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International Journal of Technology Marketing最新文献

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Investigating the importance of Big Data use in the customer relationship management context 调查大数据在客户关系管理中的重要性
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10053137
M. Hassine, Afef Ben Youssef
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引用次数: 0
Scientometrics of sustainable consumer behaviour: a 37 years (1984-2021) study 可持续消费者行为的科学计量学:一项37年(1984-2021)研究
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10055514
Sathish Arumbi Saravanan, Vihas Vijay
{"title":"Scientometrics of sustainable consumer behaviour: a 37 years (1984-2021) study","authors":"Sathish Arumbi Saravanan, Vihas Vijay","doi":"10.1504/ijtmkt.2023.10055514","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10055514","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Socio-demographic, consumer and product related drivers of mobile payment use and reuse: four theories explanations 移动支付使用和再利用的社会人口、消费者和产品相关驱动因素:四种理论解释
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10059218
Frank Akasreku, Helen Inseng Duh
{"title":"Socio-demographic, consumer and product related drivers of mobile payment use and reuse: four theories explanations","authors":"Frank Akasreku, Helen Inseng Duh","doi":"10.1504/ijtmkt.2023.10059218","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10059218","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135556003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Big data analytics on location-based social networks for knowledge generation in tourism - the case of Crete island 基于地理位置的社交网络的大数据分析在旅游业中的知识生成——以克里特岛为例
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10050828
Ioannis Kopanakis, J. Makridis, E. Petrakis, K. Vassakis
{"title":"Big data analytics on location-based social networks for knowledge generation in tourism - the case of Crete island","authors":"Ioannis Kopanakis, J. Makridis, E. Petrakis, K. Vassakis","doi":"10.1504/ijtmkt.2023.10050828","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10050828","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Digital consumer-based branding among football clubs; determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms 足球俱乐部基于消费者的数字化品牌;通过数字平台提供的绿色品牌延伸的品牌忠诚度和购买意愿的决定因素
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10054177
Ilia Botsvadze, M. Mercan, A. Matin, Tornike Khoshtaria
{"title":"Digital consumer-based branding among football clubs; determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms","authors":"Ilia Botsvadze, M. Mercan, A. Matin, Tornike Khoshtaria","doi":"10.1504/ijtmkt.2023.10054177","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10054177","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Scientometrics of sustainable consumer behaviour: a 37-year (1984-2021) study 可持续消费者行为的科学计量学:一项37年(1984-2021)研究
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.133972
Vihas Vijay, Sathish Arumbi Saravanan
{"title":"Scientometrics of sustainable consumer behaviour: a 37-year (1984-2021) study","authors":"Vihas Vijay, Sathish Arumbi Saravanan","doi":"10.1504/ijtmkt.2023.133972","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.133972","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136054119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of implementing chatbot on customer visit intention: application for hotel management 实施聊天机器人对客户访问意愿的影响:在酒店管理中的应用
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.130017
Nguyen Thi Khanh Chi
{"title":"The impact of implementing chatbot on customer visit intention: application for hotel management","authors":"Nguyen Thi Khanh Chi","doi":"10.1504/ijtmkt.2023.130017","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.130017","url":null,"abstract":"This study is undertaken to investigate whether hotel providers can increase customer trust and customer experience through chatbot service rather than through traditional face-to-face interactions which further motivate customers to visit hotel. This study uses customer data to test the impact of three chatbot dimensions on customer trust and experience. Correlation analysis and structural equation modelling (SEM) were employed to examine the causal relationships. The results show that three chatbot dimensions have significant positive impact on customer trust and customer experience. Information quality has the highest effect on customer experience while service quality has the highest influence on customer trust. Meanwhile, customer trust has higher influence on hotel visit intention that customer experience. Moreover, three chatbot dimensions also have indirect link with customer intention. This paper also contributes several implications to theory and practice.","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135585118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
A reconceptualisation of the mobile continuance intention: social drivers' perspective 移动延续意图的重新概念化:社会驱动者的视角
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.130030
Abdulaziz Elwalda, Ismail Erkan, Fulya Acikgoz, Mushfiqur Rahman
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引用次数: 1
Is ambiguity an efficient tool in Instagram ads 模糊是Instagram广告的有效工具吗
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10053672
Souad Maghraoui, Lilia Khrouf
{"title":"Is ambiguity an efficient tool in Instagram ads","authors":"Souad Maghraoui, Lilia Khrouf","doi":"10.1504/ijtmkt.2023.10053672","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10053672","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer experience through online reviews from TripAdvisor: the case of Orlando theme parks 通过TripAdvisor在线评论获得的客户体验:以奥兰多主题公园为例
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10051434
Sara Morgado Da Costa, Sérgio Moro, P. Rita, B. Alturas
{"title":"Customer experience through online reviews from TripAdvisor: the case of Orlando theme parks","authors":"Sara Morgado Da Costa, Sérgio Moro, P. Rita, B. Alturas","doi":"10.1504/ijtmkt.2023.10051434","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10051434","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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