Business Perspectives and Research最新文献

Dimensions of Brand Equity: A Hybrid Approach 品牌资产的维度：混合方法

Business Perspectives and Research Pub Date : 2024-07-01 DOI: 10.1177/22785337221132623

Govind Nath Srivastava, V. Padmaja, Abhinav P. Tripathi

引用次数: 0

It Must Be Excellent If an Instagram Star Endorses It, Right? Inquiring About the Parasocial Interactions and Online Purchase Intention 有 Instagram 明星代言的产品一定很棒，对吗？探究准社交互动与在线购买意向

Business Perspectives and Research Pub Date : 2024-06-09 DOI: 10.1177/22785337241247892

Sridevi Gopakumar, Madhava Priya Dananjayan

{"title":"It Must Be Excellent If an Instagram Star Endorses It, Right? Inquiring About the Parasocial Interactions and Online Purchase Intention","authors":"Sridevi Gopakumar, Madhava Priya Dananjayan","doi":"10.1177/22785337241247892","DOIUrl":"https://doi.org/10.1177/22785337241247892","url":null,"abstract":"In an era dominated by social media, the power of Instagram influencers on consumer purchase intentions is undeniable and profound. This study explores the complex dynamics between parasocial interactions, influencer credibility, product–influencer congruence, attitude, and consumer purchase intentions in the context of Instagram beauty influencers. Employing a quantitative research approach, an online survey was conducted among 326 female Instagram users who follow beauty influencers. The findings underscore the pivotal role of influencer credibility and product–influencer congruence in shaping consumers’ attitudes and purchase intentions. Furthermore, results reveal that parasocial interactions cultivate feelings of trust and positivity toward influencers, thereby enhancing consumers’ purchasing intentions. A novel contribution of this research lies in the identification of influencer credibility and product–influencer congruence as significant mediators in the relationship between parasocial interactions and purchase intentions. Although the research focuses primarily on beauty influencers on Instagram, the insights gleaned offer critical practical implications for broader influencer marketing strategies, emphasizing the need for influencer authenticity, alignment with endorsed products, and strong parasocial interactions. While limited to Instagram beauty influencers and reliant on self-reported measures, the study suggests a need for further exploration into variables like trust and perceived value.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141366972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Gender Diversity and Inclusion on Indian Boards: Post the Introduction of the Mandate in 2015 and 2019 印度董事会的性别多样性和包容性：2015 年和 2019 年引入授权之后

Business Perspectives and Research Pub Date : 2024-06-02 DOI: 10.1177/22785337241249557

Neharika Vohra, Kashika Sud, Chayanika Bhayana

{"title":"Gender Diversity and Inclusion on Indian Boards: Post the Introduction of the Mandate in 2015 and 2019","authors":"Neharika Vohra, Kashika Sud, Chayanika Bhayana","doi":"10.1177/22785337241249557","DOIUrl":"https://doi.org/10.1177/22785337241249557","url":null,"abstract":"The purpose of this study is to investigate the impact of quota requirements on the proportion of women serving on corporate boards in India. By examining not just the numbers but also the composition of women directors, including their profiles—age, education and professional experience, directorship type, appointment nature, industry representation—as well as patterns in their participation in board committees, compensation, tenure, and reasons for leaving, the study aimed to understand the extent to which boards have leveraged the presence of women on boards. The study includes all 1944 National Stock Exchange (NSE)-listed companies to whom the mandate applies. The results show an increase in the number of women on boards after the quota mandate; however, there is also a rise in the same women serving on multiple boards around the date of compliance to the quota mandate, suggesting symbolic inclusion of women on boards. Symbolic management was also evidenced in a few women holding chairperson positions, and proportionately, women’s leadership in committees such as audit committees being lower than their board presence. This research offers insights into the actions of Indian corporates to comply with the mandate and yet uphold the status quo, thus being symbolic in meeting the mandate.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141273499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Exploration of Entrepreneurial Marketing Dimensions and Competitive Advantage in Small and Medium Enterprises 企业家营销维度与中小企业竞争优势的探索

Business Perspectives and Research Pub Date : 2024-05-23 DOI: 10.1177/22785337241255815

J. Hanaysha, Abdallatif Abuowda, Osman Gulseven

{"title":"An Exploration of Entrepreneurial Marketing Dimensions and Competitive Advantage in Small and Medium Enterprises","authors":"J. Hanaysha, Abdallatif Abuowda, Osman Gulseven","doi":"10.1177/22785337241255815","DOIUrl":"https://doi.org/10.1177/22785337241255815","url":null,"abstract":"The prime focus of this article was on investigating whether the dimensions of entrepreneurial marketing have any effect on an enterprise’s competitive advantage in small and medium enterprises’ (SMEs’) setting. It further aims to close existing theoretical gaps in the previous literature concerning the scarce empirical studies on entrepreneurial marketing in the Gulf Cooperation Council countries. In order to respond to this gap, a structured survey was designed for obtaining the required data from several owners as well as managers of diverse SMEs in the United Arab Emirates (UAE). After completing data collection, the software of SmartPLS4 was used for validating the hypotheses and drawing conclusions. Based on the analysis, the results exhibited that innovativeness, resource leveraging, and customer intensity positively impact competitive advantage. The analysis also supported that opportunity focus, customer proactiveness, as well as value creation all positively affect competitive advantage. However, risk-taking dimension was found to be an insignificant predictor of competitive advantage. By providing insights into SMEs in the UAE context, this article enhances the prevailing knowledge on the connection among the selected elements of entrepreneurial marketing and competitive advantage.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141107859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Determinants of Counterproductive Work Behavior: A Moderation and Mediation Analysis 非生产性工作行为的决定因素：调节与调解分析

Business Perspectives and Research Pub Date : 2024-05-03 DOI: 10.1177/22785337241242524

Smruti Patre, Debarun Chakraborty

{"title":"Determinants of Counterproductive Work Behavior: A Moderation and Mediation Analysis","authors":"Smruti Patre, Debarun Chakraborty","doi":"10.1177/22785337241242524","DOIUrl":"https://doi.org/10.1177/22785337241242524","url":null,"abstract":"The purpose of the article is to investigate the impact of employment stressors, specifically job insecurity (JI), interpersonal conflicts at work (ICW), and leader–member exchange (LMX), on counterproductive work behaviors (CWB). The stressor-emotion theory of CWB suggests that the connections between these factors could be influenced by emotional exhaustion (EE) and regulated by emotional intelligence (EI). A cross-sectional survey was undertaken online to gather data from 431 IT personnel in India. The model proposed, postulating relationships among the variables, underwent testing through structural equation modeling (SEM) utilizing the process macro in SPSS. The moderation analysis was conducted using Hayes’ PROCESS macro in SPSS. The findings confirmed that all three job stressors have a significant impact on CWB. Additionally, EE partially mediated all three relationships. Similarly, EI moderated only the association between ICW and CWB, but not those of JI and LMX with CWB. It is highly imperative for organizations to comprehend the concept deeply and research further to determine the antecedents that impact CWB, to realize their goals.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141016091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Navigating Change and Adversity: A Case Study of Netflix’s Journey 驾驭变革与逆境：Netflix 之旅案例研究

Business Perspectives and Research Pub Date : 2024-03-11 DOI: 10.1177/22785337241233035

Syamala Devi Challa, L. K. Jena

{"title":"Navigating Change and Adversity: A Case Study of Netflix’s Journey","authors":"Syamala Devi Challa, L. K. Jena","doi":"10.1177/22785337241233035","DOIUrl":"https://doi.org/10.1177/22785337241233035","url":null,"abstract":"On March 14, 2022, Netflix’s shares were down to more than 50% by losing all its pandemic gains. Investors have faced the biggest loss; even big companies have withdrawn their shares from Netflix. The founders of Netflix, led by Reed Hastings and pioneered by Marc Randolph, were in trouble. Though Randolph pioneered Netflix, Reed Hastings, the co-founder and the most decisive leader of Netflix, has played a prominent place in its growth. He has been serving Netflix for two decades, and his leadership tactics have helped it to serve in critical times like COVID. The journey of Netflix from inception to today has involved leadership lessons, tactics, and change initiatives. The role of Hastings in every change is also notable for the growth of Netflix. Though the change is for the improvement of the company, all the changes would not give fruitful results. The team Hastings adaptation and customization of changes were remarkable. The growth of Netflix can be divided into three phases: Before, during, and after COVID-19, depending on the change initiatives taken by the company. The changes adopted before and during COVID have made Netflix a top brand in the streaming zone. But due to present losses, there is a quest for the next act in the company to recover the market share; otherwise, the future of Netflix would be questionable.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140251388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Corporate Social Responsibility Spending on Firm Performance with Earnings Management as a Moderating Variable: Evidence from the Indian Market 以收益管理为调节变量的企业社会责任支出对公司业绩的影响：来自印度市场的证据

Business Perspectives and Research Pub Date : 2024-01-03 DOI: 10.1177/22785337231208293

Gayas Ahmad, Mohammad Haseeb, M. Hossain, Waseem Alam, Feeroz Hayat, Mohammad Shahid

{"title":"The Role of Corporate Social Responsibility Spending on Firm Performance with Earnings Management as a Moderating Variable: Evidence from the Indian Market","authors":"Gayas Ahmad, Mohammad Haseeb, M. Hossain, Waseem Alam, Feeroz Hayat, Mohammad Shahid","doi":"10.1177/22785337231208293","DOIUrl":"https://doi.org/10.1177/22785337231208293","url":null,"abstract":"This study seeks to examine the influence of corporate social responsibility (CSR) spending on firm performance (FP) and supplementary examine the contraction effect of CSR spending and earning management (EM) on the FP in the setting of Indian companies. The sample size employed in this study is 82 companies from S&P BSE 100 index during 2015&–2021. Further, Tobin&’s Q is used as an indicator for measuring the FP. The modified Jones model is employed as a proxy to quantify EM in the form of discretionary accruals (DACC). The methodological model for analysis followed in the work is pooled ordinary least square. The study reveals pragmatic evidence that enterprises engaged in the exercise of EM have no encouragement in CSR spending. In addition to this, the second hypothesis, based on EM, CSR, and earnings management, negatively influences FP in the Indian context. The results of this research will be of certain interest to business owners who want to gauge the efficacy of directors&’ and managers&’ sustainability choices, as well as investors and public authorities who want to evaluate the positive correlation between CSR and a company&’s performance and image, and therefore, the favorable impact on the firm&’s performance.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139389397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Econometric Study on Volatility Clusters, Dynamic Risk Return Relationship, and Asymmetry in Bitcoin Returns 关于波动性集群、动态风险回报关系和比特币回报不对称的计量经济学研究

Business Perspectives and Research Pub Date : 2023-12-20 DOI: 10.1177/22785337231208300

Vandana Dangi

{"title":"An Econometric Study on Volatility Clusters, Dynamic Risk Return Relationship, and Asymmetry in Bitcoin Returns","authors":"Vandana Dangi","doi":"10.1177/22785337231208300","DOIUrl":"https://doi.org/10.1177/22785337231208300","url":null,"abstract":"The most sought-after cryptocurrency sector is facing dicey environment in India due to stringent ideology of its government that put Indian investors in dilemma in envisaging this sector as a virtuous investment avenue. The investors are very curious for this sector and their curiosity aroused the need for its evaluation in terms of risk-return dynamics in contemporary scenario. The present study is an endeavor to econometrically explore volatility clusters, dynamic risk return relationship, and asymmetry in Bitcoin return series covering the period from August 2010 to February 2022. The results of Augmented Dickey–Fuller test, Ng–Perron tests, Ljung Box Q test, Engle’s ARCH, and White test asserted that the Bitcoin return series is stationary and has apparent volatility clusters in it. The estimates from GARCH-M model confirmed the absence of risk return relationship and the estimates from ARMA-EGARCH model confirmed the presence of asymmetry (leverage effect) in Bitcoin return series. However, the results of ARMA-TARCH model confirmed the absence of asymmetry in the series and further diagnostic checking asserted that ARMA- TARCH model is the best fitted model. These estimations may help the investors in comprehending risk-return dynamics of investment in Bitcoins for framing better hedging strategy in contemporary scenario.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138955399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the Performance Dimensions of Indian Shadow Banks Through the CAMELS Framework 通过 CAMELS 框架探索印度影子银行的绩效维度

Business Perspectives and Research Pub Date : 2023-12-03 DOI: 10.1177/22785337231201499

Nandita Bhattacharjee, A. P. Pati

{"title":"Exploring the Performance Dimensions of Indian Shadow Banks Through the CAMELS Framework","authors":"Nandita Bhattacharjee, A. P. Pati","doi":"10.1177/22785337231201499","DOIUrl":"https://doi.org/10.1177/22785337231201499","url":null,"abstract":"The role of shadow banks, otherwise known as nonbanking finance companies (NBFCs), in any financial system is well recognized. Since their failure has the potential spillover effect on other institutions creating vulnerability in the entire financial system, identifying key areas that require improvement will enable the firm to work at institutional level to prevent the same. Also this exercise provides crucial input to the regulator to initiate appropriate and timely policy interventions. In this article, the performance is explored by considering the relevant parameters of 100 systemically important nondeposit-taking NBFCs in India by using the CAMELS framework. As very few NBFCs are listed in the stock market, a comparative analysis is made to identify distinct characteristics of listed and nonlisted firms. From the analysis, antecedent profitability and management competencies emerged as main performance drivers across the firms. Further, the result shows that listed firms engaged in income diversification and disbursing credit by relying on internal sources able to reduce the risk and enhance their performance. But, in the case of nonlisted firms generating revenue only through their core financing activities is key to their financial health. At the firm level, emphasis on improving the competencies through capacity building that will help improve the quality of assets and revenue generation is suggested. Simultaneously, the regulator also needs to keep a strong vigil on the activities of nonlisted firms.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138605418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Robust Financial Inclusion Framework by Examining Literacy Aspects in Oman 通过审查阿曼的扫盲情况建立强大的金融包容性框架

Business Perspectives and Research Pub Date : 2023-11-27 DOI: 10.1177/22785337231208299

Sarfaraz Javed, Zahida Abro, Imran Azad, Mohammad Shahfaraz Khan

{"title":"Robust Financial Inclusion Framework by Examining Literacy Aspects in Oman","authors":"Sarfaraz Javed, Zahida Abro, Imran Azad, Mohammad Shahfaraz Khan","doi":"10.1177/22785337231208299","DOIUrl":"https://doi.org/10.1177/22785337231208299","url":null,"abstract":"This research examines how Internet finance and challenges (IFC) affect Oman’s banking sector’s financial inclusion (FIN). This research also examines the mediating function of digital literacy (DL) and financial literacy (FL). The conceptual model hypothesis was tested using a questionnaire with study construct items. Financial services and customers at selected Oman banks were sampled using purposive sampling. To test model fitness and derive hypothesis outcomes, AMOS was used to analyze these data using PLS-SEM. The IFC and FIN of financial services users were positively and significantly associated, and DL and FL mediated this connection. This research highlighted DL and FL as the mediating mechanism, adding to the literature on IFC and FIN. FIN must address Internet finance issues, and the government must create regulations to improve financial service consumers’ DL and FL to boost FIN in Oman. This research is innovative and distinctive since it emphasizes the necessity of technological literacy to make it easier for banks and other financial institutions to deliver financial services to the Sultanate of Oman.","PeriodicalId":37330,"journal":{"name":"Business Perspectives and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139228002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0