Journal of Information Technology Teaching Cases最新文献_第5页

Augmented reality in modern marketing: The ultimate solution to engage the digitally overwhelmed, budget-conscious audience? 现代营销中的增强现实:吸引数字不知所措、预算敏感的受众的终极解决方案?

Journal of Information Technology Teaching Cases Pub Date : 2023-09-16 DOI: 10.1177/20438869231202712

Sridevi Gopakumar, Madhava Priya Dananjayan

{"title":"Augmented reality in modern marketing: The ultimate solution to engage the digitally overwhelmed, budget-conscious audience?","authors":"Sridevi Gopakumar, Madhava Priya Dananjayan","doi":"10.1177/20438869231202712","DOIUrl":"https://doi.org/10.1177/20438869231202712","url":null,"abstract":"In an era where digital saturation poses significant challenges for marketers, capturing and sustaining the attention of increasingly budget-conscious consumers have become paramount. Businesses are in critical need of innovative marketing strategies that resonate with today’s discerning audience due to the frequent failure of conventional marketing methods. This case explores the transformative potential of Augmented Reality (AR), Virtual Reality (VR), and interactive content as instruments for captivating and engaging audiences. By delivering immersive experiences, these technologies provide an opportunity to cut through the digital cacophony, delivering value and entertainment that can influence even the most discerning consumer. Utilizing case studies of successful augmented reality (AR) and virtual reality (VR) marketing campaigns, as well as the technological advancements that support them, we examine how businesses can leverage these immersive tools to create memorable, impactful connections with their audience. Ultimately, as the boundaries between the physical and virtual worlds continue to merge, marketers seeking to navigate the challenges and opportunities of the modern digital landscape will need to comprehend and harness the power of interactive and immersive content.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135306286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Implementing unique identification technology: The journey and success story of Aadhaar in India 实施独特的识别技术:印度Aadhaar的历程和成功故事

Journal of Information Technology Teaching Cases Pub Date : 2023-09-05 DOI: 10.1177/20438869231200286

Arthi Mc, K. Shanmugam

引用次数: 0

Did a USB drive disrupt a nuclear program? A Defense in Depth (DiD) teaching case 一个u盘破坏了核项目吗?纵深防御(DiD)教学案例

Journal of Information Technology Teaching Cases Pub Date : 2023-09-05 DOI: 10.1177/20438869231200284

P. Datta, Thomas Acton

{"title":"Did a USB drive disrupt a nuclear program? A Defense in Depth (DiD) teaching case","authors":"P. Datta, Thomas Acton","doi":"10.1177/20438869231200284","DOIUrl":"https://doi.org/10.1177/20438869231200284","url":null,"abstract":"Defense in Depth (DiD) has become an industry buzzword. But practicing DiD is easier said than done. While cybersecurity researchers have predominantly focused on securing corporate networks, there remains a serious gap in endpoint-threat awareness. Yet endpoint threats were the progenitor of 68% of breaches and hacks in 2019 (Computers Nationwide, 2022), a vulnerability that increased during the COVID-19 lockdown with relaxed BYOD (Bring Your Own Device) policies, more IoTs, and cheaper and larger USB flash drives. This teaching case uses the 2009 Stuxnet attack on Iran’s nuclear facilities to exemplify how a single USB drive was used as an endpoint threat to disrupt a nuclear infrastructure, drawing attention to the need for and how to practice DiD to counter towering complexities ushered in burgeoning endpoints cyberattacks, from hacks to ransomware. The case shows the need for DiD to simultaneously pay heed toward physical, technical, and processual (administrative) measures to prevent, defend, and mitigate cyberattacks, from hacks to ransomware. The case and its teaching notes highlight the opportunities and challenges of practicing DiD for endpoints, from flash drives to IoTs.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80256579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How can Squadland motivate people to adopt sustainable behaviours through its metaverse? 中队如何通过它的虚拟世界激励人们采用可持续的行为?

Journal of Information Technology Teaching Cases Pub Date : 2023-08-22 DOI: 10.1177/20438869231196308

Catherine Lejealle, Eric Dolansky

{"title":"How can Squadland motivate people to adopt sustainable behaviours through its metaverse?","authors":"Catherine Lejealle, Eric Dolansky","doi":"10.1177/20438869231196308","DOIUrl":"https://doi.org/10.1177/20438869231196308","url":null,"abstract":"Squadeasy, founded in France in 2014 with a move-to-earn app, launched a metaverse called Squadland in 2022, with a goal of increasing the company’s positive impact on the planet. When app users engaged in fitness activity in the real world, they earned tokens to buy land and other digital assets (NFTs) in Squadland, thereby improving the environment both inside the app and in the real world; Squadeasy bought land in the real world to mirror users’ actions in the metaverse. In this way, users could contribute to positive social change and have a sustainable effect on the world. This case discusses users’ motivations to engage in this metaverse, through the lens of Self Determination Theory. First, rather than fun and rewards, identified regulation is the relevant motivation to trigger commitment to the metaverse as it related to personal values and self-identity. Second, three external situational factors (autonomy, competence, and relatedness) positively increase commitment and will help users stay with the app. The metaverse fits well with these three external situational factors and can help achieve actual sustainable change.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74245776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Augmedix Bangladesh re-humanizing healthcare service Augmedix孟加拉国重新人性化医疗服务

Journal of Information Technology Teaching Cases Pub Date : 2023-08-19 DOI: 10.1177/20438869231196312

S. S. Huda, S. B. Nazmul, Syeda Madeha Mowla, Syeda Aida Mowla

{"title":"Augmedix Bangladesh re-humanizing healthcare service","authors":"S. S. Huda, S. B. Nazmul, Syeda Madeha Mowla, Syeda Aida Mowla","doi":"10.1177/20438869231196312","DOIUrl":"https://doi.org/10.1177/20438869231196312","url":null,"abstract":"In 2012, Stanford University graduates “Ian Shakil” and “Pelu Tan” founded Augmedix in Silicon Valley (Augmedix Remote Documentation Services, 2019). Augmedix serves patients in the United States and three other countries. One of them is Bangladesh. This case is developed to present the operational framework of Augmedix Bangladesh based on secondary sources of information. To free up doctors’ time, this app instantly documents doctor-patient talks in the patient’s medical file. Augmedix’s platform uses NLP Technology and skilled staff to ensure correct and consistent documentation. In Bangladesh, this highly skilled group goes by the name “Scribe.” Using audio and visual input, a doctor in the United States and a scribe in Bangladesh (Augmedix BD) build a patient’s medical record in real-time. Clinicians using the Augmedix Ambient Automation Platform carry out Augmedix processes. This innovation will reduce the amount of time spent by doctors manually documenting patient information. This innovative technology might save doctors two to 3 hours per day. In this service, they provide live communication, notes, data service, etc.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88666668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unleashing the algorithmic frontier: Navigating the impact of algo trading on investor portfolios 释放算法前沿:引导算法交易对投资者投资组合的影响

Journal of Information Technology Teaching Cases Pub Date : 2023-07-26 DOI: 10.1177/20438869231189519

Madhava Priya Dananjayan, Sridevi Gopakumar, Parthasarathi Narayanasamy

{"title":"Unleashing the algorithmic frontier: Navigating the impact of algo trading on investor portfolios","authors":"Madhava Priya Dananjayan, Sridevi Gopakumar, Parthasarathi Narayanasamy","doi":"10.1177/20438869231189519","DOIUrl":"https://doi.org/10.1177/20438869231189519","url":null,"abstract":"In the ever-evolving landscape of financial markets, algo trading has emerged as a powerful force, revolutionizing the way investors execute trades. With the speed and precision of computer algorithms, algo trading offers advantages such as faster trade execution, reduced errors, and access to complex trading strategies. However, its impact on investors is not without its challenges and risks. This case explores the profound influence of algo trading on investors and their portfolios. It delves into the opportunities and pitfalls associated with this technological advancement, shedding light on its implications for market liquidity, volatility, and investor behavior. It explores the potential for improved portfolio diversification and efficient risk management, while also addressing concerns about market manipulation and unfair advantages. Furthermore, the case study investigates the regulatory environment surrounding algo trading, highlighting the measures implemented to ensure fair and transparent markets. By presenting a nuanced understanding of the impact of algo trading on investor portfolios, this case study equips readers with the knowledge and insights necessary to navigate the algorithmic frontier. It encourages critical thinking and strategic decision-making, empowering investors to harness the potential of algo trading while managing its inherent risks.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77506707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EdTech industry in India: Revolution and challenges in the Indian market: Teaching case study 印度教育科技产业:印度市场的革命与挑战:教学案例研究

Journal of Information Technology Teaching Cases Pub Date : 2023-07-26 DOI: 10.1177/20438869231189526

R. Bargavi, K. Shanmugam

引用次数: 0

Sheba.xyz: Codifying household service solutions using a digital platform 示巴。xyz:使用数字平台编纂家庭服务解决方案

Journal of Information Technology Teaching Cases Pub Date : 2023-07-11 DOI: 10.1177/20438869231187666

J. Ahmed, Md. Shamim Talukder, Amreen Talukdar, Asma Ahmed, Afrin Rifat

引用次数: 0

Giottus story—A case study of India’s highly rated crypto exchange Giottus故事——印度高评级加密货币交易所的案例研究

Journal of Information Technology Teaching Cases Pub Date : 2023-07-07 DOI: 10.1177/20438869231187662

S. Gayathri, K. Shanmugam

引用次数: 0

Decentralized Autonomous Organization (DAO): The case of MakerDAO 去中心化自治组织(DAO): MakerDAO的案例

Journal of Information Technology Teaching Cases Pub Date : 2023-06-13 DOI: 10.1177/20438869231181151

E. Ellinger, T. Mini, R. Gregory, Alexander Dietz

{"title":"Decentralized Autonomous Organization (DAO): The case of MakerDAO","authors":"E. Ellinger, T. Mini, R. Gregory, Alexander Dietz","doi":"10.1177/20438869231181151","DOIUrl":"https://doi.org/10.1177/20438869231181151","url":null,"abstract":"The global adoption and diffusion of cryptocurrencies and blockchain technologies has given rise to a new form of organizing referred to as decentralized autonomous organizations (DAO). Many DAOs sit at the intersection between decentralized blockchain technologies and finance, so-called decentralized finance (DeFi). This teaching case focuses on one of the most prominent and established DeFi DAOs, MakerDAO, a community-driven initiative that leverages blockchain technology to create a stablecoin pegged to the US Dollar as a basis for decentralized financial services such as lending and yield generation. The case describes the delicate balancing act between centralization and decentralization in the evolution of MakerDAO. It can be used in graduate business programs to achieve the following learning objectives: (1) Understand the concept of decentralized autonomous organization (DAO) as a new form of organizing in which communities leverage blockchain technologies and community-based principles to work jointly on a common goal, (2) Be able to assess the benefits and risks of novel decentralized finance (DeFi) models, such as MakerDAO, which offer alternative financial tools and resources that are not controlled by traditional financial institutions, (3) Evaluate the potential and pathway for disruptive innovation in the era of blockchain, cryptocurrencies, and Web3, where decentralized applications (dapps) on blockchain networks enable decentralized and trustless transactions and interactions.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83300708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0