SKETSA BISNIS最新文献

{"title":"Analisis SWOT Perumusan Strategi Pemasaran Online Untuk Menciptakan Keunggulan Bersaing Saat Pandemi COVID 19","authors":"Fedianty Augustinah, Subardini Subardini, Liling Listyawati","doi":"10.35891/jsb.v9i1.2901","DOIUrl":"https://doi.org/10.35891/jsb.v9i1.2901","url":null,"abstract":"(English Version) \u0000SMEs have a strategic role in the Indonesian economy. There are at least 4 strategic roles of SMIs, namely: (1) large numbers and spread in every economic sector, (2) great potential in absorbing labor and (3) utilizing local raw materials, and (4) the resulting production is a product that is needed by the community at affordable prices. The current era of the Covid-19 pandemic is taking place in various aspects of life, including the business world where business people respond quickly by competing to change the concept of doing business from conventional (offline) to digital (online) to face increasingly fierce business competition. Based on the market analysis conducted, it shows that the marketing of Pamekasan Batik Madura still has a large market opportunity to be developed using several appropriate marketing development strategies. The marketing position of IKM Batik Pamekasan products through the SWOT Matrix shows build and grow. The general strategy used is intensive (market penetration, market development and product development) or integration (backward integration, forward integration and horizontal integration). market, market penetration, product development, vertical integration (front/back,) horizontal integration, concentric diversification. The grand strategy for developing the marketing of IKMBatik Pamekasan products that leads to an increase in RISE-N (Relevance, Internal management, Sustainability, Efficiency and productivity, Networking). Good cooperation between the government, the private sector and investors needs to be improved so that IKM Batik Pamekasan products have an impact on sustainable development and are able to raise the welfare of the people of Pamekasan and its surroundings. \u0000(Versi Indonesia) \u0000IKM mempunyai peran strategis dalam perekonomian Indonesia. Setidaknya terdapat 4 peran strategis IKM, yaitu: (1) jumlahnya besar dan tersebar di setiap sektor ekonomi, (2) potensi besar dalam penyerapan tenaga kerja dan (3) memanfaatkan bahan baku lokal, dan (4) produksi yang dihasilkan adalah produk yang dibutuhkan masyarakat dengan harga terjangkau. Era pandemi Covid-19 saat ini sedang berlangsung pada berbagai aspek kehidupan, tidak terkecuali dunia bisnis dimana para pelaku bisnis merespon cepat dengan berlomba-lomba melakukan perubahan konsep berbisnis dari konvensional (offline) menjadi digital (online) untuk menghadapi persaingan usaha yang semakin ketat. Berdasarkan analisis pasar yang dilakukan menunjukkan bahwa pemasaran batik Pamekasan Madura masih memiliki peluang pasar yang besar untuk dikembangkan dengan menggunakan beberapa strategi pengembangan pemasaran yang tepat. Posisi pemasaran produk IKM Batik Pamekasan melalui Matriks SWOTmenunjukkan build and grow (bina dan tumbuh). Strategi umum yang dipakai adalah intensif (penetrasi pasar, pengembangan pasar dan pengembangan produk) atau integrasi (integrasi ke belakang, integrasi ke depan, dan integrasi horizontal). Analisis SWOT pemasara","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125539879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hubungan Karakteristik Pekerjaan, Kompensasi, dan Kepemimpinan Transformasional, terhadap Kinerja Operasional","authors":"Sugeng Santoso, Ratih Minanda, Rizki Swastantomo, K. Kusnadi, L. Syarifah","doi":"10.35891/jsb.v9i1.3139","DOIUrl":"https://doi.org/10.35891/jsb.v9i1.3139","url":null,"abstract":"(English Version)Readymix concrete is a common product that produce in plant that called batching plant, every batching plant must have Operational Performance required by design to ensure that product received well at the right time and the right grade to the project. This research purpose is to analyze work characteristic (1), compensations (2), and leading style (3) compare with operational Operational Performance (4) starts from raw material receiving to concrete delivery. Technic sampling method is using quota technics sampling with 80 respondence. This research population collected from PT XYZ readymix concrete company in Regional Banten that have 8 batching plants across. This need to be analyse in a written research due operational production activity needs to improve Operational Performance at PT XYZ company.Indo (Version)Beton siap pakai adalah produk umum yang diproduksi di pabrik yang disebut batching plant. Semua pabrik campuran harus memiliki kinerja operasional yang diperlukan untuk memastikan bahwa produk diterima dengan baik pada waktu  dan \u0000kualitas yang tepat untuk proyek tersebut. Penelitian ini bertujuan membandingkan karakteristik pekerjaan (1) penghargaan (2) gaya kepemimpinan (3) dan kinerja manajer (4), mulai dari penerimaan bahan baku hingga pengiriman beton. Sebagai metode pengambilan sampel, kami mengadopsi metode pengambilan sampel kuota sebanyak 80 responden. Subyek penelitian ini berasal dari perusahaan beton siap pakai PTXYZ di pedesaan Banten, dimana terdapat delapan mixing plant yang tersebar. Hal ini perlu dianalisis dalam sebuah studi tertulis karena operasi manufaktur perlu meningkatkan kinerja operasional di PTXYZ.","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124340654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Bauran Pemasaran Dan Pelayanan Terhadap Loyalitas Anggota Melalui Kepuasan Anggota Pada Masa Krisis Pandemi COVID-19 Di KUD Batu","authors":"Setiawan Anom Pribadi, Ernani Hadiyati, J. Nasir","doi":"10.35891/jsb.v8i2.2836","DOIUrl":"https://doi.org/10.35891/jsb.v8i2.2836","url":null,"abstract":"Abstract \u0000               The aims of this study was to analyze the effect of marketing mix and service quality on member satisfaction, marketing mix and service quality on member loyalty, satisfaction with member loyalty, satisfaction mediating on the marketing mix on member loyalty and service quality on member loyalty. The research method used was partial least square on 85 members in Batu KUD by using purposive sampling. The results showed the effect of marketing mix and service quality on satisfaction was positive and significant, marketing mix and service quality on member loyalty was positive and insignificant, satisfaction with member loyalty was positive and significant, satisfaction did not mediate in the marketing mix on member loyalty, and member satisfaction mediates the quality of service to member loyalty. \u0000  \u0000Keywords: marketing mix, service, satisfaction, loyalty \u0000Abstrak \u0000Tujuan penelitian ini adalah menganalisis pengaruh bauran pemasaran dan kualitas pelayanan terhadap kepuasan anggota, bauran pemasaran dan kualitas pelayanan terhadap loyalitas anggota, kepuasan terhadap loyalitas anggota,  kepuasan memediasi pada bauran pemasaran terhadap loyalitas anggota dan kualitas pelayanan terhadap loyalitas anggota. Metode penelitian yang digunakan adalah PLS pada 85 anggota di KUD Batu dengan menggunakan  purposive sampling. Hasil penelitian menunjukkan pengaruh bauran pemasaran dan kualitas pelayanan terhadap  kepuasan adalah positif dan signifikan, bauran pemasaran dan kualitas pelayanan terhadap  loyalitas anggota adalah positif dan tidak signifikan, kepuasan terhadap loyalitas anggota adalah positif dan signifikan, kepuasan tidak memediasi pada bauran pemasaran terhadap loyalitas anggota, serta kepuasan anggota memediasi pada kualitas pelayanan terhadap loyalitas anggota. \u0000  \u0000 \u0000 \u0000 \u0000 \u0000*) Penulis Korespondensi: setiawan.anom@gmail.com \u0000 \u0000 \u0000 \u0000 \u0000Kata Kunci: bauran pemasaran, pelayanan, kepuasan, loyalitas","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130464525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Karakteristik Wirausaha, Modal Usaha, Strategi Pemasaran Terhadap Perkembangan Usaha Mikro Kecil Menengah (UMKM) Dengan Inovasi Sebagai Variabel Intervening","authors":"Afrilia Tina Nur Anisa, Nur Huri Mustofa","doi":"10.35891/jsb.v8i2.2687","DOIUrl":"https://doi.org/10.35891/jsb.v8i2.2687","url":null,"abstract":"Abstract \u0000 \u0000 \u0000 \u0000 \u0000This study aims to determine whether the character of business actors will affect the development of MSMEs. This study uses a quantitative research type with 2 equations in multiple linear regression analysis, the following equations are: First, the regression of entrepreneurial characteristics variables, business capital, marketing strategies on the development of MSMEs. Second, the regression of entrepreneurial characteristics variables, business capital, marketing strategies and innovations on the development of SMEs. This research is processed using primary data. The population in this study were 1,738 business actors. While the technique of data collection or collection is done by distributing questionnaires (questionnaires) given to SMEs in Semarang Regency. The sample of this study was taken as many as 100 respondents using systematic random sampling which can be used for a homogeneous population. The results showed that entrepreneurial characteristics had a significant positive effect on the development of MSMEs, business capital had no effect on the development of MSMEs, marketing strategies had a significant positive effect on the development of MSMEs, and innovation had a significant positive effect on the development of MSMEs. While the path analysis results show that innovation mediates entrepreneurial characteristics and marketing strategies with the development of SMEs, but innovation does not mediate business capital with the development of SMEs. \u0000 \u0000 \u0000 \u0000 \u0000  \u0000 \u0000 \u0000 \u0000 \u0000Keywords: Entrepreneurial Characteristics, Business Capital, Marketing Strategy, Innovation and Development of MSMEs \u0000  \u0000  \u0000  \u0000 \u0000                                                                                                                                                 \u0000 \u0000 \u0000 \u0000 \u0000  \u0000 \u0000 \u0000 \u0000 \u0000Abstrak \u0000 \u0000 \u0000 \u0000 \u0000Penelitian ini memiliki tujuan guna mengetahui apakah karakter dari pelaku usaha akan mempengaruhi perkembangan UMKM. Penelitian ini menggunakan jenis penelitian kuantitatif dengan 2 persamaan pada analisis regresi linier berganda, berikut persamaannya: Pertama  regresi variabel karakteristik wirausaha, modal usaha, strategi pemasaran terhadap perkembangan UMKM. Kedua, regresi variabel karakteristik wirausaha, modal usaha, strategi pemasaran dan inovasi terhadap perkembangan UMKM.  Penelitian ini diolah dengan menggunakan data primer. Populasi pada penelitian ini ada sebanyak 1.738 pelaku usaha. Sedangkan teknik pengambilan atau pengumpulan data dilakukan dengan menyebarkan kuesioner (angket) yang diberikan kepada pelaku UMKM Kabupaten Semarang. Sampel penelitian ini diambil sebanyak 100 responden dengan menggunakan  systematic random sampling yaitu bisa digunakan untuk populasi yang homogen. Kemudian data diolah menggunakan alat analisis berupa SPSS 25.  Analisis meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji F dan uji koefisien determinasi (R2). Hasil penelitian menunjukkan bahwa karakteristik wirausaha berpengaruh posi","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121894726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Dampak Komunikasi E-WOM Dan Efek COVID-19 Pada Kepuasan Servicescape Terhadap E-Shopping Behavior","authors":"Weni Aprianti, Sumitro Sarkum, Abdul Halim","doi":"10.35891/jsb.v8i2.2834","DOIUrl":"https://doi.org/10.35891/jsb.v8i2.2834","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000Abstract \u0000 \u0000 \u0000 \u0000 \u0000This study aims to determine the effect of the servicescape dimension, namely physical space, social interaction, safety elements on servicescape satisfaction, the effect of electronic word of mouth on servicescape satisfaction and the covid-19 situation moderating the relationship between electronic word of mouth and servicescape satisfaction and the effect of servicescape satisfaction on servicescape. e-shopping consumers. Collecting data in this study using accidental sampling technique samples, then distributed to 150 respondents. This research uses quantitative research methods, the data that has been collected is processed using the help of the SPSS 23 application and carries out a path analysis approach to determine the relationship between variables. Based on the research results, it is concluded that the dimensions of the servicescape are physical space, social interaction and safey element significantly affect servicescape satisfaction. Electronic word of mouth affects servicescape satisfaction. The covid-19 situation significantly moderates the relationship between electronic word of mouth and servicescape satisfaction. as well as servicescape satisfaction and e-shopping consumer behavior can have a positive and significant effect. \u0000 \u0000 \u0000 \u0000 \u0000  \u0000 \u0000 \u0000 \u0000 \u0000Keywords: E-WOM Communication, Servicescape, COVID-19 Situation, E-Shopping Consumer Behavior, Satisfaction Servicescape.                                                                                        \u0000 \u0000 \u0000 \u0000 \u0000  \u0000 \u0000 \u0000 \u0000 \u0000Abstrak \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000*) Penulis Korespondensi: weniaprianti8900@gmail.com \u0000  \u0000 \u0000 \u0000 \u0000 \u0000Penelitian ini bertujuan untuk mengetahui pengaruh dari dimensi servicescape yaitu physical space, social interaction, safety element terhadap kepuasan servicescape, pengaruh electronic word of mouth terhadap kepuasan servicescape serta situasi covid-19 memoderasi hubungan antara electronic word of mouth dan kepuasan servicescape serta pengaruh kepuasan servicescape terhadap konsumen e-shopping. Pengambilan data dalam penelitian ini menggunakan sampel teknik accidental sampling, kemudian disebarkan kepada 150 responden. Penelitian ini menggunakan metode penelitian kuantitatif, data yang telah terkumpul diolah dengan menggunakan bantuan aplikasi SPSS 23 dan melakukan pendekatan path analysis untuk mengetahui hubungan antar variabel. Berdasarkan hasil penelitian diambil kesimpulan bahwa dimensi servicescape yaitu physical space, social interaction dan safey element secara signifikan mempengaruhi kepuasan servicescape. Electronic word of mouth berpengaruh terhadap kepuasan servicescape. situasi covid-19 signifikan memoderasi hubungan antara electronic word of mouth dan kepuasan servicescape. serta kepuasan servicescape dan perilaku konsumen e-shopping dapat berpengaruh positif dan signifikanStudi ini dilaksanakan untuk mengidentidikasi elemen penting yang berpengaruh terhadap kinerja karyawan. Elemen-elemen tersebut berfokus pada pelatihan dan pengembang","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"163 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127519613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Service Quality, E-Trust Terhadap E-Satisfaction Dan E-Loyalty Konsumen","authors":"Rufina Pramuditha, Syarifah Hudayah, Herning Indriastuti","doi":"10.35891/jsb.v8i2.2632","DOIUrl":"https://doi.org/10.35891/jsb.v8i2.2632","url":null,"abstract":"Abstract \u0000               The aim of this paper is to find out the effect of service quality on e-trust, service quality on e-loyalty, e-trust on e-satisfaction, and e-trust on e-loyalty. This research is an explanatory research. The sample includes 100 Consuments of Shopee Marketplace in East Kalimanta. The sample is gathered by using purposive sampling technique. This study was a quantitative approach and data were analyzed using PLS (Partial Least Square). The unit of level analysis is consument of Shopee in 10 regional or city in East Kalimantan. The results showed a significant effect of service quality on e-satisfaction, service quality significantly affects on e-loyalty, e-trust has significant effect on e-satisfaction e-trust significantly affects on e-loyalty. \u0000  \u0000  \u0000Keywords: Service Quality, E-Trust, E-Satisfaction, E-Loyalty, Shopee \u0000Abstrak \u0000 \u0000 \u0000 \u0000 \u0000*) Penulis Korespondensi: rufina.praditha@gmail.com \u0000 \u0000 \u0000 \u0000 \u0000            Penelitian ini bertujuan untuk mengetahui pengaruh service quality terhadap e-trust, pengaruh service quality terhadap e-loyalty, pengaruh e-trust terhadap e-satisfaction, pengaruh e-trust terhadap e-loyalty. Jenis penelitian ini adalah penelitian explanatory. Sampel penelitian adalah 100 Konsumen marketplace Shopee di Kalimantan Timur. Sampel yang dikumpulkan menggunakan teknik purposive sampling. Penelitian ini bersifat kuantitatif dan menggunakan alat analisis PLS (Partial Least Square). Level unit analisis penelitian ini adalah konsumen Shopee di 10 Kabupaten atau Kota di Kalimantan Timur. Hasil penelitian menunjukkan bahwa service quality berpengaruh secara signifikan terhadap e-trust, service quality berpengaruh secara signifikan terhadap e-loyalty, e-trust berpengaruh secara signifikan terhadap e-satisfaction,  e-trust berpengaruh secara signifikan terhadap e-loyalty. \u0000  \u0000Kata Kunci: Kualitas Pelayanan, E-Kepercayaan, E-Kepuasan, E-Kepercayaan, Shopee","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127795331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Motivasi, Lingkungan Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan Studi Pada Dinas Perindustrian dan Perdagangan Kabupaten Malang","authors":"Sinollah Sinollah, Zaenulloh Amin","doi":"10.35891/jsb.v8i2.2556","DOIUrl":"https://doi.org/10.35891/jsb.v8i2.2556","url":null,"abstract":"This study aims to determine and analyze the effect of motivation, work environment and work discipline on job satisfaction at Dinas Perindustrian dan Perdagangan (Disperindag) Kabupaten Malang. To achieve this goal, this study uses quantitative methods using multiple linear regression analysis. The results showed that work motivation had no significant effect on employee performance, work environment had no significant effect on employee performance, and work discipline had a significant effect on employee performance. Simultaneously the variables of motivation, work environment and work discipline have a significant effect on employee performance at Dinas Perindustrian dan Perdagangan (Disperindag) Kabupaten Malang","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132724422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Elemen Penting yang Mempengaruhi Kinerja Karyawan Pada Hotel Berbintang Empat di Batam","authors":"Adi Neka Fatyandri, Michelle","doi":"10.35891/jsb.v8i2.2686","DOIUrl":"https://doi.org/10.35891/jsb.v8i2.2686","url":null,"abstract":"Abstract The purpose of this study was to identify the factors that influence employee performance. These elements include training and development, recruitment and selection, job satisfaction, and motivation. Purposive sampling was used to collect data from 260 employees of four-star hotels in Batam, and the data was processed using Smart PLS 3.0 application. The findings revealed that those elements have an impact significantly positive towards employee performance. Motivation, as a mediating variable, also showed the same result towards employee performance. This outcome will be beneficial to Hotel Management in terms of maintaining and improving employee performance. Keywords: Training and Development, Recruitment and Selection, Job Satisfaction, Motivation, Employee Performance. Abstrak Studi ini dilaksanakan untuk mengidentidikasi elemen penting yang berpengaruh terhadap kinerja karyawan. Elemen-elemen tersebut berfokus pada pelatihan dan pengembangan, rekrutmen dan seleksi, kepuasan kerja dan motivasi. Perolehan sampel menggunakan teknik purposive sampling terhadap 260 karyawan hotel berbintang empat di Kota Batam dan diuji melalui aplikasi Smart PLS 3.0. Hasil pengujian menunjukkan pengaruh yang signifikan positif dari elemen penting tersebut terhadap kinerja karyawan. Motivation sebagai variabel mediasi, juga memiliki dampak yang signifikan positif terhadap kinerja karyawan. Hasil ini akan berguna bagi Manajemen Hotel untuk mempertahankan dan meningkatkan kinerja karyawan. Kata Kunci: Pelatihan dan pengembangan, Rekrutmen dan Seleksi, Kepuasan Kerja, Motivasi, Kinerja Karyawan.","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122727746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Faktor-Faktor yang Mempengaruhi Investment Decision pada Investasi Properti di Kota Batam","authors":"D. Marheni, Anmelrina","doi":"10.35891/jsb.v8i1.2301","DOIUrl":"https://doi.org/10.35891/jsb.v8i1.2301","url":null,"abstract":"Abstract \u0000This paper aims to examine factors influencing investment decision in properties in Batam. The intended factors are anchoring, overconfidence, herding, and regret aversion. Purposive sampling method were used in this paper to take samples. 330 questionnaires were distributed to property investors in Batam, but only 246 questionnaires or around 74.54% datas were used to be primary data in generating the analysis which will be calculated using multiple linear regressions by SPSS version 24 software. Among the various factors, the results revealed that anchoring, overconfidence, and regret aversion have significantly positive influence towards property investment decision in Batam. Regret aversion has significantly negative influence towards property investment decision in Batam. This paper can be useful for investors, especially those investing in property sector in Batam.. \u0000  \u0000Keywords: investment decision, anchoring, overconfidence, herding, regret aversion, property. \u0000  \u0000Abstrak \u0000Penelitian ini bertujuan unuk mengetahui faktor anchoring, overconfidence, herding, dan regret aversion dapat memberikan kepengaruhan terhadap investment decision properti di Batam. Metode purposive sampling dipilih oleh peneliti untuk mengambil sampel yaitu dengan teknik yang sudah ditentukan terlebih dahulu berdasarkan maksud dan tujuan penelitian Dari 330 kuesioner yang didistribusikan secara langsung kepada investor properti di Batam, peneliti mendapatkan 246 kuesioner atau sebesar 74.54% data yang layak diolah dan dijadikan sebagai data utama untuk dihitung serta dianalisa menggunakan regresi linier berganda melalui software SPSS versi 24.. Hasil yang disimpulkan dari analisa penelitian adalah anchoring, overconfidence dan herding memiliki signifikansi positif terhadap investment decision properti di Batam. Regret aversion memiliki signifikansi negatif terhadap investment decision properti di Batam. Penelitian ini dapat membantu investor dalam mengambil keputusan investasi properti khususnya di Batam \u0000Kata Kunci: Keputusan investasi, anchoring, overconfidence, herding, regret aversion, property.","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133190697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Manajemen Modal Kerja Terhadap Profitabilitas Dengan Moderasi Financial Constraints","authors":"A. A. I. P. Sari, Rahmat Setiawan","doi":"10.35891/jsb.v8i1.2220","DOIUrl":"https://doi.org/10.35891/jsb.v8i1.2220","url":null,"abstract":"Abstract \u0000               This study aims to determine the effect of working capital management on profitaility. Working capital management here is seen through cash conversion cycle company. The study also looked at the moderating effect of financial constraints on the effect of working capital management on profitaility. The research used purposive sampling method and the analytical method used in this study is multiple linear regression. Based on the results of the analysis it can be concluded that cash conversion cycle has a significant negative effect on profitability. The financial constraints variabel strengthens the negative effect of the cash conversion cycle on profitability. \u0000  \u0000Keywords: working capital management, cash conversion cycle, profitability, and financial constraints. \u0000Abstrak \u0000Penelitian ini bertujuan untuk mengetahui pengaruh manajemen modal kerja terhadap profitabilitas. Manajemen modal kerja disini dilihat melalui siklus konversi kas perusahaan. Penelitian ini juga melihat efek moderasi financial constraints pada pengaruh manajemen modal kerja terhadap profitabilitas. Metode pengambilan sampel menggunakan purposive sampling, dan metode analisis yang digunakan pada penelitian ini adalah metode regresi linier berganda. Berdasarkan hasil analisis dapat disimpulkan bahwa manajemen modal kerja melalui siklus konversi kas berpengaruh negatif signifikan terhadap profitabilitas. Variabel financial constraints memperkuat pengaruh negatif siklus konversi kas terhadap profitabilitas. \u0000Kata Kunci: manajemen modal kerja, siklus konversi kas, profitabilitas dan financial constraints.","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"32 9","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120863658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}