Really-new services and perceived risk: the effect of regulatory focus

Q3 Business, Management and Accounting

International Journal of Technology Marketing Pub Date : 2023-01-01 DOI:10.1504/ijtmkt.2023.10056187

J. R. Hall, P. Koku, Selen Savas Hall

引用次数: 0

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真正的新服务和感知风险:监管焦点的影响

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来源期刊

International Journal of Technology Marketing Business, Management and Accounting-Marketing

CiteScore

1.70

自引率

0.00%

发文量

期刊介绍： IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.