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International Journal of Technology Marketing最新文献

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Digital marketing techniques for school promotion 学校推广的数字营销技术
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10055580
Chin Uy, Ronald R. Fernandez
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引用次数: 0
Is ambiguity an efficient tool in Instagram ads 模糊是Instagram广告的有效工具吗
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.133970
Lilia Khrouf, Souad Maghraoui
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引用次数: 0
Towards a better understanding of the social media effects on young users 为了更好地理解社交媒体对年轻用户的影响
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10053450
Samer Elhajjar, Laurent Yacoub
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引用次数: 0
Really-new services and perceived risk: the effect of regulatory focus 真正的新服务和感知风险:监管焦点的影响
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10056187
J. R. Hall, P. Koku, Selen Savas Hall
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引用次数: 0
Evaluating the brand equity of ride-hailing services from the users’ perspective: a cross-country study 基于用户视角的网约车品牌资产评估:一项跨国研究
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10058649
O. Topaloglu, T. Duman, Okai Ozbal
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引用次数: 0
Gaining loyalty towards mobile food purchasing service: a lesson from the COVID-19 pandemic 获得对移动食品购买服务的忠诚度:来自COVID-19大流行的教训
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.133975
Dwi Suhartanto, David Dean, Norazah Mohd Suki, Anthony Brien, Fatya Alty Amalia
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引用次数: 0
Digital consumer-based branding among football clubs: determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms 足球俱乐部中基于消费者的数字品牌:通过数字平台提供的绿色品牌延伸的品牌忠诚度和购买意愿的决定因素
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.133971
Arian Matin, Tornike Khoshtaria, Metin Mercan, Ilia Botsvadze
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引用次数: 0
Enhance the effectiveness of affiliate marketing on Tiktok for young people 增强Tiktok针对年轻人的联盟营销效果
International Journal of Technology Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10058940
Minh T.H. Le
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引用次数: 0
Consumer repurchase intention of smart wearable devices: an extension of the technology integration model 智能可穿戴设备的消费者再购买意愿:技术集成模型的延伸
International Journal of Technology Marketing Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10047955
Ezlika M. Ghazali, Rohayu Abdul Rahman, M. Waqas, Z. Hamzah
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引用次数: 0
Brand community and its impact on brand love and repurchase intention in the fashion industry context 时尚产业背景下的品牌社群及其对品牌喜爱与再购买意愿的影响
International Journal of Technology Marketing Pub Date : 2022-01-01 DOI: 10.1504/ijtmkt.2022.10044681
Halley Abdelkhaleq, Leen Abu Qwaider, Farah Al Sharaideh, Mohammad Hamdi Alkhasawneh, Farah Safi, Dana Eid
{"title":"Brand community and its impact on brand love and repurchase intention in the fashion industry context","authors":"Halley Abdelkhaleq, Leen Abu Qwaider, Farah Al Sharaideh, Mohammad Hamdi Alkhasawneh, Farah Safi, Dana Eid","doi":"10.1504/ijtmkt.2022.10044681","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10044681","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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