SKETSA BISNIS最新文献

{"title":"Implementasi Good Corporate Governance pada Badan Usaha Milik Desa","authors":"A. Aminullah, Nur Rohmad Nuzil","doi":"10.35891/jsb.v9i2.3289","DOIUrl":"https://doi.org/10.35891/jsb.v9i2.3289","url":null,"abstract":"English Version \u0000Management and supervision of the sustainability of Village-owned enterprises can be carried out by various stakeholders including the general public. The application of good governance principles is the main key to a company's good reputation, both from an environmental, community or corporate point of view. the concept of Good Corporate Governance or GCG has several parts including Accountability, Fairness, Transparency, Independence, Responsibility, and Accountability. The purpose of this study was to examine the application of GCG principles to BumDes in Karangjati Village, Pandaan District, besides that this study also aimed to determine the level of trust in the community towards the management process carried out by BumDes and Village Government. This type of descriptive qualitative research is used in this study. From the research conducted, it was found that BumDes Karangjati has already implemented the principles of good governance, but the maximization of the implementation of the concept has not been maximized further, the development required requires an increase in human resources for BumDes Management as well as an increase in the role of Bumdes partners in order to realize an advanced and transparent Bumdes \u0000Versi IndonesiaPengelolaan dan pengawasan pada keberlanjutan badan usaha milik Desa dapat dilakukan oleh berbagai stakeholder termasuk masyarakat umum, Penerapan prinsip tata kelola yang baik menjadi kunci utama reputasi baik perusahaan, baik dari sisi lingkungan, masyarakat atau perusahaan. konsep Good Corporate Governance atau GCG memiliki beberapa bagian antaralain Accountability, Fairness, Transparency, Independency, Responsibility, dan Accountability. Tujuan pada penelitian ini adalah untuk mengkaji Penerapan Prinsip GCG pada BumDes di Desa Karangjati Kecamatan Pandaan, selain itu penelitian ini juga bertujuan untuk mengetahui tingkatan kepercayaan pada masyarakat terhadap proses pengelola yang dilakukan oleh BumDes dan Pemerintahan Desa. Jenis penelitian kualitatif deskriptif digunakan dalam penelitian ini. Dari penelitian yang dilakukan, ditemukan hasil bahwa BumDes Karangjati sudah menerapkan prinsip tatakelola yang baik, akan tetapi maksimalisasi dari implementasi konsep tersebut belum maksimal selanjutnya, pengembangan yang dibutuhkan  dibutuhkan peningkatan SDM Pengurus BumDes sekaligus peningkatan peran mitra Bumdes demi terwujudnya Bumdes yang maju dan transparan","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"18 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114094777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk, Harga, dan Strategi Pemasaran Terhadap Kepuasan Pelanggan di Lumbung Stroberi Kota Batu","authors":"Sinollah - Sinollah, Muhammad Khilmi","doi":"10.35891/jsb.v9i2.3297","DOIUrl":"https://doi.org/10.35891/jsb.v9i2.3297","url":null,"abstract":"English VersionThis study aims to determine the effect of product quality, price, and marketing strategy on customer satisfaction at the Strawberry Barn, Batu City, either partially or simultaneously. The approach used in this research is quantitative method. The sampling technique in this study uses non-probability sampling. The main data source in this study using a questionnaire. To answer the research objectives using multiple linear regression data analysis. The results obtained in this study prove that product quality, price, and marketing strategy have a positive and significant influence either partially or simultaneously on customer satisfaction at the Strawberry Barn, Batu City. For this reason, these conditions must be maintained and improved so that customer satisfaction is maintained so as to create loyalty to customers \u0000Indo Version \u0000Penelitian  ini dilakukan dalam rangka menganalisis pengaruh dari kualitas produk, harga,  dan  strategi  pemasaran  terhadap  kepuasan  pelanggan  di  Lumbung  Stroberi  Kota  Batu  baik  parsial  maupun  simultan.  Pendekatan  yang  digunakan  adalah  metode  kuantitatif. Teknik  pengambilan sampel pada penelitian ini menggunakan Non probability Sampling. Sumber data  utama dalam penelitian ini dengan menggunakan kuesioner. Untuk menjawab tujuan penelitian  menggunakan  a nalisis  data  regresi  linier  berganda.  Hasil  yang  diperol eh  pada  penelitian  ini  membuktikan  bahwa  kualitas  produk, harga, dan Strategi  Pemasaran mempunyai pengaruh positif dan signifikan  baik secara  simultan  maupun  parsial  terhadap kepuasan  pelanggan  di  Lumbung  Stroberi  Kota  Batu.  Untuk  itu  kondisi  tersebut  haru s  dipertahankan  dan  ditingkatkan  agar  kepuasan  pelanggan  tetap  terjaga  sehingga  mampu  menciptakan  loyalitas  terhadap  pelanggan   \u0000 ","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114979796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Privacy (Security) Settings, Application Design dan E-Trust Terhadap E-Relationship Satisfaction Dan E-Loyalty Pada Konsumen Grabfood Di Surabaya","authors":"Ucik Sulistiyawati","doi":"10.35891/jsb.v9i2.3211","DOIUrl":"https://doi.org/10.35891/jsb.v9i2.3211","url":null,"abstract":"English Version \u0000This study aims to explore the relationship between Privacy (Security) Settings, Application Design and E-trust towards e-relationship satisfaction and e-loyalty on Grabfood consumers in Surabaya. The study was conducted on 100 respondents who use the Grabfood application who are domiciled in Surabaya. After the analysis, the results show that there is an effect of privacy (security) settings on the e-trust of Grabfood application users in Surabaya. Privacy (security) settings have no effect on E-Relationship Satisfaction of Grabfood application users in Surabaya. Application design affects the e-trust of Grabfood application users in Surabaya. Application design affects the E-Relationship Satisfaction of Grabfood application users in Surabaya. E-trust has an effect on e-relationship satisfaction of Grabfood application users in Surabaya, but e-trust does not show a significant effect on e-loyalty of Grabfood application users in Surabaya. The results also show that e-relationship satisfaction has an effect on e-loyalty of Grabfood application users in Surabaya.Indo Version \u0000Tujuan penelitian ini adalah untuk menguji Pengaruh Privacy (Security) Settings, Application Design dan E-Trust Terhadap E-Relationship Satisfaction Dan E-Loyalty Pada Konsumen Grabfood Di Surabaya. Penelitian dilakukan kepada 100 responden pengguna aplikasi Grabfood yang berdomisili di Surabaya. Hasil penelitian ini adalah adanya pengaruh privacy (security) settings terhadap e-trust para pengguna aplikasi Grabfood di Surabaya. Privacy (security) settings tidak berpengaruh pada e-relationship satisfaction para pengguna aplikasi Grabfood di Surabaya. Application design berpengaruh pada e-Trust para pengguna aplikasi Grabfood di Surabaya. Application design berpengaruh pada e-relationship satisfaction para pengguna aplikasi Grabfood di Surabaya. E-trust berpengaruh pada e-relationship satisfaction para pengguna aplikasi Grabfood di Surabaya, namun e-trust tidak berpengaruh pada e-loyalty para pengguna aplikasi Grabfood di Surabaya. Hasil penelitian juga menunjukkan bahwa e- relationship satisfaction  berpengaruh pada e-loyalty para pengguna aplikasi Grabfood di Surabaya.","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114494722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisa Daya Tarik Pembelian di Social Commerce Melalui Video Streaming Studi pada Masyarakat Batam dan Tanjung Pinang","authors":"Renny Christiarini, Kelvin Hendra Lim","doi":"10.35891/jsb.v9i2.3168","DOIUrl":"https://doi.org/10.35891/jsb.v9i2.3168","url":null,"abstract":"English Version \u0000               The purpose of this study is to determine the relationship between the variables of social interactions, perceived economic benefits, brand awareness, consumer engagement, social media marketing, and trust towards purchase intention on social commerce streaming video subscriptions in Tanjungpinang and Batam city. The research was conducted by utilizing 273 data obtained through the distribution of questionnaires. The sample in this study is people who have subscribed to video streaming between Netflix or VIU in social commerce and are residing in Tanjungpinang and Batam city. The total sample in this study is based on the Hair et al., 2019 method, which is parameter 1:10. The software used in this study is Smart PLS version 26. The results show that there is a significant positive effect on every variable towards purchase intention, except for brand awareness and social media marketing variables. The results of this study will be useful for Social Commerce entrepreneurs in increasing consumer purchase intention toward video streaming. \u0000Versi Indonesia \u0000Tujuan dilakukan penelitian ini yaitu untuk mengetahui hubungan antara variabel social interactions, perceived economic benefit, brand awareness, consumer engagement, social media marketing, dan trust terhadap purchase intention pada video streaming social commerce di Kota Tanjungpinang dan Batam. Penelitian dilakukan dengan memanfaatkan 273 data yang didapatkan melalui pembagian kuesioner. Sampel pada penelitian ini berupa masyarakat yang pernah berlangganan video streaming Netflix atau VIU di social commerce dan berdomisili di Kota Tanjungpinang dan Batam. Total sampel pada penelitian ini berpatokan pada metode Hair et al., 2019 yaitu parameter 1:10. Software yang digunakan pada penelitian ini yaitu dengan memanfaatkan Smart PLS versi 26. Hasil penelitian menunjukkan terdapat pengaruh signifikan positif pada setiap variabel terhadap purchase intention, kecuali variabel brand awareness dan social media marketing. Hasil penelitian ini akan bermanfaat bagi pengusaha social commerce dalam meningkatkan daya tarik beli konsumen terhadap video streaming. \u0000 ","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116041105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Social Capital dan Human Capital Terhadap Kinerja UMKM yang Tergabung pada Sukorejo Smart","authors":"Any Urwatul Wusko, Eko Agus Alfiantoro","doi":"10.35891/jsb.v9i1.2794","DOIUrl":"https://doi.org/10.35891/jsb.v9i1.2794","url":null,"abstract":"(English Version) \u0000The post-pandemic national economy is still not fully stable, this is indicated by the high inflation rate and the number of bankrupt businesses. It is important for business actors to continue to maintain their business in order to improve welfare for the business itself and for the state. The objectives of this study are 3, namely: 1) knowing and explaining whether social capital has a significant effect on the performance of MSMEs, 2) knowing and explaining whether intellectual capital has a significant effect on the performance of MSMEs, 3) knowing and explaining whether social and human capital simultaneously have a significant effect on the performance of MSMEs. MSME performance. This research belongs to the type of explanatory or explanatory research. Methods of data collection using survey techniques. This research was conducted on MSMEs in Pasuruan Regency which are associated with Sukorejo Smart in the food and beverage sector with a total sample of 147. Purposive sampling was used as a means of determining the research sample, while the analysis used was multiple linear regression. The test results show that the social capital variable partially has a positive and significant effect on the performance of MSMEs, while human capital has no significant positive effect on the performance of MSMEs, and simultaneously human and social capital have a significant positive effect on the performance of MSMEs.(Versi Indonesia) \u0000Perekonomian nasional pasca pandemi masih belum sepenuhnya stabil, hil ini di tunjukkan oleh nilai inflasi yang tinggi dan jumlah usaha yang bangkrut. Penting bagi pelaku usaha untuk terus mempertahankan usahanya guna meningkatkan kesejahteraan bagi usaha itu sendiri maupun bagi negara. Tujuan penelitian ini ada 3 yaitu: 1) mengetahui dan menjelaskan apakah social capital berpengaruh signifikan terhadap kinerja UMKM, 2) mengetahui dan menjelaskan apakah intelectual capital berpengaruh signifikan terhadap kinerja UMKM, 3) mengetahui dan menjelaskan apakah social dan human capital secara simultan berpengaruh signifikan terhadap kinerja UMKM. Penelitian ini tergolong pada jenis eksplanatori atau explanatory research. Metode pengumpulan data menggunakan teknik survei. Penelitian ini dilakukan pada UMKM di Kabupaten Pasuruan yang ter-asosiasi Sukorejo Smart sektor food and beverage dengan jumlah sampel 147. Purposive sampling digunakan sebagai alat penentuan sampel penelitian, sedangkan analaisis yang digunakan adalah multiple linear regresion. Hasil pengujian menunjukkan bahwa variabel social capital secara parsial berpengaruh positif signifikan terhadap kinerja UMKM, sedangkan human capital berpengaruh positif tidak signifikan terhadap kinerja UMKM, dan secara simultan human dan social capital berpengaruh positif signifikan terhadap kinerja UMKM.","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"198 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122529041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Improving ‘TAS’ Performance With Competence, Implementation of SOP, Work Environment and Utilization Of Ergo-Iconic Service Value","authors":"S. Sumarni, Andriyansah Andriyansah, Adi Suryanto","doi":"10.35891/jsb.v9i1.3164","DOIUrl":"https://doi.org/10.35891/jsb.v9i1.3164","url":null,"abstract":"(Versi Indonesia) \u0000Penelitian ini bertujuan untuk menganalisa apakah hipotesis dalam penelitian ini mampu menunjukan bahwa variabel-variabel dalam penelitian ini memiliki korelasi terhadap Peningkatan Kinerja Tenaga Administrasi Sekolah (TAS). Penelitian ini memiliki variabel yang masih kebaruan dalam penelitian manajemen SDM yakni Pemanfaatan Nilai Pelayanan Ergo-ikonik, dengan obyek penelitian terdiri dari sembilan SMA dan delapan SMK Negeri di Kab.Wonosobo dengan jumlah responden sebanyak 165 orang. Desain Penelitian kuantitatif dengan jenis penelitian survey. Pengumpulan data dengan link google form dan analisis data dengan software SmartPLS versi 3.3..Hasil penelitian menunjukan bahwa secara langsung : Kompetensi,implementasi SOP, lingkungan kerja memiliki korelasi positif dan signifikan terhadap Peningkatan Kinerja TAS, dan juga memiliki korelasi positif dan signifikan terhadap pemanfaatan nilai pelayanan ergo ikonik. Kompetensi, implementasi SOP, lingkungan kerja memiliki korelasi lebih kecil terhadap peningkatan kinerja TAS dibanding pengaruh langsung jika dimediasi Pemanfaatan nilai pelayanan ergo-ikonik \u0000(English Version) \u0000      This study aims to analyze whether the hypothesis in this study is able to show that the variables in this study have a correlation to the Performance Improvement of School Administrative Personnel (TAS). This study has a variable that is still new in HR management research, namely the Use of Ergo-iconic Service Values, with the object of research consisting of nine SMA and eight State Vocational Schools in Wonosobo Regency with a total of 165 respondents. The research design is quantitative with the type of survey research. Data collection using google form links and data analysis using SmartPLS software version 3.3. iconic ergo service. Competence, SOP implementation, work environment have a smaller correlation to improving TAS performance than the direct effect if mediated. Utilization of ergo-iconic service values.","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125141663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Penghasilan dan Kebijakan E-Filing Terhadap Kepatuhan Wajib Pajak Orang Pribadi Melalui Perilaku Wajib Pajak di Masa Pandemi Covid-19","authors":"Dadang Eko Budiraharjo, Dwi Orbaningsih","doi":"10.35891/jsb.v9i1.3058","DOIUrl":"https://doi.org/10.35891/jsb.v9i1.3058","url":null,"abstract":"The purpose of this study is to analyze the effect of income on taxpayer behavior and individual taxpayer compliance, e-filing policy on taxpayer behavior and individual taxpayer compliance, taxpayer behavior on individual taxpayer compliance, income and e-filing policies towards individual taxpayer compliance. individual taxpayer compliance through taxpayer behavior. The research method used is PLS on 91 taxpayer respondents at the North Malang Primary Tax Office by using accidental sampling. The results show that the effect of income on taxpayer behavior is negative and insignificant, e-filing policy on taxpayer behavior is positive and insignificant, taxpayer behavior towards personal taxpayer compliance is negative and significant, income on personal taxpayer compliance is positive. and significantly, e-filing policy on personal taxpayer compliance is positive and significant, income and e-filing policy on personal taxpayer compliance through taxpayer behavior has a significant effect.","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122527170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peranan Kepuasan Kerja Sebagai Variabel Intervening Antara Kompetensi dan Budaya Organisasi Terhadap Kinerja Pegawai Kantor Distrik Navigasi Kelas III Sibolga","authors":"Sustih Hasugian","doi":"10.35891/jsb.v9i1.3188","DOIUrl":"https://doi.org/10.35891/jsb.v9i1.3188","url":null,"abstract":"Abstract English VersionThis study aims to obtain empirical data, facts, and valid and reliable informationabout the influence of organizational culture, competence and learning on employeeperformance, causal studies at the Class III Navigation District Office, Sibolga. This researchwas conducted using a quantitative research approach, using a survey method, carried outfrom January 2022 to March 2022, including pre-survey activities, consolidation, testinginstruments through validity testing and reliability calculations, as well as collecting andprocessing research data. The sample of this research is the entire population that isaffordable, and has the same characteristics, namely as many as 109 state civil servantswith 86 state civil servants in the Sibolga Class III Navigation District Office for the researchsample, which is taken simple randomly, with the number of respondents from all over thearea. state civil servants who meet the research requirements. Measurements in this studywere carried out by giving the value of each question item from all variables, the measure ofthe value given in each statement using the \"Likert scale\". Data from questionnaires wereanalyzed for data analysis. To prove the influence of the variable Competence (X₁) andOrganizational Culture (X2) on Job Satisfaction (Y) and its implications for performance (Z) inthis study, data analysis techniques were carried out using Path Analysis \u0000Abstrak versi Indonesia \u0000Penelitian ini bertujuan untuk mendapatkan data empiris, fakta, dan informasi yangshahih (valid) dan benar, serta dapat dipercaya (reliabel) tentang Pengaruh BudayaOrganisasi, Kompetensi dan Pembelajaran terhadap Kinerja Karyawan, studi kausal diKantor Distrik Navigasi Kelas III Sibolga. Penelitian ini dilakukan dengan menggunakanpendekatan penelitian kuantitatif, dengan menggunakan metode survei, dilakukan mulaibulan Januari 2022 sampai dengan bulan Maret 2022, meliputi kegiatan pra survei,konsolidasi, uji coba instrumen melalui uji validitas dan perhitungan reliabilitas, sertapengumpulan dan pengolahan data hasil penelitian. Sampel penelitian ini adalah seluruhpopulasi yang terjangkau, dan berkarakter sama, yaitu sebanyak 109 orang aparatur sipilnegara dengan 86 orang aparatur sipil negara di lingkungan Kantor Distrik Navigasi Kelas III Sibolga untuk sampel penelitian, yang diambil secara acak sederhana, dengan pengundiannomor responden dari seluruh aparatur sipil negara yang memenuhi syarat penelitian.Pengukuran dalam penelitian ini dilakukan dengan memberikan nilai dari setiap butirpertanyaan dari semua variabel, ukuran nilai yang diberikan dalam setiap pernyataanmenggunakan ”Skala Likert”. Data yang berasal dari penyebaran kuesioner dilakukananalisis data. Untuk membuktikan Pengaruh variabel Kompetensi (X₁) dan BudayaOrganisasi (X2) terhadap Kepuasan Kerja (Y) dan implikasinya terhadap Kinerja (Z) padapenelitian ini, dilakukan teknik analisis data dengan Analisis Jalur (Path Analysis). ","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126901971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Customer Trust dan Customer Satisfaction Terhadap Brand Loyalty Melalui E-WOM","authors":"Abdul Hamid, Mokhammad Natsir, Harianto Respati","doi":"10.35891/jsb.v9i1.2800","DOIUrl":"https://doi.org/10.35891/jsb.v9i1.2800","url":null,"abstract":"(English Version) \u0000In the midst of the times, the competition is very tight, making the company trying to maintain its business continuity. So, producers should seek various ways to maintain customer satisfaction and loyal customers to AFB Advertising. The type of research used is explanatory research. The population in this study is AFB Advertising customer. The sample technique used purposive sampling as many as 105 people as respondents. This study uses a questionnaire as a data collection instrument whose results will be analyzed using the Structural Equation Model (SEM) equation model with path analysis. The results of his research show that: (1) Customer trust and customer satisfaction have a significant effect on brand loyalty through E-WOM which has an E-WOM beta coefficient value of (α = 0.05). (2) Customer trust is determined by trusting belief and trusting intention. Then, customer satisfaction is determined by service quality, personal selling and complaint handling. However, E-WOM is determined by intensity, valence of opinion and content. Brand loyalty is determined by information sharing, positive information, Friend recomendation, and continuing purchase. Then, Brand Loyalty affects Share Information. \u0000  \u0000(Versi Indonesia) \u0000Di tengah perkembangan zaman persaingan sangat ketat menjadikan perusahaan berupaya untuk mempertahankan kelangsungan bisnisnya. Sehingga produsen harus mengupayakan berbagai cara untuk menjaga kepuasan konsumen dan pelanggan yang setia terhadap AFB Advertising. Jenis penelitian menggunakan penelitian eksplanatori dengan populasi dari customer AFB Advertising. Teknik sampel menggunakan purposive sampling sebanyak 105 orang sebagai responden. Penelitian ini menggunakan kuesioner sebagai instrumen pengumpulan data yang hasilnya akan dianalisis dengan menggunakan model persamaan Structural Equation Model (SEM) dengan Path Analysis. Hasil penelitiannya menunjukkan bahwa: (1) Customer Trust dan Customer Satisfaction berpengaruh signifikan terhadap brand loyalty melalui E-WOM memiliki nilai koefisien beta E-WOM sebesar (α = 0,05); (2) Customer trust ditentukan oleh Trusting Belief dan Trusting Intention, Customer Satisfaction ditentukan oleh service quality, personal selling dan complain handling serta E-WOM ditentukan oleh Intensity, Valence Of Opinion dan Content kemudian Brand Loyalty ditentukan oleh Share Information, Say Positif Things, Recommended Friends dan Continue Purchasing. Brand Loyalty berpengaruh terhadap Share Information.","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129463216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pemasaran Layanan Perpajakan Online Dalam Masa Pandemi COVID-19","authors":"Dian Eka Prangga","doi":"10.35891/jsb.v9i1.2483","DOIUrl":"https://doi.org/10.35891/jsb.v9i1.2483","url":null,"abstract":"(English Version)The aims of this study is to analyze alternative formulas and marketing strategies for online taxation services according to the SWOT matrix during the Covid-19 pandemic and in the coming years. This research method uses a SWOT analysis through the IFAS and EFAS approach with 17 informants of KPP Pratama Malang Utara and 13 taxpayers who are registered in KPP Pratama Malang Utara. The results showed that the online service marketing strategy of Kantor Pelayanan Pajak Pratama Malang Utara was in quadrant II (supporting the stability strategy), which had a very large opportunity, but also faced several internal weaknesses. The focus on this strategy is to use the strengths of the company to minimize internal weaknesses so as to maximize greater opportunities, so that the marketing objectives of online tax services can be optimized by making various alternative strategies. \u0000(Versi Indonesia)Tujuan penelitian ini adalah menganalisis formula alternatif dan strategi pemasaran layanan perpajakan online sesuai matrik SWOT dalam masa pandemi Covid-19 dan tahun mendatang. Metode penelitian ini menggunakan analisis SWOT melalui pendekatan IFAS dan EFAS dengan jumlah informan sebanyak 17 pegawai KPP Pratama Malang Utara dan 13 Wajib Pajak yang terdaftar di KPP Pratama Malang Utara. Hasil Penelitian menunjukan bahwa strategi pemasaran layanan online Kantor Pelayanan Pajak Pratama Malang Utara berada pada kuadran II (mendukung stability strategy) yaitu memiliki peluang yang sangat besar, tetapi juga menghadapi beberapa kelemahan internal. Fokus pada strategi ini adalah menggunakan kekuatan yang dimiliki organisasi guna meminimumkan faktor kelemahan internal sehingga dapat memaksimalkan peluang yang lebih besar, sehingga tujuan pemasaran layanan perpajakan online dapat optimal dengan membuat berbagai alternatif strategi","PeriodicalId":363385,"journal":{"name":"SKETSA BISNIS","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130568636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}