{"title":"休闲旅游:产品组合多元化","authors":"Tkachenko Tetiana, Hladkyi Oleksandr, Zhuchenko Valentyna","doi":"10.31617/visnik.knute.2021(138)06","DOIUrl":null,"url":null,"abstract":"Theoretical fundamentals of product portfolio diversification in the frames of recreational tourism were disclosed. The main attractive properties of recreationaltourism resources were substantiated. The potential advantages and disadvantages of recreation tourism product diversification were investigated. The product portfolio diversification and marketing processes in recreation tourism wereanalyzed via the example of the clinical sanatorium \"Kuialnik\" and the resort association \"Perlyna Chornomoria\" located in Odesa region of Ukraine. Keywords: recreation tourism, resort, sanatorium, product portfolio, diversification.","PeriodicalId":374872,"journal":{"name":"Herald of Kyiv National University of Trade and Economics","volume":"23 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"RECREATIONAL TOURISM: PRODUCT PORTFOLIO DIVERSIFICATION\",\"authors\":\"Tkachenko Tetiana, Hladkyi Oleksandr, Zhuchenko Valentyna\",\"doi\":\"10.31617/visnik.knute.2021(138)06\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Theoretical fundamentals of product portfolio diversification in the frames of recreational tourism were disclosed. The main attractive properties of recreationaltourism resources were substantiated. The potential advantages and disadvantages of recreation tourism product diversification were investigated. The product portfolio diversification and marketing processes in recreation tourism wereanalyzed via the example of the clinical sanatorium \\\"Kuialnik\\\" and the resort association \\\"Perlyna Chornomoria\\\" located in Odesa region of Ukraine. Keywords: recreation tourism, resort, sanatorium, product portfolio, diversification.\",\"PeriodicalId\":374872,\"journal\":{\"name\":\"Herald of Kyiv National University of Trade and Economics\",\"volume\":\"23 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-09-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Herald of Kyiv National University of Trade and Economics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31617/visnik.knute.2021(138)06\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Herald of Kyiv National University of Trade and Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31617/visnik.knute.2021(138)06","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Theoretical fundamentals of product portfolio diversification in the frames of recreational tourism were disclosed. The main attractive properties of recreationaltourism resources were substantiated. The potential advantages and disadvantages of recreation tourism product diversification were investigated. The product portfolio diversification and marketing processes in recreation tourism wereanalyzed via the example of the clinical sanatorium "Kuialnik" and the resort association "Perlyna Chornomoria" located in Odesa region of Ukraine. Keywords: recreation tourism, resort, sanatorium, product portfolio, diversification.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
