Yuviani Kusumawardhani, T. L. Anita, Maidar Simanihuruk
{"title":"A Conceptual Human Resource Strategy Framework for Rural Tourism After Covid-19 Pandemic: Case Study in Sukajadi Village, Bogor District, Province of West Java","authors":"Yuviani Kusumawardhani, T. L. Anita, Maidar Simanihuruk","doi":"10.24922/eot.v8i2.77440","DOIUrl":"https://doi.org/10.24922/eot.v8i2.77440","url":null,"abstract":"The Covid-19 pandemic demands that all industries adapt quickly, and the tourism industry is no exception. Tourism as an industry that contributes significantly to a country’s GDP must be able to respond to changes in tourist interest. Tourism village is one of Indonesia’s tourism potentials and has a big influence on economic development. However, the level of awareness of village community tourism in Indonesia is still lacking. The stigma that the production process only comes from the agricultural production process is still very much attached. The purpose of the study was to find out how the conceptual framework of the Human Resources (HR) development strategy in the tourist village of Sukajadi, Bogor Regency, West Java, after the Covid-19 pandemic. The research method used is a qualitative approach with Soft System Methodology (SSM) analysis tools with expert respondents who are included in the tourism village stakeholders. This study produces a conceptual framework for the human resource development strategy of Sukajadi Tourism Village, which is integrative and holistic in nature to form an HR management system. Results show that, three strategies for developing human resources in tourist villages were found to increase the capacity of human resources in tourist villages. These strategies include a policy strategy for developing tourism village communities and tourism awareness groups, a strategy for standardizing MSME products, and an approach strategy for tourism awareness groups and institutions.","PeriodicalId":359340,"journal":{"name":"E-Journal of Tourism","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115272024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Bali Imagined in the Context of Tourism","authors":"N. Putra, M. Hitchcock","doi":"10.24922/eot.v8i2.77749","DOIUrl":"https://doi.org/10.24922/eot.v8i2.77749","url":null,"abstract":"The contention that Bali has been imagined in the context of tourism and that these images do not necessarily correspond to the realities of the destination is not entirely new. However, what this paper argues is that imaginings have occurred over time and began well before the advent of tourism, before becoming incorporated into a more fully developed and more globally recognised tourism image with many elements of the ‘tourist gaze’. These gazes are not just externally derived, but also owe a lot to local imaginings of what Bali might be, namely the notion that Bali is some kind of heir to the renowned Hindu-Javanese kingdom of Majapahit based in Java. This paper traces the evolution of these images blending earlier reports of seafarers, colonial administrators both Dutch and British, as well as artists who have lived on the island, into the world of the contemporary media-scape.","PeriodicalId":359340,"journal":{"name":"E-Journal of Tourism","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116324930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impact of Job Crafting to Work Engagement: Mediating Role of Person-Job Fit and Job Resources on The Tour Guide","authors":"S. Azizah, Harini Abrilia Setyawati","doi":"10.24922/eot.v8i2.73046","DOIUrl":"https://doi.org/10.24922/eot.v8i2.73046","url":null,"abstract":"This research was conducted to examine the effect of job crafting to work engagement with person-job fit and job resources ad mediating variables. The population of this study is a tour guide in Jogjakarta, Indonesia with a sample of 125 people in This research was carried out in early January 2020. We used convenience sampling as the sampling technique. A 5-level Likert scale is used to measure respondents’ attitudes. Smart PLS (Partial Least Square) for windows processed the results were obtained with. Research showed that job resources act as a full mediation between the relationship between job crafting and work engagement. And person-job fit variable also has a fully mediating role in the relationship between job crafting and work engagement. The conclusion of this study is that the job resources owned by employees will balance the needs of workers and show a mediating effect so that employees can increase their involvement in work. Likewise, person job fit refers to the relationship between employee characteristics and job characteristics, which is a variable that can increase the job involvement of tour guides. Various practical implications are described in this paper.","PeriodicalId":359340,"journal":{"name":"E-Journal of Tourism","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121031008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Proposed Partnership Scheme of Bangkok Mass Transit System (BTS) and Mice Corporations: Passenger Satisfaction and Tourism Transport Policy Approach","authors":"Pem Dechen, Sittichai Sanyost, A. Syah","doi":"10.24922/eot.v8i2.74318","DOIUrl":"https://doi.org/10.24922/eot.v8i2.74318","url":null,"abstract":"This research examined and proposed a partnership scheme between Bangkok Mass Transit System (BTS) and MICE corporations (MICE: meetings, incentives, conventions & exhibitions) where one representative from BTS and six respondents from six different MICE corporations volunteered in the study. The research was conducted by two different sequences and undertaken by a mixed methodology. Out of 400 ridership satisfaction questionnaires, 300 were validated to have ridership experiences to MICE venues with BTS. Post-passenger satisfaction study, the results were used to inform BTS and MICE corporations to navigate in-depth interviews. SPSS runs to quantify travel frequencies, demographic profiles, and passenger satisfaction while thematic analysis framed the interview results. The finding underscored the two major significances as they correspond to the objective of the study: (1) The overarching governance proposal of BTS’s short-term partnership scenario with MICE corporations - where an informed policy benchmark from “England Strategic Action Plan for Tourism 2010-2020” robustly examined; (2) the novelty over the deficient study of integrated transport-MICE strategic planning within the Southeast Asian region. ","PeriodicalId":359340,"journal":{"name":"E-Journal of Tourism","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127671922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Fenilia Tamaratika, A. S. Wiranatha, I. Suryawardani
{"title":"The Urban Heritage Tourism Development Strategies in Gajah Mada Denpasar Heritage Area Based on The Visitors’ Satisfaction","authors":"Fenilia Tamaratika, A. S. Wiranatha, I. Suryawardani","doi":"10.24922/eot.v8i2.78276","DOIUrl":"https://doi.org/10.24922/eot.v8i2.78276","url":null,"abstract":"Market driven is one of the aspect of tourism development strategy approaches. The purpose of this research is intended to formulate development strategies for Gajah Mada Denpasar Heritage Area as an urban heritage tourism destination based on the level of visitors’ satisfaction. This research is based on descriptive quantitative method. The data used in this study are qualitative and quantitative data that obtained through literature study, observation, interviews and questionnaires to 100 respondents who had experienced on visiting Gajah Mada Heritage Area before the Covid-19 pandemic in Indonesia. Data were analyzed using Importance Performance Analysis (IPA) and supported by descriptive analysis methods. The results showed that the development strategy needs to be emphasized on intensify the bad performance of the tourism destination elements in quadrant I and maintain the good performance of the tourism destination elements which are the part of quadrant II, based on the Cartesian quadrant’s result.","PeriodicalId":359340,"journal":{"name":"E-Journal of Tourism","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128476912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Creative Tourism in The Era of New Normality in The Advancement of Culture","authors":"M. Muhamad, Dina Ruslanjari, Azmy Hanif","doi":"10.24922/EOT.V8I1.71453","DOIUrl":"https://doi.org/10.24922/EOT.V8I1.71453","url":null,"abstract":"Within the development of tourism in the era of new normality, especially for cultural tourism activities which do not only place tourists merely as spectators or connoisseurs, creative tourism is the main destination for alternative tourism, which is expected to maximize the potential for creative tourism for cultural advancement. The main objective of this study is to determine the position based on creative tourism to actualize the cultural advancement in the Yogyakarta Special Region and the Borobudur Temple Area. This study uses a qualitative research method with a case study approach with locations in the Yogyakarta Special Region and the Borobudur Temple area, Magelang Regency. Data collection techniques are carried out by observation and literature study, with a qualitative data analysis model based on theories of tourism development. The results of the research study show that the current stage of the development of creative tourism in the era of new normality in the Province of Yogyakarta Special Region and the Borobudur Temple Area, Magelang Regency is in between the consolidation of involvement between the industrial world and the stakeholders and the development of innovative products for cultural advancement.","PeriodicalId":359340,"journal":{"name":"E-Journal of Tourism","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127345827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"On Different Perspective: Image of Yogyakarta as a Tourist Destination from Domestic and International Tourist’s Perception","authors":"Karlina Maizida","doi":"10.24922/EOT.V8I1.69741","DOIUrl":"https://doi.org/10.24922/EOT.V8I1.69741","url":null,"abstract":"This study examines the differences in how domestic and international tourists perceived the image of Yogyakarta as a tourist destination. This survey-based quantitative research used online-questionnaire to collect data from the domestic and international tourists who have visited Yogyakarta. Using a non-probability convenience sampling method, 304 useable questionnaire responses were collected through any social media network. The image of Yogyakarta as a tourist destination in this study consists of four parts: top of mind image, destination visual image selection, cognitive and affective evaluation. To test the different perspectives about cognitive and affective components of an image between domestic and international tourists, a non-parametric MannWhitney u-test was performed. The result shows that there is a significant difference in cognitive evaluation about an image of Yogyakarta as a destination nevertheless, no significant difference was found in the affective evaluation. The differences also appeared in the part of visual image selection whereas domestic tourists mostly choose Malioboro as the best picture to describe Yogyakarta while international tourists choose a Temple more than others. At the top-of-mind, international tourists mentioned Borobudur as a part of heritage sites and history frequently while most domestic tourists mentioned art and culture, shopping, and culinary. Furthermore, a methodological issue and practical implication are also discussed.","PeriodicalId":359340,"journal":{"name":"E-Journal of Tourism","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129548814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social Media Marketing Strategy of Indonesian Tourism in The Time of Pandemic","authors":"Aulia Chloridiany","doi":"10.24922/EOT.V8I1.71445","DOIUrl":"https://doi.org/10.24922/EOT.V8I1.71445","url":null,"abstract":"Tourism is among one of the hardest hit sectors caused by the Covid-19 pandemic. According to UNWTO (2020), 100-120 million direct tourism jobs were at risk and international tourist numbers in January – May 2020 decreased 56% year on year. Indonesia’s tourism sector is not an exception. The number of foreign tourist visits to Indonesia fell down -89.22 % year on year, which definitely affects the whole condition of Indonesian tourism. Therefore, the Indonesian government have done several efforts to manage the situation since the pandemic started. Due to limitation of offline activities, digital marketing, including social media, had become the main strategy to maintain Indonesian tourism’s presence in the market. This paper will discuss the social media marketing strategy has been done by the Ministry of Tourism and Creative Economy (MOTCE) Indonesia to promote Indonesian tourism during pandemic time, especially for the global market. Using social media marketing strategy (SMMS) framework from Li, Larimo and Leonidou (2020), this research found that the social marketing media strategy has been implemented by MOTCE could be categorized as the social content strategy, as the Indonesia Travel accounts focus on suitable contents with the audiences who struggle with the pandemic. Indonesia Travel as the official social media marketing accounts, has been active to post contents even since the beginning of the pandemic through Facebook, Instagram, Twitter, Youtube, Weibo, and Wechat. From January to September 2020, Indonesia Travel posted more than 683 contents. However, the pandemic has driven the Indonesia Travel accounts to slightly changed the marketing objectives, adapting with what audiences wanted. Not only posting about the beauty of tourism destinations in Indonesia, since February they also post about Covid-19 related information.","PeriodicalId":359340,"journal":{"name":"E-Journal of Tourism","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128421225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Luh Putu Triyanti Ariestiana Dewi, A. S. Wiranatha, I. Suryawardani
{"title":"Service Quality, Brand Attributes, Satisfaction and Loyalty of Guests Staying at Le Meridien Hotel Bali Jimbaran","authors":"Luh Putu Triyanti Ariestiana Dewi, A. S. Wiranatha, I. Suryawardani","doi":"10.24922/EOT.V8I1.71451","DOIUrl":"https://doi.org/10.24922/EOT.V8I1.71451","url":null,"abstract":"Guest satisfaction and loyalty become an indicator of the success of a hotel. Service quality and brand attributes are two components that related the satisfaction and loyalty of guests who stay at the hotel. The purposes of this study were 1) To analyse the relationship of service quality and brand attributes to the satisfaction of guests staying at the Le Meridien Bali Jimbaran hotel, 2) To analyse the relationships of service quality and brand attributes to the loyalty of guests staying at the Le Meridien Bali Jimbaran hotel, 3) To analyse the satisfaction of the guests staying at the Le Meridien Bali Jimbaran hotel. This research used quantitative method involving 100 guests who stayed overnight as the respondents. Sampling was done by accidental sampling and analysis using Structural Equation Model (SEM) with SmartPLS 3.0 software. The results showed that 1) Service quality had a significant effect on satisfaction, 2) Service quality had no significant effect on loyalty, 3) Brand attributes had a significant effect on satisfaction, 4) Brand attributes had significant influence on loyalty, and 5) Satisfaction has a significant effect on loyalty. Suggestions that can be made in this study that hotel should support loyalty, maintain and pay close attention to brand attributes that need to be improved and guest mindset influence, as well as the should find other aspects that can support and increase guest loyalty.","PeriodicalId":359340,"journal":{"name":"E-Journal of Tourism","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123863799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Accommodation Business Competition in Bali: Competitive Strategy for Star Hotel in Sanur","authors":"Agung Wijaya, I. Bendesa, A. S. Wiranatha","doi":"10.24922/EOT.V8I1.71446","DOIUrl":"https://doi.org/10.24922/EOT.V8I1.71446","url":null,"abstract":"Sanur area, with Kuta, are two of Bali’s pioneering tourism areas. Most of the star hotels in Bali are located in these two areas. This paper is intended to determine the conditions of competition in the accommodation business in Bali Province, especially competition between star hotels in Sanur Tourism Area, as well as to elaborate the competitive strategy to maintain business sustainability. Through primary data collection by interviewing 8 managers and 14 employees at 3-star hotels in the Sanur area in 2018, the Delphi method was used to find a viable competitive strategy to choose from. The results of the SWOT analysis showed that the hotel location near the beach, and the incompleteness of MICE facilities were the main strength and weakness respectively. On the other hand, Bali’s popularity as a world-class destination and unfair price competition were the main opportunity and threat facing the accommodation business in Sanur respectively. This research found the competitive strategy to use is to intensify the use of Information Technology in the form of digitizing accommodation businesses.","PeriodicalId":359340,"journal":{"name":"E-Journal of Tourism","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125675907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}