Herald of Kyiv National University of Trade and Economics最新文献

{"title":"INVESTMENT IN HUMAN CAPITAL IS AN INNOVATIVE RESOURCE OF THE ECONOMY","authors":"Ilyina Anastasiia","doi":"10.31617/visnik.knute.2021(139)03","DOIUrl":"https://doi.org/10.31617/visnik.knute.2021(139)03","url":null,"abstract":"Background. The current problem of investment in human capital is the level of their innovativeness, that is usefulness for the society and profitability for the investor, where the education plays a huge role as a factor in the objectivity of the evaluation of proposals to identify the promising investment objects. Analysis of recent research and publications. A number of researchers have studied the problems associated with the innovation investment and human capital. However, the development of human capital through smart investment in education and science requires further research. The aim of the article is to study the process of the investment in human capital development to intensify innovation activities in the country. Materials and methods. The scientific articles, monographs and statistical data of the official websites of the State Statistic Service of Ukraine and Global Innovation Indexwere examined, so they presented information base of the research. Methods of conceptual synthesis, time series analysis, comparative and system analyzes, modeling and abstraction were used in this paper. Results.Over the past ten years, there has been an inadequate distribution of the funds invested in human capital by public authorities among participants in the investment process in Ukraine. It is necessary to improve investment management of human capital to solve this problem, since optimization of the quality assurance system of education plays a crucial role. Conclusion. The strategic planning of innovation and investment activities of public and private sectors should be aimed at developing an effective system of human capital management, which in turn requires the establishment of relations between central and local executive bodies, local self-government bodies and participants in the educational process. Keywords: investment, human capital, innovation, education, science, information and communication technologies.","PeriodicalId":374872,"journal":{"name":"Herald of Kyiv National University of Trade and Economics","volume":"288 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126020769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SOCIAL CAPITAL: EVOLUTION OF THE CONCEPT","authors":"Kurnosenko Anastasiia, S. Hanna","doi":"10.31617/visnik.knute.2021(139)02","DOIUrl":"https://doi.org/10.31617/visnik.knute.2021(139)02","url":null,"abstract":"Background. The process of social capital formation as a full-fledged scientific theory reflects and explains important social processes. Constant communication and socialization process make new demands on the economy and economic mechanism. Now there are clear periods of technological change for which humanity at the subconscious level is ready and needs it. Most of these processes took place due to the constant functioning of social capital. The aim of the article is to identify and periodize the main stages of evolution of the social capital concept based on the study of its origin nature, and characteristics of key points that influence further theory process, definition of basic features and structure of social capital. Materials and methods. The works of foreign and domestic scholars on social capital were studied to solve this goal. Methods of historical and logical generalization, analysis and synthesis, comparison and generalization were used in the paper. Results. A significant amount of works on this concept has become a prerequisite for identifying and periodizing the evolution stages of the social capital concept: latent, conceptualization, the stage of convergence and pragmatization. The following approaches to the interpretation of social capital were formed in the second stage: sociological, historical, economic, institutional, political science and symbiotic. The study has confirmed the third stage of development of the social capital theory lasts, which is characterized by significant achievements in understanding its content and role in society, practical implementation of certain methodological provisions, on the one hand, and active discourse and pluralism of views on the social capital concept on the other hand. Conclusion. Historical retrospection of the formation process of the social capital concept, analysis of scholars’ views on its essence, their synthesis and development have allowed to determine the following main essential characteristics of the \"social capital\" concept and form its author’s vision as a set of social institutions, relations, norms, values, mutual trust structure. Its parameters affect the formation of other capital forms, management models and benefits in general, which are characterized by interconnectedness with human capital and the historical and cultural development context and management object. Keywords: social capital, trust, communication network, norms, institutional environment.","PeriodicalId":374872,"journal":{"name":"Herald of Kyiv National University of Trade and Economics","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122676396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"POST-PANDEMIC ADAPTATION OF LUXURY RESTAURANTS","authors":"M. Svitlana, T. Tetiana, S. Bohdan","doi":"10.31617/visnik.knute.2021(139)06","DOIUrl":"https://doi.org/10.31617/visnik.knute.2021(139)06","url":null,"abstract":"Background. The biggest losses during the global COVID-19 pandemic were in the restaurant business, in particular in the premium segment, which is the flagship of global market trends. New challenges of the external environment force enterprises to find innovative adaptation mechanisms for further development and competition in the market. The aim of the studyis to analyze, determine and predict the adaptability of the current state of the world market of restaurant services, in particular – luxury segment, in a viral pandemic. Materials and methods.The methodological basis of the research was statistical and graphical methods, which in combination allowed to analyze the dynamics of development and adaptability of luxury services in the global market of restaurant services. The information base for the study was the work of domestic and foreign scientists and Internet sources. Results.The state of the world market of restaurant services in pandemic conditions is investigated. Based on the analysis of world ratings and opinions of business experts, the issue of pandemic challenges of restaurants of various formats is substantiated, probable directions of changes and development of the world market of restaurant services are determined. To restart the operation of the restaurant business in the post pandemic period, adaptive mechanisms for its restoration and development have been identified, taking into account the features and requirements of the luxury services restaurant market. Conclusion. The COVID-19 pandemic has had a significant negative impact on the activities of most restaurant establishments of various formats, including premium segment restaurants. At the same time, the global pandemic crisis has provoked institutions to seek innovative adaptive approaches. During the period of destabilization and adaptive resumption of activities, the main priorities of institutions should be, first of all, updating operating procedures, updating the customer base to return them to the restaurant, adjusting the menu to change consumer habits and preferences, improving delivery service and more. Given the prognostic data of world experts on the future of the restaurant industry in post-pandemic conditions, the modern restaurant business is in an active phase of its restart and innovative development. Keywords: premium segment restaurants, luxury service, fine dining, digitalization of business, the global market of elite restaurant services, pandemic COVID-19, Michelin star, adaptive development mechanisms.","PeriodicalId":374872,"journal":{"name":"Herald of Kyiv National University of Trade and Economics","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128077442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BANK LENDING OF COMMERCIAL REAL ESTATE","authors":"Shulha Nataiia, Kotenko Uliana, Stepanyk Alyona","doi":"10.31617/visnik.knute.2021(139)08","DOIUrl":"https://doi.org/10.31617/visnik.knute.2021(139)08","url":null,"abstract":"Background. Banks’ proposals of loans for commercial real estate services have some differences in standard and non-standard terms of their provision. Instead, most clients focus only on standard loan terms and only some of them on non-standard ones. A comprehensive approach to the simultaneous consideration of standard and non-standard conditions for obtaining a loan for commercial real estate has not been developed in modern theory and practice of banking, which should be the basic basis for the borrower’s decision in choosing of the lending bank. The aim of the article is to identify current trends in the development of bank lending for commercial real estate in Ukraine, as well as the economic justification of the borrower’s choice of bank in the process of making a decision to obtain a loan. Materials and methods. Method of generalization and historical method were applied in the study of trends in lending for the acquisition, construction, repair, reconstruction of commercial real estate; methods of analysis and synthesis were used in the diagnosis of standard and non-standard conditions of credit servicing of commercial real estate. The authors provide an analysis ofthe choice of the bank to obtain a loan based on an integrated assessment of its attractiveness to the client using system approach. Results. A methodical approach to the integrated assessment of the economic attracttiveness of a bank loan for commercial real estate services has been developed. It is based on the Pareto principle, according to which standard lending conditions are taken into account in 80% and 20% is non-standard. This methodological approach allows the borrower to make an informed management decision on the correct choice of the lending bank. Conclusion. Loans for commercial real estate services, except the warehouse real estate sector, have decreased due to the COVID-19 pandemic. Demand for construction loans and repair of warehouses remained relatively stable. The practical approbation of the offered methodical approach of a complex estimation of credit offers of the most active Ukrainian banks on an example of the enterprise which planned to receive the credit for repair of the warehouse real estate is carried out. The choice of the creditor bank is substantiated according to the calculations results. Keywords: pandemic, banks, commercial real estate, lending, grant element, Pareto principle, standard and non-standard lending conditions, integrated assessment.","PeriodicalId":374872,"journal":{"name":"Herald of Kyiv National University of Trade and Economics","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133647881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DUAL EDUCATION IN PARTNERSHIP MODERNIZATION WITH EMPLOYERS","authors":"Mykolaichuk Iryna, Khmurova Viktoriia","doi":"10.31617/visnik.knute.2021(139)10","DOIUrl":"https://doi.org/10.31617/visnik.knute.2021(139)10","url":null,"abstract":"Background. Training for the real economy is a national necessity and one of the main conditions for increasing labor productivity. The system of dual education, which combines both theoretical and practical training in the educational process, is deprived of such shortcomings in the training of future specialists, and its advantage is to ensure a high share of employment of graduates who fully meet the requirements of the employer. The aim of the article is a theoretical and methodological justification of the content, goals, advantages and disadvantages of dual education as a factor in modernizing the system ofpartnership between education and employers at the present stage of development of society. Materials and methods. The following general scientific and special methods ofknowledge were used in the paper: analysis and synthesis, deduction and induction, systematization, analytical-systematization, system approach and generalization. Results. The essence of the concept of \"dual education\", its meaning and structure are substantiated, the algorithm of introduction in domestic practice is offered. It is proved that the success of enterprises in various industries and their competitiveness directly depends on the level of education and competitive advantages of managers. The need for students of the educational program \"Industrial Management\" on the dual form of education is substantiated. The characteristics of advantages and disadvantages of dual education in Ukraine, legal and socio-economic preconditions of its implementation are given. Conclusion. Thus, the dual form of education is a way of obtaining education, which involves the combination of training of persons in educational institutions (in other subjects of educational activities) with training in the workplace at enterprises, institutions and organizations to acquire certain qualifications on the basis of contract Keywords: dual education, dual learning system, social partnership, training and production environment.","PeriodicalId":374872,"journal":{"name":"Herald of Kyiv National University of Trade and Economics","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116618052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"HIGHER EDUCATION BRANDING","authors":"Piatnytska Galyna","doi":"10.31617/visnik.knute.2021(138)10","DOIUrl":"https://doi.org/10.31617/visnik.knute.2021(138)10","url":null,"abstract":"Background. The increasing intensity of competition in the international market for higher education services leads to an increase in the importance of brands of higher education institutions (HEIs) and the branding of national higher education in general. The aim of this study is to determine the target setting and the main objectives of the country’s higher education branding in the international market of educational services. Materials and methods. Methods of comparative and critical analysis, analytical processing of the collected data, graphical display of trends and interrelations, synthesis, etc. are used to achieve the purpose and accomplish the assigned tasks. Results. Analysis of the dynamics of appeals to the Google-system with queries to search for such words and phrases as: \"Brand\"; \"Higher education\"; \"Uni­versity\" showed that after a sharp decline in the number of brand and branding queries in March 2020, the trend of increasing attention to this concept among Internet users began to grow again. At the same time, in the last months of 2021, there is a trend towards a decline in requests for higher education and universities. The risk of such a situation for the deve­lopment of existing universities lies in the fact that the latter is happening against the back­ground of the periodic introduction of quarantine restrictions and the loss of the opportunity to establish constant offline communications with students and youth audience. On the basis of a critical analysis, comparison and systematization of the existing definitions of the concepts of \"branding of higher education\" and \"brand of higher edu­cation\", it is proposed to understand the process of \"branding of higher education\" as a process aimed at implementing the strategy for the development of higher education, strengthening the identity of the higher education system of the country in the international market of educational services, support competitiveness of the higher education sector by establishing effective communications with all stakeholder groups both within the country and abroad. It has been substantiated that the \"brand of a higher education institution\" should be understood as a specific model of ideas and value characteristics about the HEI and its educational services in the minds of stakeholders. It is emphasized that the process of the higher education branding should be aimed at forming the value of the brand. This requires the following tasks, the implementation of which: 1) will create a strong competitive brand of higher education in the country, which will help solve educational problems and meet the needs of the labor market, especially within the country; 2) provide preconditions for further geographical diversification in the provision of educational services of the country’s HEIs; 3) will increase the volume of foreign and domestic investment in the educational and scientific space of the country. Along with this, the factors that should be paid a","PeriodicalId":374872,"journal":{"name":"Herald of Kyiv National University of Trade and Economics","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121794815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"E-LEARNING DURING THE COVID-19 PANDEMIC: A PRACTICAL ASPECT","authors":"Prytulska Natalia, Bozhko Tetiana, Kaminskyi Serhii","doi":"10.31617/visnik.knute.2021(138)09","DOIUrl":"https://doi.org/10.31617/visnik.knute.2021(138)09","url":null,"abstract":"The proposed article considers the relevance and feasibility of the transition of higher education institutions to e-learning during the COVID-19 pandemic, outlines the features and problems that arise in e-learning. Keywords: е-learning, online educational platform, synchronous learning, asyn­chronous learning.","PeriodicalId":374872,"journal":{"name":"Herald of Kyiv National University of Trade and Economics","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132561880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ENTERPRISES INVESTMENT ACTIVITY: SOURCES OF RECOVERY","authors":"G. Nataliia, V. Iryna","doi":"10.31617/visnik.knute.2021(138)03","DOIUrl":"https://doi.org/10.31617/visnik.knute.2021(138)03","url":null,"abstract":"Background. The article examines the essence and main factors influencing the investment activity of economic entities, identifies the main means of stimulating it. The directions of attracting investments by the sectors of Ukraine’s economy are considered. The main transformation vectors of the state mechanism of investment processes mana­gement in Ukraine are singled out. The aim of the article is to determine the prerequisites and reserves for increasing investment activity of economic entities of Ukraine, its means in a multi-vector environment based on the study of the state, recovery sources in modern conditions of the investment process analysis of state initiatives to change the paradigm of the influence mechanism on the formation of a new phase of the investment cycle. Materials and methods. General scientific methods such as methods of logical generalization, abstraction and formalization, synthesis and analysis, induction, analogies, etc., were used in this paper. Results. Ukraine does not have a stable system of motivation and stimulation of investment supply, which does not completely launch the national investment market, and in the presence of a high demand level for them, the investment mechanism has not been developed and even has braking nature. Analysts consider that the statistical reflection system of economic processes needs radically restructuring, which significantly affects the quality of their diagnosis, development of forecasts, investment proposals, and justification of the parameters of their implementation. The attracting policy of foreign investment at least at the level of foreign direct investment is not systematic. The investment climate is improving in Ukraine, so it is necessary to revise the list of business profiles of the enter­prises that may receive state support for their investment initiatives. Conclusion. The systematic reform of state mechanisms for managing investment processes is based on the formation of investment behavior of all participants according to modern world models, their activation in new coordinates of sources of investment needs, and tools to meet it. It is necessary prerequisite for increasing investment activity of eco­nomic entities in Ukraine. According to the latest publications of government developments over a long period, a new paradigm of managing country economic development is beingformed in Ukraine, where the introduction of investment activity of all participants is given a fundamental role. Keywords: investment activity, investment resources, investment cycle, business climate, competitive advantages.","PeriodicalId":374872,"journal":{"name":"Herald of Kyiv National University of Trade and Economics","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131421845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"RECREATIONAL TOURISM: PRODUCT PORTFOLIO DIVERSIFICATION","authors":"Tkachenko Tetiana, Hladkyi Oleksandr, Zhuchenko Valentyna","doi":"10.31617/visnik.knute.2021(138)06","DOIUrl":"https://doi.org/10.31617/visnik.knute.2021(138)06","url":null,"abstract":"Theoretical fundamentals of product portfolio diversification in the frames of recrea­tional tourism were disclosed. The main attractive properties of recreationaltourism resources were substantiated. The potential advantages and disadvantages of recreation tourism product diversification were investigated. The product portfolio diversification and marketing processes in recreation tourism wereanalyzed via the example of the clinical sanatorium \"Kuialnik\" and the resort association \"Perlyna Chornomoria\" located in Odesa region of Ukraine. Keywords: recreation tourism, resort, sanatorium, product portfolio, diversification.","PeriodicalId":374872,"journal":{"name":"Herald of Kyiv National University of Trade and Economics","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123265696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ECONOMIC RISKS OF THE ENTERPRISE: POST-COVID TRANSFORMATION","authors":"Kondratiuk Oksana, Stoianenko Iryna","doi":"10.31617/visnik.knute.2021(138)01","DOIUrl":"https://doi.org/10.31617/visnik.knute.2021(138)01","url":null,"abstract":"Background.Development of the economy in the context of globalization, on the one hand, promotes new opportunities for the production of new goods and services, and on the other hand, increases existing threats and causes new ones, so it has a negative impact on economic security. Most threats to the economic security of an enterprise cannot be pre­dicted, and unpredictedthreatsare risks. The current situation requires companies to im­prove and optimize continuouslythe process of risk management and policy making. The aim of the paper is justification of the need for risk management policy as acomponent of the economic security of an enterprise. Materials and methods. Current regulations of Ukraine, publications of domestic and foreign scientists on the research topic, statistical materials and Internet sourcesare the information base of the research. Methods of generalization, analysis and synthesis, comparison, scientific abstraction and systematization were used to achieve the main aim of the paper. Results. The COVID-19 pandemichas had impact on the enterprisesactivities. The risk structure can be determined bysuchareas asstaff, processes,profit, profitability and partnerships.Risk management allows the company to ensure necessary development, increase competitiveness and economic security. An important component of the deve-lopment of risk management in the enterprise is the development of appropriate policies that allow to form an adequate understanding of the processes of each participant in the system, ensure strict compliance with established rules and compliance with mandatory procedures in risk management.At present, risk management is becoming a way to survive in a difficult economic situation, which will allow the company to ensure necessary deve­lopment, increase competitiveness and economic security. An important component ofrisk managementdevelopment of the enterprise ismaking of appropriate policies that allow to form an adequate understanding of the processes of each participant in the system, ensure strict compliance with established rules and compliance with compulsory procedures in risk management. Conclusion. Risk management process should become an integral part of corporate culturefor any company. Developed and implemented risk management policy should ensure full responsibility of its employees for understanding, assessing, established risk appe­tite and applying appropriate methods to reduce negative impact of risks on current and future business activities and economic security of the enterprise. Or any company, the risk management process should become an integral part of corporate culture, and the developed and implemented risk management policy should ensure full responsibility of all its employees for understanding, assessing, established risk appetite and applying appropriate methods to reduce the negative impact of risks on cur­rent and future business activities and economic security of the enterprise. Keywords: ","PeriodicalId":374872,"journal":{"name":"Herald of Kyiv National University of Trade and Economics","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116680115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}