COVID-19 resilience via digital cultural heritage; digital life in museums and festivals during the anthropause

Q3 Business, Management and Accounting

International Journal of Technology Marketing Pub Date : 2022-01-01 DOI:10.1504/ijtmkt.2022.10049149

Zoe-Charis Belenioti

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引用次数: 1

Abstract

The imposition of lockdown anthropause massively affected tourism and particularly cultural tourism products. Digital cultural heritage served as a first aid kit amidst COVID-19 reshaping the deliverable experience. Nevertheless, the pandemic created new research streams;no study so far has reviewed digital resilience within museums and festivals. Drawing on a review of 75 papers, and multiple case study analyses, this paper presents three major streams revealing opportunities and problems attendant to social media and digital transformation as the modus operandi during the lockdown, and global best practices of museum and festival reactions including Thessaloniki International Film Festival and MOMus. This study views COVID-19 as a disruptive event inaugurating a brand-new digital experience era. The study serves as a valuable classification and theoretical starting point for researchers and, second, as a roadmap on challenges and future research agenda directions of digital museum/festival experience amid digital transformation in the post-pandemic era. Copyright © 2022 Inderscience Enterprises Ltd.

查看原文本刊更多论文

通过数字文化遗产抵御COVID-19;人类时代博物馆和节日中的数字生活

人类封锁的实施严重影响了旅游业，特别是文化旅游产品。数字文化遗产在2019冠状病毒病期间充当了急救箱，重塑了可交付的体验。然而，大流行创造了新的研究流;迄今为止还没有研究审查博物馆和节日的数字复原能力。通过对75篇论文的回顾和多个案例研究分析，本文提出了三个主要趋势，揭示了社交媒体和数字转型作为封锁期间的工作方式所带来的机遇和问题，以及全球博物馆和节日反应的最佳实践，包括塞萨洛尼基国际电影节和MOMus。该研究将新冠肺炎视为开启全新数字体验时代的颠覆性事件。二是为疫情后时代数字化转型中数字博物馆/节日体验面临的挑战和未来研究议程方向提供了路线图。版权所有©2022 Inderscience Enterprises Ltd。

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来源期刊

International Journal of Technology Marketing Business, Management and Accounting-Marketing

CiteScore

1.70

自引率

0.00%

发文量

期刊介绍： IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.