驾驭变革与逆境：Netflix 之旅案例研究

Q2 Business, Management and Accounting

Business Perspectives and Research Pub Date : 2024-03-11 DOI:10.1177/22785337241233035

Syamala Devi Challa, L. K. Jena

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引用次数: 0

摘要

2022 年 3 月 14 日，Netflix 的股价跌至 50%以上，失去了所有的流行性收益。投资者面临着最大的损失；甚至大公司也从 Netflix 撤回了股份。以里德-黑斯廷斯（Reed Hastings）为首、马克-伦道夫（Marc Randolph）为先锋的 Netflix 创始人陷入了困境。虽然伦道夫是 Netflix 的创始人，但里德-黑斯廷斯作为 Netflix 的联合创始人和最具决定性的领导者，在 Netflix 的发展中发挥了突出的作用。他为 Netflix 服务了二十年，他的领导战术帮助 Netflix 在 COVID 等关键时刻发挥了作用。Netflix 从创立之初到今天的发展历程，包含了领导力的经验、战术和变革举措。黑斯廷斯在每一次变革中扮演的角色也为 Netflix 的发展起到了显著作用。尽管变革是为了改善公司，但所有的变革都不会带来丰硕的成果。哈斯廷斯团队对变革的适应和定制是非常出色的。Netflix 的发展可分为三个阶段：根据公司采取的变革举措，可将 Netflix 的发展分为三个阶段：COVID-19 之前、期间和之后。COVID 之前和期间所采取的变革使 Netflix 成为流媒体领域的顶级品牌。但由于目前的亏损，公司需要采取下一步行动来恢复市场份额，否则，Netflix 的未来将令人怀疑。

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Navigating Change and Adversity: A Case Study of Netflix’s Journey

On March 14, 2022, Netflix’s shares were down to more than 50% by losing all its pandemic gains. Investors have faced the biggest loss; even big companies have withdrawn their shares from Netflix. The founders of Netflix, led by Reed Hastings and pioneered by Marc Randolph, were in trouble. Though Randolph pioneered Netflix, Reed Hastings, the co-founder and the most decisive leader of Netflix, has played a prominent place in its growth. He has been serving Netflix for two decades, and his leadership tactics have helped it to serve in critical times like COVID. The journey of Netflix from inception to today has involved leadership lessons, tactics, and change initiatives. The role of Hastings in every change is also notable for the growth of Netflix. Though the change is for the improvement of the company, all the changes would not give fruitful results. The team Hastings adaptation and customization of changes were remarkable. The growth of Netflix can be divided into three phases: Before, during, and after COVID-19, depending on the change initiatives taken by the company. The changes adopted before and during COVID have made Netflix a top brand in the streaming zone. But due to present losses, there is a quest for the next act in the company to recover the market share; otherwise, the future of Netflix would be questionable.

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来源期刊

Business Perspectives and Research Business, Management and Accounting-Business and International Management

CiteScore

5.00

自引率

0.00%

发文量

期刊介绍： Business Perspectives and Research (BPR) aims to publish conceptual, empirical and applied research. The empirical research published in BPR focuses on testing, extending and building management theory. The goal is to expand and enhance the understanding of business and management through empirical investigation and theoretical analysis. BPR is also a platform for insightful and theoretically strong conceptual and review papers which would contribute to the body of knowledge. BPR seeks to advance the understanding of for-profit and not-for-profit organizations through empirical and conceptual work. It also publishes critical review of newly released books under Book Review section. The aim is to popularize and encourage discussion on ideas expressed in newly released books connected to management and allied disciplines. BPR also periodically publishes management cases grounded in theory, and communications in the form of research notes or comments from researchers and practitioners on published papers for critiquing and/or extending thinking on the area under consideration. The overarching aim of Business Perspectives and Research is to encourage original/innovative thinking through a scientific approach.