传播和创造力在实施可持续性和可持续创新中的作用

Q1 Social Sciences
Z. Atkočiūnienė, Daiva Siudikienė, I. Girnienė
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引用次数: 0

摘要

可持续发展已成为现代企业组织的战略目标,也是通过创造创新产品和服务、节约资源及其可持续利用、保护环境和促进创造公共福利来确保长期经济增长的愿望。应当指出,交流和创造力是创新产生和实施过程的重要组成部分。促进想法的产生、解释创新的需求、提供表达新想法的机会、发展团队内部以及与利益相关者之间的关系,这些在沟通的每个阶段都很重要。文章介绍了相关研究,其目的是确定创造性交流解决方案如何为立陶宛企业组织的利益相关者参与、发展可持续性和创造可持续创新提供条件。应用的研究方法是对立陶宛最大的商业组织的网页进行定性内容分析,试图收集有关可持续创新发展活动的基本组织、利益相关者参与的挑战和特点的数据。研究所需的数据是通过审查 100 个立陶宛商业组织网站的公开信息收集的,目的是确定基本的可持续发展交流主题。此外,还调查了与各组织可持续发展活动有关的文件(可持续发展绩效报告、企业社会责任报告等)。研究结果表明,立陶宛商业组织认为制定可持续活动战略是近期的一项重要优先事项。然而,尽管它们了解开展可持续活动的必要性,但由于缺乏此类做法和各种组织因素,很难通过让利益相关者参与这些活动来开发可持续创新。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
THE ROLE OF COMMUNICATION AND CREATIVITY IN THE IMPLEMENTATION OF SUSTAINABILITY AND SUSTAINABLE INNOVATIONS
Sustainable development becomes a strategic goal of modern business organizations and an aspiration to ensure long-term economic growth through the creation of innovative products and services, saving resources and their sustainable use, nurturing the environment, and contributing to the creation of public welfare. It should be noted that communication and creativity constitutes a significant part of the innovation generation and implementation process. Promotion of idea generation, the interpretation of the need for innovation, the provision of opportunities for expressing new ideas, the development of relationships both within the team itself and with stakeholders are important in each phase of communication. The article presents the research, the purpose of which is to determine how creative communication solutions condition the involvement of the organization’s stakeholders, developing sustainability and creating sustainable innovations in Lithuanian business organizations. The applied research method is qualitative content analysis of the web pages of the largest Lithuanian business organizations, seeking to collect data on the essential organization of sustainable innovation development activities, challenges and features of stakeholder involvement. The data required for the research was collected by reviewing the publicly available information of 100 websites of Lithuanian business organizations in order to determine the essential communicated sustainability topics. Documents related to sustainable activities of organizations were also investigated (sustainability performance reports, corporate social responsibility reports, etc.). The results of the study show that Lithuanian business organizations consider the development of a sustainable activity strategy an important priority in the near term. However, although they understand the need for sustainable activities, developing sustainable innovations by involving stakeholders in these activities is difficult due to the lack of such practices and various organizational factors.
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来源期刊
Creativity Studies
Creativity Studies Social Sciences-Cultural Studies
CiteScore
3.20
自引率
0.00%
发文量
38
审稿时长
15 weeks
期刊介绍: Creativity Studies accepts original research articles with a focus on communication within the creative society. The journal welcomes contributions from scholars from diverse disciplines such as philosophy, sociology, history, political, communication and information sciences. Creativity Studies also publishes survey papers and descriptions of academic events in this area. The journal issues will be organized around different issues on creativity.
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