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‘A huge political experiment’ – exploring the political brand positioning of political parties in Jersey from an internal-external perspective’ 巨大的政治实验"--从内外部视角探索泽西岛政党的政治品牌定位
Journal of Marketing Communications Pub Date : 2024-06-13 DOI: 10.1080/13527266.2024.2361657
C. Pich, J. Reardon, A. Armannsdottir
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引用次数: 0
A strategic approach to CEO activism: issue selection and communication of motives 首席执行官行动主义的战略方法：议题选择与动机沟通
Journal of Marketing Communications Pub Date : 2024-05-28 DOI: 10.1080/13527266.2024.2357083
Yeonsoo Kim
{"title":"A strategic approach to CEO activism: issue selection and communication of motives","authors":"Yeonsoo Kim","doi":"10.1080/13527266.2024.2357083","DOIUrl":"https://doi.org/10.1080/13527266.2024.2357083","url":null,"abstract":"Despite the recent surge in CEO activism, studies on strategic communication and management approaches to CEO activism have been scarce. Drawing from issue maturity models and attribution theory, t...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141503391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measuring brand personality in the digital age: a review, theoretical reconceptualization, and research agenda 衡量数字时代的品牌个性：综述、理论重构和研究议程
Journal of Marketing Communications Pub Date : 2024-04-25 DOI: 10.1080/13527266.2024.2345101
Yesel Jun, Hyunju Lee
{"title":"Measuring brand personality in the digital age: a review, theoretical reconceptualization, and research agenda","authors":"Yesel Jun, Hyunju Lee","doi":"10.1080/13527266.2024.2345101","DOIUrl":"https://doi.org/10.1080/13527266.2024.2345101","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"66 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140655860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effect of advertisement focus on donation intention 广告重点对捐赠意向的影响
Journal of Marketing Communications Pub Date : 2024-04-15 DOI: 10.1080/13527266.2024.2335571
Li-Keng Cheng
{"title":"Effect of advertisement focus on donation intention","authors":"Li-Keng Cheng","doi":"10.1080/13527266.2024.2335571","DOIUrl":"https://doi.org/10.1080/13527266.2024.2335571","url":null,"abstract":"This study examined whether different types of focus in donation advertisements affected potential donors’ mental imagery fluency and donation intention. Construal level theory was employed in the ...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"57 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140561953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Building a tribe on Instagram: User-generated and Firm-created Content can drive brand evangelism and fidelity 在 Instagram 上建立部落：用户生成和公司创建的内容可推动品牌传播和忠诚度的提高
Journal of Marketing Communications Pub Date : 2024-04-15 DOI: 10.1080/13527266.2024.2338788
Blend Ibrahim, Joe Hazzam, Sikandar Ali Qalati, Ahmad Aljarah, Paul Dobson
{"title":"Building a tribe on Instagram: User-generated and Firm-created Content can drive brand evangelism and fidelity","authors":"Blend Ibrahim, Joe Hazzam, Sikandar Ali Qalati, Ahmad Aljarah, Paul Dobson","doi":"10.1080/13527266.2024.2338788","DOIUrl":"https://doi.org/10.1080/13527266.2024.2338788","url":null,"abstract":"The social media revolution has significantly transformed marketing plans and practices in the business world. Firm-Created Content (FCC) and User-Generated Content (UGC) serve as critical social m...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140609441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the communication strategies in baby food supply: Differences between online and retail sales of baby milk 探索婴儿食品供应的沟通策略：婴儿牛奶网上销售与零售之间的差异
Journal of Marketing Communications Pub Date : 2024-04-02 DOI: 10.1080/13527266.2024.2335572
Stefano Massaglia, Giulia Mastromonaco, Danielle Borra, Chiara Giachino, Augusto Bargoni, Valentina Maria Merlino
{"title":"Exploring the communication strategies in baby food supply: Differences between online and retail sales of baby milk","authors":"Stefano Massaglia, Giulia Mastromonaco, Danielle Borra, Chiara Giachino, Augusto Bargoni, Valentina Maria Merlino","doi":"10.1080/13527266.2024.2335572","DOIUrl":"https://doi.org/10.1080/13527266.2024.2335572","url":null,"abstract":"The aim of this paper is to evaluate the variety and depth of the infant formula of milk products (IMP) assortment within the category of baby food comparing two different distribution channels. Th...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140561952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Communicating about halal products to non-Muslim consumers – the role of fit and scepticism 向非穆斯林消费者宣传清真产品--合适与怀疑的作用
Journal of Marketing Communications Pub Date : 2024-04-01 DOI: 10.1080/13527266.2024.2335563
Samira Rahimi Mavi, Sabine A. Einwiller, Ingrid Wahl
{"title":"Communicating about halal products to non-Muslim consumers – the role of fit and scepticism","authors":"Samira Rahimi Mavi, Sabine A. Einwiller, Ingrid Wahl","doi":"10.1080/13527266.2024.2335563","DOIUrl":"https://doi.org/10.1080/13527266.2024.2335563","url":null,"abstract":"Globalization and migration have increased the Muslim population in many European countries and thereby the desire for products that meet religious needs. Several retailers have responded by offeri...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140561787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fewer but better: Chinese consumers’ responses to luxury brands using green demarketing 少而精：中国消费者对奢侈品牌使用绿色非营销手段的反应
Journal of Marketing Communications Pub Date : 2024-03-28 DOI: 10.1080/13527266.2024.2335567
Suying Huang, Yushi Jiang
{"title":"Fewer but better: Chinese consumers’ responses to luxury brands using green demarketing","authors":"Suying Huang, Yushi Jiang","doi":"10.1080/13527266.2024.2335567","DOIUrl":"https://doi.org/10.1080/13527266.2024.2335567","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"136 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140369662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables 解码双重欲望：新奢华可穿戴设备的表现动机和令人印象深刻的动机
Journal of Marketing Communications Pub Date : 2024-03-10 DOI: 10.1080/13527266.2024.2328558
Maria Petrescu, Sheen Kachen, Costinel Dobre, Anca Milovan-Ciuta, Mihai Orzan
{"title":"Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables","authors":"Maria Petrescu, Sheen Kachen, Costinel Dobre, Anca Milovan-Ciuta, Mihai Orzan","doi":"10.1080/13527266.2024.2328558","DOIUrl":"https://doi.org/10.1080/13527266.2024.2328558","url":null,"abstract":"In today’s rapidly evolving consumer landscape, understanding the motivational drivers behind consumer interaction with brands and purchase intentions is paramount for effective marketing communica...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140069965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effectiveness of health warning labels and environmental warning labels in different contexts of advertisements and public service announcements 健康警示标签和环境警示标签在不同广告和公益广告中的效果
Journal of Marketing Communications Pub Date : 2024-02-27 DOI: 10.1080/13527266.2024.2323958
Yongick Jeong, Pham Phuong Uyen Diep, Huu Dat Tran
{"title":"The effectiveness of health warning labels and environmental warning labels in different contexts of advertisements and public service announcements","authors":"Yongick Jeong, Pham Phuong Uyen Diep, Huu Dat Tran","doi":"10.1080/13527266.2024.2323958","DOIUrl":"https://doi.org/10.1080/13527266.2024.2323958","url":null,"abstract":"Previous research has proposed the positive effects of warning health/safety labels. Nevertheless, their effectiveness compared to environmental warning labels (i.e., ecolabels), especially in limi...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"261 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140018408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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