发布求助
文献互助 智能选刊 最新文献

International Journal of Technology Marketing最新文献

筛选
英文 中文
Piloting a digital maturity model for smart destinations 为智能旅游目的地试行数字成熟度模型
International Journal of Technology Marketing Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10046863
Michel Fux, E. Fragnière, Sandra Grèzes Bürcher, Dominique Fumeaux, A. Imboden
{"title":"Piloting a digital maturity model for smart destinations","authors":"Michel Fux, E. Fragnière, Sandra Grèzes Bürcher, Dominique Fumeaux, A. Imboden","doi":"10.1504/ijtmkt.2022.10046863","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10046863","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors affecting adoption of cloud-based services: evidence from an emerging market 影响采用基于云的服务的因素:来自新兴市场的证据
International Journal of Technology Marketing Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10044037
Pranav Ranjan, R. K. Kovid, Abhisek Dutta
{"title":"Factors affecting adoption of cloud-based services: evidence from an emerging market","authors":"Pranav Ranjan, R. K. Kovid, Abhisek Dutta","doi":"10.1504/ijtmkt.2022.10044037","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10044037","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
COVID-19 resilience via digital cultural heritage; digital life in museums and festivals during the anthropause 通过数字文化遗产抵御COVID-19;人类时代博物馆和节日中的数字生活
International Journal of Technology Marketing Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10049149
Zoe-Charis Belenioti
{"title":"COVID-19 resilience via digital cultural heritage; digital life in museums and festivals during the anthropause","authors":"Zoe-Charis Belenioti","doi":"10.1504/ijtmkt.2022.10049149","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10049149","url":null,"abstract":"The imposition of lockdown anthropause massively affected tourism and particularly cultural tourism products. Digital cultural heritage served as a first aid kit amidst COVID-19 reshaping the deliverable experience. Nevertheless, the pandemic created new research streams;no study so far has reviewed digital resilience within museums and festivals. Drawing on a review of 75 papers, and multiple case study analyses, this paper presents three major streams revealing opportunities and problems attendant to social media and digital transformation as the modus operandi during the lockdown, and global best practices of museum and festival reactions including Thessaloniki International Film Festival and MOMus. This study views COVID-19 as a disruptive event inaugurating a brand-new digital experience era. The study serves as a valuable classification and theoretical starting point for researchers and, second, as a roadmap on challenges and future research agenda directions of digital museum/festival experience amid digital transformation in the post-pandemic era. Copyright © 2022 Inderscience Enterprises Ltd.","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Are social media influencers effective An analysis of information adoption by followers 社交媒体影响者是否有效?追随者对信息采纳的分析
International Journal of Technology Marketing Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10049868
F. Arroyo Cañada, A. A. Argila Irurita, J. Sánchez Torres, Juan Sebastían Roldan Gallego
{"title":"Are social media influencers effective An analysis of information adoption by followers","authors":"F. Arroyo Cañada, A. A. Argila Irurita, J. Sánchez Torres, Juan Sebastían Roldan Gallego","doi":"10.1504/ijtmkt.2022.10049868","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10049868","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How customers perceive voice shopping and its potential uses 客户如何看待语音购物及其潜在用途
International Journal of Technology Marketing Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10052159
Sara El Deeb, Rana Salah Nasr
{"title":"How customers perceive voice shopping and its potential uses","authors":"Sara El Deeb, Rana Salah Nasr","doi":"10.1504/ijtmkt.2022.10052159","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10052159","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Location-based marketing using mobile geofencing: lessons learned from a user-centred application development research 使用移动地理围栏的基于位置的营销:从以用户为中心的应用程序开发研究中获得的经验教训
International Journal of Technology Marketing Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10047566
Manuel B. Garcia
{"title":"Location-based marketing using mobile geofencing: lessons learned from a user-centred application development research","authors":"Manuel B. Garcia","doi":"10.1504/ijtmkt.2022.10047566","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10047566","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
The impact of implementing chatbot on customer visit intention: application for hotel management 实施聊天机器人对客户访问意愿的影响:在酒店管理中的应用
International Journal of Technology Marketing Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10048595
Nguyen Thi Khanh Chi
{"title":"The impact of implementing chatbot on customer visit intention: application for hotel management","authors":"Nguyen Thi Khanh Chi","doi":"10.1504/ijtmkt.2022.10048595","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10048595","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Consumer response towards e-retailing of perishable agriculture commodities 消费者对易腐农产品电子零售的反应
International Journal of Technology Marketing Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10049253
Gautam Srivastava
{"title":"Consumer response towards e-retailing of perishable agriculture commodities","authors":"Gautam Srivastava","doi":"10.1504/ijtmkt.2022.10049253","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10049253","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer engagement model and consumer behaviour within omnichannel retailing 全渠道零售中的客户参与模型和消费者行为
International Journal of Technology Marketing Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10044468
Theocharis Dimitrios, G. Tsekouropoulos
{"title":"Customer engagement model and consumer behaviour within omnichannel retailing","authors":"Theocharis Dimitrios, G. Tsekouropoulos","doi":"10.1504/ijtmkt.2022.10044468","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10044468","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effectiveness of post vividness and interactivity on influencer marketing: do they differ between macro and micro influencers 后生动性和交互性对网红营销的有效性:宏观网红与微观网红是否有区别
International Journal of Technology Marketing Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10045259
E. Hendriana, Winna Darmawan, Surya Hartanto, Novia Yurika
{"title":"The effectiveness of post vividness and interactivity on influencer marketing: do they differ between macro and micro influencers","authors":"E. Hendriana, Winna Darmawan, Surya Hartanto, Novia Yurika","doi":"10.1504/ijtmkt.2022.10045259","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10045259","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信