Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)最新文献

{"title":"Curriculum Design and Implementation Based on the Training Mode of School Enterprise Cooperation - Take the \"Heart of Service\" and \"Future Leaders\" Courses as an Example","authors":"Q. Ma","doi":"10.2991/mmetss-19.2019.152","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.152","url":null,"abstract":"Deep cooperation between school and enterprise lays a solid foundation for long-term development of vocational education. It is inevitable to choose cooperative development of courses by schools and enterprises amid teaching reforms in higher vocational education. This study shows the results of joint development of talents training curriculum by School of Tourism and Hotel Management of Dalian Vocational and Technical College and Intercontinental Hotel Group (IHG). The curriculum was designed carefully according to students’ characteristics and the demand for talent training of Intercontinental Hotel Group, after many rounds of argumentation by both two parties involved. During the course implementation of \"Heart of Service\" and \"Future Leaders\", there exit many problems in the main body of students, guidance of teachers, participation of enterprises, and so on. Problems in combining theories and practice are analyzed in order to improve the students’ vocational skills, cultivate more qualified professionals for enterprises, and provide standards for market need-oriented curriculum design. 1. Background of Curriculum Design on School and Enterprise Cooperation Intercontinental Hotel Group (IHG) is the oldest and largest hotel group in the world. As the leader in the field of hotel in China, IHG has achieved great success and attracted, trained and retained many talents through the leading talent development model in the past 30 years. In order to meet the huge demand for human resources of China’s booming hotel industry, IHG has established 150 IHG academies in the world. The first IHG academy was founded in Shanghai in 2006, which delivered a large number of outstanding graduates with practical skills to China’s hotel industry. In order to further school-enterprise cooperation and cultivate high-quality and skilled talents to meet the demand of IHG, IHG Academy provide training courses on mentor certification of \"Heart of Service\" and \"Future Leaders\". By combining resources of schools and IHG, IHG Academy researched and designed the training goal, curriculum, implementation scheme and curriculum evaluation system of the two courses, according to IHG’s \"three-stage\" talent training model, the characteristics of students and the employment needs of enterprises, aiming to cultivate practical talents for enterprises and equip students with professional knowledge. 2. Curriculum Design and Implementation of \"Heart of Service\" and \"Future Leaders\" 2.1 Forming a Discussion Group on Curriculum Design A curriculum discussion group, composed by college teachers and enterprise experts, should be formed before actual teaching and shoulder the responsibility of curriculum design and construction. The members of the discussion group are college leaders with practical experience in the enterprise, professional teachers, industry experts and outstanding talents. According to IHG’s talent training model and analyzing talent demand and post-training effect, the ","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127425715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis on How to Improve the Equity Incentive System of High-tech Industry in China: Taking Tencent as an Example","authors":"Sinong Chen","doi":"10.2991/mmetss-19.2019.3","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.3","url":null,"abstract":"With the rapid development of economy and the intensification of competition, the competition of high-tech industry is particularly fierce in the information age. As the equity incentive is a necessary factor in the development of any company including high-tech industry, this study will take Tencent as a sample to analyze the feasibility and hidden problems of Equity incentive policies of high-tech companies, and propose suggestions based on the analysis of hidden problems.","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128855719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Theoretical Foundations and Application of Whole Language","authors":"Tingting Jiang","doi":"10.2991/mmetss-19.2019.35","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.35","url":null,"abstract":"Different language teaching approaches reflect people’s different demands and needs about language learning during different periods. This paper is going to focus on Whole Language, which is a relatively new approach to teaching and learning language. Many people are neither much familiar with the theoretical foundations of Whole Language nor the way how it is applied in teaching process. This paper is going to solve the unfamiliarity by delivering a brief discussion on the theoretical foundation and application of Whole Language approach.","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127716652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Is it worth to invest in Tesla?","authors":"Qinrou Li","doi":"10.2991/mmetss-19.2019.13","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.13","url":null,"abstract":"There are many well-known brands in today’s automotive industry, such as BMW and Mercedes-Benz. On the contrary, there are abundant unpopular brands as well. Among numerous car brands in the global market, Tesla attracted almost everyone’s attention in an extremely short period of time, notwithstanding the fact that it is a newly established company. This paper analyzes the financial status of Tesla and makes predictions about its future performance based on historical data to decide whether investing in Tesla is a reasonable idea.","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"218 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131215125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Group Difference Analysis on Employability of Vocational College Students Based on the USEM Model","authors":"Xingjun Huang","doi":"10.2991/mmetss-19.2019.66","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.66","url":null,"abstract":"Based on Knight and York's USEM Employment Capability Structure Model, the research group investigates and analyzes the current characteristics of employability of 180 samples of Wuhan Polytechnic by applying empirical approach, aiming to provide reference for higher vocational colleges to enhance students’ employability. Through quantitative research, the employability differences among groups with different characteristics of higher vocation college students are mainly analyzed. The result shows that there are significant differences in employment ability for different genders, different catchment areas, whether to work as students’ leaders and other reasons. 基于USEM模型的高职学生就业能力群体差异分析 黄星君 武汉职业技术学院马克思主义学院,武汉,湖北,中国","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131383826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on the Development of High-tech Industry in Beijing, Tianjin and Hebei","authors":"Jinghua Wu","doi":"10.2991/mmetss-19.2019.85","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.85","url":null,"abstract":"The development of high-tech industry is more and more become a direct expression of the development level of regional industry. This paper explores the R&D input and innovation output of Beijing-Tianjin-Hebei high-tech industry and finds that the R&D input and innovation output of Beijing-Tianjin-Hebei high-tech industry have steadily increased in recent years. However, compared with other provinces in China, the Beijing-Tianjin-Hebei region is in the middle reaches of the country, lagging behind areas with more developed high-tech industry such as Guangdong and Jiangsu. Therefore, according to the R&D input and innovation output of Beijing-Tianjin-Hebei high-tech industries, this paper puts forward relevant suggestions to further improve the development level of the high-tech industry and the overall economic strength.","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131899098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Application of OBE Concept in “Fundamentals of Accounting” Course Design","authors":"Xi Zhao","doi":"10.2991/mmetss-19.2019.100","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.100","url":null,"abstract":"Outcome-Based Education (OBE) concept was first proposed by an American scholarSpady, and has become the mainstream of teaching reform in English-speaking countries such as Britain, America and Canada. At present, OBE education mode is also widely used in the design and reform of training program in business schools all around the world. AACSB International (The Association to Advance Collegiate Schools of Business International) also requires all training programs and syllabus to be prepared in accordance with the requirements of OBE Concept in the process of professional and college certification. Therefore, OBE education concept is the inevitable trend of business schools' development in the future.","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129996900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Interpretation of the Cultivation Factors of Contemporary Chinese Legal Belief","authors":"Xuguang Liu","doi":"10.2991/mmetss-19.2019.11","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.11","url":null,"abstract":"As the inner meaning of law, faith plays an important role in the construction of the rule of law. The cultivation of contemporary Chinese legal beliefs, according to the second element of Aristotle's rule of law, must first have a good law, that is, to build a sound legal system and to carry out effective implementation. In addition, the general law-abiding of citizens depends on the formation of a spirit of fair political rule of law in the process of building a country under the law. Focusing on contemporary China, under the premise of constantly improving the socialist legal system with Chinese characteristics, it is even more important to let the operation of legal standardization be implemented. And in the whole society to create a situation of promotion and pursuit of the spirit of fairness and justice.","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117258379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Higher Vocational English Education Reform for Tourism Majors From the Perspective of Employment Enhancement","authors":"R. Zhao","doi":"10.2991/mmetss-19.2019.107","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.107","url":null,"abstract":"The essay analyses the problems that should be solved urgently in teaching settings, teaching contents, teaching methods, teaching concepts and teachers' team construction at present, and probes into the relationship within its internal construction and with other courses and explores the approaches for higher vocational colleges to keep pace with the updated situation of English education under the guidance of enhancing the quality of employment of talents, so as to put forward corresponding reform suggestions, with a view to building a higher vocational English teaching system that is conducive to improving the quality of employment of talents.","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130902385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Online Clothing Retailer’s Product Presentation Video on Consumers' Perceived Quality","authors":"Rong Ma, Dan Dai, B. Shao","doi":"10.2991/mmetss-19.2019.30","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.30","url":null,"abstract":"With the rapid development of online shopping, more and more enterprises and consumers are paying attention to the problem of effective display of online product information. On the basis of relevant literature and theory, this paper proposes a research model on the impact of short video display time, display angle and shooting scenes on consumers' perceived quality. Represented by women's clothes, to assess the hypotheses, this research use 2 (time: long vs. short) x 2 (angle: entirety vs. detail) x 2 (scenes: indoor vs. outdoor) experiment, designing 8 different experimental situations. the following conclusions are drawn: Compared with the video with longer length, the shorter length of the video display can make consumer have a higher product perceived quality. Compared with the short video display with only the overall content, the video with both the overall and detailed content display can enable consumers to have a higher product perceived quality. Compared with the products in the short video shot in the indoor scene, consumers have a higher product perceived quality in the short video shot outdoors. Finally, this paper proposes some relevant suggestions for online clothing retailers on product presentation video. 网络服装零售商短视频信息展示对消费者感知质量的影响 马蓉 , 代丹, 邵兵家 云南农业大学经济与管理学院,昆明,云南,中国 武汉大学质量发展战略研究院,武昌,湖北,中国 重庆大学经济与工商管理学院,沙坪坝,重庆,中国 303694948@qq.com, 1160737562@qq.com, shaobingjia@cqu.edu.cn 邵兵家 关键词: 网络零售商; 短视频; 感知质量 中文摘要. 随着在线购物的迅速发展,在线产品短视频信息展示的有效性问题越来越受到企 业和消费者的关注。本文在国内外相关文献和理论基础上,提出短视频展示时长、展示角度 以及拍摄场景对消费者感知质量影响的研究模型。以女装为代表,采用2(时长:长,短)×2 (展示角度:整体,细节)×2(拍摄场景:户内,户外)的实验设计,共设计了八组情境实 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 351","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130926282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}