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International Journal of Technology Marketing最新文献

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Big data analytics on location-based social networks for knowledge generation in tourism - the case of Crete Island 基于地理位置的社交网络的大数据分析在旅游业中的知识生成——以克里特岛为例
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.127350
Konstantinos Vassakis, Emmanuel Petrakis, Ioannis Kopanakis, John Makridis
{"title":"Big data analytics on location-based social networks for knowledge generation in tourism - the case of Crete Island","authors":"Konstantinos Vassakis, Emmanuel Petrakis, Ioannis Kopanakis, John Makridis","doi":"10.1504/ijtmkt.2023.127350","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.127350","url":null,"abstract":"Despite the massive volumes of data tourists generate during their visit to a destination, there is little knowledge of their spatial activity and perceptions. An innovative approach that integrates both text and photo data with location-based information is demonstrated using a case study from Crete. Integration of big data techniques, location intelligence, and social networks transforming tourist experiences into valuable assets (new knowledge extraction) for more efficient strategic decision-making. The findings demonstrate how this novel approach of location and big data analytics can provide new and valuable knowledge in contrast to traditional tourist surveys and conventional spatio-temporal data. Implications arising from this study are significant assets for tourism small and medium enterprises (SMEs), destination management organisations (DMOs), and other tourism stakeholders searching for innovative marketing strategies.","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134954980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The perceptions and experiences of human resources recruiters regarding LinkedIn as an online personal branding representation of recent business graduates 人力资源招聘人员将LinkedIn视为近期商业毕业生在线个人品牌代表的看法和经验
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10057343
D. Penn, Carlos Valdéz, Carole Ann Creque
{"title":"The perceptions and experiences of human resources recruiters regarding LinkedIn as an online personal branding representation of recent business graduates","authors":"D. Penn, Carlos Valdéz, Carole Ann Creque","doi":"10.1504/ijtmkt.2023.10057343","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10057343","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Desirability of consumer internet of things products: how emerging businesses address consumer desires to improve user experiences 消费者物联网产品的可取性:新兴企业如何满足消费者改善用户体验的愿望
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10057508
Francesco Ferrati, Negalegn Alemu Bekele, M. Muffatto
{"title":"Desirability of consumer internet of things products: how emerging businesses address consumer desires to improve user experiences","authors":"Francesco Ferrati, Negalegn Alemu Bekele, M. Muffatto","doi":"10.1504/ijtmkt.2023.10057508","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10057508","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Really-new services and perceived risk: the effect of regulatory focus 真正的新服务和感知风险:监管焦点的影响
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.133973
Selen Savas Hall, Paul S. Koku, Justin R. Hall
{"title":"Really-new services and perceived risk: the effect of regulatory focus","authors":"Selen Savas Hall, Paul S. Koku, Justin R. Hall","doi":"10.1504/ijtmkt.2023.133973","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.133973","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136054118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Internet of things technologies in developing countries - a holistic view of consumer adoption behaviour 发展中国家的物联网技术——消费者采用行为的整体观点
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10053505
Imrana Yasmin, M. Akhter
{"title":"Internet of things technologies in developing countries - a holistic view of consumer adoption behaviour","authors":"Imrana Yasmin, M. Akhter","doi":"10.1504/ijtmkt.2023.10053505","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10053505","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gaining loyalty towards mobile food purchasing service: a lesson from the COVID-19 pandemic 获得对移动食品购买服务的忠诚度:来自COVID-19大流行的教训
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10058622
Fatya Alty Amalia, A. Brien, D. Dean, N. Suki, D. Suhartanto
{"title":"Gaining loyalty towards mobile food purchasing service: a lesson from the COVID-19 pandemic","authors":"Fatya Alty Amalia, A. Brien, D. Dean, N. Suki, D. Suhartanto","doi":"10.1504/ijtmkt.2023.10058622","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10058622","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Are social media influencers effective An analysis of information adoption by followers 社交媒体影响者是否有效?追随者对信息采纳的分析
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.130026
Juan Sebastián Roldan Gallego, J. S. Torres, A. Irurita, F. J. A. Cañada
{"title":"Are social media influencers effective An analysis of information adoption by followers","authors":"Juan Sebastián Roldan Gallego, J. S. Torres, A. Irurita, F. J. A. Cañada","doi":"10.1504/ijtmkt.2023.130026","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.130026","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Technology readiness index and related customer segmentation: a study of conflict zones 技术准备指数与相关客户细分:冲突地区的研究
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10059789
Anam Firdous, Tahir Ashraf Ashraf, Nikita Tyagi, Sumaira Jan, Tahir Ahmad Wani
{"title":"Technology readiness index and related customer segmentation: a study of conflict zones","authors":"Anam Firdous, Tahir Ashraf Ashraf, Nikita Tyagi, Sumaira Jan, Tahir Ahmad Wani","doi":"10.1504/ijtmkt.2023.10059789","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10059789","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136306019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer experience through online reviews from TripAdvisor: the case of Orlando theme parks 通过TripAdvisor在线评论获得的客户体验:以奥兰多主题公园为例
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.127352
Sara Morgado d, a Costa, Sérgio Moro, Paulo Rita, Bráulio Alturas
{"title":"Customer experience through online reviews from TripAdvisor: the case of Orlando theme parks","authors":"Sara Morgado d, a Costa, Sérgio Moro, Paulo Rita, Bráulio Alturas","doi":"10.1504/ijtmkt.2023.127352","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.127352","url":null,"abstract":"In the last years, the development of social media and digital technology has empowered customers to strongly engage with firms, to freely behave choice wisely and to influence other customers either positively or negatively. This study sought to extract latent information on theme park visitor perception and experience through sentiment analysis from user generated content. In general, satisfaction and sentiment differed between the eight theme parks, wherein the three theme parks with higher positive sentiment were Disney's Animal Kingdom, followed by Universal's Islands of Adventures, Discovery Cove and finally SeaWorld. Furthermore, it was found on the one hand that drivers of customer's satisfaction were associated with sentiments such as 'fun', 'great', 'lovely' and 'amazing', and on the other hand experience and services like 'rides', 'water', 'dolphins', 'experience' and 'show'. Those results are valuable to support theme park management to improve guest experiences and consequently achieve sustainable competitive advantage.","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134954968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Location-based marketing using mobile geofencing: lessons learned from a user-centred application development research 使用移动地理围栏的基于位置的营销:从以用户为中心的应用程序开发研究中获得的经验教训
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.127322
Manuel B. Garcia
{"title":"Location-based marketing using mobile geofencing: lessons learned from a user-centred application development research","authors":"Manuel B. Garcia","doi":"10.1504/ijtmkt.2023.127322","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.127322","url":null,"abstract":"Location-based marketing (LBM) is becoming an integral element of the media mix for making highly personalised offers to the targeted audience at the most opportune time and place. Yet, the literature calls for more usability studies due to the lack of user-centred research. To fill this gap, this study explores the development of PushMapp - a geomarketing tool for launching LBM campaigns - through a user-centred, parallel-iterative approach. Usability analysis shows that this type of application is affected by issues related to security, privacy, advertisement relevancy, and notification overload. Meanwhile, only performance expectancy, effort expectancy, and hedonic motivation appeared to be the significant factors in an LBM mobile application. Experiences from this study provided valuable insights for marketers and business owners who plan to capitalise on LBM strategies by underscoring the importance of integrating users' input, ensuring usability compliance, and conforming to factors of mobile application utilisation.","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134954979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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