Advances in Economics and Management Research最新文献_第3页

Study on the interactive effects of advertising appeal and product innovation types on consumers' purchase intention 广告诉求和产品创新类型对消费者购买意向的互动效应研究

Advances in Economics and Management Research Pub Date : 2024-04-03 DOI: 10.56028/aemr.10.1.101.2024

Shilin Wang

{"title":"Study on the interactive effects of advertising appeal and product innovation types on consumers' purchase intention","authors":"Shilin Wang","doi":"10.56028/aemr.10.1.101.2024","DOIUrl":"https://doi.org/10.56028/aemr.10.1.101.2024","url":null,"abstract":"Because of its innovative improvement, the new product enhances the user's sense of experience in the process of using the product, and wins the favor of consumers, and becomes the priority choice of most consumers when purchasing similar products. Product innovation has also become an important way for enterprises to increase product sales, improve market share, and constantly expand their own scale. Therefore, how to make consumers perceive product innovation as much as possible, and then enhance consumers' willingness to buy new products has become a long-term problem of academic and business circles. From the perspective of the impact of advertising appeal on consumers' purchase intention of new products, this paper explores the impact of the matching of advertising appeal (rational appeal vs. emotional appeal) and product innovation type (functional innovation vs. formal innovation) on consumers' purchase intention based on the explanatory level theory. The results show that advertising appeal (rational appeal vs. emotional appeal) and product innovation type (functional innovation vs. formal innovation) have an interactive effect on consumers' purchase intention. For functional innovation products, rational appeal advertisement can stimulate consumers' purchase desire better than emotional appeal advertisement. For innovative products, compared with rational appeal advertising, emotional appeal advertising can stimulate consumers' desire to buy.","PeriodicalId":387592,"journal":{"name":"Advances in Economics and Management Research","volume":"10 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140748178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Social Relationships on Consumption Behavior among High School Students 社会关系对中学生消费行为的影响

Advances in Economics and Management Research Pub Date : 2024-04-03 DOI: 10.56028/aemr.10.1.93.2024

Yundi Wang

引用次数: 0

An Empirical Study on the Effects of Information Characteristics in Influencer Marketing on Consumers’ Purchase Intention 影响者营销中的信息特征对消费者购买意向影响的实证研究

Advances in Economics and Management Research Pub Date : 2023-11-08 DOI: 10.56028/aemr.8.1.179.2023

Siyuan Zheng

{"title":"An Empirical Study on the Effects of Information Characteristics in Influencer Marketing on Consumers’ Purchase Intention","authors":"Siyuan Zheng","doi":"10.56028/aemr.8.1.179.2023","DOIUrl":"https://doi.org/10.56028/aemr.8.1.179.2023","url":null,"abstract":"With the continuous development of digital business, influencer marketing has gradually become a regular marketing strategy. In this marketing context, on the one hand, influencers play an indispensable role in recommending products and delivering information to consumers, and on the other hand, the proportion of the information released by influencers on consumers' purchasing intention has gradually increased, and more consumers are willing to trust the information recommended by influencers and thus generate corresponding consumption behaviours. Therefore, how information from influencers can contribute to the development of influencer marketing has become a focus of attention in both academia and industry. This study confirms the positive effect of consumers’ perceived information characteristics on purchase intention in influencer marketing through empirical experiments and reveals the mediating role of information credibility in it. Furthermore, the relationship between information credibility and consumers’ purchase intention was moderated by parasocial relationship. These findings point to the importance of information characteristics in influencer marketing with a view to providing some references for the enhancement of consumers’ purchase intention in influencer marketing.","PeriodicalId":387592,"journal":{"name":"Advances in Economics and Management Research","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139283032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Research on financial risk management under asset-light operation mode 轻资产运营模式下的金融风险管理研究

Advances in Economics and Management Research Pub Date : 2023-11-07 DOI: 10.56028/aemr.8.1.138.2023

Xingdong Zheng, Ronaldo Juanatas, Jasmin D. Niguidula

引用次数: 0

An Empirical Study of Logistics Industry Clustering on Regional Economic Growth in Liaoning Province 辽宁省物流产业集群对区域经济增长的实证研究

Advances in Economics and Management Research Pub Date : 2023-11-07 DOI: 10.56028/aemr.8.1.164.2023

Jiwei Wang

引用次数: 0

Research on the Value Accounting and Industrial Impact of Ecosystem Tourism Health Services in Xiamen City 厦门市生态系统旅游健康服务价值核算与产业影响研究

Advances in Economics and Management Research Pub Date : 2023-11-07 DOI: 10.56028/aemr.8.1.151.2023

Jiayi Yang, Haiyan Bu, Chaoyang Feng, Yanni Gao, Xinyi Fu

{"title":"Research on the Value Accounting and Industrial Impact of Ecosystem Tourism Health Services in Xiamen City","authors":"Jiayi Yang, Haiyan Bu, Chaoyang Feng, Yanni Gao, Xinyi Fu","doi":"10.56028/aemr.8.1.151.2023","DOIUrl":"https://doi.org/10.56028/aemr.8.1.151.2023","url":null,"abstract":"The tourism health services provided by the ecosystem is one of the important components of ecological products and one of the main paths for the transformation from green waters and mountains to golden mountains and silver mountains. It not only achieves value transformation through tourist tourism health activities, but also drives the development of related sectors to indirectly transform value. This article uses the input-output method to calculate the value of ecosystem tourism health services in Xiamen City in 2017. Based on this, relevant sector impact analysis was conducted to provide support for improving the ecological product value evaluation technology system and expanding the value realization path. The results show that the value of ecosystem tourism health services in Xiamen in 2017 is 64,767 billion yuan, with a contribution rate of 14.88% to GDP; The added value of tourism health services is 7,292 billion yuan, contributing 12.85% to the GDP added value. The driving effect of tourism health services in Xiamen on the national economy is higher than its driving effect, with a reaction coefficient of 1.146 and an influence coefficient of 0.745, respectively. Among them, the impact on infrastructure construction, finance and high-tech sectors is relatively large. The complete consumption coefficient is 0.841, 0.408 and 0.102 respectively, and the complete distribution coefficient is 0.145, 0.243 and 0.533 respectively. The identification of the main influencing sectors can provide an important foundation for further carrying out sector contribution rate accounting, accurately quantifying the value of ecological products, and promoting model path innovation.","PeriodicalId":387592,"journal":{"name":"Advances in Economics and Management Research","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139283386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Comparative Study on Measuring Similarity between Companies Based on Financial Statements 基于财务报表衡量公司相似性的比较研究

Advances in Economics and Management Research Pub Date : 2023-11-07 DOI: 10.56028/aemr.8.1.147.2023

Zhiwen Zhang

引用次数: 0

Analysis of the recent situation of real estate and credit 房地产和信贷近况分析

Advances in Economics and Management Research Pub Date : 2023-11-07 DOI: 10.56028/aemr.8.1.132.2023

Jiaxin Liu

{"title":"Analysis of the recent situation of real estate and credit","authors":"Jiaxin Liu","doi":"10.56028/aemr.8.1.132.2023","DOIUrl":"https://doi.org/10.56028/aemr.8.1.132.2023","url":null,"abstract":"Real estate is one of the important pillar industries for social development, especially for populous countries. Over the past many years, the impact of credit policy changes on real estate has attracted the attention of many scholars. For more than three years, the COVID-19 has seriously affected the development of China's economy. The adjustment of bank interest rates and the adjustment of deposit reserves will have an impact on economic development, especially on the development of the real estate industry. It is necessary to further study and analyze the factors affecting real estate and credit, and analyze the actual problems in society to put forward optimization suggestions for relevant policies. This article analyzes the main problems in the real estate industry and credit from a public perspective, combined with existing publicly available data. It suggests further to optimize housing loan policies, and encourage young people to purchase houses with their own property rights, and support middle-aged people to improve housing conditions; It need further to introduce elderly care policies to enhance the consumption capacity of middle-aged and elderly people; It need further to optimize the industrial structure to promote employment for young people and increasing wage income to provide conditions for multiple births, in order to improve the population structure and slow down the impact of aging on economic development.","PeriodicalId":387592,"journal":{"name":"Advances in Economics and Management Research","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139285852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Evaluation Research on Burden Reduction for Digitization-enabled Grassroots from Power Grid Enterprises 电网企业为基层数字化减负的评估研究

Advances in Economics and Management Research Pub Date : 2023-11-07 DOI: 10.56028/aemr.8.1.123.2023

Yongping Meng, Peng Tian, Xiaohong Lv, Wei Liu, Zeping Li, Keheng Liu, Linyuan Lv, Shihan Feng

{"title":"Evaluation Research on Burden Reduction for Digitization-enabled Grassroots from Power Grid Enterprises","authors":"Yongping Meng, Peng Tian, Xiaohong Lv, Wei Liu, Zeping Li, Keheng Liu, Linyuan Lv, Shihan Feng","doi":"10.56028/aemr.8.1.123.2023","DOIUrl":"https://doi.org/10.56028/aemr.8.1.123.2023","url":null,"abstract":"The evaluation of digitally empowered grassroots level to reduce burden and increase efficiency is an important theoretical and practical issue to promote the digital transformation of enterprises. Due to the differences in assessment and evaluation subjects and the tendency of evaluation selection indexes, the evaluation indexes with their respective geographical attributes are adopted, and the digitally empowered grassroots are divided into three levels through the corresponding \"digital empowerment grassroots triangular model\", based on the concepts of \"implementation empowerment, decision-making empowerment, thinking empowerment\" and \"digital empowerment\". Based on the concept of \"implementation empowerment, decision-making empowerment, thinking empowerment\", the \"three-dimensional burden reduction digital empowerment grassroots burden reduction and efficiency evaluation system\" has been constructed to cover three secondary indicators, six tertiary indicators and 16 quaternary indicators, including ideological transformation to reduce the burden and increase efficiency, decision-making optimization to reduce the burden and increase efficiency, as well as the implementation of convenient and easy to reduce the burden and increase efficiency. Explore the construction of grid enterprise digital empowerment grassroots load reduction and efficiency evaluation index system, for enterprises to carry out further good digital empowerment grassroots load reduction and efficiency work to provide orientation guide.","PeriodicalId":387592,"journal":{"name":"Advances in Economics and Management Research","volume":"47 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139286233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis and Research on Influencing Factors of Entrepreneurial Team Competition among College Students 大学生创业团队竞赛影响因素分析与研究

Advances in Economics and Management Research Pub Date : 2023-10-30 DOI: 10.56028/aemr.8.1.101.2023

Wuzhou Jin

引用次数: 0