{"title":"A Study on Table Setting in Korean-style Pork BBQ Restaurants : Using the IPA methodology","authors":"Jae-kun Park, G. Lee","doi":"10.47584/jfm.2023.26.2.31","DOIUrl":"https://doi.org/10.47584/jfm.2023.26.2.31","url":null,"abstract":"This study catagorized consumers for the three types of pork BBQ markets, aged 25mm pork belly, 7mm grilled pork belly, and frozen 3mm pork belly, according to gender and age. And the differences in terms of side dishes of table setting were analyzed using ‘Importance Performance Analysis’ methodology according to the consumer types. To increase the validity of the study, a questionnaire was constructed through in-depth interview with food service industry experts. A total of 294 questionnaires were used for empirical analysis targeting consumers aged 20 or older living in the metropolitan area who had experience of using Korean-style pork BBQ restaurants. According to the results of the study, firstly, differences were derived in terms of the importance and satisfaction for side dishes of table setting in three types of grilled pork belly. Secondly, for the aged thick pork belly, soybean paste, kimchi, jangajji, salt, and raw vegetables belonged to quadrant I, which is a maintenance area, and cooked vegetables and seaweed quadrant III, an unnecessary area. Thirdly, for the thin 3mm frozen pork belly, salt was classified in the III quadrant. Fourthly, the significant differences in terms of importance for side dishes were found according to gender and age.","PeriodicalId":378363,"journal":{"name":"Foodservice Management Society of Korea","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133752980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Influence of Service Quality of China’s Fresh Food e-commerce on Behavioral Intention: Applying TTF and IDT","authors":"Jee-Won Kang, Young Namkung","doi":"10.47584/jfm.2023.26.2.57","DOIUrl":"https://doi.org/10.47584/jfm.2023.26.2.57","url":null,"abstract":"This study investigated the relationship between service quality, service-platform fit, relative advantage, complexity, attitude toward Chinese fresh food e-commerce platform, and behavioral intention, applying task-technology fit theory and innovation diffusion theory. To this end, an online survey was conducted in November 2022, a total of 435 responses were used for structural equation model analysis. The results were as follows. First, the service quality attributes of the Chinese fresh food e-commerce platform information―information quality, price, product assortment, delivery quality, and convenience―had positive effects on service-platform fit. Second, service-platform fit had a positive effect on relative advantage, but a negative effect on complexity. Third, relative advantage had a positive effect on attitude, and complexity had a negative effect on attitude. Finally, it was found that attitude toward fresh food e-commerce platform significantly affected behavioral intention. Based on these results, academic and practical implications were derived.","PeriodicalId":378363,"journal":{"name":"Foodservice Management Society of Korea","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133976741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of Structural Relationships among ESG management of Food Service Franchise Corporate, Brand Image and Consumer Behavior Intention","authors":"Chae-eun Lee, Jin-Young Lee","doi":"10.47584/jfm.2023.26.2.191","DOIUrl":"https://doi.org/10.47584/jfm.2023.26.2.191","url":null,"abstract":"This study identified the influence between consumers’ perception of ESG management, brand image, and consumer behavior intentions. This study was conducted as a structural equation modeling(SEM) using SPSS 26.O and AMOS 20.0 to confirm the causal relationship between ESG management, brand image, and consumer behavior for consumers who have used a food service franchise corporate. As a result of the study, first, in the relationship between ESG management and brand image of restaurant franchise corporate, governance did not show a significant effect on brand image, but eco-friendly activities and corporate social responsibility had a significant positive (+) effect on brand image. Second, it was confirmed that the brand image of the food service franchise company had a significant positive (+) effect on consumer behavioral intention. This study aims to confirm whether ESG management plays an important role in improving competitiveness of brand image and consumer behavioral intention, and to provide practical information for sustainable management by suggesting marketing plans for restaurant franchise corporate.","PeriodicalId":378363,"journal":{"name":"Foodservice Management Society of Korea","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128723720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Collaborative Autoethnography of a restaurant entrepreneur's career development","authors":"Dong-Joo Choi","doi":"10.47584/jfm.2023.26.2.5","DOIUrl":"https://doi.org/10.47584/jfm.2023.26.2.5","url":null,"abstract":"This study is a collaborative autoethnography that describes and gives meaning to a case in which a study participant participated in a Knowledge Management project with this researcher in the process through which he entered a restaurant company and finally became a manager. I introduced the process through which a knowledge worker creates, develops, and shares knowledge, and how knowledge-based corporate management promotes changes in members' career development. In this regard, I emphasized the meaning of tacit knowledge as a competitive advantage in food service companies, and emphasized the role of knowledge workers in the process of making the organization dynamic, the necessity of a culture to discover and share knowledge in food service companies, and the fact that knowledge management projects is effective for development of human resources. Finally, this study described the necessity of responsible management through autonomous authorities given through field-oriented talent cultivation in the restaurant industry.","PeriodicalId":378363,"journal":{"name":"Foodservice Management Society of Korea","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125448889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Applying A Norm Activation Model to Intentions to Purchase Plant-based Meat Alternatives: Moderating Effects of Switching Costs","authors":"Eun-Mee Jang, Meehee Cho","doi":"10.47584/jfm.2023.26.2.127","DOIUrl":"https://doi.org/10.47584/jfm.2023.26.2.127","url":null,"abstract":"This study applied a norm activation model to explore consumers’ personal norms and attitudes towards plant-based meat alternatives and their purchase intentions. This study found that the awareness of consequence of meat consumption didn't have a significant effect on personal norms and attitudes toward plant-based meat alternatives consumption, whereas the ascription of responsibility for the environmental damage had a significant effect on both personal norms and attitudes, which in turn improved purchase intentions. In addition, this verified relationship was found to be affected by switching costs to plant-based meat alternates. More specifically, the positive effect of personal norms on purchase intentions was significantly stronger in the consumer group who perceived lower switching costs. Our findings can be employed to provide useful information to develop effective strategies for promoting plant-based meat alternatives consumption.","PeriodicalId":378363,"journal":{"name":"Foodservice Management Society of Korea","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126484625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research for menu development on K-Food education contents based on virtual reality","authors":"Seong-Ah Kim, Hye-young Kim","doi":"10.47584/jfm.2023.26.2.83","DOIUrl":"https://doi.org/10.47584/jfm.2023.26.2.83","url":null,"abstract":"To screen proper Korean menus for developing K-Food education contents based on virtual reality(VR) technology, this survey was conducted for Korean and foreigners residing in Korea. 80% of foreigners like Korean Food, and the reasons were ‘taste’, flavor’, ‘healty food’ in order. The reasons to dislike were ‘unfamiliarity’ ,‘difficult cooking method’, ‘lack of knowledge of Korean food’ . \u0000The more they experience Korean food, the more often they eat and cook Korean food. The most popular Korean cooking education place was ‘online community’ except professional educational institution. The most popular Korean menu for the general foreigners(level 1) were Neobiani, Jeyukgui, Tteokbokki, Beef radish soup, Vegetable Doenjangguk in order. The people who have cooking experience(level 2) selected seafood Pajeon, Sogalbijjim, Gimbap, Tteokgalbi, Baechukimchi, Dakgangjeong, Mandutguk, Yukgaejang. In conclusion we confirmed most popular Korean menus for the VR based K-Food education contents.","PeriodicalId":378363,"journal":{"name":"Foodservice Management Society of Korea","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124057964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effect of College Students' Motivation to Choose Their Major on Major Satisfaction and Job Preparation Behavior","authors":"Tae-Hwa Shin","doi":"10.47584/jfm.2023.26.2.239","DOIUrl":"https://doi.org/10.47584/jfm.2023.26.2.239","url":null,"abstract":"This study was conducted for 30 days from November 15, 2022 to December 15, 2022, for college students in the two-year, three-year, and 3.4th grades of restaurant majors in Seoul and the metropolitan area to analyze the impact of college students' motivation to choose their majors. A total of 450 copies of the questionnaire were distributed, 425 copies were collected, and a total of 400 copies were used, excluding 25 unfaithful copies. The results of analyzing the data collected as samples are summarized and summarized as follows. First, among the major selection motivations of college students majoring in dining out, personal motivation and social motivation were found to have a positive (+) effect on major satisfaction and job preparation behavior, and in particular, personal motivation has a greater influence than social motivation. Second, the major satisfaction of college students majoring in dining out has a positive (+) effect on job preparation behavior, and the higher the major satisfaction, the higher the job preparation behavior.","PeriodicalId":378363,"journal":{"name":"Foodservice Management Society of Korea","volume":"42 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133447687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The effect of perceived value through the use of delivery apps by restaurant managers on the action intention of app service: focusing on the adjustment according to the number of delivery apps used","authors":"Somin Lee","doi":"10.47584/jfm.2023.26.2.149","DOIUrl":"https://doi.org/10.47584/jfm.2023.26.2.149","url":null,"abstract":"Recently, restaurant consumers obtain restaurant information through social media restaurant-related companies as well as information obtained from people around them when choosing a restaurant, and various restaurant search activities using SNS are being conducted. In the previous study, research was conducted focusing on consumers' purchase behavioral intentions according to the emotional marketing of offline stores operated by restaurant-related companies, so research on experience marketing and co-experiences that can be felt online and offline through SNS in the restaurant field is insufficient. Therefore, in this study, after investigating the effect of four sub-factors of dining out-related experience marketing on co-experience through SNS, we will identify and study how the co-experience influenced by experience marketing is related to behavior intention. As a result of the study, sensory, emotional, behavior-cognitive, and relational experiences, which are sub-variables of experiential marketing, were found to have a significant effect on co- experience-participation. Emotional, behavior-cognitive, and relational marketing, which are sub-variables of experiential marketing, were found to have a significant effect on co-experience-sympathy/sharing, but sensory experience was found to have no significant effect. Participation and empathy/sharing, which are sub-variables of co-experience, were found to have a significant effect on action intention. Emotional, behavior-cognitive, and relational marketing, which are sub-variables of experiential marketing, were found to have a significant effect on behavioral intention, but sensory experience was found to have no significant effect.","PeriodicalId":378363,"journal":{"name":"Foodservice Management Society of Korea","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133154241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study on the Quality of Delivery App, User Satisfaction and Continuous Usage Intention Based on Information Systems Success Model(ISSM): Focusing on Analysis of Differences among Individual Innovation Group","authors":"Ji-soo Han","doi":"10.47584/jfm.2023.26.2.211","DOIUrl":"https://doi.org/10.47584/jfm.2023.26.2.211","url":null,"abstract":"Based on previous studies, the purpose of this study was to examine the relationship between delivery app quality, user satisfaction, and continuous use intention based on information system success model (ISSM), to examine differences between groups of individual innovation, and to verify it through empirical analysis. The analysis results are as follows. First, it was found that both information quality and system quality of delivery app quality had a significant effect on user satisfaction. Second, user satisfaction was found to have a significant effect on the intention to continue use. Third, in the group with a low level of personal innovation, information quality was found to have a significant effect on user satisfaction, but system quality was found to have no significant effect on user satisfaction. On the other hand, in the group with a high level of personal innovation, both information quality and system quality were found to have a significant effect on user satisfaction. Fourth, it was found that user satisfaction had a significant effect on the intention to continue use in both groups with low and high levels of personal innovation.","PeriodicalId":378363,"journal":{"name":"Foodservice Management Society of Korea","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130719448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effect of Food Delivery App Quality on Perceived Usefulness and Continuous Usage Intention","authors":"Injoung Bae","doi":"10.47584/jfm.2023.26.1.271","DOIUrl":"https://doi.org/10.47584/jfm.2023.26.1.271","url":null,"abstract":"The purpose of this study is to examine the effect of the quality of food delivery app on perceived usefulness and to verify the relationship between these perceived usefulness and the continuous usage intention of food delivery app. For this study, sample data were collected from October 24 to November 20, 2022. A survey was conducted targeting restaurant consumers in Chungcheongnam-do who had experience using food delivery app. Sampling was conducted by the convenience sampling method, and 270 copies of the questionnaire were distributed. Of these, a total of 257 copies were used for this analysis, excluding the questionnaires that were answered insincerely. The results of the analysis are as follows. First, the only information quality among the quality of food delivery app had a positive significant effect on perceived usefulness. Service quality had no significant effect on perceived usefulness. Second, perceived usefulness had a positive significant effect on the continuous usage intention. The results of this study will be able to form a strategic foundation for increasing the continuous usage intention of food delivery app by improving the perceived usefulness through the quality of food delivery app.","PeriodicalId":378363,"journal":{"name":"Foodservice Management Society of Korea","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129534106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}