An Exploration of Entrepreneurial Marketing Dimensions and Competitive Advantage in Small and Medium Enterprises

Q2 Business, Management and Accounting

Business Perspectives and Research Pub Date : 2024-05-23 DOI:10.1177/22785337241255815

J. Hanaysha, Abdallatif Abuowda, Osman Gulseven

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Abstract

The prime focus of this article was on investigating whether the dimensions of entrepreneurial marketing have any effect on an enterprise’s competitive advantage in small and medium enterprises’ (SMEs’) setting. It further aims to close existing theoretical gaps in the previous literature concerning the scarce empirical studies on entrepreneurial marketing in the Gulf Cooperation Council countries. In order to respond to this gap, a structured survey was designed for obtaining the required data from several owners as well as managers of diverse SMEs in the United Arab Emirates (UAE). After completing data collection, the software of SmartPLS4 was used for validating the hypotheses and drawing conclusions. Based on the analysis, the results exhibited that innovativeness, resource leveraging, and customer intensity positively impact competitive advantage. The analysis also supported that opportunity focus, customer proactiveness, as well as value creation all positively affect competitive advantage. However, risk-taking dimension was found to be an insignificant predictor of competitive advantage. By providing insights into SMEs in the UAE context, this article enhances the prevailing knowledge on the connection among the selected elements of entrepreneurial marketing and competitive advantage.

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企业家营销维度与中小企业竞争优势的探索

本文的主要重点是研究创业营销的各个层面是否会对中小企业的竞争优势产生影响。本文还旨在弥补以往文献中关于海湾合作委员会国家创业营销实证研究不足的理论空白。为了填补这一空白，我们设计了一项结构化调查，从阿拉伯联合酋长国（UAE）不同中小企业的几位所有者和管理者那里获取所需的数据。完成数据收集后，使用 SmartPLS4 软件验证假设并得出结论。分析结果表明，创新能力、资源利用和客户密集度对竞争优势有积极影响。分析还证明，机会关注、客户主动性以及价值创造都会对竞争优势产生积极影响。然而，风险承担维度对竞争优势的预测作用不明显。通过对阿联酋中小型企业的深入分析，本文丰富了有关创业营销的选定要素与竞争优势之间联系的现有知识。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Perspectives and Research Business, Management and Accounting-Business and International Management

CiteScore

5.00

自引率

0.00%

发文量

期刊介绍： Business Perspectives and Research (BPR) aims to publish conceptual, empirical and applied research. The empirical research published in BPR focuses on testing, extending and building management theory. The goal is to expand and enhance the understanding of business and management through empirical investigation and theoretical analysis. BPR is also a platform for insightful and theoretically strong conceptual and review papers which would contribute to the body of knowledge. BPR seeks to advance the understanding of for-profit and not-for-profit organizations through empirical and conceptual work. It also publishes critical review of newly released books under Book Review section. The aim is to popularize and encourage discussion on ideas expressed in newly released books connected to management and allied disciplines. BPR also periodically publishes management cases grounded in theory, and communications in the form of research notes or comments from researchers and practitioners on published papers for critiquing and/or extending thinking on the area under consideration. The overarching aim of Business Perspectives and Research is to encourage original/innovative thinking through a scientific approach.