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International Journal of Technology Marketing最新文献

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What features of green products packaging are more eye catching An eye-tracking exploratory study about organic agricultural products. 绿色产品包装的哪些特点更吸引眼球一项关于有机农产品的眼动探索性研究。
International Journal of Technology Marketing Pub Date : 2020-01-01 DOI: 10.1504/ijtmkt.2020.10030782
Chrisanthi Georgakarakou, Ioanna Yfantidou, George Tsourvakas, Kyriakos Riskos
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引用次数: 0
Food, Internet and neuromarketing in the context of well-being sustainability 食品，互联网和神经营销在健康可持续发展的背景下
International Journal of Technology Marketing Pub Date : 2020-01-01 DOI: 10.1504/ijtmkt.2020.10027494
Monica Varlese, R. Misso, Christiana Koliouska, Z. Andreopoulou
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引用次数: 3
Consumers' responses on the emergence of influencer marketing in Greek market place 消费者对影响者营销在希腊市场出现的反应
International Journal of Technology Marketing Pub Date : 2020-01-01 DOI: 10.1504/ijtmkt.2020.111543
D. Theocharis, Eugenia Papaioannou
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引用次数: 2
What are the perceived experiences of health fitness trackers for the elderly A qualitative post-adoption study 老年人健康追踪器的感知体验是什么?采用后的定性研究
International Journal of Technology Marketing Pub Date : 2020-01-01 DOI: 10.1504/ijtmkt.2020.10031504
M. Dehghani, K. Tsui, I. Zwetsloot, Reza Rawassizadeh
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引用次数: 6
From resistance to acceptance: role of moderating and mediating variables in intention to use mobile payment services 从抗拒到接受:使用移动支付服务意向中的调节和中介变量的作用
International Journal of Technology Marketing Pub Date : 2020-01-01 DOI: 10.1504/IJTMKT.2020.10035288
Nidhi Singh, Shalini Srivastava
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引用次数: 2
Privacy risk and adoption dilemma for smartphone users' app usage intention: mediated moderation of smartphone operating system 智能手机用户应用使用意愿的隐私风险与采用困境:智能手机操作系统的中介调节
International Journal of Technology Marketing Pub Date : 2020-01-01 DOI: 10.1504/ijtmkt.2020.111533
Anubhav A. Mishra, Prachi Gala, D. Adebanjo
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引用次数: 0
Privacy risk and adoption dilemma for smartphone users app usage intention: mediated moderation of smartphone operating system 智能手机用户应用使用意愿的隐私风险与采用困境:智能手机操作系统的中介调节
International Journal of Technology Marketing Pub Date : 2020-01-01 DOI: 10.1504/ijtmkt.2020.10031989
Anubhav A. Mishra, Prachi Gala, D. Adebanjo
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引用次数: 0
Exploring the effects of social media addiction on consumer behaviour 探索社交媒体成瘾对消费者行为的影响
International Journal of Technology Marketing Pub Date : 2020-01-01 DOI: 10.1504/IJTMKT.2020.114034
Samer Elhajjar
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引用次数: 0
Gender differences in the wearable preferences, device and advertising value perceptions: smartwatches vs. fitness trackers 可穿戴设备偏好、设备和广告价值认知的性别差异:智能手表与健身追踪器
International Journal of Technology Marketing Pub Date : 2020-01-01 DOI: 10.1504/ijtmkt.2020.10031928
Manali Gupta, Neena Sinha, Pratibha Singh, Stephanie Hui-Wen Chuah
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引用次数: 8
An ISM-based framework of variables affecting transactions in the online patent marketplace 影响在线专利市场交易的基于ism的变量框架
International Journal of Technology Marketing Pub Date : 2020-01-01 DOI: 10.1504/ijtmkt.2020.105121
Nishad Deshpande, Asha Nagendra
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引用次数: 0
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