Jurnal Audience最新文献

{"title":"ETNOGRAFI VIRTUAL PADA LAMAN PENGGUNA INSTAGRAM STORIES (IG STORIES) SEBAGAI BENTUK KOMUNIKASI INTERPERSONAL","authors":"Akira Aulia Witri, M. Pratiwi","doi":"10.33633/JA.V2I2.2710","DOIUrl":"https://doi.org/10.33633/JA.V2I2.2710","url":null,"abstract":"AbstrakPerkembangan media sosial di Indonesia berdampak pada penggunanya, terutama bagiremaja. Instagram merupakan salah satu media sosial yang digunakan oleh para remaja untukmenunjukan eksistensinya melalui berbagai informasi yang diunggah. Instagram Stories (IGStories) merupakan salah satu fitur di Instagram yang memiliki banyak pengguna. Fitur IGStories menjadi media pengungkapan diri melalui unggahan berupa foto, teks, video yangdidukung dengan filter didalamnya. Penelitian ini merupakan penelitian kualitatif denganmetode etnografi virtual. Subjek penelitian terdiri dari dua orang yaitu Icak dan Rizky, remajaberusia 18 dan 23 tahun yang aktif menggunakan IG Stories di akun pribadinya. Hasil penelitianmenunjukan bahwa terdapat lima aspek dalam pengungkapan diri yang melatarbelakangipengguna fitur IG stories, yaitu: (1) Berdasarkan aspek ketepatan, para informan mengunggahkonten yang relevan dengan kegiatan yang sedang dilakukan; (2) Berdasarkan aspek motivasi,para informan termotivasi untuk mengungkapkan dirinya karena adanya dorongan dari luardan dalam melalui setiap foto yang diposting; (3) Berdasarkan aspek waktu, para informanmemposting foto pada pagi, siang dan malam hari; (4) Berdasarkan aspek keintensifan yangditunjukan oleh para informan kepada siapa ia mengungkapkan dirinya; (5) Berdasarkan aspekkedalaman, para informan melakukan postingan di IG Stories yang ditujukan kapada semuafollower di akunnya.    Kata Kunci: Self Disclosure, Instagram Stories, Remaja. AbstractThe development of social media in Indonesia has an impact on its users, especially for teenagers.Instagram is one of the social media used by teenagers to show their existence through variousuploaded information. Instagram Stories (IG Stories) is one of the features on Instagram thathas many users. IG Stories feature is a medium for self disclosure through uploads of photos,text, videos that are supported by filters inside. This research is a qualitative research with virtual ethnographic methods. The research subjects consisted of two people, Icak and Rizky, adolescents aged 18 and 23 years who actively used IG Stories in their personal accounts.The results of the study describe a five aspect of instagram stories feature. Five aspect of selfdisclosure which is influence the user of Instagram Stories feature: (1) Accuracy, the informantsuploaded content that was relevant to the activities being carried out;(2) Motivation aspect,the informant is motivated to express himself because of the encouragement from insideand outside through each photo posted; (3)The time aspect, the informant posted a photoin the morning, afternoon and evening; (4) The intensification aspect, which is indicated bythe informant to whom he revealed himself; (5) The depth aspect, the informant posting on instagram stories is directed to all followers or to certain accounts on his instagram.Keywords: Self Disclosure, Social Media, Adolescent","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122764988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH CUSTOMER ENGAGEMENT TERHADAP MINAT MEMBACA SUARA MERDEKA OLEH KOMUNITAS","authors":"Immanuel Dwi Asmoro Tunggal","doi":"10.33633/JA.V2I2.2708","DOIUrl":"https://doi.org/10.33633/JA.V2I2.2708","url":null,"abstract":"AbstrakIndustri media massa, khususnya media cetak kini semakin menghadapi tantangan yangberagam. Tantangan tidak hanya datang dari sesama media cetak, tetapi juga dari jenis mediayang lain. Salah satunya adalah tantangan dari kehadiran media online yang telah mengubahkebiasaan masyarakat dalam menggunakan media. Suara Merdeka sebagai surat kabar tertuadi Jawa Tengah, menjalankan strategi komunikasi dengan komunitas – komunitas yang ada diJawa Tengah. Suara Merdeka berusaha mendekatkan diri dengan komunitas melalui kegiatandengan komunitas secara berkala dan melalui akun instagram. Penelitian ini ditujukan untukmelihat sebarapa jauh pengaruh Customer Engagement terhadap Minat Membaca. Penelitianini menggunakan teori Hierarchy of Effect Model. Sampel yang digunakan adalah 94 orang yangberasal dari 19 komunitas yang berbeda. Hasil dari penelitian ini adalah terdapat hubunganyang positif dan pengaruh yang signifikan antara Customer Engagement terhadap MinatMembaca.Kata kunci: Media Massa, Customer Engagament, Minat MembacaAbstractMass media industry, especially printed media today has to face many threatens, not only fromthe same type of media but also from other types such as online media. As the oldest newspaperin Centra Java which has to face this threatens, Suara Merdeka arranged a communicationstrategy. This communication strategy uses social media such as instagram and some activitiesto embrace communities who live in Central Java, especially in Semarang. These tools was usedfor make a customer engagement with communities. The aim of this research was purposedto see how far the effect of customer engagement on reading interest. This research usesHierarchy of Effect Model. Sample of this research was 94 people who were from 19 differentcommunities. The result of this research that there is a positive relationship and significanteffect between customer engagement on reading interest.Keywords: customer engagement, Reading Interest.","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131719270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Isi Berita Kegiatan Corporate Social Responsibility PT. PLN (Persero) Distribusi Jawa Tengah dan D.I.Y serta Hubungannya dengan Citra Perusahaan","authors":"Revita Tri Sulastri, Heni Indrayani","doi":"10.33633/JA.V2I2.2713","DOIUrl":"https://doi.org/10.33633/JA.V2I2.2713","url":null,"abstract":"AbstrakPersaingan antar perusahaan yang ketat menuntut perusahaan untuk menjadi yang terdepandan mendapatkan penilaian positif dari masyarakat yang berujung dengan peningkatancitra perusahaan. Perusahaan berlomba-lomba berusaha menyenangkan masyarakat danstakeholder dengan melakukan hal- hal positif, inovatif dan menunjukkan prestasi-prestasiyang baik kepada publik. Salah satu caranya adalah melaksanakan kegiatan Corporate SocialResponsibility sekaligus sebagai ajang presentasi diri. Hal ini berkaitan erat dengan teoriManajemen Impresi dalam lingkup profesional organisasi dimana perusahaan berusahauntuk menyebarkan hal positif saja. Penelitian ini bertujuan untuk mengukur signifikansihubungan Corporate Social Responsibility yang dilakukan PT. PLN (Persero) Distribusi JawaTengah dan D.I.Y dengan Citra Perusahaan melalui pemberitaan di media massa onlineTribunjateng.com menggunakan tipe penelitian eksplanatif untuk menjelaskan hubungan dandeskriptif untuk menjelaskan kecenderungan isi. Dengan menggunakan metode kuantitatifdan pendekatan analisis isi, peneliti berusaha menguji sebuah hipotesis melalui sistem SPSSdengan Uji Hubungan yaitu Koefisien Kontingensi dan Uji Statistik Chi-Square terhadap 28berita terkait kegiatan CSR PT. PLN (Persero) Distribusi Jawa Tengah dan D.I.Y. Hasil penelitianmengungkapkan kecenderungan isi berita pada variabel CSR paling banyak membahas ProgramCSR dengan persentasi 46,4% sebanyak 13 berita. Sedangkan pada variabel Citra Perusahaan,kecenderungan isi berita pada indikator Reputation dengan 19 berita dan persentasi 67,8%.Kekuatan hubungan antara dua variabel sangat lemah diketahui berdasarkan hasil KoefisienKontingensi sebesar 0,238. Hasil penelitian juga menunjukkan tidak adanya hubungan antarakegiatan CSR dengan Citra Perusahaan dengan Probabilitas Asymp. Sig dan Approx Sig. sebesar0,642 > 0,05 sehingga H0 diterima.Kata Kunci : Corporate Social Responsibility, Citra, Media Online, Manajemen Impresi AbstractIntense company competition requires the company to be at the forefront and get positiveratings from the community that culminate with the improvement of the company’s image.Companies are competing to please the public and stakeholders by doing positive things,innovative and showing good achievements to the public. One way is to carry out CorporateSocial Responsibility activities as well as a self presentation event. This is closely related to thetheory of Impression Management within the professional scope of the organization in whichthe company strives to spread positive things. This study aims to measure the significance ofCorporate Social Responsibility News relationship conducted by PT. PLN (Persero) Central Javaand D.I.Y Distribution to Corporate Image through the news in online mass media Tribunjateng.com using explanative type of research. By using quantitative method and content analysis approach, the researcher tried to test a hypothesis through SPSS system with Contingency Coefficient technique and Chi-","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114135190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KONSTRUKSI KEKELUARGAAN, IDEALISME PEKERJA PERS, DAN RASA MEMILIKI PADA JURNALIS FEMINA GROUP","authors":"Marselina Marselina, Teguh Priyo Sadono, R. Marta","doi":"10.33633/JA.V2I1.2693","DOIUrl":"https://doi.org/10.33633/JA.V2I1.2693","url":null,"abstract":"AbstrakFemina Group hadir pertama kali pada 18 September 1972 sukses meluncurkan Majalah Feminasebagai bacaan perempuan pertama di Indonesia. Sejak saat itu, Femina Group berkembangmenjadi sebuah kelompok media terpercaya yang isinya setara dengan nilai Indonesia. FeminaGroup dan divisi lainnya mengembangkan berbagai merek dan produk seperti butik kreatif,event organizer, stasiun radio, penerbitan dan publikasi online. Memanfaatkan berbagaiplatform moderen, seperti internet, aktivasi merek ke masyarakat, memungkinkan Feminauntuk mengoptimalkan potensi semua divisi dan membuat kerjasama dalam bentuk apapun.Penelitian ini mengacu pada studi kasus yang dialami oleh karyawan Femina Group saat ini.Peneliti ingin mengetahui konstruksi sosial dalam makna profesi jurnalis di Femina Group.Penelitian ini menggunakan metode kualitatif, paradigma konstruktivis, tradisi pendekatanfenomenologi. Konsep yang peneliti gunakan dengan teori konstruksi sosial, Peter L Bergerdan nilai ideologi. Teknik pengumpulan data yang digunakan adalah wawancara dan analisisdokumen terhadap jurnalis di Femina Group. Teori konstruksi sosial yang dikemukakan oleh PeterL Berger, mengacu pada eksternalisasi, objektifikasi, dan internalisasi. Praktik yang digunakanFemina Group dengan skema pencicilan gaji terhadap karyawannya ada nilai ideologi yangtertanam dalam benak jurnalis. Femina Group mampu membuat karyawan menumbuhkanrasa memiliki dalam bekerja melalui idealisme sebagai insan pers untuk memajukan FeminaGroup. Rasa kekeluargaan yang mendalam dan cinta terhadap Femina Group dalam situasiapapun yang terjadi.Kata Kunci: Femina group, Idealisme, Kekeluaragaan, Konstruksi sosial, Rasa memilikiAbstractFemina Group first appeared on September 18, 1972, and successfully launched FeminaMagazine as the first female reading in Indonesia. Since that time, Femina Group have developed into a trusted media group whose contents are equivalent to Indonesian values. Femina Group and other divisions grow to provide various brands and products such as creative boutiques,event organizers, radio stations, publishing and online publications, we move beyond thebounds. Utilizing a variety of modern platforms such as the internet, brands activation to thecommunity, allows us to optimize the potential of all divisions and make collaboration in anyform. This research refers to case studies experienced by current Femina Group employees.Researchers want to know the social construction in the meaning of the journalist professionin Femina Group. This study uses qualitative methods, constructivist paradigms, traditionsof phenomenological approaches. The concept that researchers use with social constructiontheory, Peter L Berger and ideological values. Data collection techniques used are interviews anddocument analysis of journalists at Femina Group. The theory of social construction proposedby Peter L Berger refers to externalization, objectification and internalization. The practice used by Femina Group with ","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"171 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121073775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENINGKATAN PEMBELIAN ULANG MELALUI PROMOSI, CITRA PERUSAHAAN, PELAYANANAN DENGAN MEDIASI KEPUASAN PELANGGAN","authors":"R. E. S. Redjeki, Ngatno Ngatno","doi":"10.33633/JA.V2I1.2694","DOIUrl":"https://doi.org/10.33633/JA.V2I1.2694","url":null,"abstract":"AbstrakSejak diberlakukannya lelang elektronik, persaingan bisnis jasa konstruksi sangat tinggi.Hal ini berdampak  pada berkurangnya paket pekerjaan dan penurunan jumlah pelanggan,sehingga mengurangi pendapatan dan laba perusahaan. Tujuan dari studi ini adalahmenganalisis pengaruh promosi, citra perusahaan, pelayanan terhadap kepuasan pelanggandalam meningkatkan pembelian ulang. Penelitian ini menggunakan pendekatan kuantitatifeksplanatori dengan metode survei. Sampel penelitian adalah sebanyak 53 user CV. SelaksaPrada, diambil dengan menggunakan metode sensus. Teknik analisis data digunakan analisisjalur. Hasil penelitian menunjukkan terdapat pengaruh positif promosi, citra perusahaan,pelayanan terhadap kepuasan pelanggan. Hasil selanjutnya menjelaskan terdapat pengaruhpositif promosi, citra perusahaan, pelayanan dan kepuasan pelanggan terhadap pembelianulang.Kata kunci: promosi, citra perusahaan, pelayanan, kepuasan pelanggan, pembelian ulang.AbstractSince the introduction of electronic auctions, the competition of construction services businessis very high. These results in reduced work packages and decreases in subscriber numbers,thereby reducing earnings and profits. The purposes of this study are to analyze the influenceof promotion, corporate image, and service to customer satisfaction, toward increase repeatpurchase. This study used explanatory quantitative approach with survey method. The samplesof research are 53 users CV. Selaksa Prada, taken using the census method. Data analysistechniques path analysis. The results showed there are positive influences of promotion,corporate image, and service to customer satisfaction. The results further explain that thereare positive influences of promotion, corporate image, service, and customer satisfaction withrepeat purchaseKeywords : Promotion,Corporate image,service quality,Customer satisfaction, Repeat purchase","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127814309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ADAPTASI DIFUSI INOVASI DALAM MEDIA EDUKASI HISTORIKAL MONUMEN TUGU MUDA SEMARANG","authors":"Dzuha Hening Yanuarsari, Toto Haryadi","doi":"10.33633/JA.V2I1.2697","DOIUrl":"https://doi.org/10.33633/JA.V2I1.2697","url":null,"abstract":"AbstraksiBangunan-bangunan ikonik di kota Semarang menjadi saksi perjuangan masyarakat dalammelawan penjajah. Salah satunya yaitu monumen Tugu Muda sebagai simbol pertempuranlima hari Semarang. Peristiwa tersebut dikenang dalam teatrikal yang ramai ditonton olehkalangan remaja hingga orang tua. Di sisi lain, penceritaan peristiwa bersejarah tersebutjustru belum bisa dinikmati oleh anak-anak, sebagai generasi emas Indonesia. Anak-anakhanya mengetahuinya dari buku bacaan. Padahal, karakter anak dalam menyerap informasisangat membutuhkan cara tepat diantaranya dalam empat gaya, yaitu: auditori, visual,reading, dan kinestetik. Berdasarkan permasalahan tersebut, maka dibutuhkan media edukasiyang bisa menggabungkan keempat gaya tersebut untuk memberi pengetahuan kepada anaktentang cerita historikal Tugu Muda secara efektif, komunikatif, dan menyenangkan denganmengadaptasi teori Difusi-Inovasi berupa konsep miniatur yang ditata mengacu pada lingkungansekitar Tugu Muda. Penelitian ini menggunakan metode kualitatif sesuai dengan permasalahanyang diangkat. Pemanfaatan konsep miniatur menjadi cara baru yang melibatkan kemampuanmendengar, melihat, membaca, serta gerak aktif anak-anak. Hasil dari penelitian ini yaitu mockup miniatur Tugu Muda yang berisi visualisasi suasana monumen beserta beberapa karakterpejuang dan penjajah, yang dikembangkan melalui design thinking.  Kata Kunci: design thinking, difusi-inovasi, edukasi, miniatur, Tugu Muda AbstractThe iconical building in Semarang become prove about peoples struggle againts invaders.One of them is Tugu Muda as a symbol of the Semarang five days battle. That incident isremembered through theatrical which is watched by teenagers to parents. On the other side,the storytelling about that historical incident has not been enjoyed by children yet, which areIndonesia golden generation. Children know that story only from books. Whereas, children’scharacter in obtaining information needs the right way, including in four styles, namely:auditory, visual, reading, and kinesthetic. Based on that problem, an educational media isneeded to combine four styles to share knowledge for children about Tugu Muda historicalstory  effectively, communicatively, and pleasantly by adapting Difusion-innovation theoryin form of miniature concept which is arranged according to the environtment around TuguMuda. This research uses qualitative methods according to the main problem. The usage ofminiature concept becomes a new way which involves children’s ability of listening, seeing,reading, and practicing. The result of this research is mock up about Tugu Muda miniaturewhich contains visualization of the monument situation along with some characters of warriorand invader, which is developed through design thinking.Keywords: design thinking, diffusion-innovation, education, miniature, Tugu Muda ","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128978296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH TERPAAN IKLAN ONLINE DAN KELOMPOK REFERENSI TERHADAP PERILAKU ADOPSI GO-JEK DI KOTA SEMARANG YANG DIMEDIASI OLEH SIKAP KONSUMEN","authors":"M. Amali","doi":"10.33633/JA.V2I1.2692","DOIUrl":"https://doi.org/10.33633/JA.V2I1.2692","url":null,"abstract":"AbstrakBerlandaskan pada teori difusi inovasi, penelitian ini bertujuan untuk menganalisis dampakterpaan iklan online dan kelompok referensi terhadap perilaku adopsi GO-JEK yang dimediasioleh sikap konsumen. Penelitian ini dilakukan pada 100 responden yang tersebar di KotaSemarang. Teknik analisis yang digunakan adalah teknik analisis jalur menggunakan SmartPLS3.0. Berdasarkan pengujian hipotesis yang ada, terpaan iklan online dan kelompok referensimemiliki pengaruh signifikan terhadap perilaku adopsi GO-JEK, di mana sikap konsumenmengambil peran sebagai mediasi parsial pada hubungan variabel-variabel tersebut. Hasilpenelitian ini menunjukkan bahwa paparan iklan online dan kelompok referensi tidak sertamerta mempengaruhi perilaku adopsi GO-JEK, tetapi lebih membentuk sikap terhadap GOJEK,yangkemudianmemengaruhiperilakuadopsipada GO-JEK itu sendiri.Melihatnilai sikapkonsumenyangrendahdalamindikatorkemudahanmenemukandriverpenelitimenyarankanagarpihak GO-JEK memperluas penyebarandriver.Kata Kunci: Terpaan Iklan Online, Kelompok Referensi, Sikap Konsumen, Adopsi GO-JEK AbstractBy implementing the innovation diffusion theory this research has aims to analyze the impactof online ad exposure and reference group on GO-JEK adoption behaviour with the mediatingrole of consumer attitude. This research was interviewing 100 respondents spreaded acrossSemarang City. The analysis technique used was path analysis using SmartPLS 3.0. Based onthe existing hypothesis testing, online ad exposure and reference group has a significant effecton GO-JEK adoption behaviour where the consumer attitude taking role as a partial mediationon the relation of those variables. The study indicates that online ad exposure and reference group does not necessarily affect GO-JEK adoption behavior, but rather shapes attitudes towards GO-JEK, which then influences adoption behaviour on GO-JEK it self. Based on the lowvalue of consumers attitude on finding the drivers, we suggest GO-JEK to expand their driverdeployment.Keywords: Online Ad Exposure, Reference Group, Consumers Attitude, GO-JEK Adoption","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126378614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"LITERASI PELAJAR SMA TENTANG INTERNASIONALISASI PERGURUAN TINGGI","authors":"R. A. Nugroho, Apneta Vionuke, S. G. Prakoso, L. Anggreni, M. S. Yuliarti","doi":"10.33633/JA.V2I1.2695","DOIUrl":"https://doi.org/10.33633/JA.V2I1.2695","url":null,"abstract":"AbstrakPembangunan suatu negara ditentukan oleh kualitas sumber daya manusia. Dalam banyakkasus, untuk meningkatkan kualitas sumber daya manusia, beberapa orang memilih untukmendapatkan gelar yang lebih tinggi di universitas di luar negeri. Sayangnya, sebagian besarsiswa memilih untuk tidak kembali ke negara asal mereka dan lebih memilih untuk tinggal danbekerja di negara tempat mereka mendapatkan negara mereka. Fenomena tertentu ini disebutbraindrain.Untukmengurangikemungkinanbraindrainterjadi,kualitasuniversitaslokalharusdisinkronkandenganstandarinternasional.Namun,walaupunadabeberapauniversitasberstandarinternasionaldidalam negeri,adakemungkinanbahwacalonsiswa/ lulusan sekolahmenengahmasih belumtahutentangpentingnyaketerpaparaninternasionaldankualitasdalammemilihuniversitasmasa depan mereka.Penelitianinidilakukanuntukmeneliti literasiinformasisiswaSMA tentanginternasionalisasitingkatyanglebih tinggi.Inidianggapsebagaiproyekpercontohanuntukmenemukankorelasiliterasiinformasisiswasekolahmenengahdanstatusuniversitastingkatinternasional.Penelitianini dilakukandenganmelakukansurveiterhadapsiswadi dua sekolahmenengahterkemukadi Solo.Sampeldiambil denganmenggunakanmetodeconveniencesampling,mengingatsifatpenelitian untukmenemukanfenomenasosial.Hasilpenelitianmenunjukkanbahwauntukkriteriatertentu,siswasudah tahutentangmasalahini,tetapiuntukbeberapakriterialain merekamasih memilikiinformasiminimum.Penelitianinijugadapatmenemukanmediayangbanyakdigunakanolehsiswasebagaisaranauntukmeningkatkanliterasiinformasi.Kata kunci: brain drain, internasionalisasi pendidikan tinggi, literasi informasi, media. AbstractIt is a fact that the development of a country is decided by the quality of the human resources.In a lot of cases, to increase the quality of human resources, some individuals choose to gettheir higher degree in the universities overseas. Unfortunately, most of these students choosenot to go back to their home country and prefer to stay and work in the the country where they get their country instead. This certain phenomenon is called brain drain. To reduce the possi-bility of brain drain for happening, the quality of local university should be synchronized withinternational standard. However, eventhough there are some internationally-standard universitiesdomestically,thereisa possibilities thatthe potentialstudents/highschool graduatesstilldonotknowabout theimportanceof internationalexposureandqualityinchoosingtheirfutureuniversity.Thisresearchisconductedtoscrutinizethe informationliterationofhighschoolstudentsabout higherdegreeinternationalization.Thisisconsidereda pilot projecttodiscoverthecorrelationofinformationliterationof high schoolstudentsand the statusof ainternational-leveluniversity.Theresearch isdonebyconductingsurveytowardsstudentsin two reputable high schools in Solo. Sample is taken by applying convenience sampling method, considering the nature of the research to discover a social phenomenon. The result of the researchshownthat tocertainc","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133534297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS TINDAK TUTUR HUMAS PT. KERETA API INDONESIA (PERSERO) DAERAH OPERASI 4 SEMARANG DALAM MENSOSIALISASIKAN SOP TENTANG REKOMENDASI IBU HAMIL (STUDI KASUS IBU MELAHIRKAN DI KA KERTAJAYA LEBARAN)","authors":"Putri Tiara Loka, Devia Purnamasari","doi":"10.33633/JA.V2I1.2696","DOIUrl":"https://doi.org/10.33633/JA.V2I1.2696","url":null,"abstract":"AsbtrakPT. Kereta Api Indonesia (Persero) memiliki berbagai macam pedoman yang digunakan untukmengimplementasikan 4 pilar perusahaan. Khususnya adalah Keselamatan, Ketepatan Waktu,Keamanan dan Kenyamanan. Salah satu peraturan yang di publikasikan adalah peraturan khususuntuk ibu hamil sebagai pedoman keselamatan bagi penumpang. Umumnya, penumpangibu hamil yang menempuh perjalanan jauh dengan menggunakan kereta api. Tujuan daripenelitian ini adalah untuk mengetahui bagaimana proses sosialisasi SOP No. 1/KS.102/II/MMH/9001/2017 yang dilakukan Humas kepada ibu hamil tentang peraturan perusahaandengan menggunakan teori tindak tutur. Penelitian ini menggunakan metode wawancara,observasi dan dokumentasi. Teori yang digunakan dalam penelitian ini menggunakan teoritindak tutur milik John Searle. Hasil penelitian menunjukan bahwa Humas dapat menyampaikantuturan dengan jelas kepada penumpang. Tindak tutur lokusi menyampaikan pernyataan isitertentu untuk mendapatkan hubungan kerja sama yang baik dengan penumpang. Tindaktutur ilokusi disampaikan melalui berbagai media, antara lain media massa, media audio visualberupa KA TV, kegiatan Humas seperti himbauan dari announcer, talkshow dan jumpa persserta iklan media massa berupa roll banner, dan spanduk di stasiun. Tindak tutur perlokusimemberikan hasil bahwa dominasi penumpang paham dan melaksanakan sesuai denganperaturan yang telah dibuat oleh perusahaan.Kata Kunci : PT. KAI (Persero), Tindak Tutur,  Sosialisasi AbstractPT. Kereta Api Indonesia (Persero) has a variety of guidelines that are used to implement the4 pillars of the company. Especially is Safety, Timeliness, Security and Comfort. One of theregulations published is a special regulation for pregnant women as a safety guideline forpassengers. Generally, passengers of pregnant women who travel long distances by train. The purpose of this study was to find out how the process of socializing SOP No. 1 / KS.102 / II / MMH / 9001/2017 conducted by PR to pregnant women about company regulations usingspeech act theory. This research uses interview, observation and documentation methods. Thetheory used in this study uses John Searle's theory of speech acts. The results of the study showthat Public Relations can convey speech clearly to passengers. Location speech acts conveycertain content statements to get a good working relationship with passengers. Illocutionaryspeeches were delivered through various media, including mass media, audio-visual mediain the form of TV trains, public relations activities such as appeals from announcers, talkshows and press conferences and mass media advertisements in the form of roll banners, and banners at stations. Perlokusi speeches result that the dominance of passengers understands and executes in accordance with the regulations made by the company.Keywords: PT. KAI (Persero), Speech Acts, Socialization","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115518035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERAN KONTRIBUTOR BERITA DAN JURNALISME WARGA SECARA INDUSTRIAL DALAM ERA MASYARAKAT INFORMASI","authors":"Restiawan Permana","doi":"10.33633/JA.V1I2.2689","DOIUrl":"https://doi.org/10.33633/JA.V1I2.2689","url":null,"abstract":"AbstrakPertumbuhan praktek jurnalistik saat ini menjadi tren tersendiri bagi industri media massa.Media massa telah memberdayakan masyarakat dalam membuat informasi dan sekaligusmenjadikan mereka sebagai produsen berita. Salah satu praktek jurnalistik ini disebut denganistilah jurnalisme warga (citizen journalism). Meskipun jurnalisme warga secara istilahmemang baru dikenal baru-baru ini, akan tetapi secara konsep praktik jurnalisme warga inisudah ada sejak manusia mengenal tulisan dan mengenal media sebagai saluran komunikasimassa. Citizen journalism menjadi penting karena bisa menjadi pelengkap bagi “lubang-lubang” berita yang tidak terendus oleh para wartawan profesional. Semakin terlihat jelas persaingan antara wartawan profesional dengan khalayak pembuat berita (citizen journalism)dalam kedudukannya sebagai insan media. Nyatanya, saat ini semakin banyak perusahaanmedia yang mempekerjakan jurnalis yang berstatus kontributor namun jaminan hidup bagimereka tidak jelas. Perusahaan media kerap memanfaatkan ketidakjelasan status ini, untukmengingkari hak-hak pekerja yang diatur dalam undang-undang ketenagakerjaan, engganmemberikan upah yang layak, enggan memberikan jaminan kesehatan serta tunjangan lainnyayang bisa membuat jurnalis kontributor bekerja lebih profesional. Di sisi lain, honor citizenjournalism di Indonesia justru cukup menggiurkan.Kata kunci: peran kontributor, jurnalisme warga, masyarakat informasiAbstractThe current level of journalism education is becoming a trend for the mass media industry. Mass media has empowered the public in making information and at the same time makingthem as news producers. One of these journalistic practices is called by citizen journalism.Although citizen journalism is newly known recently, but in general there are many mediathat are used as a media of communication. Citizen journalism is important because itcan be a complement to the “holes” of news unfocused by professional journalists. Moreclearly visible between journalists and newsmakers (citizen journalism) in his position as amedia person. In fact, today more and more media companies are contributor status andare still alive for them is not clear. Media companies often exploit the uncertainty of this status, to deny workers’ rights set out in labor law, to be reluctant to provide decent wages,to be reluctant to provide health and other benefits that can make contributing journalistswork more professionally. On the other hand, honor citizen journalism in Indonesia is quitetolerable.Keywords: role of contributors, citizen journalism, information society","PeriodicalId":413609,"journal":{"name":"Jurnal Audience","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121842121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}