Desirability of consumer internet of things products: how emerging businesses address consumer desires to improve user experiences

Q3 Business, Management and Accounting

International Journal of Technology Marketing Pub Date : 2023-01-01 DOI:10.1504/ijtmkt.2023.10057508

Francesco Ferrati, Negalegn Alemu Bekele, M. Muffatto

引用次数: 0

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消费者物联网产品的可取性:新兴企业如何满足消费者改善用户体验的愿望

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Technology Marketing Business, Management and Accounting-Marketing

CiteScore

1.70

自引率

0.00%

发文量

期刊介绍： IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.