembangnya zaman, semakin banyak masyarakat yang mengandalkan perolehan informasi melalui sarana internet atau media online. Media online sendiri memiliki peran sangat penting dalam penyebaran informasi. Otodriver.com merupakan portal berita di internet khusus membahas mengenai otomotif. Berawal dari website www.otodriver.com lalu melebarkan sayap ke kanal YouTube dan menyajikan konten audio visual yang berisi tentang informasi mengenai kendaraan roda empat terbaru yang diulas secara lengkap oleh para ahli secara independen. Penelitian ini dilakukan untuk mengetahui apakah terdapat pengaruh terpaan tayang video YouTube Otodriver.com terhadap asosiasi merek mobil terhadap pengikut akun. Metode penelitian yang dilakukan adalah kuantitatif eksplanatif dengan purposive sampling terhadap 100 orang pengikut akun. Hasil dari penelitian ini menunjukkan terdapat 64,7% pengaruh terpaaan tayang dengan asosiasi merek mobil pengikut akun. Asosiasi merek merupakan pengalaman untuk mengidentifikasikan identitas pembeda antara suatu barang atau jasa lainnya. ","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128393017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Discourse Network Analysis (DNA): Aktivisme Digital dalam Perdebatan Isu “Presiden Tiga Periode” di Twitter","authors":"M. Khatami","doi":"10.33633/ja.v5i1.5484","DOIUrl":"https://doi.org/10.33633/ja.v5i1.5484","url":null,"abstract":"Artikel ini menawarkan Discourse Network Analysis (DNA) tentang bagaimana pola komunikasi aktivisme digital dalam perdebatan publik pada isu “Presiden Tiga Periode”. Data diambil dari capture tweet di Media Sosial Twitter dengan kata kunci “Presiden Tiga Periode” dan mendapat total 2606 Tweet dan Komentar dengan pengambilan data sumber dari tanggal 16 hingga 24 September 2021.  Pemrosesan data yang dihasilkan berupa diagram akun dengan references tertinggi, diagram indikator isu perdebatan, sociogram, dan data wordcloud. Hasil penelitian ini menunjukkan akun yang terlibat dalam perdebatan didominasi oleh akun tanpa identitas dan memiliki pengikut yang sangat banyak hingga ratusan ribu. Peta perdebatan utama dalam isu ini bukan pada pro dan kontra, namun pada saling konter narasi. Pihak pendukung pemerintah menganggap isu ini adalah permainan oposisi, dan pihak oposisi menarasikan bahwa ini merupakan rencana pemerintahan saat ini untuk mewacanakan jabatan presiden tiga periode melalui amandemen UUD 1945. Implikasi dan kontribusi dari penelitian ini adalah menggambarkan bagaimana keterkaitan antar wacana dilihat dari aktor yang terlibat, akun yang disebut, tagar yang digunakan hingga persebaran tweet yang dilihat dari sociogram.","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122885491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Public Satisfaction with The Performance of The Government of Joko Widodo – Jusuf Kalla","authors":"Hamed Norallah Bakheet","doi":"10.33633/ja.v5i1.5991","DOIUrl":"https://doi.org/10.33633/ja.v5i1.5991","url":null,"abstract":"AbstractOne of the parameters of leadership success is the public's satisfaction with the performance. The pair of President and Vice President Joko Widodo - Jusuf Kalla who led Indonesia in 2014-2019 also did not escape this assessment. Public voices can be used as an evaluation of the government that has been carried out for the future to formulate policies that can protect and side with the people. Based on this, the purpose of the research was to determine the extent of the public's response to the performance of the Jokowi-JK government, as well as which sectors were considered good or not by the public. This research uses mixed methods with a descriptive approach. The theory used is the concept of Governments, Performance Theory, Political Communication, and Community Satisfaction. Primary data was obtained using a questionnaire distribution technique to respondents, with a simple random sampling technique. Meanwhile, secondary data were obtained through literature studies relevant to this topic. The results showed that the economic and law enforcement sectors had a low level of satisfaction with Jokowi-JK's performance, namely 30% and 40%, respectively. Meanwhile, the social welfare sector and the political and security sector have a high level of satisfaction at 80%.","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126989134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing Communication Model of Komodo Island in Indonesia (In the Study of Elaboraton Likelihood Model)","authors":"Arfika Pertiwi Putri","doi":"10.33633/ja.v4i2.4821","DOIUrl":"https://doi.org/10.33633/ja.v4i2.4821","url":null,"abstract":"Abstract Tourism is one of the sources of national income. Komodo Island is one of Indonesia's priority destinations. Moreover, Komodo Island is one of the products in which the Indonesian people are highly involved. In the pandemic era, tourism activities including Komodo Island have decreased. The purpose of this research was to determine an effective marketing communication model for Komodo Island in carrying out post-pandemic activities in increasing interest in returning to Komodo Island. This research used Partial Least Square (PLS) analysis, involving 100 Indonesian travelers as samples, used the Elaboration Likelihood Model (ELT) theory and message composition theory for basic analysis. This research result are the marketing communication model for Komodo Island is the way the central route operates in the ELT. The effectiveness of marketing communication included the elements of communication tools, types of arguments, and message quality. Repetition in this model was not an important aspect, while prior knowledge and strategies for message acquisition were important. The internal motivation was a variable that became important for achieving tourists’ satisfaction and interest in repeated visits.  Keywords: ELT; Komodo Island; Marketing Communication; Messages; Model  Abstrak  Pariwisata merupakan salah satu sumber pendapatan negara. Saat ini di era pandemic terjadi penurunan kegiatan pariwisata termasuk di Pulau Komodo. Pulau Komodo adalah salah satu destinasi prioritas Indonesia. Terlebih pulau Komodo merupakan salah satu product high involvement untuk masyarakat Indonesia. Untuk itu penelitian ini dilakukan guna mengetahui model marketing komunikasi efektif destinasi Pulau Komodo sehingga setelah pandemic dapat dilakukan serangkaian kegiatan guna meningkatkan kembali minat kunjung ulang ke Pulau Komodo. Penelitian ini menggunakan analisis PLS melibatkan 100 sample dengan teori Elaboration Likelihood Model (ELT) dan teori penyusunan pesan. Penelitian ini menunjukkan bahwa model marketing komunikasi destinasi Pulau Komodo merupakan cara kerja central rute dalam ELT. Efektivitas marketing komunikasi terdiri dari elemen tools komunikasi, tipe argument dan kualitas pesan. Pengulangan dalam model ini bukan merupakan bagian yang penting namun pengetahuan utama dan strategi pemenuhan perolehan pesan merupakan elemen konstruksi yang penting. Motivasi internal merupakan variable yang menjadi penting untuk mencapai kepuasan wisatawan dan minat kunjung ulang.  Kata kunci: ELT; Marketing Komunikasi; Model; Pesan ; Pulau Komodo ","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128394192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Realitas Phone Snubbing pada Pergaulan Remaja","authors":"Dina Alamianti, R. Rachaju","doi":"10.33633/ja.v4i2.4256","DOIUrl":"https://doi.org/10.33633/ja.v4i2.4256","url":null,"abstract":"Abstract Excessive use of gadgets can lead to phone snubbing behaviour, in this case, teenagers become indifferent to their environment and more focus on playing with their gadgets. The reality of phone snubbing (phubbing) can cause communication barriers such as distortion of messages and cause interpersonal relationships to become disrupted. This research aimed to (1) find out the role of communication actors in phone snubbing reality specifically in adolescent relationships’ framework, (2) verbal and nonverbal messages in the reality of phone snubbing, and (3) the meaning of phone snubbing for adolescents. The method used in this research is qualitative, with data collection techniques through in-depth interviews, observations, and documentation. Informants of this research are Bandung’s high school students who actively use their gadget. This research concluded that there was a title role in the interaction process of phone snubbing reality, individuals became the committers of communication known as phubber, that is an affected person phubbing, and phubbed as phubbing actors. Verbal messages occur in concurrence with nonverbal messages in the interaction of high school teenager’s communication in the form of school chats, gossip, and funny stories accompanied by nonverbal indicated from the closeness of their friendships, there is a ritual touching base message, such as patting the friends’ shoulders and the friendship affectionate display. Phubbing behaviour is felt more obvious when they engaged in family’s interaction. Phubbing is defined as unlikable behaviour and can interfere with friendships.Keywords: Gadget; Interpersonal Communication; Phone Snubbing; TeenagerAbstrak Penggunaan gawai yang berlebihan pada remaja dapat menimbulkan perilaku phone snubbing, yaitu kondisi dimana remaja menjadi acuh terhadap lingkungannya dan lebih berfokus bermain dengan gawainya. Realitas phone snubbing (phubbing) dapat menimbulkan hambatan komunikasi seperti distorsi pesan dan mngakibatkan hubungan interpersonal menjadi terganggu. Penelitian ini bertujuan untuk mengetahui peran pelaku komunikasi dalam realitas phone snubbing pada pergaulan remaja, pesan verbal dan nonverbal dalam realitas phone snubbing, serta makna phone snubbing bagi remaja. Metode yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Informan penelitian ini adalah siswa Sekolah Menengah Atas (SMA) yang aktif menggunakan gawainya di Kota Bandung. Hasil penelitian menunjukkan bahwa terjadi pengambilan peran pada proses interaksi dalam realitas phone snubbing dimana individu menjadi pelaku phubber yaitu seorang terdampak phubbing dan phubbed sebagai pelaku phubbing. Pesan verbal terjadi bersamaan dengan pesan nonverbal pada interaksi komunikasi remaja SMA berupa obrolan sekolah, gosip, dan cerita lucu. Pesan non verbal ditunjukkan dengan hubungan pertemanan yang akrab misalnya penyampaian pesan sentuhan ritual yaitu mene","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127310121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}