Creativity Studies最新文献

FOSTERING A LINK BETWEEN CREATIVITY AND CONSUMER ACCEPTANCE: ESSENTIAL FACTORS FOR ADVANCING INNOVATIONS IN FOOD INDUSTRY 促进创造力与消费者接受度之间的联系：推动食品工业创新的基本要素

Creativity Studies Pub Date : 2024-06-03 DOI: 10.3846/cs.2024.19789

Gunta Grīnberga-Zālīte, Andra Zvirbule, J. Hernik

{"title":"FOSTERING A LINK BETWEEN CREATIVITY AND CONSUMER ACCEPTANCE: ESSENTIAL FACTORS FOR ADVANCING INNOVATIONS IN FOOD INDUSTRY","authors":"Gunta Grīnberga-Zālīte, Andra Zvirbule, J. Hernik","doi":"10.3846/cs.2024.19789","DOIUrl":"https://doi.org/10.3846/cs.2024.19789","url":null,"abstract":"This research aims to explore the acceptance of unconventional food products that convey creative solutions for sustainable food production and consumption. This paper presents the first stage results of an extensive Baltic Sea region’s population survey organized to understand how innovative food products’ creators could better enhance the link between sustainable products and different segments’ customer acceptance. In scope of this study, the authors focused on youth market segments, who are known for their adventurous and experimental eating habits. The authors hypothesized that products that have been created to comply with socially responsible and sustainable food products’ requirements face resistance from the youth who do not view them as superior to conventional ones. The cross-sectional study utilized mixed-method methodology, combining qualitative and quantitative approaches, including a literature review, in-depth focus group interviews, and comparative analysis using normal distribution assessment and sentiment classification. The research findings indicate that while the youth acknowledge the social and environmental benefits of innovative food products, they remain hesitant to adopt them personally. Therefore, it is vital for innovative food creators to understand the biases and behaviors of young consumers, ensuring transparency about product contents, motivating them to embrace new consumption models, try unconventional foods, and highlight the personal and societal advantages of purchasing these items.","PeriodicalId":38085,"journal":{"name":"Creativity Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141272405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PADMARAJAN’S CREATIVE ILLUSTRATION OF MASCULINITIES 帕德马拉詹对男性气质的创造性诠释

Creativity Studies Pub Date : 2024-05-21 DOI: 10.3846/cs.2024.18916

J. Niranjana, Yadamala Sreenivasulu

引用次数: 0

THE INFLUENCE OF CREATIVE AND INNOVATIVE LOYALTY PROGRAMS’ FEATURES ON CUSTOMERS’ ATTITUDINAL, CONATIVE, AND BEHAVIOURAL LOYALTY 创新性忠诚度计划的特点对客户态度、内涵和行为忠诚度的影响

Creativity Studies Pub Date : 2024-05-02 DOI: 10.3846/cs.2024.20130

Kristina Zikienė, Asta Kyguolienė, Justinas Kisieliauskas

{"title":"THE INFLUENCE OF CREATIVE AND INNOVATIVE LOYALTY PROGRAMS’ FEATURES ON CUSTOMERS’ ATTITUDINAL, CONATIVE, AND BEHAVIOURAL LOYALTY","authors":"Kristina Zikienė, Asta Kyguolienė, Justinas Kisieliauskas","doi":"10.3846/cs.2024.20130","DOIUrl":"https://doi.org/10.3846/cs.2024.20130","url":null,"abstract":"Companies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate. Scholars highlight concerns such as the creation of spurious loyalty, the need for perceived value, and evolving consumer expectations. To succeed in this changing landscape, companies must embrace creativity and innovation in their loyalty program design. As creativity and innovations in loyalty programs are new and little-studied phenomenon, a comprehensive assessment of potential creative and innovative features in loyalty programs is essential for a deeper understanding of their influence on customer loyalty. The aim of this study was to measure the influence of creative and innovative loyalty programs’ features on customers’ attitudinal, conative, and behavioural loyalty. 203 respondents took part in the research. Ordered logistic regression analysis was used to reach the aim of the study. The research findings indicate that engagement-, gamification-, personalization-, and experience-based loyalty programs have an influence on customer loyalty. All four types of features of creative and innovative loyalty programs influence attitudinal and behaviour loyalty, and three types of features of loyalty programs, i.e., engagement-, gamification-, and experience-based, influence conative loyalty. The study findings underscore the importance of designing new features of loyalty programs that align with specific loyalty dimensions, as they can have differential effects on attitudinal, conative, and behavioural aspects of customer loyalty. Such insights are valuable for companies seeking to enhance customer loyalty through creative and innovative loyalty program design and implementation.","PeriodicalId":38085,"journal":{"name":"Creativity Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141018391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE ROLE OF COMMUNICATION AND CREATIVITY IN THE IMPLEMENTATION OF SUSTAINABILITY AND SUSTAINABLE INNOVATIONS 传播和创造力在实施可持续性和可持续创新中的作用

Creativity Studies Pub Date : 2024-04-18 DOI: 10.3846/cs.2024.20599

Z. Atkočiūnienė, Daiva Siudikienė, I. Girnienė

{"title":"THE ROLE OF COMMUNICATION AND CREATIVITY IN THE IMPLEMENTATION OF SUSTAINABILITY AND SUSTAINABLE INNOVATIONS","authors":"Z. Atkočiūnienė, Daiva Siudikienė, I. Girnienė","doi":"10.3846/cs.2024.20599","DOIUrl":"https://doi.org/10.3846/cs.2024.20599","url":null,"abstract":"Sustainable development becomes a strategic goal of modern business organizations and an aspiration to ensure long-term economic growth through the creation of innovative products and services, saving resources and their sustainable use, nurturing the environment, and contributing to the creation of public welfare. It should be noted that communication and creativity constitutes a significant part of the innovation generation and implementation process. Promotion of idea generation, the interpretation of the need for innovation, the provision of opportunities for expressing new ideas, the development of relationships both within the team itself and with stakeholders are important in each phase of communication. The article presents the research, the purpose of which is to determine how creative communication solutions condition the involvement of the organization’s stakeholders, developing sustainability and creating sustainable innovations in Lithuanian business organizations. The applied research method is qualitative content analysis of the web pages of the largest Lithuanian business organizations, seeking to collect data on the essential organization of sustainable innovation development activities, challenges and features of stakeholder involvement. The data required for the research was collected by reviewing the publicly available information of 100 websites of Lithuanian business organizations in order to determine the essential communicated sustainability topics. Documents related to sustainable activities of organizations were also investigated (sustainability performance reports, corporate social responsibility reports, etc.). The results of the study show that Lithuanian business organizations consider the development of a sustainable activity strategy an important priority in the near term. However, although they understand the need for sustainable activities, developing sustainable innovations by involving stakeholders in these activities is difficult due to the lack of such practices and various organizational factors.","PeriodicalId":38085,"journal":{"name":"Creativity Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140686418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CREATIVITY IN PROJECT MANAGEMENT TEACHING: THE EVIDENCE FROM SYSTEMATIC LITERATURE REVIEW 项目管理教学中的创造性：系统文献综述的证据

Creativity Studies Pub Date : 2024-04-09 DOI: 10.3846/cs.2024.20150

Rasa Nedzinskaitė-Mačiūnienė, Inga Minelgaitė

引用次数: 0

UPCYCLING FOR REPURPOSING WASTE INTO CREATIVE PRODUCTS 将废物再利用为创意产品的升级再造法

Creativity Studies Pub Date : 2024-04-09 DOI: 10.3846/cs.2024.18128

Jong Boonpracha, Panupong Chanplin, Chutima Ngampipat, Nichanant Sermsri

{"title":"UPCYCLING FOR REPURPOSING WASTE INTO CREATIVE PRODUCTS","authors":"Jong Boonpracha, Panupong Chanplin, Chutima Ngampipat, Nichanant Sermsri","doi":"10.3846/cs.2024.18128","DOIUrl":"https://doi.org/10.3846/cs.2024.18128","url":null,"abstract":"Upcycling is the process of repurposing non-used materials or products to make them more valuable or usable, with increased quality and value. However, truly little research has been conducted on the design process and/or creative ideation of upcycling in order to produce higher-quality and more valuable products. This study presents the four stages of the design process, consisting of selecting the waste products, emerging conceptions, generating ideas, and rendering a series of creative ideas. SCAMPER (substitute, combine, adjust, modify, put to other uses, eliminate, reverse), one of the practical and effective techniques to create various creative ideas, was applied in the stages of emerging conceptions and generating ideas. With the upcycling concept of waste product design utilizing SCAMPER, the results demonstrated that waste soft drink cans could be converted into five creative products: a desk watch, a picture frame, a spring paper clip, a pencil holder, and a lamp. The five products featured the upcycling of waste soft drink cans, removing the need to recycle or send them to landfills at that point in their lifecycle. Consideration was given to the design process’ compatibility with creative concept generation and design. The study indicated that upcycling should be viewed as an essential component of waste management and repurposing in order to provide an intelligent answer to escalating product waste problems.","PeriodicalId":38085,"journal":{"name":"Creativity Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140721204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

MEDIATING EFFECTS OF CREATIVE HOME ENVIRONMENT AND SELF-DIRECTED LEARNING ABILITY ON THE RELATIONSHIP BETWEEN CREATIVE PERSONALITY AND CREATIVE ACHIEVEMENT INTENTION 创造性家庭环境和自主学习能力对创造性人格和创造性成就意向之间关系的中介效应

Creativity Studies Pub Date : 2024-04-05 DOI: 10.3846/cs.2024.15551

Ga Hyung Lee

{"title":"MEDIATING EFFECTS OF CREATIVE HOME ENVIRONMENT AND SELF-DIRECTED LEARNING ABILITY ON THE RELATIONSHIP BETWEEN CREATIVE PERSONALITY AND CREATIVE ACHIEVEMENT INTENTION","authors":"Ga Hyung Lee","doi":"10.3846/cs.2024.15551","DOIUrl":"https://doi.org/10.3846/cs.2024.15551","url":null,"abstract":"This study verified the mediating effects of creative home environment and self-directed learning ability on the relationship between creative personality and creative achievement intention of university students. Creative personality was set as independent variable, creative home environment and self-directed learning ability as mediating variables, and creative achievement intention as dependent variable. This study was conducted from June 10 to July 10, 2019 in Seoul, South Korea, and the participants were 587 university students. Data was collected through an online–offline test and analysed using SPSS Statistics 25.0. Creative personality affected creative achievement intention through the medium of creative home environment. However, self-directed learning ability had no mediating effect in the influence of creative personality on creative achievement intention. Therefore, creative home environment is important to improve the creative achievement intention of university students. Further, that the family’s environmental support affects the creative achievement intention to express creativity in course of development bears implications for parent education.","PeriodicalId":38085,"journal":{"name":"Creativity Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140737788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CREATIVITY AND THE DOCTOR OF PHILOSOPHY: THE CASE FOR CREATIVITY EDUCATION WITHIN DOCTORAL PROGRAMS 创造力与哲学博士：在博士课程中开展创造力教育的理由

Creativity Studies Pub Date : 2024-03-22 DOI: 10.3846/cs.2024.17082

Ryan Daniel

引用次数: 0

DIFFERENCES BETWEEN THE CREATIVITY OF PEOPLE WHO ARE DEAF OR HARD OF HEARING AND THOSE WITH TYPICAL HEARING: A PROTOCOL FOR THE FURTHER SCOPING REVIEW 聋人或重听人与具有典型听力的人在创造力方面的差异：进一步范围界定审查协议

Creativity Studies Pub Date : 2024-03-15 DOI: 10.3846/cs.2024.15890

Petra Potměšilová, Miloň Potměšil, M. Klugar

{"title":"DIFFERENCES BETWEEN THE CREATIVITY OF PEOPLE WHO ARE DEAF OR HARD OF HEARING AND THOSE WITH TYPICAL HEARING: A PROTOCOL FOR THE FURTHER SCOPING REVIEW","authors":"Petra Potměšilová, Miloň Potměšil, M. Klugar","doi":"10.3846/cs.2024.15890","DOIUrl":"https://doi.org/10.3846/cs.2024.15890","url":null,"abstract":"As a step prescribed by the Joanna Briggs Institute methodology before conducting a scoping review, the protocol aims to describe differences in creativity between deaf and hard of hearing and typically hearing people. Creativity as a mental process is important for the development of personality, imagination, communication skills, and interpersonal relationships. For this study, the focus was on creativity of deaf and hard of hearing persons. Deaf and hard of hearing people show specific characteristics in their mode of creativity. All the studies that deal with creativity in deaf and hard of hearing people will be included. Studies of any design in English, German, or Czech will be accepted as sources for assessment and analysis for systematic review. The Joanna Briggs Institute methodology for a scoping review will act as a framework for the review that will be prepared. 14 scientific databases will be chosen for this review. Two independent reviewers will identify and evaluate all the titles and abstracts that are acquired. The selected data will be extracted and reported in tabular form and a descriptive format.","PeriodicalId":38085,"journal":{"name":"Creativity Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140240191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

DIGITAL DEMOCRACY DURING COVID-19 PANDEMIC: USE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY BETWEEN CREATIVITY AND INABILITY TO PROMOTE THE PRACTICE OF DEMOCRATIC VALUES. CASE STUDY OF JORDAN 科维德-19 大流行病期间的数字民主：在创造性与无能为力之间利用信息和通信技术促进民主价值观的实践。约旦案例研究

Creativity Studies Pub Date : 2024-03-07 DOI: 10.3846/cs.2024.15806

Sultan N. Alquraan, Haytham Adouse

引用次数: 0