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{"title":"通过数字文化遗产抵御COVID-19;人类时代博物馆和节日中的数字生活","authors":"Zoe-Charis Belenioti","doi":"10.1504/ijtmkt.2022.10049149","DOIUrl":null,"url":null,"abstract":"The imposition of lockdown anthropause massively affected tourism and particularly cultural tourism products. Digital cultural heritage served as a first aid kit amidst COVID-19 reshaping the deliverable experience. Nevertheless, the pandemic created new research streams;no study so far has reviewed digital resilience within museums and festivals. Drawing on a review of 75 papers, and multiple case study analyses, this paper presents three major streams revealing opportunities and problems attendant to social media and digital transformation as the modus operandi during the lockdown, and global best practices of museum and festival reactions including Thessaloniki International Film Festival and MOMus. This study views COVID-19 as a disruptive event inaugurating a brand-new digital experience era. The study serves as a valuable classification and theoretical starting point for researchers and, second, as a roadmap on challenges and future research agenda directions of digital museum/festival experience amid digital transformation in the post-pandemic era. Copyright © 2022 Inderscience Enterprises Ltd.","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"COVID-19 resilience via digital cultural heritage; digital life in museums and festivals during the anthropause\",\"authors\":\"Zoe-Charis Belenioti\",\"doi\":\"10.1504/ijtmkt.2022.10049149\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The imposition of lockdown anthropause massively affected tourism and particularly cultural tourism products. Digital cultural heritage served as a first aid kit amidst COVID-19 reshaping the deliverable experience. Nevertheless, the pandemic created new research streams;no study so far has reviewed digital resilience within museums and festivals. Drawing on a review of 75 papers, and multiple case study analyses, this paper presents three major streams revealing opportunities and problems attendant to social media and digital transformation as the modus operandi during the lockdown, and global best practices of museum and festival reactions including Thessaloniki International Film Festival and MOMus. This study views COVID-19 as a disruptive event inaugurating a brand-new digital experience era. The study serves as a valuable classification and theoretical starting point for researchers and, second, as a roadmap on challenges and future research agenda directions of digital museum/festival experience amid digital transformation in the post-pandemic era. Copyright © 2022 Inderscience Enterprises Ltd.\",\"PeriodicalId\":37549,\"journal\":{\"name\":\"International Journal of Technology Marketing\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Technology Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijtmkt.2022.10049149\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Technology Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijtmkt.2022.10049149","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
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COVID-19 resilience via digital cultural heritage; digital life in museums and festivals during the anthropause
The imposition of lockdown anthropause massively affected tourism and particularly cultural tourism products. Digital cultural heritage served as a first aid kit amidst COVID-19 reshaping the deliverable experience. Nevertheless, the pandemic created new research streams;no study so far has reviewed digital resilience within museums and festivals. Drawing on a review of 75 papers, and multiple case study analyses, this paper presents three major streams revealing opportunities and problems attendant to social media and digital transformation as the modus operandi during the lockdown, and global best practices of museum and festival reactions including Thessaloniki International Film Festival and MOMus. This study views COVID-19 as a disruptive event inaugurating a brand-new digital experience era. The study serves as a valuable classification and theoretical starting point for researchers and, second, as a roadmap on challenges and future research agenda directions of digital museum/festival experience amid digital transformation in the post-pandemic era. Copyright © 2022 Inderscience Enterprises Ltd.